Camille Trent

Content & Community @ PeerSignal | Advisor @ Keyplay & AudiencePlus

I'm a pretty even split of Phoebe and Monica -- creative type who gets a little too competitive on the racquetball court. 

If you're into fancy bullets, I've got those as well:

✦ Content strategist with experience working in startups, as a lone wolf, and in an agency.

✦ Specialties: category content, analysis content, community, social media, copywriting, event & podcast strategy, content consulting

✦ Chill unless watching my Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.

Bonus: I like numbers (math was my best subject growing up)

Member

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Adoption of interactive demos on B2B SaaS websites 6Xed this year. But not where you’d most expect.

In fact, use of interactive demos on dedicated product demo pages is about equal to 2024. But, interestingly (if you are a very niche nerd 🙋‍♀️ ) marketers are now including them on product and home pages at a much higher clip: 

Product pages: 62% vs 19% last year (3X)
Homepages: 48% vs 8% last year (6X)

As Jason Oakley pointed out on an advisor call, buyers now expect to explore your product well before the sales demo call. 

The majority of B2B SaaS using Navattic now feature interactive demos on their product pages. And nearly half feature them on their homepages. That’s crazy YoY adoption that seems to represent a bigger trend in B2B buyer behavior. Great opportunity, especially for product-led growth SaaS where interactive demos can act as light-weight freemium experience to further reduce buyer friction.  

This was one of many website best practices I noted from Navattic's 2026 report to inform our own Auror website refresh this year. I *know* the rest of you marketers are doing some sort of refresh and/or website “optimization” this year. If so, get some early insights on how to increase conversions in the State of the Interactive Product Demo 2026. Natalie Marcotullio & co will get you up to speed. 


#marketing #saas #b2b #tech

Content Marketing Lead @ Auror + SaaS Advisor

Kunal Harisinghani

FlapKap

Fast, Flexible & Fair Funding for SME Businesses!

Creating funding solutions for Middle East and Africa's fast-growing SME brands. Driving the revenue-based financing revolution to promote non-dilutive funding.

Chief Commercial Officer (CCO)

Stealth Startup

Co-founder for two D2C Shopify Brands that cater to niche audiences across middle-east

Co-Founder

Opontia

Opontia is one of the fastest-growing Ecommerce startups in the Middle East (ranked 12th by Forbes),
Turkey and CEE; and is on a mission to build the next-generation e-commerce house of brands. Opontia
is an ecommerce aggregator that acquires (100%) and scales e-commerce businesses that operate on
online marketplaces (Amazon, Noon, Trendyol, Allegro) and D2C (Shopify, Salla) channels

VP of Marketing

CMO Council

Founded in 2001, the CMO Council serves as the premiere peer-powered network for senior marketing decision makers. It is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries.

BinHendi Enterprises

Group Head Of Marketing & Ecommerce

Landmark Group

Heading the marketing function for Landmark’s hospitality and entertainment brands (GCC & India). Managed a multi-million-dollar budget, team of digital marketing experts, designers, integrated marketing specialists, business development & corporate sales, Product Managers, and IT professionals.

Head Of Marketing & Technology

Reporting to COO Landmark Leisure. Managing a team of Marketing, Digital Marketing and Design (9)
Territories: UAE, Qatar, Oman, Bahrain, Kuwait, Egypt and KSA

Marketing Manager

Asst. Marketing Manager

Marketing Executive

Mudra Communications

Ranked one of the Top 20 Creative Agencies Globally by WARC 
Worked on pitches and brand accounts like – Mc Donald’s, LIC, HPCL and Big Broadcasting

Summer Intern

Chief Commercial Office (CCO)
Fintech• SME Lending• Commercial and GTM Strategy • P&L Management

With over 16 years of experience across Fintech, Sales, Digital Marketing, eCommerce, and Consumer-Facing Technology, I bring a Customer-Centric approach to managing businesses with an entrepreneurial attitude to take on responsibility. I have been a key part of the strategic decision-making for multi-million-dollar brands that operate in Retail Fashion, Home, Luxury, FMCG, Hospitality, F&B, Real-Estate, and Indoor Leisure & Entertainment. Managing diverse teams of Ecommerce, Marketing, Design, and IT; I have successfully grown brands from grass-roots levels and delivered exceptional quantitative and qualitative results. 

Specialties: Fintech, Sales Management, B2B, Digital Marketing, P&L Management, Product Management, CRM & Loyalty, Pricing Strategies

VP of Growth and Marketing

Fast, Flexible & Insightful funding for e-commerce growth!

Creating funding solutions for Middle East and Africa's fast growing SME Ecommerce brands. Driving the revenue based financing revolution to promote non-dilutive funding.

taplio

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Camille Trent

Kunal Harisinghani

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taplio

The Battle

Camille Trent

Kunal Harisinghani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Camille Trent's LinkedIn Performance

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