Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

Vadrine Boullé Consulting

Marketing & Ops Management | Business Coaching & Mentorship

The Seychelles Retreats

Founder | Retreat Leader | Retreat Planning Agency

Soursop by Living Beyond Medicine

Head of Marketing

Pearlstone Consulting LLC

Operations Management Consultant

Amplify DEI

Copywriter

Impact Empire by Leanne Gaculais

Online Business Manager

Everywhere Media

Virtual Assistant | Content Manager

Founder @ The Seychelles Retreats ✈️ Luxury business retreats in paradise for founders & entrepreneurs 🧠 Business Growth Strategist | Fractional COO | Marketing Director🎙️ Speaker

In 2015, I started a Wordpress blog because I loved storytelling.

I became so obsessed with the digital world, that it changed the course of my career:

→ 2017: Went to law school in London because becoming a lawyer was my childhood dream.

→ 2017: Rebranded my blog to share travel stories, lifestyle recs & life at uni updates. I was on a high >20k UMV, 300k+ Pinterest impressions and features on the uni socials.

→ 2018: Attended a bloggers retreat in Bali. Had a fabulous time. The hostess offers me my first VA & content creation job. Obviously, I say yes.

→ 2019: Still in law school, landed my second client through Instagram.
I'm learning about email marketing, funnel design, branding, product development, community building — I’m exhausted but hustling. 

→ 2019: Traveled to Australia over summer & meet the love of my life, a Dutchman named Oscar.

→ 2020: Covid hits. I fly back home to Seychelles before borders close. I graduate remotely & decide not to continue with law. I spend the year building my portfolio of freelance clients and in-house projects.
Services: digital marketing strategy but I’m dabbling in people management, ops and systems. 

→ 2021 - 2022: Launched my first coaching program for aspiring freelancers wanting to go full time with their service business.  I work with over 100 freelancers through group and 1:1 coaching.
I’m still working with in-house doing with brands and teams.

→ 2023: I launch The Seychelles Retreats. We host our first retreat in October. I fall in love with events. 
I get invited to come on as Head of Marketing for a new e-comm health and wellness startup. I say yes.

→ 2024: I lead my first business retreat with guests from all over the world for 7 days of luxurious masterminding.
In September, Oscar and I move from Seychelles to the Netherlands. 

→ 2025: … to be continued.

My career has been wibbly wobbly, but I’ve loved every minute of it. 

Today, I help brands and teams with digital marketing and business growth strategy, using all the experiences and skills I’ve sharpened over the past 10 years.

I’m big on heart, integrity and curiosity in everything I do.

Because growth that matters? It’s never just about what you’re building — it’s about why it matters and how you get there. 

•••

Want to work together? Check out my website for all the options:

www.vadrineboulle.com

Or DM me to have a chat :)

Vadrine Boullé

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The Battle

Carina Farrell

Vadrine Boullé

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