Carlota Araque

Customer Enablement @lemlist

B2B Outbound Sales Expert - Account Executive (lemlist, lemwarm, lemcal, Taplio, TweetHunter)

We're all about helping sales and marketing teams connect with prospects using multiple channels in a personalized way that actually get replies

Jua.ai

Chief of Staff

Ginetta

Leading Global Sales & Marketing
Office in Zurich, Bern, Basel, San Francisco

Chief Revenue Officer (CRO)

ORDERFOX AG

> Managing strategic sales activities & daily operations
> Recruiting & onboarding 40 new employees in 6 months
> Revenue 28% CAGR, YoY 10x,
> Successful implementation of new CRM – HubSpot, Salesforce, etc.
> Profit & Loss responsibility, annual budget of +3m
> Investor relations & reporting to board members
> RFQ valued created +500m annually, 50m successfully mediated

Vice President of Sales

GAVESI

> Leading & managing daily operations with teams of up to 50 People
> Revenue growth YoY 10x
> Cost reduction YoY -17%
> Expansion & digitalisation of different business Units
> Profit & Loss responsibility

Chief Executive Officer

Rocket Internet SE

CATER WINGS is an online marketplace for corporate catering services, customer can now easily order gourmet catering services online from some of the best catering companies in Germany. Whether you’re planning a big end of the year bash at the office, an important business lunch at work, or even a quiet dinner party at home for a few close friends and family, you can now book high quality, affordable catering agencies with just a few clicks.

> Scaled sales organisation to +5m ARR
> Digital Transformation – Online order conversion (<5% – +50%, <6 months)
> Productivity improvement within sales/ quoting from (2.64 to 17.2 quotes/ day)
> Planning and Executing projects – ranging from operational process optimisation, implementation of internal Systems and launch of websites
> Interim Product Management & Internal tools administration
> Restructuring Business Intelligence Department
   – Data-warehouse maintenance
   – Implementing BI tool with KPI dashboards
   – Building ETL/ API connections
   – Automated Report generation
> Hiring, Training and Motivating a Team following the company vision

Head Of Business Development

CATER WINGS is an online marketplace for corporate catering services, customer can now easily order gourmet catering services online from some of the best catering companies in Germany. Whether you’re planning a big end of the year bash at the office, an important business lunch at work, or even a quiet dinner party at home for a few close friends and family, you can now book high quality, affordable catering agencies with just a few clicks.

> Global Implementation of standards & guidelines
> Global Development of Quoting processes in GER, UK, NL
> Budget forecasting
> Improved quoting productivity from (0.33 to 2.1) 
> Managing day-to-day operations
> Increasing success rate of quotations confirmed (60%)
> Team recruitment

Head of Quoting

Valkfleet is new startup founded by Deliveryhero, managing their logistic part in B2B by providing restaurants with possibilities to expand their market through using drivers.

My role as Business Development & Expansion-Manager is to build up the company and expand the German market, by establishing new regions and setting up the business. Furthermore, my responsibilities are to implement new controlling processes to forecast accurately and improve the scheduling. Hence, I am working closely amongst different departments such as Human Resources, Technology & Sales to align them and improve the internal communication.

> Expanding and developing Valkfleet in Germany
> Supervising and managing new regions
> Developing scalable processes to improve drivers’ productivity (0.92 to 1.68)
> Collaboration with IT department for integration & improvements of internal systems
> Developing & implementing KPI reporting
> Recruiting and onboarding of various positions in Germany

Business Development & Expansion Manager

EatFirst is a Rocket Internet Startup business.
It pursues to deliver high quality food, prepared through the cook & chill method.

> Alliance of kitchen/ food production and delivery service
> Cost control and budgeting forecasts
> Supervising daily operations
> Responsible for implementation and execution of new SOP
> Problem solving

Operations Manager

Various Companies

Started as Apprentice and eventually being promoted to Sous-Chef position while working at the best restaurants in the world.

Executive Sous Chef

With over 15 years of experience in the digital world ranging from food-tech and logistics as well as eCommerce to consulting and platform businesses, Benjamin stands as a seasoned leader in executive management, sales & marketing, and business strategy. Benjamin's extensive track record showcases a talent for scaling start-ups from their infancy to market-leading positions, boasting impressive achievements of growing businesses from 0 to 5m ARR.

Having worn many hats throughout his career, Benjamin has demonstrated proficiency in:

– Developing go-to-market (GTM) & sales strategies for firms venturing into fresh terrains.
– Acquisition and stewardship of both B2C and B2B enterprises.
– Seamlessly planning and rolling out diverse projects, from optimizing operational processes to pioneering the launch of cutting-edge websites.
– Structuring and driving operational processes from conception to fruition.
– Assembling, nurturing, and guiding teams to align with and realize the overarching company vision.

Furthermore, Benjamin exhibits an unparalleled dedication to excellence, ensuring each venture is approached with acute attention to detail and a data-driven decision-making ethos. His ambitious spirit is complemented by an innate ability to translate complex data into actionable insights, fostering strategic moves that consistently outpace competitors.

Beyond Benjamin's hard skills and accomplishments, his passion for fostering international relationships and collaborating with diverse global teams shines brightly. His commitment to effective communication, both written and verbal, underpins his ability to lead cross-functional teams and keep workplace morale at its zenith.

Driven by innovation and a vision for a more interconnected digital realm, Benjamin remains ever-eager to learn, adapt, and drive the next wave of digital transformation.

taplio

The Battle

Carlota Araque

Benjamin Vincent Guett

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