>>> I help companies solve problems using marketing tools <<<
Drawing on my skills as one part data-driven marketer and and other part creative-minded graphic designer, I empower companies to blend their strategy and technology to drive more revenue. 

NINJA-LEVEL TECH SKILLS: Marketo, Bizible, Adobe Creative Suite Software (inDesign, Photoshop, Illustrator), and Microsoft Excel
HIGHLY PROFICIENT TECH SKILLS: Salesforce, Hubspot, Cvent, Microsoft Office, G Suite
WORKING KNOWLEDGE: HTML, CSS, Microsoft Dynamics, Google Data Studio

Carey Picklesimer

Automate 2 Inspire

Chief Executive Officer

We help our clients get sh%t done. We make you the hero of your story. We ignite passion for marketing automation projects. Whether you are using Salesforce, Marketo, and Salesforce Marketing Cloud,  we are committed to creating marketing operations systems that function, drive real results and support the teams we work with. Wanna get it done?

Chief Technology Officer

Change Management/IT Consultant

Certified on multiple platforms with a deep understanding of back-end solutions technology, integration, and mapping the customer experience to the systems. Thorough understanding of data models, complex SaaS systems, user flows and customer acquisition and retention strategy..

Ability to lead companies through change management, large-scale IT system integrations and solutions and create wide-scale user adoption. Thorough understanding of how to facilitate teams to drive requirements gathering, solution design and product selection.

** Systems included: Salesforce,  Marketo, Eloqua, IBM Silverpop, Demand Base, Qualtrics, Survey Monkey, Full Circle Insights, Bizible, Hive 9, Google Analytics, Drupal, Sitecore, Sitefinity, plus custom homegrown CRM and database solutions.

Solutions Architect--Senior Management Consultant

J2 Global

Responsible for entire website development, SEO, SEM, Social strategy, email marketing, customer lifecycle, shopping cart, KPI's and conversion metrics, presenting to E-suite regularly and focusing on growth. Driving revenue through consumer and business campaigns, digital marketing and optimizing site. Integrating new websites from acquisition into current one, site localization for global push and driving PPC ROAS. 

*** Conducted Website audit to diagnose traffic issues and address SEO milestones
*** Implemented new vendor management strategy to drive greater ROAS from Paid Search
*** Drove online sales from 46% of plan to revenue to 110% of plan to revenue
*** Used email marketing to drive online sales and increased conversion
*** Implemented Tableau and new KPI metrics to drive revenue growth
*** Led team in multiple profitable campaign executions 
*** Worked with social media team to drive increased results from social engagement using Hootsuite
***Creating plan for integrating multiple websites in seven countries into VIPRE site
*** Marketo and proprietary email platform experience.

Director, Worldwide E-Commerce

Malwarebytes

Responsible for worldwide marketing operations and enabling lead management processes globally. Partnering with all departments to ensure the lead funnel is holistically optimized and conversions are the best they can be. Inspired leader building out a global team of exceptional marketing technologists. Focused on converting leads to revenue through optimizing funnel processes. Also training global sales teams, supporting user adoption and ensuring the right leads get to the right people at the right time to drive revenue. Managing metrics to ensure reporting is accurate. Focused on data hygiene and managing vendor relationships.

::  Hired marketing operations team and lead development team to scrub leads.
::  Generated metrics management and KPI's for company
::  Drove innovation through instigating new lead management process
::  Teamed with Sales and Sales Ops to create alignment and execute on SLAs
::  Led company through new lead scoring and routing matrix and implemented in Marketo
::  Built multi-touch attribution model
::  Created and trained worldwide team on Marketo and campaign management
::  Created training playbook/manual for lead development representatives
::  Integrated new software into Marketo and Salesforce 
::  Created ideal marketing tech stack vision
::  Created plan so no lead gets left behind and all get addressed within 24 hours

Director of Worldwide Marketing Operations

Wizdom Link

Independent consultant responsible for leveraging digital and traditional marketing strategies that deliver results. I consistently measure, analyze and review each project from beginning to end to ensure maximum revenue is squeezed. Examples of my work include:

** Developed code for referral module resulting in 17,000 referrals in first 48 hours
** Created Google Adwords campaign resulting in 117% growth within first week
** Created lead gen program resulting in $82,000 in conversions in first two months
** Drove lead management program for SaaS start-up resulting in 373% increase in leads
** Revised lead scoring resulting in 64% increase in lead conversion
** Overhauled website and integrated marketing automation resulting in higher NPS scores and 57% less customer case issues being created
** Reduced data consumption in Salesforce resulting in $50,000 savings monthly for data costs
** Trained global team on how to use marketing automation and CRM
** Led team of technologists to drive large-scale project over a period of 9 months
** Designed and completed project management for multi-location client implementing Eloqua
** Conducted Marketo audits for several clients resulting in finding 25,000 missing leads and fixed lead routing to prevent this from happening in the future

Clients include:
B2B SaaS Companies
Start-ups
Fortune 1000
API Technology companies
Software

Marketing Technologist/Strategist/Thinker/Doer

FUJIFILM SonoSite, Inc.

