CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Brian Sykes

theBrianSykes

Harness the Power of AI to AMP + RAMP your Creative Productivity!

As a trusted AI strategist and consultant, I guide you in leveraging the transformative potential of artificial intelligence (AI) for your Creative Agency. I will help you unlock new opportunities, drive innovation, and stay ahead in today's fast-paced digital landscape.

My AI services are designed to address the unique needs of your Creative Business, whether you are a one man shop looking to leverage AI to multiply your individual efforts, or a Creative Director with a whole team on in-house Creatives you want to enhance. From AI strategy development to implementation and optimization, I provide comprehensive solutions that align with your goals - amplifying the Creative output.

With my guidance, you can navigate the complexities of the AI landscape and make informed decisions when it comes to selecting and deploying AI technologies. By integrating AI into your business processes, you can enhance operational efficiency, automate repetitive tasks, and gain valuable insights from your data. My services encompass AI-driven solutions such as natural language processing, computer vision, predictive analytics, and machine learning.

I understand that AI implementation can be a daunting task, which is why I offer personalized support tailored to your organization's needs. I will work closely with your team, providing training, workshops, and ongoing consultation to ensure a smooth and successful integration of AI into your workflows.

Together, we will future-proof your AI strategy and adapt to changing market dynamics.

AI Catalyst

HeadSpace Branding

HeadSpace Branding provides clarity to business leadership for brand transformation - solving complex business problems through Brand Strategy, Identity & Marketing.

Founder / Principal

AdJourney

AdJourney crafted effective strategies, memorable branding, targeted interactions and extraordinary storytelling - helping businesses connect with their ideal clients. With 23 years in operation, it served as a cornerstone to my creative career. At one point, you could not drive a block through our hometown without seeing something I had a hand in designing. A fantastic foundational part of my history and core to my next steps in branding, marketing and generative AI.

A.I. Whisperer | AI Business Strategist | Generative AI Expert | LinkedIn Top 100 AI Artists | Brand Architect | Keynote Speaker

Seasoned strategist in Branding and Marketing with almost 3 decades of experience, amplified by Generative AI. Leveraging my depth of knowledge, I guide Creative Pros to transform and innovate by harnessing the power of AI. As the founder of AdJourney (1999-2022), I provided bespoke Branding and Marketing solutions for SMBs in various fields, driving growth and raising brand awareness.

My commitment to education in AI extends to my role as a Teacher & Consultant for the US Small Business Administration, NC-District. Here, I develop and deliver custom Business Classes and provide one-on-one consultation around Branding, Marketing, Advertising, and AI.

As an author and educator in Generative AI, I've produced multiple books and extensive resources, including 'A.I. Explore: Prompt Fundamentals,' a comprehensive guide to AI art generation that sold over 1000 copies. My work in this domain is also evident in my YouTube channel and podcast, where I share insights on AI and its potential applications in the business world.

Notable career highlights include the growth and marketing of brands such as Sandhills Pediatrics, Tex Racing, and Longworth Industries - XGO, among others. These experiences have equipped me to deliver high-value strategies that result in tangible business outcomes.

Now, I am focusing on a new venture as an AI Business Strategist. I provide tailored AI integration solutions for Creative Pros ready to embrace the future. I'm excited to work with forward-thinking companies and help them unlock the transformative power of AI in their operations.

Most people think AI is replacing creativity.
It isn’t.
It’s replacing the parts of creativity that were never creative.

This is the uncomfortable truth no one wants to say out loud:
Skill ≠ Meaning-Making.

The carousel shows it plainly.

AI automates execution.
It accelerates style.
It removes friction from every technical task we used to consider “creative.”

But AI cannot choose what matters.
It cannot assign meaning, intention, judgment, or taste.
It can only expose the absence of those things in the people using it.

The missing ingredient in today’s creative teams isn’t capability.
It’s meaning-making.
The human layer.

And the cost of not having that layer just went up.
Dramatically.

Because if everyone now has infinite output at their fingertips…
the advantage no longer belongs to the team with the best tools.
It belongs to the team with the best discernment.
The best clarity.
The strongest point of view.
The most human operating system.

Winning designers won’t design the rules the AI follows.
Winning designers will design the meaning the AI expresses.

