Carl Ferreira

Team Lead | Senior Account Executive

CoLab Software

I partner with executive engineering leaders in the automotive, heavy equipment, and semiconductor industries to drive business growth through effective engineering collaboration. 
My role involves:
- Identifying process gaps and opportunities for improvement that drive reduced quality costs, faster design reviews, reduced rework, and more finally more innovative products.
- Collaborating with globally dispersed teams to deliver tailored solutions that meet customer goals and drive revenue growth, and margin improvement.
- Deep planning and mapping of complex organizations to facilitate strategic conversations with key leaders.

Enterprise Sales | Key Account Executive

Refine Labs

+ Built Sales process and led transition from founder led sales.
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Director of Sales

HubSpot

2021
+ Presidents Club
+ Achieved annual number by October
+ Carried my own quota + interim manager in q4 for a sales team without a manager
2020
+ Won Rookie of the Year - Finished over 130% annual number
+ Partnered with Directors to strategize reducing new rep ramp time which was a challenge for the org at the time

+ Pro-actively engage with businesses in the Mid-Atlantic region helping them to build out or evolve their Go-To-Market Strategies

+2020 President's Club
+2020 Rising Star Award | #1 Rookie Sales rep in the Mid-Market & Enterprise Verticals

Account Executive

Ministry Brands

Enabling Communications/Marketing Directors to engage with their donors, funders, and members more effectively driving growth and awareness.

Senior Account Executive

Journal Communications Inc.

-Field sales rep selling print advertising to businesses including major hospitals, universities, and other community leading businesses.

US Navy

Naval Special Warfare

𝗛𝗼𝘄 𝘆𝗼𝘂 𝘀𝗲𝗹𝗹 𝗶𝘀 𝘄𝗵𝘆 𝘆𝗼𝘂 𝘄𝗶𝗻™

+ Built Sales process and took over selling from Founder - I was first sales hire
+ Architected sales process to be highly consultative and driven by mutual commitment
+ Coached sales team through 1 major company pivot, 3 new products, and 2 price increases
+ Closed just over 10 Million in New Business in 2022
+ Increased ASP by 30% from 2021 to 2022

Gartner

Account Executive - Midsize Enterprise

Bluleadz

Mid-Market Account Executive

Pavilion

Member

FieldPulse - Field Service Software

Sales Enablement Society

The Sales Enablement Society is a volunteer organization focused on elevating the role of Sales Enablement in organizations worldwide through engagement, communication, research, and development.

Bravado

Bravado War Room, the biggest online sales community of over 400k sales professionals globally.

RevGenius

RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other.

Turas Group

- Launched the Dallas/Fort Worth office of the company.
- Doubled number of accounts in 1 year, bringing in over $65k ARR through outbound & inbound sales.
- Built trusted relationships through empathy, credibility, a customer-centric focus while becoming an expert in our SMB market.
- Created the company first Marketing & Communications team. Crafted Turas' branding and style guide, social media strategy.
- Designed email marketing strategy, crafted design and copywriting.

Regional Account Manager

Dallas Baptist University

- Manage and oversee the academic, physical, spiritual, and mental stability and flourishing of approximately 160 male residents
- Provide direction and leadership to a 5-6 person team of Resident Assistants.
- Handle and resolve resident disciplinary issues.
- Plan and execute dorm-wide events and activities for residents.
- Respond and resolve emergency situations when they arrive.
- Manage office responsibilities including fielding calls, running various housing reports, managing student workers, and giving housing tours.
- Oversee the check-in and housing accommodations of multiple large groups every Summer
- Provide mentorship and guidance to Resident Assistants and residents.

Resident Director

Was a full time Undergraduate Admissions counselor for incoming freshman students.
- Helped guide students through the processes of admission, scholarships, financial aid, housing, enrolling and their overall transition to DBU.
-Specifically recruited in the regions of Lubbock and Amarillo, Longview, Keller, Denton, Houston proper, and all American students coming from out-of-state and other countries.
-Worked closely with a team of 5 other counselors developing and implementing recruiting methods.
-Utilized multiple forms of communication to reach students
-Employed daily reports to increase student communication and retention
-Managed and helped train 10+ student workers in managing recruiting regions and increasing communication with clients.

Assistant Director of First-Year Student Recruitment

Need help seeing your sales & marketing blind spots? • AE @ HubSpot • Overconfident father • How you sell is as important as what you sell

I strive to consult with and help customers solve their biggest challenges. I use a customer-focused, consultative sales process that puts the specific business needs of the client at the center of every solution I sell. Is the clients’ investment of time, energy, and money result in a clear business value for them? 

Here's some other things I've learned along the way.

Failure is the way forward
- Easy = little growth
- Be humble. I didn't get to where I am now on my own.

I'm relationship builder, trust earner, team seller, gap analyst (Gap Selling by Keenan)
- Transparency first, no fluff
- upfront contracts
- It's all about the team sell! Marketing, product, sales all in alignment. "A rising tide lifts all ships." And on the sales team, what is 1 thing I can do today or this week to help my teammate get closer to closing a deal?

I have a natural inclination toward empathy
- patience and listening come easy to me
- I enjoy seeking to understand the other person's point of view

I'm ferociously curious
- I love reading and learning about things I'm unfamiliar with, it doesn't intimidate me.
- I ask A LOT of questions

I love to understand what makes people tick, specifically how/why buyers buy things.
- Donald Miller's "Building a Storybrand" is what first got me interested in sales & marketing.

taplio

The Battle

Carl Ferreira

Caleb Smith

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