All things digital. Web. Eloqua. Tableau. Salesforce. Creative. Video. Tradeshows. Events. Webinars. Video Marketing. PPC. SEO/SEM. Some examples of my time there include:

** Used agile project management increasing productivity by 133% within first six weeks
** Leveraged drupal in creation of new global website focused on better customer experience
** Conducted A/B testing in Google Adwords Video testing resulting in successful geo-targeting of clients
** Conducted SEM/SEO audit resulting in 362 changes to streamline SEM practices
** Used Eloqua to drive global lead management program
** Conducted sales workshop to drive new lead scoring methodology resulting in higher quality leads and 37% higher conversion
** Implemented A/B testing and multi-variate testing to evaluate landing page and website efficacy
** Led team of 9 marketing technology, web developer and creative product managers

Director, Marketing Communications

Intermec by Honeywell

Responsible for managing all aspects of lead management, interfacing with IT and Sales Ops and leading a team of four other individuals. Digital marketing champion driving agile planning process within organization to automate this process globally. Creating and analyzing lead generation campaigns, lead nurtures, funnel acceleration and metrics reporting.

** Interfaced with IT, Sales Ops, Finance, and procurement to create marketing technology stack
** Conducted A/B testing and increased email campaign open and click through by 30%
** Changed global call center structure and methodology resulting in a $300,000 annual savings and increased effectiveness
** Developed global multi-channel lead management for 300 sales reps and 1300 partners
** Managed lead management including 14 websites in 11 languages with tracking code resulting in 164% higher conversions
** Worked with UX team to drive new omni-channel customer experience 
** Led Content Syndication program resulting in over 562 leads per month 
** Conducted progressive profiling resulting in 86% higher on-page conversions
** Implemented new lead scoring program resulting in higher quality and increased sales efficiency
** Taught global sales team how to use Salesforce resulting in 72% higher sales adoption
** Taught global digital marketing team to use marketing automation tools
** Created metrics dashboard with quarterly reviews
** Led team of 5 global marketing technologists 
** Worked with IT to drive sprint prioritization for agile project management
** Teamed with sales ops to reduce Salesforce data entry

Certified Eloqua master, Eloqua Revenue Lifecycle Master, Salesforce Admin and finalist for Marketing Visionary Markie in 2011.

Sr. Manager, Lead Management; Focused on lead generation and automation strategies that increase ROI

The Wizdom Link

Worked as a consultant/contractor in the mobile wireless and software industries assisting clients in driving demand generation leveraging CRM systems and accellerating the funnel. Also worked on data cleansing project, as well as pipeline development project generating leads for software company. Coordinated with sales teams to reduce lead aging as well.

Consultant

I am passionate about systems, people and processes in marketing and delivering on the promise of marketing automation technology. I love all things digital and understand that digital marketing is only as good as the company who knows their customer. The strategy behind the technology is critical. 

I bring unparalleled experience in technology systems including solution data architecture, implementation, troubleshooting, and lead management. Some of the systems I have deep experience in include:
    *** Digital Marketing extraordinaire using a holistic omni-channel customer lifecycle approach
    *** Oracle Eloqua Revenue Lifecycle Master/Master Technologist including campaign canvas, custom objects, data cards and the entire campaign set up, integrations with Salesforce
    ***Adobe Marketo Engage including custom integrations, webhooks, campaign management, programs, user set up, lifecycle engagement programs, data hygiene, configuring syncs, and full administration
     ***Salesforce Sales Cloud and Marketing Cloud including complete admin responsibilities for over 334 sales reps worldwide, multiple languages, lead management workflows and rules, integrations, data hygiene, reporting and complex campaign attribution.   
   ***Salesforce Marketing Cloud experience using contact builder, data extensions, SQL queries, journey builder, automation studio, email configuration and extensive system configuration and administration.
   ***Marketo Certified Expert with over eight years on the platform and over 21 implementations
  
Other systems I have integrated, set up and worked on include: ZoomInfo, DemandBase, RingLead, CRM Fusion, Grow Analytics, Full Circle Insights, Drupal, Google Analytics, Facebook Advertising, Instagram, Linked In Advertising, Televerde, Tableau among a host of others. 

taplio

The Battle

Carey Picklesimer

Kimberly Prescott, CEO, MBA, Salesforce, SFMC, Marketo MCE

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