CommandAlpha_

Services include:

• Creative Leadership
• Conceptual Development
• Generative AI assisted Marketing Solutions
• Digital/Analogue Design Solutions
• UX/UI Design
• Branding/Brand Strategy
• New Business Development

Founder, Executive Creative Director

Cannes Lions International Festival of Creativity

Jury, Digital - Canadian Young Lions Competition

Luma AI

I've been selected to join Luma Labs AI as a member of their creative partner's program and support their Generative AI creative tools roadmap.

Creative Partner

VMLY&R

While at ECD on the Ford Canada business, I served as the most senior creative in Canada. I was responsible for being the agency's creative voice and representing the agency's creative to Canadian clients in Vancouver, Toronto, and Montreal. My role involved overseeing all regions within Canada and collaborating closely with the North American and Global senior creative leadership counterparts to align initiatives within the North American market.

I led integrated digital campaigns for Ford Canada and consistently brought fresh ideas to the team and client by constantly pushing for innovative thinking. This included media executions, social media partnerships, and engagement on platforms such as TikTok, Snap, and Meta. Additionally, I delivered technology innovation through AR/VR, and Generative AI.

Vice President, Executive Creative Director

conversationHEALTH

I provided creative and strategic leadership in digital product design (UI/UX), design thinking, and innovation to deliver AI/ML-driven voice assistants to the healthcare and pharmaceutical industries. I transformed a Conversational AI/SaaS startup, leading it through a pivotal growth phase to a successful acquisition.

I integrated creative strategy with medical expertise and conversational AI UX, showcasing versatility in brand transformation and digital innovation. I increased user engagement by 50% and contributed to a successful acquisition valued at $50M.

Chief Experience Officer

Deloitte

I provided creative and strategic leadership to a startup team and delivered innovative solutions to support the firm's ongoing sales efforts.

During a 12-month contract with Deloitte, specifically with the Office of Sales and Marketing Leadership, I successfully helped drive an increase of over $700 million in sales and revenue across fintech, transportation, healthcare, logistics, and government contracts at the federal and provincial levels.

VP, Creative Strategy

The T1 Agency

I delivered multi-channel, multi-media experiential solutions for multi-national brands.
These brands included VISA (TIFF), Nissan Canada, Mattel, OLG, AirMiles, Cineplex, SickKids, Public Mobile, Dairy Farmers of Canada, Heart & Stroke Foundation, and SponsorshipX.

Vice President, Creative

The Marketing Store, North America

During my time at TMS, I was in charge of leading the creative direction and implementation of large-scale marketing campaigns, with a focus on Nissan/Infiniti, one of the company's major clients in North America.

My main area of focus was the merging of creativity and technology, utilizing PRM to provide personalized messaging solutions and engaging experiences to millions of Nissan and Infiniti owners throughout North America.

In this leadership position, I worked closely with the engineering, strategy, analytics, and executive teams, offering creative solutions. I managed a highly skilled team of professionals in North America, including those in design, art direction, UI/UX, motion graphics, and copywriting, ultimately achieving highly successful results.

Citizen Relations International

As chief creative officer for Citizen Relations, the PR and Social Media division of COSSETTE, my responsibilities span seven offices (from New York to Los Angeles and from Vancouver to Montreal) and included strategy, multi-disciplinary creative solutions, and new business development.

One of the highlights of my tenure at Citizen was growing the social media channel for P&G brands in the USA. Amongst the most successful brands was Duracell: achieving record growth in the social channel of over 350% in less than nine months. Where "social" meant the intersection of PR, experiential events, film, digital strategy, content development - and various social networks...

Other brands included: Procter & Gamble (Duracell, Old Spice, Dreft, Pampers), CapitalOne, Futureshop, HydroOne, KAO, Metro, and Travelocity.

Chief Creative Officer, (CITIZEN RELATIONS a division of Cossette)

elvis | creative agency | b corp

I was directly involved in opening this agency in Canada along with the Managing Partner.

I handled the strategy and concept development for all clients and was heavily involved in new business development, culture, and overall business growth. Additionally, I was responsible for ensuring the quality of the creative product.

Our main clients included IntelMedia (now Verizon's OnCue set-top box), Coca-Cola Canada (AOR Social: Coke Zero, Diet Coke, Powerade, NOS, and Zico brands), Telus Mobility, British Columbia Lottery Corporation, and BC Honda Dealers Association.

Chief Creative Officer (ELVIS a division of Cossette)

With over 20 years of experience at the intersection of creativity and technology, I specialize in leveraging Generative AI to transform how brands and agencies create, connect, and innovate. As the founder and ECD/AI Director at CommandAlpha_, I deliver AI-powered content strategies and leading-edge applied marketing solutions, cinematic narratives, automations, workflow optimizations and other solutions that redefine industry standards and a brand’s bottom line.

