>>> I help companies solve problems using marketing tools <<<
Drawing on my skills as one part data-driven marketer and and other part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue. 

NINJA-LEVEL TECH SKILLS: Marketo, Bizible, Adobe Creative Suite Software (inDesign, Photoshop, Illustrator), and Microsoft Excel
HIGHLY PROFICIENT TECH SKILLS: Salesforce, Hubspot, Cvent, Microsoft Office, G Suite
WORKING KNOWLEDGE: HTML, CSS, Microsoft Dynamics, Google Data Studio

Carey Picklesimer

Smartsheet

»» Cultivating collaborative relationships between sales, data warehouse, and business intelligence teams, focusing on improving data management and lead routing, strengthening inbound sales initiatives, and driving goal achievement.

»» Pinpointing and prioritizing opportunities for improvement, supporting short- and long-term planning for reengineering the marketing automation platform, technical and data architecture, and martech stack.

»» Evaluate new tools and integrations for scalability and operational efficiency, optimize lead routing and scoring, and drive customer segmentation and acquisition.

»» Design, build, measure, and continually improve the effectiveness of marketing automation using Marketo, defining, mapping, and documenting key processes in support of complex campaigns with a performance focus.

»» Commended for diving in and problem-solving while learning, already being seen as a ‘go-to’ resource when issues arise, and framing the relationships and partnerships to generate improvements for the SDR and BDR organizations.

Manager, Marketing Operations (Platform Operations)

Fathom

»» Recruited to create marketing automation strategies for this digital marketing agency—ultimately downsized following a 50% reduction in business by the agency’s largest automation client—clearly articulating email and marketing automation visions.

Sr. Manager, Marketing Automation 

Alight Solutions

»» Provided strategic leadership during a period of transformational growth and change, navigating M&A activity—including acquisition of data—performing interim Martech Director functions and ‘standing-up’ a newly formed Demand Generation team. 

»» Launched third-party lead generation activities to support marketing automation ecosystem optimization, partnering with sales and product teams to define the customer lifecycle, target markets, and campaign objectives.

»» Leveraged expertise in account-based marketing and design / build marketing campaigns to reach targeted audiences, build high-conversion pipelines, and ensure adherence to global branding guidelines across all marketing initiatives.

Sr. Manager, Marketing Operations & Automation 

Direct Online Marketing

»» Stepped into a brand-new position working with internal marketing teams to deliver services across a diverse client portfolio, serving as the relationship owner for each account and driving proactive communication throughout every project lifecycle.

»» Named key point of contact for major agency clients, fielding queries into marketing automation strategies—quickly earning recognition as a Marketo expert—and demonstrating deep understanding of clients’ objectives.

»» Enabled consolidation of communications by serving as a ‘go-to’ resource able to address clients’ needs, manage long-term client projects, offer strategic marketing insights, and ensure a world-class customer experience.

Digital Marketing Account Manager

BNY Mellon

»» Played an integral role in building the Marketing Center of Expertise for Digital, advancing marketing analytics solutions, nurturing a business- and data-driven culture, and creating unprecedented connectivity between LoB marketers and analytics resources.

»» Built self-service dashboards providing KPI transparency and enabling creation of reports analyzing campaign performance, lead generation activities, resulting revenue expansion, and overarching ROMI.

»» Facilitated end-user training and provided reference materials to support marketers in leveraging dashboards to drive digital activity and results, greatly expanding awareness of business and marketing analytics and insights.

»» Managed domain governance and collaborated with Legal, Risk, Technology, and Cybersecurity teams to protect brand equity and mitigate risks from internet counterfeiting, fraud, piracy, and cybersquatting.

Associate Director, Analytics & Insights

»» Researched and engaged with vendor to proactively implement privacy solution across 8 domains, readying the organization for the impact of GDPR and ensuring project milestones and deliverables were met without fail.

»» Reviewed data collection and analysis processes and associated exposure, presenting project scorecard to the Executive Steering Committee and PMO on risk mitigation initiatives and process changes.

»» Drove communication across the marketing organization—hosting weekly calls to align marketing, communications, legal, and regulatory functions—mitigated roadblocks, addressed issues, and fostered enterprise-wide synergies.

