>>> I help companies solve problems using marketing tools <<<
Drawing on my skills as one part data-driven marketer and and other part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue. 

NINJA-LEVEL TECH SKILLS: Marketo, Bizible, Adobe Creative Suite Software (inDesign, Photoshop, Illustrator), and Microsoft Excel
HIGHLY PROFICIENT TECH SKILLS: Salesforce, Hubspot, Cvent, Microsoft Office, G Suite
WORKING KNOWLEDGE: HTML, CSS, Microsoft Dynamics, Google Data Studio

Carey Picklesimer

Internet Brands

Design and manage marketing automation solutions and conversion optimization across the entire lead flow for all B2B marketing channels including email, SEM, content marketing channels, and social media

Design and manage automation (Pardot) workflows and execute highly targeted campaigns including emails, landing pages, and other marketing assets

Develop lead scoring and nurture streams to drive quality leads to sales and manage the lead flows through Salesforce CRM

Set up, testing, execution and reporting on SFDC-based campaigns (including landing pages, forms, and
reports) for lead management, lead nurturing and lead scoring

Develop automation solutions to address customer retention and feature adoption

Work with designers and developers to create web pages, landing pages, and emails

Collaborate with sales team on bottom-of-funnel optimization and improved lead qualification processes

Maintain and enrich the quality and integrity of the sales and marketing database

Sr. Marketing Automation Manager

CoreLogic

Managed technical aspects of the entire marketing tech stack in order to enable proper integration of all tools and applications for marketing and sales departments

Consulted with the marketing, product, and sale teams regarding campaign structure to ensure key KPIs are achievable

Built and integrated the required infrastructure to enable proper tracking of campaign performance 

Created and managed marketing reports via Business Intelligence platform (DOMO)

Coordinated with key members from Marketing, Sales, and Client Service teams to troubleshoot issues relating to database management and integration of new tools and processes

Conducted training sessions for new hires on marketing platforms and act as the main point of contact for any system issues

Designed automation campaign frameworks and document best practice procedures for the marketing team

Managed database hygiene and ensure proper synchronization with other systems (ie CRM, eCommerce platform)

Worked closely with the web development team to ensure proper data flow and tracking from the corporate website

Collaborated with web and creative teams to ensure website and email templates are in compliance with CAN-SPAM, GDPR, CASL, and other local regulatory requirements

Sr. Professional, Marketing Operations

Brandify

Led and managed the event team, which consisted of a Marketing Coordinator and seasonal staff members

Collaborated with executive management to formulate lead generation strategies by analyzing monthly and quarterly marketing reports

Managed client database, planned and executed campaigns for client engagement, and nurture key prospects

Planned and executed lead generating campaigns on the company website via multiple A/B tests

Created process documentation and provided training on HubSpot platform for new hires in marketing, sales and client service teams in order to maintain synergy between all teams

Designed and managed the internal notification process to ensure timely management of the sales pipeline for all client-interfacing departments

Led the budget planning and expense negotiation with vendors, event organizers, and entertainment companies for annual client events (150+ attendees per event) and trade shows

Worked closely with content and design teams to plan and execute branding strategies at client events

Marketing Operations Manager

Planned and coordinated annual client events and trade shows for the sales team

Collaborated with the design team to create different engagement touchpoints to attract potential prospects at trade show events

Generated and analyzed monthly marketing reports on lead generation efforts via the company website and Google Adwords SEM campaigns

Built and maintained potential leads database using various lead tools such as Data Salesforce and ZoomInfo

Created automated email campaigns to qualify new prospects before hand over to sales team in HubSpot CRM

Marketing Coordinator

CSUF Entrepreneur Society

Responsible for the fundraising of the chapter, including planning, organizing and reporting

Lead fundraising development and strategic growth initiatives to meet objectives

Demonstrate leadership by directing committee members to execute responsibilities

Reach out to different local business in order to bring in guess speakers to share real life experiences with club members

VP of Fundraising and Corporate Relations

D-Link

Managed multiple social networks to educate, advertise and promote the company and its products

Analyzed trends and reported on campaign performance, contests and day-to-day engagement on social channels

Participated in key strategic planning sessions

Engaged with customers  and potential buyers on Facebook, Twitter, YouTube and retail sites about the company and its products

Social Media Intern

mUrgent

Analyze and learn various social media strategies for brands and local businesses 

Learn how to study Google Analytics for improving productivity on any website 

Obtain knowledge on email marketing strategic for local and national campaigns 

Receive extensive training on effective search engine optimization and marketing 

Study various website design strategies for increasing lead generation

Marketing Intern

Marketing 486 Brand Center

Analyzed industry trends to identify current competitive marketing initiatives for FantaSea Yachts

Leveraged qualitative research to create an effective message to client’s customers

Developed digital marketing and social media plan for our clients utilizing several channels: Facebook, Twitter, Youtube, mobile and blogs

Participate in client conference calls, client meeting and client presentation

Student Social Media Planner

Fullerton College Tutoring Center

Train students on various methods to retain and learn math and economics 

Tutor students on all math and economics subjects, including test preparation 

Organize and coordinate schedules for all tutors in the center 

Assist in promoting the center through in-class presentations and word of mouth marketing

Mathematic/Economic Tutor and Receptionist

A tech-savvy marketer with a strong belief that any campaign can be improved and yield a positive result with the right approach of data analytics and process set up. My focus is to build internal processes to bridge the communication gap between internal departments and campaigns for brands to reach their potential customers.

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The Battle

Carey Picklesimer

Nancy Le

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