This is the true center of competitive advantage in the AI era.
This is the (Hu)man Element™ in action.

A Human Operating System enhanced by AI.
Not displaced by it.

If you want early access to the framework, drop “Hu” in the comments.
Or follow along — tomorrow we go deeper.

Brian Sykes  |  AI LAB

AI LAB • [Hu]man ::: 2

Creator of The (Hu)man Element™ | Equipping Creative Enterprises to Harness AI Without Losing the Human Touch | Keynote Speaker | Author

AI LAB • [Hu]man ::: 2

Most YouTube creators don’t have a content problem. 
They have a workflow problem.

That is why today I’m kicking off a 14-day experiment called -
YouTube, Upgraded.

Short lessons. Smart tools. Daily moves you can actually use.
The goal is simple.
Make better decisions. Produce faster. Measure real progress.

Day 1 is live now. Your baseline begins today.
The rest of the series will run on my Substack, and I will drop each day’s link in the comments.

If you share your YouTube channel in the comments, I will give you one month of my Substack for free.
I want you to test these upgrades on your own channel... and share your results after 1 month. I want to see what happens when creators stop guessing and start using AI with intention.

Let’s see how much better your next two weeks on YouTube can actually get.
Brian Sykes

Have a YouTube channel? Your baseline begins here. Take the first steps toward a smarter AI workflow. Start the experiment. Measure the change. Day 1.

Open article: YouTube, Upgraded: 14 Days of AI Power Moves • Day 1 by Brian Sykes • 3 min read

YouTube, Upgraded: 14 Days of AI Power Moves • Day 1

SOLVED: The "2-Character Problem" in AI Video • how to create a seamless conversation between two AI characters without "glitches" or "hallucinations."

If you have tried to create an AI video with two people in the same shot, you know the pain...

You upload your script. 
You generate your characters. 
You hit "Animate." 
And then... chaos. 

The wrong mouth moves. The characters swap voices. Or, my personal favorite, the AI hallucinates a random "third arm" floating in the middle of the table.

This is the "Two-Character Problem."

Most current AI video tools with voice capabilities, are built to deal with one face at a time. When you introduce a additional faces, the model gets confused about who is speaking.

In today’s video breakdown (a small clip is shared here), I walk you through the exact workflow I discovered to fix this completely—resulting in a perfectly lip-synced, multi-character scene. 

For the FULL 20-minute tutorial, click the link to my YouTube video in the comments. Let me know what you think! 

Happy Thanksgiving.

Brian Sykes

Stop learning AI tools.
Start building a system.

The market is flooded with "tool-first" AI tutorials. 
They're missing the point.

This is what creative leaders are actually struggling with:
• "My team's outputs feel generic. How do I protect our unique voice?"
• "Clients expect 'faster, cheaper.' How do I protect our creative value?"
• "What are our IP, licensing, and QA policies for AI?"

These aren't tool problems. 
They're workflow and governance problems.

The barrier to solving them isn't skill; it's psychology. 
We're stuck in "I'll learn it later" mode. 

I've written a short manifesto on the one mental trap holding our industry back and introduced the system for "micro-wins"  that solves it. 

I'm building the framework for creative teams that moves beyond prompts and into production.

It’s called the (Hu)man Element.

Read the attached PDF. 
If you're ready for a real framework, comment "I'M IN" below to get on the waitlist for the founding cohort.

Brian Sykes  |  AI LAB
#GenerativeAI #CreativeOperations #AIStrategy #AIEthics #DesignLeadership #AILAB

(Hu)man Element • AI LAB

The human hand controlling the puppet.

These images were created for my post on the [Hu]man Element, focused around the idea that AI doesn't remove the human layer, it exposes it.

For the visuals, I turned myself into a felt puppet in various Spider-Man poses. Not to show off prompt engineering. 
To make a point about agency.

A puppet is useless without the hand controlling it. 
AI is powerful, but meaningless without human intent.
The winning designers won't just design the rules AI follows. 
They'll design the meaning AI expresses.

The most human company wins.
Brian Sykes | AI LAB



So, why the Spidey-posed puppet images?

They're a visual metaphor for my Day 2 thesis: 
I literally put yourself (as a felt puppet—already a human-controlled analog object) into dynamic, impossible poses. 

