Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

"Even you, Shakespeare? Unbelievable.

Use AI. Use the em dash. Use "fosters" if you really must.
But please just use them correctly."

Fair play 🤣

Great share from my friend Katharine Gordon! 

---
If you want to learn how to use AI (the right way), I highly recommend checking out our free newsletter, Building Leverage.

Subscribe here: https://lnkd.in/eTVc2mvn

Favikon Top 20 Personal Branding Influencer | Senior Brand Manager at Lever Brands

"You make me sound like someone else."
Every ghostwriter has heard this.

And it usually means the same thing.

You wrote something good.
It just didn’t sound like them.

The problem is that many writers don’t really listen.

They don’t start with the person.
They start with what they think will perform.
And write from there.

And without meaning to, they replace the person.

Here’s what actually helps:

🎤 Record everything
 Calls. Voice notes. Off-the-cuff stories.
 That’s where their real tone shows up.

🗂️ Keep a file of how they speak
 Phrases they repeat.
 How they start sentences.
 The words they overuse.

✍️ Don’t rewrite their voice
Your job is to shape it, not swap it out.

Edits happen.

But if they’re rewriting large chunks, it’s a sign you missed their tone or point of view.

Ghostwriters, what would you add?

🌻 Repost and follow Carina Farrell for more content on personal branding!

P.S. If you’re building your personal brand, we share what we're learning each week in our free newsletter. 2,000+ legends are already reading it: https://lnkd.in/eTVc2mvn

I used to feel uncomfortable being the least knowledgeable person in the room.

It made me question myself.

And if I’m honest, scrolling on LinkedIn sometimes still does. It’s easy to feel like everyone else is ahead.

But I’ve learned something important:

Being around people who are smarter than you isn’t a threat. It’s an advantage.

Here’s why:
🌻 They stretch your thinking.
 They ask better questions. They see angles you don’t. That changes how you think.

🌻 You get better results together.
 When you combine their expertise with your strengths, the outcome is stronger than either of you working alone.

🌻 You can focus on what you do best.
 You don’t need to know everything. You just need to know where you add value.

The real shift for me was putting ego aside and staying curious.

Now, instead of feeling behind, I ask: What can I learn here?

What’s your experience with this? 
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Hi, I'm Carina Farrell, and I post weekly about ways to build your brand, whilst also spotlighting the voice of employees. Feel free to follow me if you're building your personal brand.

Last year, I messed up my annual leave.

Like most people, I waited for summer.
Or tried to squeeze time in at the end of the year.

Then everyone wants the same days off. Flights are expensive. Work becomes chaotic. And somehow, the break you were looking forward to starts feeling stressful before it’s even begun.

After Christmas, a lot of us don’t take our next block of annual leave for a while.

The year still feels fresh.
You feel motivated.
You think, “I’ll save it for later.”

But “later” usually means peak prices, limited options, and a calendar that’s already full.

So this year, I did something different.

I booked time off in February.

When the UK was cold, dark, and grey, I left.

No peak prices.
No fighting for leave.
No packed beaches.

Just sun, a bit of space, and the chance to properly switch off.

And here’s what I didn’t expect:

Because it was early in the year, it felt more like a reset than a reward.
I came back clearer, calmer, and more focused.
Instead of crawling to the end of Q1, I felt ahead of it.

We often treat annual leave like something to earn after we’re exhausted.

But spreading it out makes a huge difference:

You always have a break to look forward to.
Work doesn’t build up into one overwhelming period.
You avoid the rush and the premium prices.

And you actually return with energy, not guilt.

It’s easy to follow the usual pattern because that’s what everyone else does.

But this year, I’m using my leave with more intention and spreading it across the year.

Small change. Big difference.

Any guesses where I’ve been from the photo? 👀👇

I spill LinkedIn Tea ♨ Social Media Updates | Top 200 Female Creator Worldwide 🌍 | LinkedIn Writing Coach

[Sponsorships + speaking : linkedintea@fatimakhan.co]

Most people struggle on LinkedIn. I help you dominate it.

I'm a LinkedIn coach & trainer building a 6-figure consulting business. 

