Camille Trent

Auror

Content Marketing Lead

Navattic

Strategic Advisor

Keyplay

Keyplay is your new recipe for account research. Unlike generic data providers, Keyplay uses unique signals to research and prioritize the right accounts, without the manual work.

Strategic Advisor - Content Marketing

AudiencePlus

Every company is becoming a media company. AudiencePlus is creating software, content, and community to help marketers build and modernize their owned media strategy. You can subscribe for free to check out exclusive content and experiences here: audienceplus.com.

Teal

Director of Content & Community

Marketers in Demand

Host of Content Logistics Podcast

HockeyStack (YC S23)

Co-Host of Rocket Fuel: The Startup Marketing Show

PeerSignal.org

PeerSignal is the research-based media arm of Keyplay, a market intelligence SaaS for strategic account selection. PeerSignals insights and curated datasets are powered by Keyplay data.

* Grew B2B Go-To-Market SaaS newsletter from 6K to 18K in a year. 2X newsletter subs in first 90 days. (1.75X in first 60. 6,749 -> 11,906)
* Maintained ~50% open rate on data-heavy weekly newsletter powered by our own product research
* Developed social launch plan for SaaS product launch and media arm announcement
* Onboarded, managed, and grew freelancer and creator network
* Drafted semi-weekly, product-centric LinkedIn post ideas for leadership
* Set up and optimized Keyplay G2 listing, including in-depth category comparisons and research
* Created internal Keyplay champion database to systemize reviews and social proof, including setting up a free gifting vendor for review rewards
* Led rebrand and expansion of PeerSignal to position it as its own separate media & research entity, including new SaaS verticals (AI, Fintech)

Swpely

Turn the internet's best ideas into your swipe file. Add notes and visually organize your favorite blogs, tweets, LinkedIn posts, podcasts, and videos.

Advisor

RevGenius

Member

Content & Community @ PeerSignal | Advisor @ Keyplay & AudiencePlus

I'm a pretty even split of Phoebe and Monica -- creative type who gets a little too competitive on the racquetball court. 

If you're into fancy bullets, I've got those as well:

✦ Content strategist with experience working in startups, as a lone wolf, and in an agency.

✦ Specialties: category content, analysis content, community, social media, copywriting, event & podcast strategy, content consulting

✦ Chill unless watching my Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.

Bonus: I like numbers (math was my best subject growing up)

Red Points

Responsible for all global revenue functions at Red Points.

Chief Revenue Officer

Nitro, Inc.

Responsible for all revenue and customer operations including Sales, Customer Success, Business Development, Revenue Operations, Solution Consulting, Channel & Alliances, Professional Services, Enablement & Support.

Nitro was acquired by Potentia Capital in March 2023.

Board Member (Nitro Ireland)

Leading all global sales, GTM, customer and revenue operations.

C-Team.

Senior Vice President, Global Sales

Vice President, EMEA

Marketo, an Adobe Company

Member of the EMEA executive leadership team responsible for Marketo's development across the region.

Responsible for Marketo’s largest revenue lines.

Lead a team who are focused on maintaining and growing revenue across our entire EMEA customer base.

Exceeded growth targets in FY18 (+240%) & FY17 (+150%).

Lead EMEA Demand Generation (SDR) teams.

Over achieved revenue & demand generation targets in every quarter.

Senior member of global Customer Success leadership team.  

Executive sponsor in strategic customer engagements.

Responsibility for EMEA Customer Support team.

Collaborate with cross-functional business partners to drive world class customer experience.

Oversight of tactical and strategic operations of the teams while constantly seeking to introduce innovative and scalable processes.

Part of the executive leadership team in EMEA that lead Marketo through two successful acquisitions. Marketo was first acquired by Vista Equity Partners for USD 1.8 billion in June 2016 & subsequently by Adobe in October 2018 for USD 4.75 billion.

Senior Director

Vistatec

Lead global sales, marketing & strategy including New Business Acquisition, Demand Generation, Customer Account Management, Marketing, Solutions Architecture.

Lead Vistatec to consistent, record revenue attainment. 

Vistatec is currently growing at three times the industry average.

Built enterprise sales organisation across North America & EMEA.

Conceived, developed and delivered the most significant positioning and brand update in the company’s history.

Conceived and coordinated corporate strategy initiative which led to the consolidation of all global operations functions under one single organisation, the creation of a COO function, as well as other vital functions such as Solutions Architecture and a formal Corporate Marketing team.

Won multiple multimillion dollar deals with many of the world’s largest and most well recognised organisations across a variety of industry verticals.

Conceived and developed the Think Global Forum, an initiative created to provide thought leadership to companies & organisations in the sphere of Globalisation  (www.thinkglobalforum.org).

Recognised thought leader & conference speaker across North America and Europe.

