CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

SHE IS AI Magazine

Brand Ambassador

Pimento

Pimento Ambassador

Salesframe

As a Product Marketing Manager, I drive product adoption and enhance user experience through a data-driven approach across the product lifecycle. I monitor usage patterns, analyze user behaviors, and gather feedback through tools like Pendo to shape product improvements. I collaborate closely with clients, product teams, and sales to align insights and strategies that refine user engagement and support development. In marketing, I create targeted in-app messaging, email campaigns, and newsletters through Pendo and Brevo, while refining social media, web content, and digital channels to boost product visibility and engagement.

Product Marketing Manager

DreamFlare AI

As Community Manager at DreamFlare AI, I build and nurture a dynamic online community centered around our innovative interactive graphic novels. My responsibilities include:

Community Engagement: Managing discussions and facilitating a welcoming, constructive environment, ensuring that community members feel connected and valued.

Content Strategy and Creation: Developing and curating content to drive engagement across our social platforms, with a focus on enhancing brand awareness and user interaction.

Strategic Communication: Crafting and implementing community strategies to expand reach, strengthen user engagement, and elevate brand visibility.

Customer Interaction: Addressing user inquiries and feedback promptly to maintain high satisfaction and reinforce positive experiences within the community.

Cross-Functional Collaboration: Working closely with Marketing, PR, and Product Development teams to align community initiatives with company goals and objectives.

Performance Analysis: Monitoring and analyzing community metrics to continually optimize engagement strategies based on user needs and emerging trends.


My role is centered on creating an immersive community experience where users actively participate in and shape DreamFlare AI’s narrative-driven offerings. Through strategic engagement and support, I work to strengthen the brand’s presence and deliver value to our growing community.

Community Manager

In 2024, I was honored to be invited to join the Creator program at DreamFlare AI, a leading platform in the realm of AI-driven creativity. This invitation underscores my commitment to pioneering new artistic horizons through innovative technology. As a member of DreamFlare AI’s Creator program, I collaborate with other top artists and technologists to explore the cutting-edge capabilities of their AI tools. This partnership enriches my creative practice and supports the development of groundbreaking projects.

DreamFlare AI Artist

AI/CC

As AICC Director of Communications, I lead global campaigns and social media activations, cultivating collaborations and partnerships. My responsibilities include showcasing featured artists and articles, contributing to communication development, and driving initiatives to advance AICC's development goals. Through strategic communication planning and execution, I play a pivotal role in enhancing the organization's global profile and promoting its mission. Notable achievements include spearheading global collaborations and campaigns with organizations like WWF and Rising United.

About AICC
The AI/CC Creative Community is a global network of creatives dedicated to advancing generative AI art and design. This self-funded and self-organized community provides insights, training, and resources to democratize the creative process and explore the intersection of AI generative design and technology in both live and digital experiences.

The community consists of hyper-creative minds, tinkerers, and innovators who share a passion for using emergent generative tools to create new realities and make the creative experience accessible to everyone. They believe in blending technology and creativity to become the architects of the future and create a new era in creative exploration.

Research and development are crucial to advancing the field of generative AI, and the AI/CC Creative Community is constantly experimenting with new techniques and trends to build knowledge and skills. They prioritize learning and consider their work and creative practices' ethical and societal implications.

Those who join the community can collaborate with like-minded individuals from all over the world. To join this innovative global collective and support generative AI art and design advancement, visit the website at www.aicc.io.

Director of Communications

The AI/CC Creative Community is a global network of creatives who are dedicated to advancing generative AI art and design. This self-funded and self-organized community provides insights, training, and resources to democratize the creative process and explore the intersection of AI generative design and technology in both live and digital experiences.

The community consists of hyper-creative minds, tinkerers, and innovators who share a passion for using emergent generative tools to create new realities and make the creative experience accessible to everyone. They believe in blending technology and creativity to become the architects of the future and create a new era in creative exploration.

Research and development are crucial to advancing the field of generative AI, and the AI/CC Creative Community is constantly experimenting with new techniques and trends to build knowledge and skills. They prioritize learning and take into consideration the ethical and societal implications of their work and creative practices.

Those who join the community have the opportunity to collaborate with like-minded individuals from all over the world. To become a part of this innovative global collective and support the advancement of generative AI art and design, visit the website at www.aicc.io.

LinkedIn Community Communications Lead

we are HUMAIN

AI Artist

In 2024, I was invited to join the prestigious AI Creator program at Luma AI, a platform renowned for its cutting-edge technology in the creative industry. This invitation recognizes my expertise in blending art with AI, and it allows me to collaborate with other leading innovators in the field. As part of the AI Creator program, I have the opportunity to explore and expand the creative potential of Luma’s Dream Machine. This partnership not only enhances my artistic journey but also contributes to the evolution of AI-driven creativity.

Luma AI Creator

Monks

In 2024, I was honored to be selected as part of the Monks artist roster, joining a distinguished group of global creators. This selection highlights my commitment to pushing the boundaries of digital art and innovation. As a member of this prestigious roster, I collaborate with Monks on projects that explore new frontiers in the creative industry. Being part of Monks allows me to connect with like-minded visionaries and contribute to groundbreaking artistic endeavors. This partnership is a testament to my evolving journey as an artist.