The Spidey reference isn't about "cool comic book imagery" (though it is...)
It's about power and responsibility. 
It's about the human hand controlling the puppet. 
It's about agency.

AI LAB • Using Pose References in Nano Banana Pro

Most companies think they have an AI problem.
They don’t.
They have a Human Operating-System problem.

Giving your team access to AI tools doesn’t mean you get lift.
It means you exposed your existing limitations.

This is the silent truth no one wants to say out loud:
Access ≠ Implementation.
>>> The carousel shows it plainly. 

Teams aren’t struggling because the tools are bad.
They’re struggling because tools don’t change people.
Tools only reveal them.

AI removes friction.
But it also removes excuses.

And in that exposure, you find the real competitive advantage:
The most human company wins.
The one that understands identity, judgment, taste, clarity, intention, and the psychological patterns that drive behavior.

That’s what I’m launching next:
The (Hu)man Element™.
A Human Operating System enhanced by AI.

If you want early access to the framework, drop a “Hu” in the comments.
Or just follow along — things are about to get interesting.

Brian Sykes  |  AI LAB

AI LAB • [Hu]man ::: 1

Not a deep dive... just 2 quick samples from the Nano Banana 2 waters - sharing a bit of what it can do. 
1 • Text in Image (yeah, it is really good at that)
2 • Detail Detection & Incremental Changes

Brian Sykes

What can the great Nano Banana 2 do? Here are just a couple things... with more highlights to come. I have not gotten specific into what Nano Banana 2

Open article: Google Nano Banana 2 by Brian Sykes • 1 min read

Got another "Rajib" message yesterday.
"I can fix your YouTube SEO and grow your channel!"

Rajib's selling the wrong medicine.

SEO is dead last in YouTube's priority list. Literally. Last place.
While creators obsess over keywords and tags, the algorithm obsesses over something else entirely.

I mapped out YouTube's actual growth sequence:
1. Avatar & Value (Who watches? Why should they care?)
2. Packaging (Thumbnail + Title = Click or scroll?)
3. Hook & Retention (First 30 seconds = stay or leave?)
4. Satisfaction (Did you deliver the promise?)
5. Session Time (One view becomes three?)
6. SEO (YouTube needs context. That's it.)

Notice where SEO sits? 
After everything that actually matters.

Your thumbnail stops the scroll - or it doesn't.
Your hook keeps them watching - or it doesn't.
Your content creates binges - or it doesn't.

SEO just helps YouTube categorize your video. It doesn't make anyone watch.

I've built two YouTube channels. Run a 23-year agency. Taught this to hundreds of creators.
The ones who grow focus on Identity > SEO.
The ones who struggle chase keywords like it's 2010.

Rajib's template pitch treats YouTube like Google Search.
But YouTube isn't a search engine anymore.
It's a recommendation engine.

And recommendations follow satisfaction, not keywords.

Day 10 of YouTube, Upgraded drops tomorrow.
Visual identity - the thing that makes your videos recognizable before anyone hits play.

That's what grows channels.
Not SEO.

Brian Sykes  |  AI LAB

Link to the full breakdown in comments.

Ideate - a Nifty New Feature in the Adobe Universe of AI

We have seen canvas-based creation in the AI space before. 
Did Adobe do it better? 

I believe Adobe's potential competitive advantage is through interface design rather than just raw AI capabilities.

Dive into the product (and my perspective) in today's Substack.
Brian Sykes

Meta’s images will suddenly look very familiar.
     Turns out, they should.

Midjourney’s DNA just went mainstream—inside Meta’s free AI.
     What used to cost $30/month now costs nothing to millions of Meta fans.

The question isn’t who has access anymore.
It’s who has taste and knows how to wield it - professionally.

Get the scoop on my Substack.
     Link in comments.

Brian Sykes

#Meta #Midjourney #ImageGeneration #GenAI

I had a few people text me on the side and say they missed the interview I had with Big Al Gruswitz on The Main Event... so here it is. 

The LINK (in the comments) is to a Substack post with the YouTube embedded - and of course, some note and takeaways from me to help lend clarity around the content shared.