Responsible for global customer acquisition, retention and revenue growth.

Director, Global Sales

Responsible for new business development and key account growth across EMEA region.

Quickly established a multi-million Euro business portfolio which included a host of Fortune 1000 companies from a variety of different industry verticals.

Achieved highest ever first year new business revenue.

European Sales Manager

PFH Technology Group

Reporting to the group CEO.

During my tenure I successfully built a large and profitable portfolio of enterprise business which included customers such as State Street, The Irish Times, VHI (Irish semi-state health insurance provider), CIE (Irish public transport company), GAM Fund Management, Clarion Hotel Group, United Drug and International Fund Services.

Enterprise Account Executive

Corporate Account Executive

Hewlett Packard Enterprise

Responsible for leading the ProLiant Intel Server business in Ireland which had annual revenues of €50m+.  

Increased market share from 36% to 48% in this highly competitive and largely commoditised market.

Launched the Adaptive Infrastructure software suite which revolutionised Intel server industry.

Lead strategic marketing engagements with a number of Hewlett Packard’s primary alliance partners including Cisco, Microsoft, Oracle and SAP.

Product Marketing Manager

Responsible for growth of two of GSK’s primary brands, Flixotide and Flixonase.  

Devised and executed upon strategic marketing plans for both brands in line with corporate sales objectives.  

Dramatically changed fortunes of both brands turning negative market share growth in to positive double digit growth in under one year.  

Flixotide market share growth went from -4% to 11% YoY and Flixonase grew from -7% to 14% YoY.

Successfully launched key product ranges at GlaxoSmithKline which contributed to overall market share growth.

Product Manager

Envision Marketing Consultants

Member of the executive leadership team. 

Managed a team of 16 to bring creative marketing and research solutions to corporate clients such as Smith & Nephew, TG4, Thermo King Europe (Ingersoll Rand), Norsk Hydro and Oranmore Dairies.

Accountable for sales, customer relationship management, recruitment, performance management, running business operations and delivery of client consulting initiatives.

Business Unit Manager, Research & Consultancy

Chief Revenue Officer at Red Points

I am currently Chief Revenue Officer (CRO) at Red Points. 

Before Red Points I was Chief Revenue Officer at Nitro where I was part of the executive team that led the company to our successful acquisition by Potentia Capital.

Prior to Nitro I was a member of Marketo’s executive leadership team in EMEA, responsible for rapid revenue growth and customer operations. This growth ultimately lead to Marketo’s acquisition by Vista Equity Partners for USD 1.8Bn and subsequently by Adobe for almost USD 5Bn.

I served as Chief Revenue Officer at Vistatec, a global professional services organisation, where I was responsible for rapid and sustained revenue growth. 

Before Vistatec I held a number of senior sales and marketing leadership positions in organisations such as PFH, GlaxoSmithKline (GSK) & Hewlett Packard. 

I am an accomplished executive with a proven track record of driving high performance and business transformation through focused execution, often in challenging and highly competitive market segments. 

I hold a Bachelor of Commerce degree (Marketing major) and a Postgraduate Higher Diploma in Marketing Practice from the National University of Ireland, Galway.

I've been fortunate enough to have been invited to speak and share my thoughts at conferences across Europe and North America throughout my career.

Specialties:
International Sales, Leadership, Empowering individuals and teams to succeed, General Management, Customer Account Management, Business Operations, SaaS, Product Marketing, Demand Generation, Product Development, Customer Success, Customer Acquisition, Customer Retention, SDR, Strategic Planning & Execution, High Performance, Public Speaking Engagements, SaaS Leadership, Branding.

Mark Flanagan

I’m happy to share that I’m starting a new position as Chief Revenue Officer at LOGEX!

Chief Revenue Officer (4×) | Scaling SaaS & B2B Tech | PE, Public & Private Growth | Global Value Creation Leader

I really enjoyed this conversation with Steven MacDonald. We covered why staying genuinely close to customers matters more than ever, and why that proximity cannot be compromised as companies scale.

👋 CROs, in the past, sales teams controlled the conversation. Today, buyers arrive educated and prepared. Tomorrow, the companies that put customer proximity at the center of every decision will earn the most trust.

That is the future Mark Flanagan, Chief Revenue Officer at LOGEX, points to when he says, “Your margin for success comes from how buyers experience every interaction and whether they feel understood at each stage.”

The real question is: where is your team right now?
❌ Still pushing your internal process
✅ Moving toward customer-centered selling

🔍 See Mark’s full episode - https://lnkd.in/gBc7dDWF 

 #CRO #CustomerValue #RevenueStrategy #B2BSales #Leadership

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Camille Trent

Mark Flanagan

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The Battle

Camille Trent

Mark Flanagan

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mark Flanagan's LinkedIn Performance

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