I help coaches, consultants and B2B founders: 

- Create scroll-stopping LinkedIn profiles.
- Content that gets weekly inbound leads.
- Leverage AI to grow their presence. 

More about me:

+Top 10 LinkedIn growth expert globally - Favikon. 
+Top 100 LinkedIn female creators worldwide - Favikon. 
+Top 24 Marketers to follow in 2024 - Girls in Marketing.
https://www.favikon.com/blog/top-linkedin-experts-uk

https://www.favikon.com/blog/top-linkedin-experts-uk

Here's how I can help you:

1. Join 6,000+ legends getting my weekly newsletter. 

https://linkedin-tea.kit.com/7c05eb478b

2. Get my LinkedIn playbook to start growing on LinkedIn

(30-days templates, DM scripts, Inbound funnel guide & more)

https://linkedin-tea.kit.com/products/30-linkedin-post-templates

3. Follow me here for daily LinkedIn tea. 

(scroll up and hit the bell icon)

4. Join my private LinkedIn community.

(DM me "CLUB", I'll send you the details)

Fatima Khan

LinkedIn (officially) has 1.3B+ users.

These 49 are worth your follow in 2026:

Personal Branding:
↳ Lara Acosta 
↳ Mischa Collins
↳ Ayesha Ameer
↳ Marina Panova
↳ Amelia Sordell 🔥
↳ Justin Welsh
↳ Nikolett Jaksa

LinkedIn Growth
↳ Fatima Khan
↳ Jasmin Alić
↳ Chris Donnelly
↳ Jesse Chan
↳ jessie van breugel 🟣 
↳ Will McTighe
↳ Richard Moore

Marketing
↳ Sophie Miller
↳ Indie Stowell
↳ Jason Vana
↳ Gordon Glenister 
↳ Olivia Mae Hanlon
↳ Pierre Herubel
↳ Kamya Marwah

Designing/Branding
↳ Nick Broekema
↳ Daniel Korenblum
↳ Muhammad Obeidullah Siddiqui
↳ Hrabren Lindfors
↳ Muhammad Shahmeer
↳ Saima Chand
↳ Histro

Search Engine Optimization
↳ Fery Kaszoni
↳ Connor Gillivan
↳ Louis Smith
↳ Jairo Guerrero
↳ Amanpreet Singh
↳ Anna York
↳ Jake Ward

Leadership
↳ Justin Wright
↳ Tom Hunt
↳ Rob Dance
↳ Simon Sinek
↳ Gary Vaynerchuk
↳ Eric Partaker
↳ Steven Bartlett

Artificial Intelligence
↳ Charlie Hills 🦩 
↳ Audrey Chia
↳ Ruben Hassid
↳ Adam Biddlecombe
↳ Jeremy Grandillon
↳ Anisha Jain
↳ Claire Farwell

Your network determines your growth.

Curate it intentionally.

Save this. Follow who fits your goals.

♻️ Repost for your network

---
P.S. Who should be #50? Tag them below. ↓

I spill LinkedIn Tea ♨ Helping 100+ founders use AI and LinkedIn to grow their businesses online

LinkedIn has changed.

Stop playing by the old rules.

OLD LinkedIn (Myths) vs NEW LinkedIn (Reality):

❌ Comment anything for volume.
✅ Thoughtful comments (15+ words) drive reach.

❌ Post daily to stay visible.
✅ Quality + 24hr spacing wins.

❌ Go broad to go viral.
✅ Niche relevance > mass virality.

❌ Short punchy posts win.
✅ Long-form (800-1000 words) ranks higher.

❌ Video is king.
✅ Video reach down 200%. Dwell time is king.

❌ Carousels are dead.
✅ Carousels perform 1.9x better.

❌ Links always kill reach.
✅ Links with value still perform.

In 2026, this is what matters on LinkedIn: 

→ Depth over frequency.
→ Proof over performance.
→ Teaching over entertaining.

Repost this for your network. ♻️

---
P.S. Are carousels part of your 2026 strategy?

The cheat sheet I wish I had when I started.

21 LinkedIn growth tips for beginners. ↓

This is the beginner's blueprint I built after growing to 97K followers.

