Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

JRM Web Marketing

JRM Web Marketing is a B2B website agency serving clients nationally. Under the expertise of our team of web developers, we specialize in providing tailored website solutions for B2B companies. Our services include website audits, creation or redesign, continuous maintenance, and adaptable web development support.

We focus on building strong partnerships with our clients and serving as a website partner for their marketing team. By improving website load times, optimizing web vitals, and enhancing user experience, we help increase lead conversions and ultimately drive revenue growth. Our solutions, crafted by our experienced web developers, also bolster their online presence, making it easier for their ideal buyer to find them. If you're looking to elevate your website's performance and drive tangible business outcomes, we're here to help. Feel free to reach out to us.

Founder & CEO

Bay View Funding

Bay View Funding provides businesses with up to $15 million in factoring facilities to meet their cash flow needs (B2B financing). Bay View Funding is highly regarded in the industry for their invoice financing services to businesses, in a wide range of industries, for more than three decades. 

•Provided innovative thought leadership and oversight of creative marketing campaigns.
•Partnered with the President, Director of Marketing/VP, National Sales Manager, vendors, and the business lines as a visionary partner in developing and implementing effective campaigns integrated with other marketing channels.
•Created and managed original marketing approaches (content messaging, positioning strategies, digital or content marketing, etc.) then evaluating and reporting on results. 
•Developed creative strategies to fuel business growth and customer segment optimization. 
•Promoted digital marketing best practices and use best practices to achieve business goals.
•Maintained digital marketing planning and implementation calendars.
•Overseeing brand development team, website traffic growth, website UI and UX.
•Supported Regional Sales Managers with custom marketing materials and online campaigns while assisting with in-house sales, fielding and tracking new business opportunities. 
•Managed a team of experienced web designers, web developers, and SEO specialists. 
•Led integration of Salesforce and HubSpot software to drive innovation and business growth.

Digital Marketing Manager

210 Promos

A success-driven promotional agency that provides customized marketing and creative solutions for businesses to meet their needs.

•Developed and implemented new promotional projects for clients. 
•Managed project teams and evaluated all project results. 
•Achieved company goals by closing small-sized business deals with monthly sales volume of $50k – $1Mil. 
•Redesigned existing marketing strategies in order to make client solutions more effective and efficient. 
•Developed and managed marketing campaigns that successfully averaged an increase of 35% in viewer turnout for regional staffing events.

OgilvyAction

A marketing and advertising company that offers a wide spectrum of services including shopper marketing, trade marketing, experiential marketing, and sports entertainment to businesses of all sizes.

•Provided technical assistance to prospective clients during the presales process.
•Trained and managed staff members on all company products.
•Provided monthly metrics and evaluations to our regional clients and to corporate.
•Partnered with executive teams to assist in the marketing strategy of in-store promotional staffing at 23 regional locations. 
•Collaborated on a weekly basis with Project/Regional Marketing Manager on actual product sales and future sales forecasting.

Sales Team Lead

B2B Web Dev | Fixing Costly Website Issues & Driving Conversions | Founder at JRM Web Marketing

Is your B2B website holding back your marketing?

As a former corporate B2B marketer, I know how frustrating it is when:

• Your website doesn’t align with your marketing goals or convert buyers and customers.

• Simple updates take weeks to complete.

• Your website partner is unresponsive when you need urgent changes.

• The quality of work falls short, leading to missed opportunities.

That’s why I founded JRM Web Marketing.

We help B2B companies fix website issues and turn them into high-converting assets.

What We Do

• Website Creation or Redesign. High-performing sites built for B2B growth.

• Website Retainer. Flexible web design and development support to evolve with your business.

• Website Maintenance. Reliable, fast updates and issue resolution.

Why B2B Companies Work With Us:

• Fast, responsive support. No more waiting weeks for simple fixes.

• Seamless marketing integration. Your website works with your campaigns, not against them.

• A true partner, not just a vendor. We care about your business like it’s our own.

Let’s Fix Your Website and Drive Conversions
Message me on LinkedIn or book a meeting: jrmwebmarketing.com/book-a-meeting

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Carl Ferreira

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