Associate Director, Data Privacy

»» Systematized the Contact Us form handling process, building routing guidelines to ensure expeditious transfer to appropriate business units, and creating roles and responsibilities, trainings, and reference documentation.

»» Expanded product and service awareness through consistent positioning and personalized campaigns, amplifying the BNY brand and catalyzing deeper visits to the corporate website and campaign metrics.

»» Led the Employee Engagement Committee and served as the Employee Engagement Champion for Corporate Marketing in Pittsburgh (40 FTEs), fueling professional development and social activities supporting a strong culture.

Associate Director, Marketing Automation, Personalization, & Operations

Deloitte

»» Managed an internal portfolio of clients, serving as their key point of contact in ensuring initiatives aligned with brand and governance strategies, delivered a consistent user experience, and drove the achievement of go-to-market objectives. 

»» Achieved significant performance gains on a high-traffic, information-drive site, reducing bounce rate 5%, increasing domain referral traffic—500% from LinkedIn and 80% from Twitter—and produced robust AdWords campaigns.

»» Built a digital-first culture, introducing training programs focused on sharing emerging trends and an evolving digital strategy, ensuring stakeholders understood best practices, supported digital transformation, and mitigated risks.

»» Led a business-critical digital and content transformation project, reducing content 70% and fueling optimization of a new responsive site, championing a total strategy refresh, and creating training series for 18 marketing teams.

Manager / Account Lead, Digital Marketing

»» Directed global online content accuracy, relevance, and completeness, managing operations within a cross-functional content management team that owned website, social media, email, and SEO / SEM content and messaging.

»» Fueled organizational efficiencies and operational excellence in the management of a digital content ecosystem and platform migration, overseeing email programs, administering SharePoint sites, and owning the content production.

Internet Producer

»» Promoted Deloitte Consulting LLP’s service lines through targeted marcom strategies and events—roundtables, conferences, and speaking engagements—driving relationship and business development across key industries and organizations.

Sales, Marketing, & Business Development

Developing and executing marketing automation strategies, plans, and systems to drive revenue growth, shape optimal customer experiences, and support business goals is what I have proven to do best. Throughout my career, I have repeatedly built digital-first cultures, evangelized continuous process and performance improvement, and nurtured the relationships vital to success.

★   ★   ★

Spending a formative decade with Deloitte, I progressed through roles focused on driving value through sales, marketing, and business development. Stepping into the marketing optimization arena as a content owner, I gained early experience shaping user experiences and managing a digital content ecosystem. As a digital marketing manager, I next developed omnichannel strategies to protect brand eminence; ensure consistency; and optimize digital initiatives, analytics, and insights.

★   ★   ★

Moving to BNY Mellon, I continued my journey in marketing automation, mobilizing a global team to deliver unprecedented personalization and segmentation of our digital marketing efforts. By defining optimal data routing, roles and responsibilities, and content and segment analysis programs, my team and I amplified the brand and deepened customer engagement. 

★   ★   ★

My last role with BNY took me into Analytics and Insights as an Associate Director, where I held a notable position in building a Center of Expertise for Digital, instilled the importance of analytics and reporting, and fueled lead generation initiatives. Delivering the domain governance to mitigate brand, noncompliance, and reputational risks, I worked diligently with cross-functional stakeholders to put digital and data as the focus of our growth strategy.

★   ★   ★

In the past few years, I worked with Direct Online Marketing and Alight in the digital marketing, automation, and operations arenas. With the latter, I improved the martech stack, fueled demand generation, and aligned sales and marketing to foster collaboration. Offering expertise spanning leading-edge tools and processes, I optimized the digital marketing ecosystem, introduced vendors, and built campaigns that catalyzed results.

★   ★   ★

Currently a Manager of Marketing Automation for Smartsheet, I am the Marketo SME as we define, map, and document key processes to optimize marketing automation. Here I am cultivating cross-team relationships to improve data and documentation, reengineer marketing automation processes, improve our technical and data infrastructure, and fuel revenue growth.

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The Battle

Carey Picklesimer

Erica Donaldson-Dipyatic, MBA

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