My executive creative leadership career includes startups, global agencies, and consultancies (Ogilvy, VML, Cossette, McCann, Deloitte + others) working with some of the world’s most recognizable brands, including Coca-Cola, Microsoft, Ford, McDonald’s and P&G. Over the past three years, I’ve focused on generative AI and emerging technologies, harnessing their potential to develop innovative, scalable solutions that drive business impact and creative excellence.

In 2024, MIT awarded me with certification in Applied Generative AI for Digital Transformation, further affirming my expertise and leadership in generative AI.

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Semantix

Definir a visão de marketing: Estabelecer a estratégia geral para promover a marca Semantix no mercado global.
Planejamento Go-to-Market: Desenvolver planos de entrada e expansão em novos mercados e setores, alinhados aos objetivos da empresa.
Análise de mercado: Identificar tendências e oportunidades de crescimento no setor de IA e big data, ajustando as campanhas conforme necessário.
Porta-voz da Semantix: Participar de eventos, feiras e conferências para apresentar a empresa como líder em tecnologia.
Construção de reputação: Reforçar o posicionamento da Semantix como uma empresa inovadora e confiável no setor.
Interlocutor com stakeholders: Estabelecer conexões estratégicas com clientes, investidores e parceiros.
Gestão de marca: Garantir que todas as ações e comunicações reflitam a identidade e os valores da Semantix.
Campanhas de marketing: Criar e executar campanhas digitais, tradicionais e de mídia para aumentar a visibilidade da empresa.
Produção de conteúdo: Supervisionar a criação de materiais educacionais, estudos de caso e white papers para educar o mercado.
Liderança de equipes globais: Gerenciar os times de marketing, relações públicas e planejamento de eventos, garantindo colaboração eficiente.
Desenvolvimento de talentos: Identificar e desenvolver habilidades dentro da equipe para alcançar resultados excepcionais.
Alinhamento interno: Trabalhar com outros executivos, como o CEO e o CRO, para garantir que as iniciativas de marketing estejam alinhadas com os objetivos de vendas e expansão.
Análise de dados: Aplicar estratégias orientadas por dados para medir o desempenho das campanhas e melhorar continuamente.
Exploração de novos mercados: Identificar regiões e setores estratégicos para expansão da Semantix.
Adaptação regional: Garantir que as campanhas de marketing sejam culturalmente relevantes em diferentes países.
Parcerias globais: Fortalecer relações com parceiros internacionais para aumentar a influência da Semantix.

AI Brasil

AI Brasil é um hub de negócios criado com o objetivo principal de posicionar o Brasil como um dos líderes globais no desenvolvimento e aplicação da inteligência artificial. Com uma comunidade de mais de 2.500 integrantes, AI Brasil se destaca como referência em IA no país, conectando mais de 80 empresas e alcançando uma audiência de mais de 2.000 pessoas em seus eventos.

Fundada por Alexandre Caramaschi, Leonardo Santos e Pedro Chiamulera, AI Brasil conta com um conselho consultivo composto por profissionais diversos e realiza eventos, congressos, fóruns, summits, workshops, podcasts, dentre outras iniciativas, contribuindo para reunir especialistas e líderes da indústria, promover discussões  aprofundadas sobre temas relevantes e atuais de IA, espaços para troca de conhecimento, oportunidades para discutir estratégias e inovações em IA, sessões práticas para treinamento e desenvolvimento de habilidades em IA e conteúdos que abordam tendências, entrevistas e cases de sucesso.

Dentre os objetivos, estão: 

-Fornecer ferramentas que facilitem a adoção de IA por empresas em diferentes estágios de maturidade.
-Incentivar investimentos públicos e privados destinados a financiar startups focadas em IA.
-Facilitar e orientar as empresas sobre os melhores casos de uso de acordo com suas necessidades.
-Aumentar a consciência das empresas sobre o ecossistema de IA.
-Requalificar e aprimorar as habilidades de profissionais de todos os setores.
-Democratizar a produção de conhecimento tecnológico.
-Promover um ecossistema de comunidade brasileira mais forte com diversos atores envolvidos.
-Alfabetizar, regulamentar e fiscalizar alucinações, desenvolvedores e empresas.

Os participantes da AI Brasil têm acesso a informações privilegiadas, incluindo, acesso antecipado a tendências e pesquisas de ponta, sessões exclusivas de análise de mercado e oportunidades de investimento privilegiadas e muito mais.

Co-founder AI Brasil

Herreira Fashion Jewelry Brazil

Develop the structure of the business’s marketing department considering categories, channels, innovation and connection strategies (digital-driven) and related operational plans and KPIs

Lead the Marketing, Public Relations and Event Planning Departments in the development and execution of marketing initiatives, communications, events, and campaigns that elevate the Company brand.

