HAMMAD SIDDIQUI

I redefine business strategy and branding for startup founders and corporate professionals. Over the years, LinkedIn, branding and business strategy has become my forte. At the age of 55, I quit my job after 36 years of corporate career, working in 12 countries. In 2020 I started my transformational journey as a coach and digital creator.

Currently working on three exciting projects: Canada Startup Association where I am helping Canadian Startups grow globally, my Solopreneurship Coaching and Consulting where I am helping my clients in brand building and starting their Solopreneurship careers and my LinkedIn Management Agency. 

Startups, business strategy and eLearning are three topics close to my heart. For over 36 years, I have helped countless clients in achieving excellence in growth and personal branding. 

Canada Startup Association: A membership not for profit organization that helps Canadian Startups in growth and going international. 

My eLearning projects are targeted towards creating online learning programs, personalized coaching and corporate mentoring. 

I am a strong believer in building powerful personal brands. For corporate professionals as well as for Startups, personal branding is an essential element that can ensure professional growth. 

The truth is that in today’s world LinkedIn is the most powerful personal branding tool. 

I grew my business on LinkedIn. 

Making things complicated for clients is the way to make more money, but I believe in simplicity. 

Keeping things simple works for me. 

I do the same with my clients, I have SIMPLIFIED the use of LinkedIn for Job Search, personal branding and building online business. 

Over the years, I have helped hundreds of Senior Executives in LinkedIn optimization and technical support, most of them work for global corporations. 

LinkedIn is growing leaps and bounds and rolling out new features backed by the power of Generative AI. The opportunity is in your hands to make the best use of SIMPLE Techniques. 

I want you to become in-charge of your professional branding.  

Let’s talk, I will keep it simple! 

In 1990, I started my career at British Foreign Office. Served as Head of Trade with British FCO in Pakistan and next as Regional Director at the Center for International Private Enterprise (an affiliate of US Chamber of Commerce). 

I love Canada, now my home!

I have authored three books which will help you immensely in understanding the tips and trick of using LinkedIn easily and effectively.

Visit canadastartups.co - Join us today or visit linkedinimpact.com

Founder and Executive Director 

As the Founder Executive Director, I am on a mission to help new startups coming to Canada so that they start progressing quickly in the ecosystem.

LinkedIn Post Impressions are Dead. 

Everyone is struggling. My question is: Is LinkedIn helping creators by suppressing visibility? 

Obviously not. 

This is what I wrote to them: 

How LinkedIn distributes content - That's a major issue. 

I see some not so good content (I actually wanted to say rubbish content) - goes viral and some great knowledge content does not get far. 

To me its not the content issue anymore - Its the distribution issue. 

For example, newsletter - Now LinkedIn does not push newsletter to every subscriber - Who came with this idea of rationing? In my view every subscriber must get the newsletter. 

To me the bigger issue is again distribution of content - That needs fixing! 

This message was supported by Bobby Umar too. 

He added: Agreed 100%. People who subscribe to my newsletter or my company page actually WANT to get the content, yet they don't always get it or see it. Never understood that aspect. They get frustrated and DM me and I don't know what to say. 

Last point:  I think the new distribution algorithm is harming us - We create so that people read - Crap is going far - Quality is not being pushed by the algorithm! 

If you agree, REPOST and Share your thoughts in Comments.

HAMMAD  SIDDIQUI

Executive Director & Startup Advisor | Founder | Business Strategist for Social Branding on LinkedIn | Authored 3 Books

Stop Waiting for "The Right Time" - Founders do not wait. 

They execute using this 5-steps framework. 

Stop planning to see the "perfect" moment.

Moment of Peak Confidence doesn't exist. 

And success is not reserved for the most talented or the most prepared; it belongs to the people who are willing to be messy, stay consistent, and execute while everyone else is still overthinking.

If you are tired of standing still, here is your 5-step action plan to stop dreaming and start doing. 

1. Kill the "Perfection" Delusion
Perfectionism is just procrastination in a fancy suit. When you insist on everything being perfect before you launch, you aren't being high-standard; you’re being afraid.

The Action: Adopt the "Version 1.0" mindset. Whether it’s a business, a fitness journey, or a creative project, your goal is to get it out of your head and into the real world. You cannot improve what doesn't exist. Launch poorly, then iterate.

2. Practice "Productive Ignorance"
We live in an era of information overload. We think we need to read ten books and watch fifty tutorials before we take the first step. This leads to "analysis paralysis."

The Action: Stop consuming and start creating. Give yourself a 24-hour window to gather the bare minimum information needed to take one step. Once that step is taken, move to the next. Learn "just-in-time" rather than "just-in-case."

3. Build a "Bias for Action"
The difference between high achievers and everyone else is the gap between the thought and the trigger. High achievers have a very short fuse between having an idea and taking an initial action.

The Action: Use the 5-Second Rule. The moment you have an instinct to act on a goal, count 5-4-3-2-1 and physically move. If you don't act within that window, your brain will kill the idea with excuses.

4. Optimize Your Environment, Not Your Willpower
Willpower is a finite resource. If you have to fight your environment every day to get work done, you will eventually lose.

