CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Resleeve

Creator Ambassador – Resleeve.AI
As part of Resleeve’s Creator Ambassador Programme, I collaborate with the platform to explore and showcase the next frontier of AI-powered fashion design. My role involves testing new features, creating high-quality AI fashion visuals, and sharing insights on how artificial intelligence can transform design workflows. I contribute to community engagement by providing creative feedback, demonstrating real-world applications in professional fashion settings, and promoting responsible, cutting-edge AI use in the global design industry.

Resleeve Creator Ambassador 

Lulu Retail

Leading Womenswear Design for Lulu's core, youth, modest, and seasonal women’s collections, covering all categories such as T-shirts, dresses, activewear, denim, sleepwear, and basics.

Spearheading trend research, mood board creation, and colour palette development for SS, AW, and Ramadan/Eid drops across markets including UAE, KSA, Qatar, and India.

Designing and approving collections for private labels and regional requirements, following seasonal buy plans, and creating cohesive ranges aligned with brand DNA.

Successfully integrated generative AI workflows (Midjourney, Kling, Botika) to speed up sampling, visualization, and digital marketing cutting development timelines by 30–40%.

Coordinating with buyers, marketing, VM, planning, and quality control for streamlined execution from design to store.

Delivering monthly sales-driven capsules while balancing creative vision and commercial viability.

Senior Womenswear Designer & Head of AI Initiatives

Refabric

Actively engage in discussions within the Refabric community, sharing insights on AI-integrated fashion design and industry trends.

Mentor emerging designers and creators by offering guidance on leveraging Refabric’s tools for print, silhouette, and tech pack generation.

Identify and onboard fashion-forward individuals genuinely interested in digital fashion and AI tools, growing the community through meaningful connections.

Collaborate with fellow ambassadors to conceptualize and host virtual events—including webinars, workshops, and creative design challenges.

Moderate community channels, ensuring a positive, respectful, and dynamic environment for global participants.

Act as a brand advocate across social media and professional circles, amplifying Refabric’s innovations and vision for the future of fashion.

Provide consistent feedback and user insights to the Refabric product team to support platform development and usability improvements.

Participate in community reward systems by contributing high-impact ideas, referring new users, and fostering peer learning.

Serve as a role model within the community through professionalism, enthusiasm, and a collaborative spirit.

Brand Ambassador

AI Fashion Week

AIFW SEASON 2 WINNER

Mubert

AGImageAI

Drive innovation at the intersection of fashion and AI, exploring new possibilities in the industry.

Utilize extensive fashion industry experience to enhance the platform, adding unique value.

Develop and implement cutting-edge strategies that blend fashion trends with AI technology.

Collaborate with tech and fashion teams to create revolutionary products and services.

Stay abreast of the latest developments in both the fashion and AI sectors to inform strategy.

Spearhead projects that demonstrate the potential and practical applications of AI in fashion.

Foster partnerships and collaborations that leverage AI to transform fashion experiences.

Engage in continuous learning and research to maintain a competitive edge in fashion AI.

AI Fashion Consultant

HUG 🤗

FUELING CREATIVITY THROUGH DISCOVERY, OPPORTUNITY, & EDUCATION.
Home to over 10,000 creators from 130+ countries, HUG is the most inclusive destination for artists and art lovers.

From international exhibitions to creator-friendly education and resources, we empower our global artist community to get their work seen and appreciated by a broader audience.

We are committed to building a more diverse and inclusive arts ecosystem, or as we like to call it: the inclusiverse. Join us as we welcome experts and newcomers alike — while giving plenty of hugs along the way.

Artist

Playsmart 

Led design across licensed menswear, womenswear, and kidswear for global IPs like Disney, Marvel, Warner Bros, Coca-Cola, Universal, FIFA World Cup 2022.

Translated brand guidelines into youth-driven, trend-forward product ranges, balancing storytelling with high sell-through design.

Developed seasonal trend decks, licensed-specific moodboards, and detailed product line-ups for multiple IPs simultaneously.

Created graphic artworks, silhouettes, trims, packaging, and complete tech packs with clear approvals from licensors.

Managed supplier coordination, approvals, strike-offs, and internal sample development.

Represented the design team in client meetings, pitching concepts, collecting feedback, and finalizing commercial ranges.

Supervised freelancers and junior designers; established a standardized design-to-production flow for licensed fashion.

Senior Fashion Designer

Thrilled to be selected for AI Fashion Week™ Season 2 and Maison Meta's chosen 20 showcasing "CELESTIQUE," a 20-piece collection inspired by the cosmos. This Maison Meta event in partnership with REVOLVE, @Photo Vogue and BASE Milano merges fashion with the power of AI

AIFW SEASON 2 TOP 20

Shaira Fashions

Drove design direction for eveningwear, occasion, resortwear, modest fashion, and accessories under a premium luxury label.

Researched global trends, sourced exclusive fabrics, embroideries, surface designs, and trims from international markets.

Designed ready-to-wear and bespoke capsule collections for high-profile private clients across GCC.

Managed a team of pattern masters, tailors, artisans, and junior designers to deliver couture-quality pieces.

Oversaw fashion show participation, brand campaigns, seasonal shoots, and custom fittings for high-net-worth clientele.

Maintained brand consistency across silhouettes, colour palettes, detailing, and visual storytelling.

Womenswear Lead Designer

I'm a fashion designer and creative innovator with over 15 years of experience in womenswear, combining deep industry expertise with a passion for emerging technologies—especially artificial intelligence. My journey has taken me from designing for Paris Fashion Week with Manish Arora to leading fast fashion retail strategy across the GCC, and most recently, to the forefront of fashion-tech.

Over the last two years, I’ve been deeply immersed in exploring how AI can transform the fashion industry—from product creation to campaign execution. I was proud to win AI Fashion Week Season 2, organized by Maison Meta and Revolve, where my AI-generated collection was produced and sold out quickly. This marked a pivotal moment in my career, proving that creativity and technology can powerfully coexist.

My AI experience includes:

AI-generated fashion campaigns for retail: conceptualizing and producing fashion-forward visuals using tools like Midjourney, Ideogram 

AI-powered virtual try-ons and e-commerce imagery: testing and integrating platforms like Botika, Raspberry, and Refabric for scalable content creation.

Strategic AI adoption: leading internal innovation presentations and panels on how AI can drive sustainability, speed, and storytelling in retail fashion.

Collaborations with AI platforms: including feedback and beta participation for AI tools focused on design, marketing, and product development.

I'm passionate about building bridges between craft and code, culture and computation—using AI not just as a tool, but as a creative partner. If you're working on the future of fashion, digital retail, or creative technology, I’d love to connect and collaborate.

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

TANUSHRI 🏹 ROY

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