Carina Farrell 🌻

Top 24 Marketer 2024 | Creating Thought Leaders through Personal Branding

Hey, I’m Carina! I help people stand out on LinkedIn by turning their thoughts, experiences, and expertise into content that gets seen and starts conversations.

As an Account Manager at the world’s leading personal branding agency, I work with founders, execs, and professionals to grow their audience, build credibility, and open doors to new opportunities.

I’ve spent years figuring out what actually works on LinkedIn, what flops, and how to create content that people want to read. 

Personal branding isn’t about chasing likes or trying to sound perfect. The best personal brands are built on real stories, honest opinions, and a clear message. I help people figure out what they want to say and how to say it in a way that actually resonates.

🌻 I’ve helped clients reach millions of views and turn LinkedIn into their biggest growth channel
🌻 I know what makes content stand out, whether it’s storytelling, strategy, or saying what everyone else is too afraid to say
🌻 I love working with people who have something to say but don’t know how to put it into words

As an employee, I also like to create content showing the other side of work, the moments outside of client calls and meetings that make work more than just a job. I share many employees' thoughts and experiences in today’s workplace, but are often too nervous to voice them.

When I’m not working on LinkedIn content, you’ll probably find me traveling, volunteering with Girlguiding, or learning a new language.

Always open to speaking opportunities and brand partnerships.

My DM's are always open :-)

Personal Brand Manager

Carina Farrell

"Even you, Shakespeare? Unbelievable.

Use AI. Use the em dash. Use "fosters" if you really must.
But please just use them correctly."

Fair play 🤣

Great share from my friend Katharine Gordon! 

---
If you want to learn how to use AI (the right way), I highly recommend checking out our free newsletter, Building Leverage.

Subscribe here: https://lnkd.in/eTVc2mvn

Favikon Top 20 Personal Branding Influencer | Senior Brand Manager at Lever Brands

"You make me sound like someone else."
Every ghostwriter has heard this.

And it usually means the same thing.

You wrote something good.
It just didn’t sound like them.

The problem is that many writers don’t really listen.

They don’t start with the person.
They start with what they think will perform.
And write from there.

And without meaning to, they replace the person.

Here’s what actually helps:

🎤 Record everything
 Calls. Voice notes. Off-the-cuff stories.
 That’s where their real tone shows up.

🗂️ Keep a file of how they speak
 Phrases they repeat.
 How they start sentences.
 The words they overuse.

✍️ Don’t rewrite their voice
Your job is to shape it, not swap it out.

Edits happen.

But if they’re rewriting large chunks, it’s a sign you missed their tone or point of view.

Ghostwriters, what would you add?

🌻 Repost and follow Carina Farrell for more content on personal branding!

P.S. If you’re building your personal brand, we share what we're learning each week in our free newsletter. 2,000+ legends are already reading it: https://lnkd.in/eTVc2mvn

I used to feel uncomfortable being the least knowledgeable person in the room.

It made me question myself.

And if I’m honest, scrolling on LinkedIn sometimes still does. It’s easy to feel like everyone else is ahead.

But I’ve learned something important:

Being around people who are smarter than you isn’t a threat. It’s an advantage.

Here’s why:
🌻 They stretch your thinking.
 They ask better questions. They see angles you don’t. That changes how you think.

🌻 You get better results together.
 When you combine their expertise with your strengths, the outcome is stronger than either of you working alone.

🌻 You can focus on what you do best.
 You don’t need to know everything. You just need to know where you add value.

The real shift for me was putting ego aside and staying curious.

Now, instead of feeling behind, I ask: What can I learn here?

What’s your experience with this? 
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Hi, I'm Carina Farrell, and I post weekly about ways to build your brand, whilst also spotlighting the voice of employees. Feel free to follow me if you're building your personal brand.

Last year, I messed up my annual leave.

Like most people, I waited for summer.
Or tried to squeeze time in at the end of the year.

Then everyone wants the same days off. Flights are expensive. Work becomes chaotic. And somehow, the break you were looking forward to starts feeling stressful before it’s even begun.

After Christmas, a lot of us don’t take our next block of annual leave for a while.

The year still feels fresh.
You feel motivated.
You think, “I’ll save it for later.”

But “later” usually means peak prices, limited options, and a calendar that’s already full.

So this year, I did something different.

I booked time off in February.

When the UK was cold, dark, and grey, I left.

