Camille Trent

Auror

Content Marketing Lead

Navattic

Strategic Advisor

Keyplay

Keyplay is your new recipe for account research. Unlike generic data providers, Keyplay uses unique signals to research and prioritize the right accounts, without the manual work.

Strategic Advisor - Content Marketing

AudiencePlus

Every company is becoming a media company. AudiencePlus is creating software, content, and community to help marketers build and modernize their owned media strategy. You can subscribe for free to check out exclusive content and experiences here: audienceplus.com.

Teal

Director of Content & Community

Marketers in Demand

Host of Content Logistics Podcast

HockeyStack (YC S23)

Co-Host of Rocket Fuel: The Startup Marketing Show

PeerSignal.org

PeerSignal is the research-based media arm of Keyplay, a market intelligence SaaS for strategic account selection. PeerSignals insights and curated datasets are powered by Keyplay data.

* Grew B2B Go-To-Market SaaS newsletter from 6K to 18K in a year. 2X newsletter subs in first 90 days. (1.75X in first 60. 6,749 -> 11,906)
* Maintained ~50% open rate on data-heavy weekly newsletter powered by our own product research
* Developed social launch plan for SaaS product launch and media arm announcement
* Onboarded, managed, and grew freelancer and creator network
* Drafted semi-weekly, product-centric LinkedIn post ideas for leadership
* Set up and optimized Keyplay G2 listing, including in-depth category comparisons and research
* Created internal Keyplay champion database to systemize reviews and social proof, including setting up a free gifting vendor for review rewards
* Led rebrand and expansion of PeerSignal to position it as its own separate media & research entity, including new SaaS verticals (AI, Fintech)

Swpely

Turn the internet's best ideas into your swipe file. Add notes and visually organize your favorite blogs, tweets, LinkedIn posts, podcasts, and videos.

Advisor

RevGenius

Member

Content & Community @ PeerSignal | Advisor @ Keyplay & AudiencePlus

I'm a pretty even split of Phoebe and Monica -- creative type who gets a little too competitive on the racquetball court. 

If you're into fancy bullets, I've got those as well:

✦ Content strategist with experience working in startups, as a lone wolf, and in an agency.

✦ Specialties: category content, analysis content, community, social media, copywriting, event & podcast strategy, content consulting

✦ Chill unless watching my Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.

Bonus: I like numbers (math was my best subject growing up)

CloudBees

Sr. Manager of Product Marketing (Head of PLG/PLS, Commercial)

PredictHQ

Sr. Director, Growth (PLG/PLS, Demand Generation)

Director of PLG/PLS | Team Lead

Heap | by Contentsquare

- PLG Customer GTM strategy and execution - audience and JTBD research, positioning, messaging, pricing, packaging, in-app flows
- Optimizing signup and conversion through activation, adoption, and habitual use - by crafting unstoppable self-serve, value-based messaging and digital experiences 
- Thought leadership
- Cross-functional collaboration with EPD and GTM teams

Sr. Product Marketing Manager & Growth Lead - PLG Motion

- Research and analysis: rapid customer and prospects feedback loop, personas, market dynamics, and opportunities, competitive analysis, win/loss analysis
- Solutions messaging: internal decks and external sales and marketing collateral 
- ROI messaging

Sr. Product Marketing Manager - Solutions & Audience Strategy

SolarWinds

SolarWinds’ mission is to make IT look easy, but actually provide IT Pros with powerful, easy-to-use (and try) solutions they need to solve today’s IT challenges.  SolarWinds Service Desk is an ITIL certified cloud-based platform that automates and streamlines service management and delivery to ensure business continuity while maximizing customer experience. Try it for free: https://www.solarwinds.com/service-desk/registration


📅 A day in my life:
• Planning and executing go-to-market motions for new features/offerings - while collaborating with R&D, product, marketing and sales teams.
• Developing positioning, messaging, talk-tracks and salescards that resonate with target buyer personas.
• Internal and external enablement - community management, live training sessions, demos.
• Performing market/competitive research and analysis, win/loss analysis, churn analysis, post-launch analysis.
• Leading and supporting cross-portfolio pricing and packaging initiatives
• Generating thought leadership content including webcasts, blogging and additional customer-facing collateral.

Sr. Product Marketing Manager, ITSM

Duke University

In the past 5 years, backed by the Bill & Melinda Gates Foundation, the Supercritical Water Oxidation (SCWO) lab at Duke University developed a groundbreaking and innovative solution to treat organic waste.

The SCWO system literally converts ALL of the organic waste processed by it - into clean water, CO2, heat, minerals and electricity – in seconds. 

It provides a clean, innovative and cost-effective solution with better CapEx, OpEx, a smaller footprint than a traditional WWTP and much higher performance. We believe it is the future of waste treatment,  setting a new industry standard in both developing and developed countries alike. 

To hear more about the technology, partner with us, schedule a demo and more, contact us at: SCWO@duke.edu

Shelly is bringing with her 13+ years of experience serving as a Go-To-Market and Business Development leader in various tech startups, leading companies, products and technologies throughout the fundraising, commercialization, market penetration and growth stages.