The Action: Audit your surroundings. If you want to write, leave your laptop open on your desk the night before. If you want to eat healthy, clear the junk out of your pantry today. Make the "good" habits the path of least resistance.

5. Focus on the Process, Not the Prize
The "big win" is a byproduct of boring, daily repetitions. If you only focus on the end goal, you’ll get discouraged when it doesn’t happen in a week.

The Action: Set "Input Goals" rather than "Output Goals." Instead of saying "I want to lose 20 pounds," say "I will walk for 30 minutes every day." You have 100% control over your inputs. Win the day, and the year will take care of itself.

The Bottom Line

The world is full of talented people who never started.

I am sure you do not want to be in that league! 

Your Challenge: Pick one thing you’ve been putting off.Spend the next 15 minutes taking the first physical action toward it. 

Go.

I became a founder very late in my life. (at 58 years). 

Most founders I have worked with (or have mentored) are pretty young. 

They are inspiring, full of passion and energy. 

Almost everyone drove success by using this trio:

Talent + Timing + Action 

READ the newsletter - REPOST, share your story in comments.

I am a firm believer in this "Actions Bring Rewards" I have spent over 20 years working inside the startup founder ecosystem. I have sat across the ta

Open article: What 10 entrepreneurs did differently after hitting rock bottom by HAMMAD SIDDIQUI • 4 min read

What 10 entrepreneurs did differently after hitting rock bottom

None of this existed 3 years ago 👇

89,000 followers.
50,000 newsletter subscribers.
6,000+ students and clients across the globe.



No ads.
No shortcuts.
No viral hacks.
 
Just content every single day. 

Conisistency is painful, but rewarding. 

The first 90 days feel pointless.

You post → Crickets.
You engage → Nothing.
You wonder if anyone is even reading.

They are.

They are just not ready yet.

LinkedIn is a compounding machine.

Week 1 — you plant a seed.
Month 3 — you see a sprout.
Month 6 — people start noticing.

Year 1 — opportunities come to you.
Year 2 — you become the go-to person in your niche.
Year 3 — the numbers above become your reality.

The people who quit at week 8?

They never saw what week 52 had waiting for them.


I didn't just build an audience.

I built:

→ A personal brand that works while I sleep
→ A newsletter that lands in 50,000 inboxes
→ A community of founders, professionals & leaders who trust my voice
→ A business where clients come to me

All of it started with a single post.

Then another.
Then another.

Consistency compounds → Becomes Invisble Wealth 

Start before you are ready.
Post before it's perfect.
Show up before you feel qualified.

To win the game, staying in the game is essential. 

Drop a 🌱 in the comments.

I read every single one.

♻️ Repost this to someone who almost gave up on LinkedIn last week.
And follow me for real strategies on personal branding and LinkedIn growth.

Startups Would Love this one.. 
Warren Buffett is one of the smartest money creator in business.

He challenged himself.
He made money.
He diversified.

Built wealth.

Can you build wealth and enjoy freedom in your jobs?

In my 36 years of corporate career, I made money and did some savings, but learned that real wealth can only be built in a business.

And freedom - jobs don’t provide any.
Jobs have micro-competition, that’s mentally draining and a total energy waster.

Working 9-5 is not enough challenging.

Corporate life is not enough challenging.

9-5 is a great comfortzone.
Your salary is a comfort trap.

I challenged myself in 2020.

10x freedom + wealth.

Challenge yourself a bit.

Start a side hustle in 2026 or go a step more, build a startup! 

Ready?

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ECOVIS Saudi Arabia (ECOVIS AL SABTI)

Senior Consultant I - Data Management & Data Privacy

The Coca-Cola Company

The Coca-Cola Company ~ Coca-Cola Eurasia Middle East

 Translated business requirements into technical language by means of complex Structured Query Language (SQL).
- Free Liquid Loyalty Campaign: Conducted a root cause analysis to address the decline in participation, leading to the recovery of 70% of historical customers.
- Analyzed trends and patterns based on large data sets from multiple data sources (internal databases, market data, and thirdparty sources) to extract meaningful insights for Daha Daha Loyalty App at Coca-Cola Turkey.
- Developed clear and concise analytical reports such as executive summary reports on weekly and monthly basis as well as catered adhoc requests to drive growth.
- Developed and communicated key findings and recommendations to relevant stakeholders by means of data storytelling for  action based on data-driven insights.
- Worked closely with a team of data engineers to check the data quality and identify irregularities, inconsistencies and anomalies in data in order to notify the relevant data owner to ensure data accuracy, integrity and completeness before ingestion.
- Identified areas for improvement, and recommended changes to increase consumer engagement on Daha Daha App as well as enhance its operational efficiency.
- Maintained the Harmonization Code for Daha Daha Loyalty App. Achieved more than 80% accuracy for SKU Name of brands listed under The Coca-Cola Company.
- Conducted day to day reporting and collaborated with cross-functional and cross-regional teams in sprint plannings, daily scrum sprints, retrospective sessions and business meetings at Daha Daha Intelligence Center (DDIC).
- Tools: Microsoft Azure Synapse Environment, SQL, Appsflyer, Python (Pandas, Numpy), Anaconda Jupyter Notebook, Visual Studio Code, Microsoft PowerBI

Data Analyst

The Disrupt Labs

Dashboard for Dwell Time:
- To create live stream dashboard for monitoring the dwell time on counters and shelves.
- Connecting dashboard with database in real time and troubleshooting connection issues.
- Securing the dashboard by means of password protection to ensure data confidentiality and to maintain dashboard privacy.
- Interacting with associated stakeholders regularly and providing daily reports.
- Exploring Microsoft PowerApps to develop application for dwell time monitoring.