No peak prices.
No fighting for leave.
No packed beaches.

Just sun, a bit of space, and the chance to properly switch off.

And here’s what I didn’t expect:

Because it was early in the year, it felt more like a reset than a reward.
I came back clearer, calmer, and more focused.
Instead of crawling to the end of Q1, I felt ahead of it.

We often treat annual leave like something to earn after we’re exhausted.

But spreading it out makes a huge difference:

You always have a break to look forward to.
Work doesn’t build up into one overwhelming period.
You avoid the rush and the premium prices.

And you actually return with energy, not guilt.

It’s easy to follow the usual pattern because that’s what everyone else does.

But this year, I’m using my leave with more intention and spreading it across the year.

Small change. Big difference.

Any guesses where I’ve been from the photo? 👀👇

Chiamaka Joyce Nzeako

Script Jobs

Have you sent countless job applications and no response? You are struggling to understand what is happening. 

Scriptjobs is here to help you get SEEN, HEARD AND HIRED by Linking you to global opportunities. 

What you get:

📍CV (Curriculum Vitae) 
📍LinkedIn Profile Optimisation 
📍Statement of Purpose 
📍Cover Letter 
📍Company Profile 
📍Recruitment 

We start by getting to UNDERSTAND your needs as an Individual. 

Then we create the outstanding MASTERPIECE that gets you noticed by all.

Just shoot me a "DM"

Founder | Recruitment Consultant

You have heard about the power of LINKEDIN. 
People are securing jobs and opportunities on the platform. 

You are here now and nothing has happened!!
You want to give up.The problem isn’t with Linkedin but YOU 

Your profile is representing you WRONGLY. You need a new message.

Don’t you want to start attracting the RIGHT opportunities to yourself?

Turn your Linkedin into an automatic LEAD and SALES MACHINE

It is time you get the JOBS and CLIENTS coming to you.

Send me a DM!

Let's Fix that 

You can also shoot me an EMAIL: Scriptjobs1@gmail.com 

Speak to you soon

LinkedIn Optimization Expert 

AB SOLUTION EXPRESS

- Ghostwriting contents for clients to boost their businesses and brands. 

- Crafting out contents to boost the brand's awareness.
 
- Writing and creating marketing contents for clients. 

- Applying the principles of content marketing to create intriguing posts to guarantee clients satisfaction.

Content Strategist

FODEAN Consults

- Created detailed roadmaps of activities and project goals.

- Hired 11+ staffs for the company and other affiliated companies 

- Developed strategies for existing businesses to grow and provided guidance on project prioritization.

- Optimised resources in the organisation to ensure profits and revenues that generate above average returns on execution.

Recuiter 

TEDxMaitama Official

-Monitored workflow and made timeline adjustments as needed. 
-Coordinated with customers to gather requirements and managed expectations. 
-Negotiated favorable terms and prices with vendors contractors saving an average of 100,000 on the project cost. 
-Oversaw multiple projects across as phases of development with one being the, "beyond crossroads" 
-Managed site content by implementing proven strategies. 
-Identified process improvement by documenting gaps and determining solutions. 
-Effectively communicated the scopes, schedules, budgets with both customers and contractors.
-Maintained detailed, accurate project logs and completed all necessary documentation. 
-Acted as point of contact for major clients and answered all queries promptly and professionally. 
- Developed and led others to develop training materials including presentations, Video tutorials and digital resources. 

Project Manager

- Reported on goal progress and monthly results for online activities.
-Reviewed articles submitted by other authors and provided recommendations to improve content. 
-Conducted extensive research for the monthly content calendar.
- Wrote content for the organization. 
Managed site content by implementing proven strategies. 
-Collaborated with cross-functional departments on social media outreach via Trello. 
- Provided editorial feedback for written content.
Read and edited social media articles including articles 
-Developed and led others to develop training materials including presentations, Video tutorials and digital resources.

Business Strategist

Freelance

- Optimised the recruitment process by implementing focused strategies, leading to the establishment of strong talent pipelines. This achievement is demonstrated through a notable reduction in the time taken to fill crucial positions. 

-Improved candidates' experience by fostering professional relationships throughout the hiring cycle, successfully filling over 30 key positions significantly contributing to organisational success. 

- Led collaboration with hiring managers to identify business needs and develop strategic recruitment plans, which includes creating inclusive sales through targeted strategies .

