Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Clint Hinkle

Quicksale Real Estate

We're cash buyers of off market properties nationwide. We sell to private and institutional investors  looking to fix and flip or hold for longterm rental. 

Sold $800k in our first 3 months.

Leading a team of 10

https://www.quicksalerei.com

Founder

Number One Cleaners

Residential and Commercial cleaning services.

Sold the business to focus on real estate.

ZoomInfo

Corporate New Business Team

Q1 - 140% Quota Attainment 

Meet with 40 businesses a month advising on GTM and business development best practices. 

Left to pursue my own business

ServiceChannel

Prospect and utilize consultative selling strategies to foster relationships with multiple stakeholders at Enterprise accounts with sales cycles of 6 months, closing average deal sizes of $500k.

Research customer pain points, create customized business cases to illustrate ROI. Utilize active listening strategies, converting customers from legacy systems to modernized SaaS.

Created 1.3MM in pipeline in my first four months with a $730k deal set to close in May.

Create out bound strategies leveraging Linkedin Sales Nav, Zoominfo, Clearbit, Salesloft, UserGems, Alyce, Regie AI.

Enterprise Account Executive

Malomo

Promote company and develop recruiting marketing strategy to generate 400 applicants in 2-day period, growing SDR team to from 2 to 8 within 2 months and saving $100K in recruiting fees

Create training and onboarding processes for new sales hires covering industry knowledge, technology stack (SalesLoft, HubSpot, LinkedIn Sales Navigator, Chili Piper, Gong.ai, Vidyard, SalesQL), reducing ramp up period by 50% (4-2 weeks)

Optimize email campaign practices and develop email cadences, improving email deliverability and increasing email open rates by 60% (25% to 40% open rates)

Develop sales strategy and present 150+ demos to DTC ecommerce clients in the retail, cosmetics, food & beverage, and apparel industries, growing pipelines by $525K within 5 months ($3K average deal size)

Laid off due to economy

Sales Development Director

Pushpay

Prospect and utilize consultative selling strategies to foster relationships with multiple stakeholders at nonprofits with sales cycles of 5-7 months, closing average deal sizes, SaaS fee plus processing fees equaling around $75K in annual value. 

Research customer pain points, create 40+ customized product demos, and utilize active listening strategies, converting customers from legacy systems to modernized SaaS solutions.

Identify ideal clients and develop targeted email campaigns for database management/giving platform and custom app, generating conversations and closing deals with lost opportunities.

Left after there was 100% turnover on the Enterprise team including all BDR's, AE's, Manager, Director, and VP.

esellas

Managed 2 account executives, 2 SDRs, RevOps associate, and a marketing consultant to lead and develop a GTM strategy to target key enterprise accounts, securing a $5M annual contract with the fastest growing retailer in the US.

Conducted market research to define new ICP, determined pain points and product-market fit, and developed a strategic outreach plan, creating a $16M pipeline in 4 months in a new market from scratch.

Utilized targeted engagement strategies with CIOs/CTO and discussed digital transformation opportunities.

Implemented an account-based marketing approach and GTM strategy centered around client’s API marketplace.

Blended consulting approach with modern selling techniques/tools (LinkedIn Sales Navigator, social selling, Apollo, Salesforce, Vidyard), breaking into new enterprise markets with Fortune 1000 tech companies.

Collaborated with a team to originate targeted outreach to client’s ICP (IoT, IT Services, SD-WAN, and IT Security), and developed messaging, cadence, and implementation strategies, forming channel partner relationship with VMWare.

Laid off due to funding

Enterprise Sales Director

Binova Group

Launched field testing for new patented product and negotiated exclusive distribution rights to US with an international manufacturer, launching new product/concept, securing pilot program, and potential 3-year contract valued at $22MM.

Created an AIA accredited course for product and presented to 1K+ influential professionals, establishing strategic relationships with architects, engineers, and commercial real estate agents.

Collaborated with municipalities on benefits and specifications of product, amending legislation to allow installations.

Partnered with international partners to improve sales strategy and process, reducing ramp time for new reps by 30%.

Laid off due to covid.

National Sales Director

Head Investment Partners

Passed Series 7 exam.

Developed strategy to target high net worth individuals for financial and risk management services, securing $1M AUM.

Reviewed and partnered with branding and marketing agency, revamping logo, website, and all marketing collateral.

Vice President Of Business Development

workspace interiors, inc.

Led team of 30 designers, project managers, installers, and sales reps and established new culture for 2 locations, growing company from $4M in annual revenue to $14M within 4 years.

Created new order processes and process improvements in sales/marketing strategy, increasing gross margin by 50% and securing clients in the healthcare, education, and government sectors.

Mentored 9 sales representatives on sales strategies and identified adjustments, increasing performance within the team and margin for Fortune 500 clients by 2-5% for contracts totaling $4M-$8M+ annually.

1 of 40 dealers (out of 600) awarded Platinum Partners Award for excellence in growth and revenue.

Introduced 3 additional revenue streams, resulting in a triple digit new client growth and $1M in additional revenue.

Vice President of Sales

Once I turned 40 I realized I wasted a lot of time chasing titles and comp packages. 

The biggest thing holding me back was I'm not wired to be an employee.

I was fortunate in my 20s to have autonomy, managing the PNL of an eight figure business and turn it around after a disgruntled manager let things fall apart on his way out. 

I managed to lead a second turnaround after that in B2B closing 6-8 figure deals. 

But once Covid hit, I got laid off and leveraged LinkedIn to break into tech. They tried to pigeon hole me in mostly just sales roles or leadership with not much authority over meaningful budget. 

After a handful of companies ran into funding issues, I did end up at a publicly traded company just to quickly realize this was not the path for me.

I wasn't going to put the company before my family and realized I needed to make a big change. I had a friend in real estate doing extraordinarily well. I quit my secure job and I went to work for commission only to learn the business.

There's been a lot of ups and downs, and since then I've launched my own real estate business, briefly a cleaning company that I sold, and now partnered back with my mentor to launch a real estate community to help those learn the same.

I am no longer money focused as my priority is building a life around being present with my wife and kids and only doing work I enjoy. 

While I don't want to be broke. I realized my family would rather have me be present physically, mentally, and emotionally over having a larger house, more stuff and even more vacations. 

It's a new path I'm walking and still learning every day and hope to help others do the same. Fortunately I realized this with my daughters being 10 and 6. Hoping to inspire others to realize the same before it's too late.

I do work with those one on one from career transition, prioritizing family, or even launching their own business. 

Feel free to shoot me a dm if you think I can help.

We're cash buyers of off market properties nationwide. We sell to private investors and hedge funds looking to fix and flip or hold for longterm rental. 

https://www.quicksalerei.com

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Carl Ferreira

Clint Hinkle

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