Let it help you transform your LinkedIn growth.

 1. Connect with active people, not just niche ones
 2. Comments are 10x more important than posts
 3. DMs sent + invoices paid = your true reach
 4. Invite people to virtual chats→network first
 5. Start engaging before you start posting
 6. Comment on 10-20 posts daily to start
 7. DM your engagers→it boosts visibility
 8. Always have whitespace in your post
 9. Add 2-3 new connections every day
10. Be known as an expert in 1 thing
11. Use symbols → to guide the eye
12. Visuals act as a 2nd hook for posts
13. Remove inactive connections weekly
14. 1-2 posts/week isn't enough anymore
15. Profile must say: what, who, next step
16. Use 1080x1350 for optimal image size
17. PDF carousels get 2x more engagement
18. Check and DM 5-10 profile viewers weekly
19. Aim for saves→it signals high-value content
20. Collab posts, Lives, and tagging boost visibility
21. LinkedIn labels post quality in 60 mins→Golden hr

Bookmark this.

Come back in 30 days and tell me which one worked best.

(♻️ Repost to help your network)

---
P.S. Which tip do you think is the most important here?

"What should I post today?"

If you're asking this, you don't have content pillars.

Follow this framework to build your pillars:

1. What are content pillars:

3-5 core topics you consistently post about.

They help you:
→ Stay focused (no random posts)
→ Build authority in specific areas
→ Attract the RIGHT audience
→ Never run out of ideas

2. How to choose your pillars:

Find the intersection of:
1. What you KNOW (expertise)
2. What you LOVE (passion)
3. What they NEED (audience pain points)

3. The 4-Pillar Formula:

🎯 Expertise → Teach your craft (40%)
📖 Story → Build connection (25%)
💡 Industry → Show awareness (20%)
🎭 Personal → Be relatable (15%)

4. My Pillars:

→ LinkedIn growth
→ AI tools & tutorials
→ Content creation tips
→ Personal brand building

5. How to build yours:

Step 1: List 10 topics you could talk about forever
Step 2: Cut what your audience won’t care about
Step 3: Group into 4-5 pillars
Step 4: Commit for 90 days

1 pillar = 50+ post ideas.

Save this. Build yours. 

---
♻️ Repost for your network.

I recorded a masterclass on this topic: https://lnkd.in/dqJAmY9c
---

P.S. Do you have content pillars?

Stop using one AI for everything.

These are the 10 tools I actually use for content:

1. Stanley → for LinkedIn posts

You write posts from scratch. Hope they perform.
Stanley learns your voice. Drafts in seconds.
Sounds like you. Not like a robot.

Try it here: https://lnkd.in/eKVMJJ9J

2. Perplexity → for research

You Google. Open 10 tabs. Piece it together.
Perplexity gives you the answer with sources.
Research in 30 seconds. Not 30 minutes.

3. Claude → for newsletters

You rewrite ChatGPT outputs to sound human.
Claude gets your tone right the first time.
Long-form that doesn't feel AI-generated.

4. Jasper → for blog writing

You stare at a blank doc for an hour.
Jasper gives you a full draft to edit.
SEO-optimized. Ready to publish.

5. Synthesia → for AI avatars

You avoid video because you hate being on camera.
Synthesia creates a digital you.
Professional videos. Zero filming.

6. ElevenLabs → for voiceovers

You record 15 takes. Still sound off.
ElevenLabs clones your voice perfectly.
One click. Studio-quality audio.

7. Canva AI → for graphic design

You spend 2 hours making one carousel.
Canva AI builds it in minutes.
Templates + AI = done.

8. OpusClip → for video clips

You edit long videos manually. Takes forever.
Opus turns one video into 20 clips.
4 hours of work → 4 minutes.

9. Otter.ai → for transcription

You rewatch calls to find that one quote.
Otter transcribes everything live.
Searchable. Shareable. Instant.

10. Notion AI → for content planning

You track ideas across 5 different apps.
Notion AI organizes and suggests what's next.
Your entire content brain. One place.

One tool per task. No overlap.

Save this. Try one this week.