Non-Invasive Transabdominal Fetal Pulse Oximetry and Its Effect in Reduction of Caesarean Section Deliveries.
- To build, train and fit a machine learning model to predict the mode of delivery (Caesarean Section or Spontaneous Vaginal Delivery) during childbirth based on various pre-birth and post-birth parameters taken from the expectant mothers and her baby.
- Assessing numerous machine learning models related to supervised learning to get an insight into each model to identify the most appropriate model i.e., Logistic Regression for the given problem.
- Performing Exploratory Data Analysis to identify patterns, extract insights, test hypotheses, check assumptions and discover anomalies in the given data set.
- Data preprocessing which encompasses imputing missing values, handling corrupted data and splitting the imported data set into training and test data sets.
- Performing Feature Selection on the data set by means of various statistical tests such as Fisher’s Exact Test for categorical variables and Student’s T-Test for continuous numeric variables.
- Model validation and model evaluation of the logistic regression model based on different performance indicators and techniques.
- Pitching the project idea to gynecologists and obstetricians to obtain the requisite raw data for building the desired predictive model.
- Collecting patients’ data from maternity hospitals and communicating with non-engineering and engineering stakeholders.

Machine Learning Engineer

Institute of Emerging Careers

Data Cohort, Batch 4

-SQL
-Relation Database Management System (RDBMS) (MySQL Workbench)
-Data Analytics (Google Data Analytics Professional Certificate)
-Data Wrangling & Data Cleansing (Pandas)
-Exploratory Data Analysis (EDA)
-Pandas and Numpy
-Data Visualization (Matplotlib, Seaborn & Plotly)
-Spreadsheets (MS Excel, Google Sheets)
-Python
-R
-Dashboards (Power BI, Tableau)
-Cloud Data Warehouse (Google Cloud Platform (GCP), Google BigQuery)

The cohort assessment includes three major capstone projects to help trainees in gaining exposure to real life business scenarios.

Data Cohort Trainee

ibex

Worked for the Walmart US campaign as a Customer Experience Champion.

Responsibilities included:
-Providing customers with prompt and appropriate resolution by as per Walmart US policies via email, chats and calls.
-Communicating between customers, third party marketplace sellers, customer resolutions team (CRT) and store team.
-Keeping up to date with revised Walmart policies as well as known issues and heads-up by clients.

Customer Experience Champion (Walmart US)

An optimist and an adventurer who has embraced a professional career detour from electrical engineering, seeking to venture into the realm of data science, machine learning, and AI. My enthusiasm lies in working with data to drive action and solve real-life problems.

Currently, I am working full-time as a Machine Learning Engineer at The Disrupt Labs on a research and development-based medical project called Non-Invasive Transabdominal Fetal Pulse Oximetry and Its Effect on Reduction of Caesarian Section Deliveries. 

My core responsibility in this role is to study numerous machine learning models followed by fitting the most appropriate model on a dataset acquired from expecting mothers. The motive behind this is to predict via data-driven decision-making, whether or not a Caesarian Section procedure should be performed on an expecting mother to deliver her baby.

In addition to that, I am also involved with the team responsible for pitching the project in front of gynecologists to persuade them into providing requisite raw data for building the desired machine learning model. Also, I regularly attend frequent meetings and participate in day-to-day collaborations with the team of biomedical engineers, medical staff, and other doctors and professionals associated with the project. Hence, this role has inculcated in me a variety of soft skills needed to be a team player and the desired employee.

Currently, I seek to land a new, challenging, and growth-oriented role in a machine learning and data science environment, where I can contribute significantly to improving business through data-driven decisions, solve problems as well as work in any capacity that I am required to.

I adamantly believe that leveraging technological disruption to revolutionize the world and make it a better place is the way of the future.

Technical Skills:
-Programming Languages: Python, C++
-Machine Learning: Regression (Simple Linear Regression, Multiple Linear Regression, Decision Tree Regression, Random Forest Regression), Classification (Logistic Regression), Deep Learning (Simple Neural Network),
-Data Science: Data Preprocessing (Scrubbing/Cleansing, Feature Scaling, Encoding Categorical Data, Splitting data into training and test sets).
-Libraries: Python (Sci-kit Learn, Pandas, Numpy, Matplotlib, Keras)
-Tools: Jupyter Notebook, GitHub.

I can be reached via email: osama.hassan.hhs@gmail.com

Looking forward to getting in touch and making meaningful connections.

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Osama Yusuf Hassan

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