Monks Artist

2137 AD Cinematic Universe

Main Concept Artist Specializing in Generative AI at 2137AD DAO
I am serving as the Main Concept Artist at 2137AD DAO, where I specialize in harnessing the power of Generative AI to bring our decentralized cinematic universe to life. With a passion for creativity and innovation, I am dedicated to pushing the boundaries of storytelling in the digital age.

Drawing upon my expertise in Generative AI, I bring [number] years of experience to my role at 2137AD DAO. As the Main Concept Artist, I am responsible for crafting visually stunning landscapes, characters, and environments that immerse our audience in the world of 2137AD. Through the use of Generative AI, we have been able to create captivating visuals that captivate and inspire our audience.

My vision for 2137AD DAO is to continue pushing the boundaries of visual storytelling using cutting-edge technologies. By leveraging Generative AI, we can unlock new realms of creativity and imagination, offering our audience a truly immersive experience unlike anything they've seen before. 

The 2137 AD Cinematic Universe is a world unlike any other! This revolutionary Universe is set in a future where humanity has been brought to its knees by climate change. But amidst the destruction, the remaining survivors must unite to rebuild society and establish new colonies to ensure survival. However, conflicts and power struggles may arise between and within colonies, leading to a thrilling battle for survival.

Main Concept Artist

Nina Sabina Caballero Artist

My art is grounded in classical training, a testament to the techniques of the Old Masters. This foundation is complemented by a profound connection to nature, evident in my work's dance between light and shadows. Exploring mysterious states of mind, I craft visual poetry that beckons viewers into contemplation. Through my creations, I aspire to inspire and contribute to a collective awakening, fostering a deeper appreciation for the intricacies of our world.

Profound observations and a genuine appreciation for both nature and the human spirit fuel my artistic pursuits. The canvases I create serve as a conduit for expressing my inner life, providing viewers with moments of reflection and rejuvenation. In each brushstroke, I seek to convey the energy of the handmade object, establishing a connection between the viewer and the artwork. My paintings transcend mere representation, offering windows into a world where colors symbolize emotions, and each composition is a landscape of the mind.

Ultimately, my artistic journey speaks to the enduring power of art to communicate complex emotions, evoke introspection, and contribute to a collective understanding of our world. As an artist, I resonate with the idea that the fundamental truth of art is not to portray but to evoke. In my words, "The world is my country, and art is my religion," encapsulating the universal language of art that transcends boundaries and fosters a shared appreciation for our collective human experience.

Nature, a profound influence close to my heart, is not merely observed but experienced and understood with the heart. Delving into nature's depths, we comprehensively understand our surroundings. My work reflects this powerful connection to nature, capturing its essence in a dance between light and shadows, transporting the viewer to an introspective place within themselves.

Fine Artist - Painter

My photography transcends reality and illusion, offering a profound expression of the human spirit influenced by Renaissance Art. Guided by the chiaroscuro technique, my work plays with light and shadow, drawing inspiration from masters like Rembrandt. It invites viewers to a transformative journey, acknowledging the legacy of photographers like Paolo Roversi but aiming to kindle a collective awakening in our cultural milieu. Beyond boundaries, each photo serves as silent poetry, urging heightened awareness and a deeper connection with our shared humanity in our technology-dominated era.

Fine Art Photographer

Nina Sabina Caballero is a Helsinki-based AI artist and digital marketing professional known for her groundbreaking work at the intersection of classical artistry and cutting-edge AI technology. With a deep passion for merging the timeless beauty of traditional art with the limitless possibilities of artificial intelligence, Nina creates transformative and emotionally resonant works that challenge conventional boundaries and inspire profound connections and dialogues through art.

Since embracing generative AI applications in 2022, Nina has been at the forefront of a transformative artistic renaissance, where AI becomes more than just a tool—it becomes a co-creator. As an AI Synthographer, AI Artist, Fine Artist, and Creative with exceptional technique, she brings a wealth of knowledge, passion, and an objective perspective to every role she undertakes. Her ability to deliver on brief, theme, and brand makes her a standout figure in both the art and marketing worlds.

Nina's unique approach bridges the gap between tradition and innovation, making her work not only visually stunning but also intellectually engaging. Her creations are a testament to the power of collaboration between human creativity and machine intelligence, offering a new perspective on what art can be in the digital age.

In addition to her artistic endeavors, Nina leverages her strong background in digital marketing to develop impactful strategies that drive brand growth and engagement. By integrating AI-driven insights with creative storytelling, she helps brands stand out in a crowded market, enhance their online presence, and foster deeper connections with their audience. Her work in this field is marked by a deep understanding of both the technical and creative aspects of digital marketing, allowing her to craft strategies that are both innovative and effective.

Nina's work is more than just art; it's a conversation—a dialogue between the past and the future, the traditional and the technological. Her vision is to inspire others to explore the possibilities of AI in art, to push the boundaries of creativity, and to create works that resonate on a deeply emotional level.

As she continues to explore new horizons in both AI and art, Nina remains committed to her mission of creating art that not only captivates the eye but also touches the soul. Through her innovative approach, she is helping to shape the future of art and digital marketing, one creation at a time.

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Nina Sabina Caballero

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