♻️ Repost for your network

---
P.S. Which of these tools do you use? [1-10]

10 copywriting tips for your LinkedIn posts:

(Save this for your next content day)♻️

1. Hook in the First Line → Stop the scroll
2. Write How You Talk → Sound human, not bot
3. Keep It Short & Scannable → Respect their time
4. Use the 1-3-1 Method → Hook → 3 points → CTA
5. Speak to ONE Person → "You" > "Everyone"
6. Add Numbers & Data → Build instant credibility
7. Use Power Words → Trigger emotion & action
8. End with a Clear CTA → Tell them what to do
9. Leverage Social Proof → Show you're trusted
10. Optimize for Mobile → Most scroll on phones

Great copywriting isn't about fancy words.

It's about being clear + making your reader feel something. 

Master these 10 tips and watch your posts perform.

---
P.S. Which tip is your favorite here? 👇
---

📌 Want my cheat sheets swipe file?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

Anthropic just mass-released 13 AI courses.

All free. All with certificates. Here's the full list:

1. Claude 101
✔️ Learn Claude for everyday work tasks.
🔗 https://lnkd.in/e3rQFcqv

2. AI Fluency: Framework & Foundations
✔️ Learn to collaborate with AI systems.
🔗 https://lnkd.in/eXek4MAz

3. Claude Code In Action
✔️ Integrate Claude Code into your workflow.
🔗 https://lnkd.in/eAq7a5nd

4. Building With The Claude API
✔️ Master the full Claude API.
🔗 https://lnkd.in/e8ejEAcD

5. Introduction To Model Context Protocol
✔️ Master tools, resources, and prompts.
🔗 https://lnkd.in/esdrs_Ht

6. Model Context Protocol: Advanced Topics
✔️ Go deeper: sampling, notifications, etc.
🔗 https://lnkd.in/eSawHD-w

7. Introduction To Agent Skills
✔️ Build reusable markdown instructions
🔗 https://lnkd.in/egppQ7pm

8. Claude With Amazon Bedrock
✔️ The full AWS employee training course.
🔗 https://lnkd.in/eKVDsCVX

9. Claude With Google Cloud's Vertex AI
✔️ Work with Anthropic models via Vertex AI.
🔗 https://lnkd.in/eXSyE9kE

10. AI Fluency For Educators
✔️ Apply AI Fluency into your teaching practice.
🔗 https://lnkd.in/eVGpYn3X

11. AI Fluency For Students
✔️ Develop AI skills for academic success.
🔗 https://lnkd.in/ejkDsUB5

12. Teaching AI Fluency
✔️ Learn how to teach and assess AI Fluency.
🔗 https://lnkd.in/e-XdXciK

13. AI Fluency For Nonprofits
✔️ Develop practical AI skills for organizational impact.
🔗 https://lnkd.in/edSk3W6x

Anthropic is making education accessible to all.

Bookmark this.

♻️ Repost for someone who needs this.

---
P.S. Which AI course interests you here?

In 2026, LinkedIn is the #2 most cited AI source.

Your posts are now permanent records.

Posting on LinkedIn matters more than ever. 

Learn how the Algorithm works (shared directly by LinkedIn):

𝟭. 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗮𝗻𝗸𝗶𝗻𝗴

ChatGPT, Perplexity, and Copilot pull answers directly from LinkedIn.

→ Every post = potential AI citation
→ Consistent POV = authority signal
→ Your expertise becomes discoverable beyond LinkedIn

𝟮. 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗦𝗶𝗴𝗻𝗮𝗹𝘀

Frequency alone no longer drives reach.

2 signals matter now:

1. Dwell Time: How long someone stops to read
2. Meaningful Engagement: Quality > quantity

The math: 10 thoughtful comments > 200 likes

𝟯. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

The Comment Amplification Loop:

Someone comments → Their network sees it → New audience discovers you → They comment → Loop restarts

A single post can gain reach for DAYS.