Manager, Product Marketing (B2B) | Team Lead

aida - play · date · soulmate

aida* is a disruptive content-driven gamified app with a game-changing approach to dating. Literally :) 

Check it out: https://bit.ly/3bY1jf3
Commercial video: https://youtu.be/r-aGklMeQ0w

* 間 - aida. Japanese: adjective, noun. 
Meanings: space (between), time (between), relationship (between). "aida" is the unique space and time between two people – where the magic happens.

• Product Lead: Market research, competitive analysis, product requirement documentation (PRD), monetizatio. Managed the app’s development and coordinated the work of the design, engineering and QA teams.

• Growth: acquired beta testers for low cost or for free through content marketing, strategic partnerships, collaborating with existing communities, raising online and offline brand awareness and press coverage

• Customer Support & Community: served as the point of contact for users and partners, created content for Facebook communities and pages

Co-Founder, Product & Growth | Team Lead

Moon Active

• Product Manager: curated content, features and UX for “Wonderball Heroes” and managed its development 

• Growth: optimized KPIs of “Super Sam Adventures” by analyzing data and interviewing users

• Customer Support & Community Manager: provided support for users, managed Facebook communities and pages

Manager, Product & Product Marketing | (Part-time, while teaching at TAU)

Tel Aviv University

Taught a class of +20 students for two semesters
Composed the class curriculum, assignments and exams

Teaching Assistant - Department of East Asian Studies, Japan 101

Wingoz - Mobile Games (Formerly RM Royal Media, acquired by Sagi Group)

• Product Lead: Led the team through market research, creating PRDs for Facebook and mobile platforms, specialized in in-app content and UX

• Growth: analyzed data and improved KPIs until we reached product-market fit and scale

• Team Leader:  supervised a team of several employees who designed and developed games, created content, operated  gamerooms and managed online communities

Head of Bingo | Team Lead

RMRoyal Media LTD - Online Games (Acquired by Sagi Group)

• Team Leader: supervised over 20 employees in the marketing, product, content, localization, SEO and support teams

• Product Lead: monitored reports and optimized various funnels, features, promotions and user segmentation to maximize revenue

• Growth: optimized user conversion, retention and monthly revenue

• Customer Success: managed white label deals and partners’ accounts

VP Product & Product Marketing | Team Lead

Senior Manager, Products | Team Lead

• Built and managed the support department
• Created the technical support, onboarding , cross-sell/upsell protocols and manuals 
• Created, edited and supervised the site and the software’s content

Manager, Customer Support | Team Lead

Product-Led GTM Strategy & Execution 📈 Master Pollinator ‍🦋 🐝 Keeping Calm and 'Leaning In' 👨‍👩‍👧‍👧

Two decades of hands-on experience building & leading GTM teams and functions in tech startups and corporate environments. I excel in analytical and strategic thinking, as well as effective cross-functional communication and alignment, driving organizational innovation & growth while consistently achieving business goals.

I am experienced in selling to technical and go-to-market (GTM) personas, particularly in data products, across both B2B and B2C motions.

My leadership is grounded in deep expertise and extensive experience in:

🥋Product Management (Gaming industry, B2C, self-serve SaaS GTM)

🥋Product Marketing (PMM): A seasoned full-stack PMM, driving research, analysis, and optimization across the entire customer journey, leveraging all growth levers (Duke, Solarwinds, Heap)

🥋Product-Led Growth (PLG): Expertise in both self-serve and sales-assisted SaaS motions (Heap, PredictHQ)

🥋 Product and Marketing Analytics

🥋Collaboration with and management of Demand Generation teams in B2B SaaS (Solarwinds, Heap, PredictHQ)

As our industry shifts towards augmenting user capabilities with AI while prioritizing profitable ventures over fast growth, I advocate for balancing self-serve (product investments) and human touch across customer journeys to meet both CAC and conversion goals. Each product and company stage requires a unique approach, which I relish refining and evolving over time.

What drives me?

❤️ Crafting Unstoppable Customer Journeys: I believe in communicating inspiring stories and creating user experiences that drive customer value. From positioning and messaging to onboarding flows to automated email programs, technical documentation, or revamping pricing and packaging, I focus on delivering value to both users and buyers. I view Product, Marketing, and Sales as parts of the same GTM/growth continuum, thriving on optimizing conversion through various levers.

❤️ Driving Growth Initiatives: I am passionate about identifying and executing growth opportunities that make a tangible impact, quickly, across acquisition, retention, and monetization. My data-driven, iterative approach ensures every initiative contributes to the broader strategy.

❤️ I am committed to fostering a neurodiverse culture of continuous learning and self-improvement. Recognizing that each individual learns and processes information differently while possessing unique strengths, I aim to design and promote effective custom training and development career paths, as well as day-to-day workflows.

taplio

The Battle

Camille Trent

Shelly Eisen-Livneh

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