CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Neolemon

This Accelerator is your fast-track for AI integration: Idea --> Prompt --> Visual content
In our program, you will learn proven workflows to make high-quality AI-powered content.
Learn more: https://maven.com/ai-lemon-academy/generative-ai-training-for-creatives

Co-Founder

consistentcharacter.ai

Consistent Character AI - app that simplifies the process of creating characters for visual storytelling. No complex prompting, no design or tech background is required! Ready to illustrate your story? 📕

Maven

Gen AI Educator & Mentor

Argos Multilingual

- Driving innovation and facilitating change management processes through effective teamwork and communication.
- Talent management of the Department of Quality and Innovative Language Solutions and external subcontractors.
- Developing task assignment solutions, creating new processes for the department, and presenting key initiatives to improve quality process.  
- Coordinating projects, managing deadlines and progress across the team to ensure the project is delivered on time.
- Creating an effective feedback culture, while monitoring the current workload of employees.

Coordinator in Linguistic Quality and Innovation Department

LITTLE AMERICA 

- Leading change management process, implementing new processes.
- Designing and maintaining all processes related to customer experience.
- Directing and managing the creation of new educational projects and their campaigns.
- Developing a brand strategy, leading the brand communications.
- Leading the recruitment process and onboarding, as well as managing a team of dedicated teachers. 
- Negotiating favorable contract conditions and agreements with partners, service providers.

Executive Director

Notary Office

- Providing personalised customer professional service.
- Ensuring compliance with regulations and policies, coordinating the correct flow of information.
- Creating and signing legal contracts, working with file databases, preparing statistical reports.

Executive Assistant

The Press Office of the City of Krakow

- Assisted in planning key initiatives of KRAKÓW.PL.
- Distribution of press releases, driving brand awareness.
- Market research and analysis.

Communication Assistant

 EFPG Group 

- Organization of meetings, conferences and training for insurance agents.
- Verification of customer data, creating a database in CRM.
- Document management.

Administrative Office Assistant

Bank BZ WBK

- Customer service with electronic banking operations.
- Building a comprehensive financial database.
- Creating personalized offers for VIP clients.

Customer Service Intern

Driven entrepreneur with a passion for designing innovative & empathy-centered solutions.

Co-founded Neolemon to inspire and empower creatives by nurturing growth mindset and promoting innovation throughout the creative journey. 

I lead the AI x Creative Accelerator, mentoring top creative leaders from globally renowned brands and founders eager to accelerate their growth while mastering new AI skills.

Nothing inspires me more than witnessing the incredible success stories of our learners & customers!

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Diana Zdybel 🍋

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