𝟰. 𝗣𝗼𝘀𝘁𝗶𝗻𝗴 𝗕𝗲𝘀𝘁 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀

• 2x/week = increases profile visibility 5x
• All formats treated equally now
• Best times: 8-9am, 12-1pm, 5-7pm

The gym analogy:
❌ Burst posting → Burnout → Disappear
✅ Sustainable rhythm → Consistency → Compound growth

Save this infographic for reference.

(♻️ Repost for your network)

---
P.S. How often do you post on LinkedIn?

5 LinkedIn myths that are killing your reach.

Spoiler: #3 might actually make you happy.

1. "Tag More People = More Reach"

Mass-tagging is flagged as SPAM.

What happens:
→ Reduced distribution
→ Potential account penalties
→ Annoyed connections

Instead: Tag only people genuinely relevant who would actually want to engage.

2. "Hashtags Drive Distribution"

Hashtags are not a distribution tool.

What happens:
→ Minimal to zero algorithm impact
→ Cluttered post appearance
→ False sense of optimization

Instead: Focus on content quality. Use 0-3 hashtags max (for categorization only).

3. "Post Daily to Stay Relevant"

Daily posting without strategy = noise.

What happens:
→ Audience fatigue
→ Lower engagement per post
→ Burnout and inconsistency

Instead: Sustainable rhythm > high frequency. Quality > quantity, always.

4. "Auto-Engagement Tools Help Growth"

LinkedIn detects and penalizes automation.

What happens:
→ Flagged account activity
→ Reduced organic reach
→ Risk of restrictions

Instead: Manual, genuine engagement only. Real comments > bot comments.

5. "Mix Languages to Reach More People"

Mixing languages confuses algorithm + audience.

What happens:
→ Algorithm can't categorize properly
→ Readers get confused mid-post
→ Lower engagement overall

Instead: One language per post. Trust LinkedIn's auto-translation.

Save this infographic for reference.

♻️ Repost for your network.

---
P.S. What myth would you add to the list?

Stop using ChatGPT like it's 2023.

It can do way more now. ↓

Here's what to stop doing → and the feature that fixes it:

 1. Typing the same prompt repeatedly → Custom GPTs
 2. Reading 50-page PDFs manually → File Uploads
 3. Forgetting to use AI daily → Scheduled Tasks
 4. Re-explaining yourself every chat → Memory
 5. Manual work after every answer → Operator
 6. Copying to Google Docs to edit → Canvas
 7. Describing images in words → Vision
 8. Typing on your phone → Voice Mode
 9. Googling Excel formulas → Data Analysis
10. Searching for old conversations → Projects
11. Opening 15 browser tabs → Deep Research
12. Paying for stock photos → Image Generation
13. Building everything from scratch → GPT Store
14. Editing AI to match your tone → Custom Instructions
15. Getting "my knowledge cuts off" errors → Web Search

One feature per problem. No overlap.

Save this. Try one today.

♻️ Repost for your network

---
P.S. Which feature will you try first? [1-15]
---

📌 Want my cheat sheets swipe file?
Try my free newsletter: https://lnkd.in/ebiQCVhC
You'll get this cheat sheet + more for free.

My 3-Step LinkedIn Growth Framework.

Most people fail on LinkedIn because they:

❌ Post random content with no strategy.
❌ Expect engagement without giving any.
❌ Quit after a month because it feels “slow.”

Here’s my 3-step growth system:

1️⃣ Optimize Your Profile
 ↳ Make it crystal clear who you help & how.
 ↳ Treat your profile like a landing page, not a CV.

2️⃣ Create Value-Driven Content
 ↳ Focus on your audience’s pain points & desires.
 ↳ Start every post with a strong hook.

3️⃣ Engage & Start Conversations
 ↳ Comment on 5-10 posts before you publish.
 ↳ Reply to every comment—treat them like mini-posts.

Do this for 90 days, and tell me it doesn’t work.

Most people won’t. Will you?

taplio

The Battle

Carina Farrell

Fatima Khan

Followers

Posts

Engagements

Likes

Performance ScoreCarina Farrell's LinkedIn Performance

Performance ScoreFatima Khan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Carina Farrell

Fatima Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carina Farrell's LinkedIn Performance

Performance ScoreFatima Khan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCarina Farrell's LinkedIn Performance