1. The Pivot to “Back to Basics” • [08:26]
2. Adobe Firefly: The “Trojan Horse” of AI • [13:28] 
3. The “Ideate” Workflow • [20:23]
4. “Dirty AI” vs. Commercial Safety • [27:35]
5. The AMP vs. RAMP Philosophy • [36:19]
6. Live Demo: Conversational & Iterative Editing • [46:08] – [51:29] 


Link in comments...
Brian Sykes

If you think SEO grows your channel… you’re building the wrong channel.
And you are definitely focusing on the wrong thing.

I break the myth in today’s bonus lesson.
Short. Direct. Necessary.
Linked.

Brian Sykes | AI LAB

Creators obsess over SEO. The algorithm doesn’t. The audience doesn’t. YouTube sure doesn’t. If you chase SEO… none of my 14 Days of YouTube Lessons -

Open article: BONUS: The One Thing That Will Break Your YouTube Channel (If You Don’t Fix It) by Brian Sykes • 4 min read

BONUS: The One Thing That Will Break Your YouTube Channel (If You Don’t Fix It)

Most creators think they need better gear.
🔥 No 🔥 
They need a better system.

I just spent 14 days tearing YouTube creation down to the studs…and rebuilding it into a workflow any creator can run. If you make videos, this might be the most useful thing you save all year.

📌 SAVE THIS if you make YOUTUBE videos.

I pulled every core lesson, every prompt, every workflow, and every optimization into one place.
14 Days.
3 bonus deep dives.
A complete creator operating system.

Save it now so you don’t lose it later.
Your future self will thank you.

Brian Sykes
___

💬 Want a Video Course Instead?

If all of this feels TL:DR, and you’d rather watch a full video-based course with every prompt included, just comment “YOUTUBE” below.

If there is enough interest – I will produce it, and share details as soon as it’s ready.

Assetization • 'examines how assets are constructed and how a variety of things can be turned into assets; analyzing the interests, activities, skills

Open article: The YouTube Creator's AI Workflow: System & Assetization by Brian Sykes • 3 min read

The YouTube Creator's AI Workflow: System & Assetization

Day 2 of YouTube Upgraded (the AI amplifier). Today’s post is about the 5-tool set for “Right Ideas, Not Just More” Research Stack Creator-First Workflow.

Five stages. Five tools. Each chosen because it solves a specific part of the research process.
• Gemini for the Landscape
• Perplexity for the Precision
• NotebookLM to uncover Patterns
• Claude to Humanize
• ChatGPT for Frameworks

This is the cleanest, fastest, most reliable way to find stronger ideas, not just more ideas, and uncovering the videos worth making.

Images are from a Midjourney anchor image (with me as an OmniReference), with varying camera angles created with Googles Nano Banana.

Brian Sykes

Link to the Substack post in the comments.

Why do audiobooks sound stilted?
Why do podcasts feel robotic?
Why do videos sound 'written'?

The problem isn't the voice.
It's that we write for readers, not listeners.

Speech is messier. More rhythmic. More emotionally punctuated.

Today's article shows you 4 shifts to fix this:
1. Rhythm over grammar
2. Vocal punctuation
3. Strategic emphasis
4. Commanded emotion

The lesson isn't just about AI. It's about better writing.

[Link in comments]

Brian Sykes | AI LAB

Editing doesn’t take hours because it’s hard.
It takes hours because you’re doing it out of order.

Day 7 in my series YouTube, Upgraded: AI Power Moves, I show how AI handles the “boring 70%” of your edit.
Pre-cut your timeline. Clean your A-roll. Auto-fix your sound.
Generate the B-roll you never captured.

If Day 6 helped you film better.
Day 7 helps you finish faster.

Full breakdown inside the AI LAB Substack (link in the comments).
Brian Sykes

Comment with your YouTube channel to get featured + a free month of my Substack.

Tools ≠ Transformation

Companies assume new tools create new outcomes.
 They don't.

Tools expose systems.
 They don't fix them.

If your workflow is unclear, AI accelerates the confusion.
 If your direction is vague, AI multiplies the vagueness.
 If your culture lacks ownership, AI cannot create it.

Tools scale what already exists.
 Not what you hoped would exist.

The gap isn't technological.
 The gap is human.

This is the (Hu)man Element.
 A Human Operating System enhanced by AI.

