Carl Ferreira

Team Lead | Senior Account Executive

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

Director of Sales

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Jen Allen-Knuth

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Meet Mara 🩷

She’s a 7 year old, 59lb girl with the most gentle demeanor (especially with kids). 

Dogs like Mara always have a harder time getting adopted. She’s older + she’s a pittie mix. It doesn’t make her any less deserving of love. 

Every dog should be judged by their own demeanor. Not breed sterotypes.

We have a husky who never makes a peep and is scared of his own shadow.

We have a pittie who would throw herself in front of a bus to protect our kids. 

Mara is calm, easygoing, walks nicely on a leash, and does amazing in daycare. She’s a complete love.

Mara deserves a loving family. Will you help share her? 🩷

Available at Many Paws Global Rescue in Palatine, IL.

Photo credit: Nicholas I. Knuth 📸 

PS - I know many of you have pitties, too. I love seeing your photos in the comments - please share them!

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I just read a post from a CEO who was in disbelief that a customer churned b/c they're going to try DIYing the vendor's AI solution.  It included the quote - "Good luck, see you in 6 months when you realize how hard it is."

I think we're going to see a lot more of this from tech companies in 2026. This isn't me picking on anyone. DIY is a really tough competitor. And, it hurts to lose to it. 

But, wishing for a customer's failure has never served me well in Sales. 

It's understandable that our knee-jerk response is to name all of the reasons why DIY is a bad idea. 

Often, our points are valid. 

But, the delivery is defensive. We erode trust because we fail to be collaborative or helpful. 

Instead, here's something that worked for me when I was up against DIY:

#1 - I asked questions about how they were thinking about rolling it out. Not "gotcha" questions. Qs that were genuinely curious in nature that helped me understand their beliefs/assumptions. I sought to understand (vs. seeking to correct them). Often, this exposed a flawed assumption. 

#2 - I shared ideas/tactics from other execs that were taking a DIY approach, so they could learn from them. I stopped fighting against DIY. This built trust.

#3 - Lastly, I offered at least one idea for how I could partner with the team as they thought through their DIY approach. I prescribed suggestions on areas where I knew DIY typically fell down. It gave me the chance to get in with the teams and illuminate the roadblocks that made DIY harder than they assumed.

More of those DIY deals started to convert. Not all of them. Just more of them.

TLDR - there's a great Brent Adamson quote - "Before you tell someone why they're wrong, first tell them why they're right". 

When competing against DIY, I stopped trying to be "right". I started trying to be useful.

Here's what I'm doing now that SKO season is over. 

1. QBR Workshops 
We're juuuuust far enough into the year for a CRO/VP Sales to realize the team is behind on outbound pipe gen. I have some clients with QBRs in April who are bringing me into the QBR to run 2 hour workshops re: target account outbound + discovery. 

2. Using My LinkedIn Platform To Support Dog Rescue  
Last Sunday, I posted about an idea where a company could sponsor one of my weekly Saturday dog rescue posts, in exchange for them making a direction donation to a dog rescue. 6 sponsors came in this week. Interestingly enough - all 6 were solo operators. First sponsored post is tomorrow - and it's from one of my favorite people and solo operators :) Please come back tomorrow to support this great human + adoptable pup!

3. Getting Healthy 
I ate like shit. Drank a ton of red wine (oh hello, little airplane treat). Didn't see the inside of a gym. Ordered wayyyy to much UberEats. Sat on my ass a lot (flights, laptop time, etc). And, I'm feeling it now. Weather is getting a little nicer here in Chicagoland, so going to go for more walks with Nick outside. We're cooking more. I'm not doing anything extreme. Just getting out of the slump. 

4. Experimenting with Claude 
You will never catch me spending 40 hours messing around in Claude on a weekend (see #3 above). But, I'm carving out time each day to play around with ideas to improve my buyer/customer experience + my offering. 

5. Spending QT with the family 
The biggest downside of work travel is missing out on family time. One simple thing we last week. We turned our formal dining room into our home office (used to be in our bedroom). It's already made a big difference. I'm not holed up in my bedroom anymore. I'm more aware of the hours I'm working. The kids are coming in here to hang out.

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The Battle

Carl Ferreira

Jen Allen-Knuth

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taplio

The Battle

Carl Ferreira

Jen Allen-Knuth

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jen Allen-Knuth's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJen Allen-Knuth's LinkedIn Performance