CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Volga Partners

As a Global HR Manager at Volga Partners, a U.S.-based company specializing in Artificial Intelligence and machine learning solutions for top technology giants and multinational companies, I oversee recruitment processes for clients such as Uber and Microsoft. My role involves identifying and acquiring top talent for AI projects, ensuring that these industry leaders have the skilled professionals necessary to drive innovation and maintain their competitive edge.

Global Human Resources Manager

Musavir.AI

Musavir is a cutting-edge image generation platform.
Leveraging technical and design knowledge to innovate the product.
Recruited and managed a team of designers, AI experts and engineers.

Co-Founder

DUBAI FUTURE FOUNDATION

I am engaged with different government entities to come up with solutions using Generative AI. Musavir AI is one of 30 startups selected from 615 that applied from 55 different countries and will be developing innovative AI solutions in the government and media sectors through the DCAI accelerator program.

Collaborator

Women in AI

I’m proud to be part of a close-knit community of women tech leaders and AI professionals. As an active member of Women in AI, my mission is to champion the advancement of women in the tech world. Whether through volunteering, speaking at events, or offering coaching and mentorship, I’m dedicated to empowering women, driving positive change, and amplifying their voices in the industry. 💪 💪

Member

NextTrain.io

Nexttrain.io is an online learning platform for Future Technologies. My job was to research and learn about the latest AI tools,  produce courses for those AI tools, generate the marketing content for Next Train with the help of AI and managed a team of 3.

AI Prompt Engineer & Course Developer

Artec.Fmt

Recruitment Consultant

Edopia

I was working as an early years educator in a system that followed Reggio Emilia school of thought, in order to understand childhood education in depth with hands on experience. My goal was to create technological solutions to the challenges faced by the education sector, especially Early Childhood Education. Working with small children also allowed me to gain knowledge about their psychology and techniques to interact affectively with children.

Early Childhood Educator

Enekon

Storyboard Artist

Brando Marketing Services

Design Consultant

Having studied Architecture from National College of Arts, I have a unique perspective on the intersection of art, design, and technology. I apply this vision to create generative art and videos, both for personal and professional purposes. This unique blend also allows me to identify diverse talent.
I have worked for different companies, carrying out tasks ranging from strategy and innovation to even streamlining recruitment processes. 

In addition to Musavir.AI, I am an active member of Women in AI, where I advocate for women in the tech world through volunteering, speaking, and mentoring.

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Faryal Khattak

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?