Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

"Even you, Shakespeare? Unbelievable.

Use AI. Use the em dash. Use "fosters" if you really must.
But please just use them correctly."

Fair play 🤣

Great share from my friend Katharine Gordon! 

---
If you want to learn how to use AI (the right way), I highly recommend checking out our free newsletter, Building Leverage.

Subscribe here: https://lnkd.in/eTVc2mvn

Favikon Top 20 Personal Branding Influencer | Senior Brand Manager at Lever Brands

"You make me sound like someone else."
Every ghostwriter has heard this.

And it usually means the same thing.

You wrote something good.
It just didn’t sound like them.

The problem is that many writers don’t really listen.

They don’t start with the person.
They start with what they think will perform.
And write from there.

And without meaning to, they replace the person.

Here’s what actually helps:

🎤 Record everything
 Calls. Voice notes. Off-the-cuff stories.
 That’s where their real tone shows up.

🗂️ Keep a file of how they speak
 Phrases they repeat.
 How they start sentences.
 The words they overuse.

✍️ Don’t rewrite their voice
Your job is to shape it, not swap it out.

Edits happen.

But if they’re rewriting large chunks, it’s a sign you missed their tone or point of view.

Ghostwriters, what would you add?

🌻 Repost and follow Carina Farrell for more content on personal branding!

P.S. If you’re building your personal brand, we share what we're learning each week in our free newsletter. 2,000+ legends are already reading it: https://lnkd.in/eTVc2mvn

I used to feel uncomfortable being the least knowledgeable person in the room.

It made me question myself.

And if I’m honest, scrolling on LinkedIn sometimes still does. It’s easy to feel like everyone else is ahead.

But I’ve learned something important:

Being around people who are smarter than you isn’t a threat. It’s an advantage.

Here’s why:
🌻 They stretch your thinking.
 They ask better questions. They see angles you don’t. That changes how you think.

🌻 You get better results together.
 When you combine their expertise with your strengths, the outcome is stronger than either of you working alone.

🌻 You can focus on what you do best.
 You don’t need to know everything. You just need to know where you add value.

The real shift for me was putting ego aside and staying curious.

Now, instead of feeling behind, I ask: What can I learn here?

What’s your experience with this? 
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Hi, I'm Carina Farrell, and I post weekly about ways to build your brand, whilst also spotlighting the voice of employees. Feel free to follow me if you're building your personal brand.

Last year, I messed up my annual leave.

Like most people, I waited for summer.
Or tried to squeeze time in at the end of the year.

Then everyone wants the same days off. Flights are expensive. Work becomes chaotic. And somehow, the break you were looking forward to starts feeling stressful before it’s even begun.

After Christmas, a lot of us don’t take our next block of annual leave for a while.

The year still feels fresh.
You feel motivated.
You think, “I’ll save it for later.”

But “later” usually means peak prices, limited options, and a calendar that’s already full.

So this year, I did something different.

I booked time off in February.

When the UK was cold, dark, and grey, I left.

No peak prices.
No fighting for leave.
No packed beaches.

Just sun, a bit of space, and the chance to properly switch off.

And here’s what I didn’t expect:

Because it was early in the year, it felt more like a reset than a reward.
I came back clearer, calmer, and more focused.
Instead of crawling to the end of Q1, I felt ahead of it.

We often treat annual leave like something to earn after we’re exhausted.

But spreading it out makes a huge difference:

You always have a break to look forward to.
Work doesn’t build up into one overwhelming period.
You avoid the rush and the premium prices.

And you actually return with energy, not guilt.

It’s easy to follow the usual pattern because that’s what everyone else does.

But this year, I’m using my leave with more intention and spreading it across the year.

Small change. Big difference.

Any guesses where I’ve been from the photo? 👀👇

Leadership Management International (LMI) UK

Leadership Coach

Kate Gondouin 🌍 Consulting & Coaching

Faciltating group corporate training for various topics including Change Management, Leadership Skills, Communication and People Development

Speaker, Facilitator & Coach of Leadership & Change Management

Helping successful professionals identify and resolve the challenges holding them back from their next level personal & business goals and dreams.  Providing highly tailored & bespoke support so that each client has the clarity, confidence and courage to move forward and achieve these quickly, easily and sustainably.

Areas include but not limited to 
- Careers (promotions, change, development, leadership, global opportunities), 
- Health and life stages (stress / burnout recovery, return to work, peri/menopause, parenting, sandwich generation)
- Relationships (with self, partner, children, colleagues, team, manager, society)
- Finances (awareness, planning and implementable actions)
- Mindset & Sustainable Wellbeing   

Replace overwhelm, fear & frustration with clarity, inspiration, confidence and focus.

Transformational Coach & Expat Mentor

NeuroLeadership Institute

NeuroLeadership Institute Facilitator EMEA

EMCC Global

EMCC Accredited Coach / Mentor (Practitioner Level)

Airbus

Creative and diverse communication and change solutions for Airbus's global leadership population responding to industry pandemic crisis

Communications Specialist - Airbus Leadership University

Facilitated 2 Dubai based airline teams to address work priority conflicts, personal and cultural differences to develop collaborative working practises and improved customer relationships.