Analyze revenue sources and predict how advertising could help them generate the highest possible return on their investment. Gain market share and inspire confidence in customers

Implement sales revenue acceleration plan focusing on new clients acquisition, right assortment per channel and short-term demand generation through new promotional platform, resulting in revenue growth acceleration

Determine what type of media to use in an advertising campaign. Taking responsibility for the look and content of the website(s) and social media outlets, maximizing visitor conversion.

Create and own the go-to-market (GTM) strategy for new products refining initial ideas, building an MVP, setting up alpha testing and getting useful data from that testing deepen relationships with key partners

Global Business Development

Bolt Energy

Drive the development and execution of a comprehensive marketing philosophy, business strategy and direction of the organization. The position oversees the organization’s branding, digital & traditional marketing, event planning, public relations and community outreach programs.

CMO | Marketing Head | Marketing Director

CapTable Brasil

Foster entrepreneurship through collaboration and cooperation, by building a system of global networking and smart investment.

Private Investor | Venture Capitalist | Startup Advisor I Angel Investor 

MeetHub

Business Mentor

✅	Definition and implementation of strategies to diversify the business along with a 5-year action plan to turn around the company's results due to the COVID19 impact involving market strategy, team profile and internal processes (Change Management) with redefinition of KPI's;
✅	Management of cross-functional teams with about 150 employees, with excellent results in performance improvement and profitability.
✅	General management of the companies Herreira Jewellery (factory), Aulore Jóias (importer), Vitesse Semijoias (retail/wholesale) and Hav Metais (services)

Growth | Marketing | Ecommerce | Retail |  Strategy | SEO | Customer Relationship Management (CRM) | Sales Management | Sales Process | Sales Operations | Business Intelligence (BI) | Direct Sales | Market Planning | Sales & Marketing | New Business Development | Customer Satisfaction | Social Media Marketing

Chief Marketing Officer

✅ Marketing and Communication/Branding strategic planning. Strategic management of product portfolio, life cycle using techniques such as: BCG, GE, Porter, GUT, SWOT, statistical studies, Market Share, among others. Development and implementation of Go-to-Market strategies
.
Social Media Marketing | Market Research | Online Marketing | Product Marketing | Marketing Communications | Product Development | Adobe Photoshop | Operations Management

Director Of Sales Marketing

International Business Development

Head Of Digital Marketing

Schincariol

✅   Commercial management of the factory's own distributor for the sale of all products with a team of 100 employees in sales and trade marketing;
✅  Monitoring of activities as Logistics, finance and human resources;
✅  Responsible for a portfolio of nearly 10,000 active PDVS.
✅   Responsible for Supply Chain, Sales, Trade Marketing, Finances, Human Resources
✅   Managing almost 120 collaborators
✅   10,000 delivery points
✅   Structure and Process Review: turning it simpler and faster;
✅   Costs control: “Owners of Account” - Saving 10% (vs. Budget)
✅   Balance Score Card Control: leading the unit to the 2nd. Place in the Company (2012);

Growth | Marketing | Ecommerce | Retail |  Strategy | SEO | Customer Relationship Management (CRM) | Sales Management | Sales Process | Sales Operations | Business Intelligence (BI) | Direct Sales | Market Planning | Sales & Marketing | New Business Development | Customer Satisfaction | Social Media Marketing

Senior Sales Marketing Manager

Sales Manager

Embratel

✅  Development and maintenance of the team and network of indirect sales channels for Pay TV in Goiás and Tocantins;
✅  Commercial and technical follow-up of partners and commercial teams.
.
Social Media Marketing | Market Research | Online Marketing | Product Marketing | Marketing Communications | Product Development | Adobe Photoshop | Operations Management

Dealer Development Specialist

Account Executive

With over 18 years of experience in sales, marketing, and digital transformation, I am a strategic marketing expert and a data-driven growth leader. As the Global Business Development leader at Herreira, a leading fashion jewelry company in Brazil, I develop and execute marketing strategies that elevate the company's brand, reach new customers, and generate revenue across different channels and regions.

Additionally, I am a co-founder of AI Brasil, a business hub created to position Brazil as a global leader in the development and application of artificial intelligence. AI Brasil is a vibrant community that connects over 2,500 members and 80 companies, promoting the adoption of AI through exclusive events, intensive workshops, and a strong networking network with business, governmental, and academic leaders.

I am passionate about exploring new markets, technologies, and trends, leveraging my international exposure and network to identify and seize opportunities for growth and innovation. I have traveled more than a million kilometers around the world, conducted multiple benchmarking and feasibility studies, and negotiated with diverse stakeholders and partners. I have also published a paper on the use of mobile instant messaging apps in marketing practices, demonstrating my thought leadership and data-driven approach. My mission is to foster entrepreneurship and collaboration, and to empower the next generation of leaders and changemakers.

taplio

The Battle

Carlos Garavito 🇨🇦 🇨🇴 (CommandAlpha_)

Alexandre Caramaschi 🔔

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