Because only humans create clarity, ownership, direction.
 Tools amplify what humans build.

The most human company wins.

Brian Sykes | AI LAB

______________________________________________

Following the 30-day series? Day 4 drops tomorrow.

______________________________________________

AI LAB ::: [Hu]man Element • Day 3

Knowledge is power.
Information control is power.

But we've reached an absurd inflection point: humans now modify and contort their language to appease algorithms and avoid censorship bots.

Technology is meant to serve humanity - not the other way around.

Scroll through social media. Notice what's missing. 
People aren't murdered - they're "unalived." 
Suicide becomes "sewerslide." 
Death is reduced to skull emojis.

We have words for these things. Real words. Words that carry weight, demand attention, force acknowledgment.

Instead, we get linguistic baby-talk and bizarre coded language where serious topics get marginalized into juvenile-sounding euphemisms. Why? Because platforms have trained us to fear the invisible hand of content moderation.

Here's 3 modified to pass the algorithm's test (revised for your safe reading):
• Shakespeare Sonnet 139: "Yet do not so, but since I am nearly 💀, / Finish me outright with looks, and end my 😢"
• Exodus 20:13: "You shall not 🚫👤"
• R.D. Laing: "Life is transmitted through spicy time and everyone eventually 💀"

There it is. Shakespeare reduced to emojis. Biblical commandments turned into rebuses. Profound philosophical observations about human mortality sounding like a teenager's TikTok caption.

Those don't bear the same weight as:
• Shakespeare - Sonnet 139  - "Yet do not so, but since I am near slain, / Kill me out-right with looks, and rid my pain".

• Exodus 20:13 “You shall not murder."

• R.D. Lang - "Life is a sexually transmitted disease and the mortality rate is one hundred percent".

The essence isn't just stripped - it's obliterated. The gravity, the poetry, the precision of language that took millennia to refine... replaced by symbols and baby-talk because we're terrified of the algorithm's invisible hand.

This causes real harm:
• Trivializes serious issues ::: suicide prevention resources become unfindable
• Creates algorithmic gaslighting ::: punished without explanation
• Inverts the power dynamic ::: we serve the system, not vice versa

We're contorting human language to appease systems that were supposedly built to serve us.

This is linguistic dystopia.

The cruel irony? 
This censorship doesn't actually prevent harm. People still discuss these topics - they just do it in ways that are harder to track, harder to study, and harder to provide resources for.

What makes this particularly insidious is that it's not even transparent censorship. It's shadow bans, algorithmic suppression, demonetization - systems that punish without explanation.

--

So while I talk about technology and the beauty of its usefulness, there are topics on the converse side worth bring up. Where do you see this heading if it continues?

Brian Sykes | AI LAB

Tools for Video:
Gemini 2.5 ::: scripting lyrics
Suno V5 ::: music
LTX Studio ::: Images & Video
How To ::: I will share on YouTube + my Substack
Links in comments.

Your videos aren’t slow because you edit poorly.
They’re slow because you film blind.

Day 5 fixes that.
Repeatable shot lists.
Clear purpose.
Faster production.

Full article in today’s newsletter & the AI LAB Substack.

Brian Sykes

Over the past five days, I’ve been breaking down a creator-first workflow for making better YouTube videos using AI. Not shortcuts. Not gimmicks. Actu

Open article: YouTube, Upgraded: Days 1–5 Recap (& why today’s lesson changes everything) by Brian Sykes • 2 min read

YouTube, Upgraded: Days 1–5 Recap (& why today’s lesson changes everything)

If filming feels exhausting, it’s not you.
It’s your prep.
Day 6 shows how AI fixes that before you hit record.

This is the next step in my 14-day series, YouTube, Upgraded, where I’m walking creators through the exact workflows I use to plan, structure, film, edit, and publish videos with far less friction.

Days 1–5 took us through baselines, research, scripts, storyboards, and shot lists.
Day 6 breaks open the one thing every creator struggles with.
A-Roll that actually sounds like you.

Full article inside the newsletter.
Drop your YouTube channel in the comments to get featured and get a month free to my Substack.

Link in comments to Day 6.

Brian Sykes  |  AI LAB

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Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

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The Battle

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