CEO Health Reset for Male CEOs 50+ | 16‑Week System for Fat Loss, Energy & BP Markers | Take the Free 2‑Min CEO Health Diagnostic (Private Risk Score)

400+ CEOs coached, up to 40kg lost, and ~40% energy increase in 4 weeks, all while still running full business diaries.

If you’re a 50+ male CEO, click “Visit my website” for your private 2‑minute CEO Health Diagnostic and executive health risk report. 

Those are the results delivered at TRUTH Fitness while clients continue travelling, leading teams, and carrying the full weight of the business. 

"Working with Cameron and Cemil has been one of the best decisions I’ve made in years. They were patient, understanding and genuinely present whenever I needed support. They gave me a routine I could follow, and the results came quickly." Haresh Rane CEO, 51, London

"When I first met Cam in January 2019 I was 98 kg, not sleeping well and stressed but after a health MOT, Cam and his team got me fighting fit , sleeping well and to 88kg" David Wheldon, MBE, 56, London

16 years ago, I was sleeping in a friend’s garage, broke, fresh out of university, trying to build a personal training career from nothing. 

Today, TRUTH Fitness has been featured in GQ, The Telegraph, and The iPaper, and the mission is the same at its core: helping high performers change their lives at a level they never thought possible. 

That journey taught a simple truth: the higher you climb, the more silently your health erodes, and for a 50+ male CEO, that silence is expensive. 

I help male CEOs over 50 become calm, strong, energised, and in control, without living in the gym, chasing fads, or relying on willpower that collapses when travel and pressure hit. 

If any of this feels familiar... you’re in the right place:  

-  Your diary is packed with travel, client dinners, early starts and late finishes  
-  Your energy is inconsistent, propped up by caffeine and grit  
-  Your waistline has moved, even though your standards haven’t  
-  You keep thinking “I’ll sort it when things calm down” and they never do 

Here's what changes in 16 weeks:

Our 16‑Week CEO Health Reset is built around real CEO life so you can improve daily energy, body composition, strength, and long‑term health markers while still running a full business diary. 

- Up to 40kg lost over a full journey  
- ~40% better daily energy within 4 weeks  
- Normalised blood pressure, sharper focus, better sleep 
- Less overwhelm, more clarity

This isn’t about a six‑pack. It’s about making sure your success doesn’t come with a silent price tag. 

Click “Visit my website” to complete the free 2‑minute CEO Health Diagnostic and get your private executive health risk report.

Cameron Harris

Nat Berman

Creating Impactful Personal Brands for Founders

You don’t need more information.
You don’t need another course.
You don’t need a guru yelling at you to “be motivated.”

What you actually need is discipline.
Real, simple, daily discipline, the kind that builds a better life one small rep at a time.

After 18+ years building businesses, coaching founders, and watching thousands of people “try harder” with no real change… I realized something:

Discipline isn’t a personality trait.
It’s a daily practice.
And anyone can build it.

So I created The Be Better Initiative,  a $1/month community built around one idea:

One daily discipline rep → A better life in 365 days.

No pressure.
No overwhelm.
No complicated systems.
Just one small, meaningful win each day,  plus accountability, momentum, and a community of people committed to becoming stronger, clearer, and more consistent.

Every morning, members get:

• One actionable success rep
• A simple discipline task they can complete in minutes
• A place to report progress
• A rhythm that compounds over time

Because when you stack 365 small wins…
you become someone new.

Be Better isn’t a program.
It’s not a challenge.
It’s not “rah-rah motivation.”

It’s a movement,  built on the belief that your life changes when your daily behavior changes.

If you’ve tried everything except the thing that actually works,  consistency,  this is what you’ve been looking for.

👇 Want to see how it works?

Watch the 2-minute video in my Featured section.

Co-Founder

Co-Founder of a business and social community centered around growing your brand, building your network, scaling your business, and establishing trust for your customers and clients.

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The Battle

Cameron Harris

Nat Berman

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