Global Account Manager Booster Programme Facilitator

Supporting numerous Culture Evolution and Transformation initiatives across Airbus centred on empowerment and engagement in COVID Pandemic. Facilitated employee Gallup debrief workshops and prioritisation for Exec Committee

Culture Evolution and Transformation

Designed & created internal nudge marketing and  communication solutions to support business-wide Customer and Quality mindset

Internal Change Manager for Customer @ Heart Mission

Facilitated collective learning experiences for transnational teams. 

Introduced benchmarking methodology & innovative improvements to Corporate University. 

Recruited key personnel to alleviate work flow pressure, skills and capacity shortages in critical development team

Collective Leadership and Development, Airbus Leadership University

Cross-divisional communication and change activities to accompany major business re-organisation and new ways of working

Change and Communications Project Manager

Globalisation and standardisation of Competence Management across Airbus SAS. 
Training, stakeholder & change management for new global-HR IT solution in line with precise Social Partner legal restrictions.

Competence Manager

UK Procurement Academy rep responsible for competence, learning and training for 1000+ UK based personnel.  Developed online solution to support career path visualisation & progression

Relationship Management of a German supplier to develop, design and deploy transnational Procurement training (across 4 European countries)

Project Manager - Procurement Academy

Managed team and £100k budget  to attract, select, recruit and onboard 50-70 Graduates and 50-100 Interns for Airbus UK Schemes annually.  

Collaborated with internal & external partners to develop systems, material and training to fulfill needs of 12 diverse business areas including Engineering, Finance, Human Resources, IT and Manufacturing.

Awarded "Airbus Award for Excellence 2008 - People category" for the improvements and radical transformation to the recruitment process

Graduate and Internship Recruitment Manager

Barclays

Graduate training scheme involving 9 -12 month placements in Leeds, Birmingham, Croydon and Central London. 

* Customer Services and Relationship Management 
* Project Management
* Bank and Lending Practises, Strategies and day-to-day Operations
* Personnel Recruitment, Development, Training and Coaching
* Team and Facilities Management
* Improvement and innovations
* Cultural Change and Communication

In the following key Barclays business areas

- RETAIL BANKING - branch manager of #1 Leeds City Centre branch, securing staff's safety during a physical attack

- CORPORATE BANKING - won new large corporate account securing profitable business

- UNIVERSITY RELATIONS - cost savings and efficiencies identified

- PRODUCTIVITY PROGRAMME (HQ Efficiency and Productivity Programme) - improving productivity by 30% over 6 months

- HOUSEHOLD & TRAVEL INSURANCE CALLCENTRE - managed the smooth transformation of the business to upskill / cross-skill and optimise all physical and personnel resources

- CULTURE TRANSFORMATION PROGRAMME - integrated project planing and support to 12-month transformation project for 45,000 global bank employees across 3 distinctive, interconnected, experiential learning solutions

Charity Ball Committe member helping to raise £10k

UK Leadership Scheme - Business Leadership Programme 

🚀Empowering Global Organisations & High Achievers to Maximize Potential, Achieve Sustainable Success, & Navigate Change seamlessly 🌍 Transformational Coach | Speaker | Wellbeing | Global Mobility & Change Mgmt

You’re already a great leader AND you're ready to step up further.  Whether its in your career, your personal life, or your role as a parent and role model - you know you have more to offer and you know that getting the right support and training will be the fastest way to your success. 

Working with someone who believes you can do it, who will challenge you without judgement and who will support you from where you are today to where you want to be  - that's what I do for my clients - as individuals and organisations.  If you're looking  for clarity, actionable strategies, and the proven support to make it happen, I’m here to help.

With nearly 30 years of diverse professional experience encompassing:

💫HR - principally Recruitment; Individual & Team Development; Engagement & Innovation 
💫Procurement - Supplier Relationship Managment, skill development & aerospace buyer
💫Change Management & Global Communication supporting multi-national transformations
💫Finance, Project & Team Management 
💫Coaching, Training & Facilitation of International Wellbeing, Diversity, Inclusion & Human Design

I specialize in working with leaders like you, combining science-backed strategies with holistic tools to help you:

🔥Gain clarity on your identity
🔥Align with your true purpose
🔥Take decisive action toward your success
🔥Develop confidence and resiliience to make the evolved version of you stick

What Sets Me Apart?

My approach is to highly bespoke - yes there are commonalities AND there is so much uniqueness to be embraced.  It's based on my unique personal and professional experience coupled with an insatiable appetite for learning through asking, listening, adapting, sharing and growing.  

I combine logic and creativity, traditional and modern approaches infusing my international life and work experiences where I learnt how to redefine priorities, stay grounded and embrace authenticity at every stage of life and career.

These experiences have given me the insight, empathy, and resilience to help you break through your own barriers.

Ready to Step Up?

If you’re ready to lead—as the person, leader, parent, and role model you truly are—it’s time to act. This isn’t just about hitting the next goal; it’s about embracing who you are and stepping into your future with clarity and confidence.

Let’s start building the path to your success today.
DM me or email me at kate@kategondouin.com to connect.

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The Battle

Carina Farrell

Katherine (Kate) Gondouin 🇬🇧 🇫🇷

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taplio

The Battle

Carina Farrell

Katherine (Kate) Gondouin 🇬🇧 🇫🇷

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carina Farrell's LinkedIn Performance

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