Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

Spire Translations Limited

I offer freelance translation, proofreading, editing, post-editing and localisation services across a range of subject areas. I work with the language pairs of German>English, French>English and Swedish>English, as well as English-only texts of US>UK English adaptations. My clients know that they can expect a reliable, prompt and professional service from me, with high-quality results based on a combination of sound knowledge, stylistic expertise and attention to detail.

My main specialist fields are general business/commercial publications (including annual reports), financial translation, international development cooperation, life sciences and patient-facing medical/healthcare communications and texts relating to arts, culture and humanities. I also welcome any projects with a creative emphasis - such as marketing translations - and work relating to sport, education, museums and travel and tourism. I am also an Associate Member of the Institute of Translation and Interpreting.

Freelance Translator, Editor and Proofreader

AST Language Services

I spent over 13 years building up my professional knowledge, skills, expertise and experience at AST, not just as a translator, but also as a proofreader, editor, manager, project manager and mentor. During this time, I became proficient in translating and proofreading a wide range of text types across an equally wide range subject areas for clients across Europe (with a particular focus on Switzerland). I also recruited, trained and mentored new translators just entering the industry, and continuously worked on my own professional development through training and practice in using translation technology (CAT tools, machine translation post-editing) and specialist areas (e.g. finance/banking, medical and pharmaceutical documentation, humanitarian aid/international development).

Senior Translator

I'm Lindsay, a freelance translator, proofreader and editor with 15 years of experience. I'm an Associate Member of the Institute of Translation and Interpreting and belong to Nordic Editors and Translators (NEaT), an alliance of specialists in dealing with the Nordic languages and English.

So what can I offer you?

- Translation from German, Swedish or French into English
- Transcreation (freer, more creative translations - ideal for marketing copy)
- Machine translation post-editing (bringing automatically translated texts up to human standards)
- Proofreading and revision (of translated and standalone English texts - in as much depth as you want)
- Adaptation into UK/US English

Now picture this:

You've got a fact-filled financial or sustainability report - or maybe a medical brochure - that you want to present to a new, non-expert audience in a way that captures their attention and interest. Do you turn to an expert in the field for help, or someone with a creative way with words and an intuitive feel for what audiences want to hear?

Good news! With me, you get both. In fact, I really love tackling translation and editing projects that cross traditional subject-area boundaries and call for a more holistic approach and diverse skillset.

Over my career, I have built up experience in a broad range of subjects and text types, so I can offer versatility to a consistently high standard. Especially if your interests align with my main areas of expertise: 

- General business/commercial communications
- Financial, corporate governance and sustainability reports 
- Life science and public/patient-facing medical/healthcare publications
- International development cooperation and NGOs
- Arts, culture, history and museums
- Interior design and architecture

I also love working on content relating to sport, travel and tourism too.

What can you expect from me?

- Help with bridging the gap between what you write as text creators and the needs of your target audiences, across linguistic and cultural divides
- Informative and engaging standalone texts, carefully crafted on the basis of sound knowledge of the source context and awareness of the target audience and setting
- Subject-specific expertise, attention to detail and intuitive stylistic skills 
- High-quality results tailored to your requirements

Sound interesting?

I have excellent relationships with clients who know they can expect a reliable, prompt and professional service from me, but I always welcome new enquiries too. Are you a potential client or LSP looking for translators like me? Let's talk!

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The Battle

Carina Farrell

Lindsay Jones AITI

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