-Served as a consultant through strategic interaction with organisational leaders, resulting in a 30% decrease in the time between interviews and job offers.

- Employed varied sourcing techniques including job boards, social media and direct contact to identify and engage high quality candidates, ensuring comprehensive assessment of skills and experiences. 

- Generated upto $15k in monthly revenue through successful candidate placement in technical and non-technical roles, domestically and internationally. 

Professional Recruiter

ICP.Hub Sahara West Africa

Head of Operations

CoinW Exchange

CoinW is a Centralized cryptocurrency exchange established in 2017 ranked as 20th Top crypto Exchange by Trust Score. 

As the Brand Ambassador, I played a vital role in the promotion of CoinW and adopting marketing strategies that enhanced the growth of the brand.

ACHIEVEMENTS
- Used storytelling techniques to communicate the importance and benefits of cryptocurrency to the populace.
- Encouraged the adoption of CoinW as a world leading crypto currency exchange in Nigeria. 
- Created written,videos and graphic contents to showcase the uniqueness of cryptocurrency. 
- Communicated with followers and audience on the benefits of using the CoinW exchange platform.
- Hosted and held cryptocurrency training to educate and breakdown the complexities in the cryptocurrency ecosystem. 
- Generated and signed up more than 150+ users to the platform.
- Created 2 weekly contents for the brand to raise awareness and publicity to the brand.

Brand Ambassador

JOMIL PR AGENCY

-Led the hiring, onboarding and training of new hires to facilitate the growth of the company.
-Created the Pitch deck and marketing strategies for the crypto projects.
-Collaborated with cross-functional departments on social media outreach via Trello, Gmail, Google Meet etc. 
-Provided editorial feedback for written content to be published on the social media platforms. 
-Developed lead generation and SEO contents for the company to generate enormous  traffic for clients. 
-Created customer persona for the crypto brands affiliated to the company.

Executive Director

Gain Infinity - Digital Marketing Agency

Developed comprehensive content strategy aligned with the organization's marketing and brand strategy 
- Conducted market research and mapped out the target audience, personas and buyer's journey which led to the business growth by 40%. 
- Content optimisation was carried to drive traffic and generate sales. 

Freelance 

Planned and developed brand and content strategy that aligned with the organization's goals and objectives.

Founder of Scriptjobs - Helping you get SEEN, HEARD and HIRED |Driving SALES for Founders through Content and Branding || Brand and Content Strategist

Whether you are a STARTUP FOUNDER, CEO or BUSINESS OWNER your aim for your business is to SCALE and generate REVENUE. 

But, growth for your company starts with the RIGHT TEAM. 

You need the best staff to achieve the level of growth you have in mind for your business. 

As a Recruiter and Brand Strategist, I understand the complexities of the job market, dynamics of recruitment and business growth. 

You need to secure top talents for your team and picking the right staff isn't going to be easy with the pile of resumes.

Stop losing Top talent and wasting OPPORTUNITIES. Get me to help you out.  

WHAT I DO FOR YOU? 

1. RECRUITMENT & HIRING: Help you find, train and retain top talents who are not just qualified but exceptional. Who fits your company’s culture,values and specific hiring needs. 

2. ATS STANDARD CV: Stop losing job opportunities and finally get the job you deserve. The problem isn't that you ain’t qualified but your experiences speak poorly of YOU.

3. BRAND ACCELERATOR TRAINING: - A comprehensive training for YOU. We will work closely with You to identify your brand voice, color, design, tone and personality. Properly highlighting your UNIQUE SELLING POINT (USP). Setting up your business on the pathway to growth. 

4. SPEAKING ENGAGEMENT: Communication is an ART and if done properly impacts, transforms and equips one for greatness. You just got yourself an EXTRAORDINARY Public Speaker whose aim is IMPACT. 

Your TEAM and BRAND is the bedrock of your BUSINESS. It is time to 20x your growth and reach to your full potential.

Send a DM or email 
Joyce@scriptjobs.org   

Super glad you reached out….

taplio

The Battle

Carina Farrell

Chiamaka Joyce Nzeako

Followers

Posts

Engagements

Likes

Performance ScoreCarina Farrell's LinkedIn Performance

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taplio

The Battle

Carina Farrell

Chiamaka Joyce Nzeako

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Carina Farrell's LinkedIn Performance

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Performance ScoreCarina Farrell's LinkedIn Performance