Cameo Doran

Chief Product Officer ⇢ Fractional Prices with Full-Time Impact ◆ Digital Transformations ◆ Advising Startup Founders and Executives Building Innovative Products ⇢ AI / XR / Web3

I’ve always been fascinated (and a little frustrated) by how many great companies can’t seem to ship great software. I’ve sat inside teams where brilliant ideas died in Jira backlogs, and I’ve watched the opposite too: features rushed out fast, only to flop because they were poorly executed or customers didn’t care. Both hurt. Both waste time and burn cash.

Cameo Labs is my answer to that problem. I started it because I couldn’t stand watching founders lose momentum on ideas that should have changed their business and their lives. 

My mission is simple: help founders build the right product, fast enough to matter.

Since starting, I’ve led projects that:

- Shipped an EdTech platform that closed $3M in contracts in under five months.
- Migrated 1,000+ servers with zero downtime, saving $6M.
- Built an AI training platform that scaled to $1.5M ARR in 9 months.

I’m dorky about this stuff. I love the messy early product conversations, poking at assumptions, figuring out where speed really matters, and then helping a team pull off what feels impossible. That’s what gets me up in the morning.

If you’re a founder under pressure to ship something that can’t wait, I’d love to hear about it.

Chief Product Officer / Fractional Product Management

As the owner and founder of Cameo Labs, I am dedicated to helping CEOs and executives of $100M - $500M businesses in the Edtech, Fintech, and SaaS sectors achieve rapid and transformative innovation. 

At Cameo Labs, we understand that staying competitive in today’s market requires more than just innovative ideas—it demands strategic execution and a customer-centric approach.


I founded Cameo Labs to empower our clients by streamlining their product development processes, aligning their business strategies with technological advancements, and fostering a culture of continuous innovation.

We operate differently than most agencies. 

Our holistic approach combines technology, strategic foresight, and customer insights to create cohesive and impactful product visions. Our clients have experienced faster innovation cycles, improved product success rates, and higher customer satisfaction.

With a proven track record of success, we are committed to turning your challenges into opportunities for growth and success. Our goal is to be your trusted partner, helping you achieve your business vision and lead your industry.

Let’s Connect:
Discover how Cameo Labs can transform your business. Visit http://cameolabs.com or reach out to me directly to explore how we can work together to drive your business forward.

From Vision to Execution | Faster Products, Better Results, Bigger Impact | SaaS Companies | Strategic Software Partner

What fresh hell is this? 

I swear the point of AI was to make it so we didn’t have to work so hard but instead we’re using it to work even while we sleep? 

I actually really like the idea of seeing what my lucid dream brain could do with AI, but please don’t make it always be about work.

How is Sam Altman so sure he knows what people want?

Back in his YC days, he was famous for telling founders they didn’t know what their customers wanted until they actually talked to them. 

Now he’s out saying that cost isn’t the bottleneck, speed is.

Did he talk to anyone?

I work with founders and executives on AI strategy every week. Nobody is asking for more speed. 

Right now the biggest concern is accuracy. Can we trust this thing when it’s wrong so often? How do we build something reliable when the models hallucinate and we need human review for everything. 

Speed doesn’t matter if the answer is garbage.

You know what takes longer than waiting 10 seconds for a response? Spending 20 minutes fixing output that is screwed up.

Sam says people want results in 1/100th of the time even if it costs more. The people I talk to would pay more for results that are actually correct, even if they take longer.

But that’s OK because at this point, it’s pretty hard to take any claim from Sam Altman seriously anyway. 

What do you think? Do you think speed will be the competitive battlefield for LLM’s?

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A couple of weeks ago Satya begged people to stop calling AI output slop.

So of course someone wrote a Chrome extension that replaces “Microsoft” with “Microslop” all over the web. 😂😂

This is what happens when billionaires ask the internet to be nicer.

The Streisand effect is real. You can’t tell people to stop criticizing something and expect them to comply. 
Especially when that something affects how they work, what they create, and whether they have jobs.

If you don’t want people calling your output slop, make better output. If you don’t want people questioning your technology, build technology worth trusting.

Asking for less criticism while scraping human knowledge, justifying mass layoffs, and rejecting intellectual property rights is wild.

graphical user interface, text, application, email

I Have always hated the annual review process. What a waste of time and effort for everyone involved. 

As a manager I was often asked to participate in the sham, and pretend that it was justification for the raise (or lack thereof) that has already been decided by upper management.

Futurist & Tech Investor 😇 | Keynote Speaker: AI, Blockchain & Emerging Tech | Author of The “Strategic Millionaire” and the upcoming “The Future of Wealth” | Helping Audiences Build Wealth Through Future Tech Investing

On the surface, this seems like a nasty side effect of Al.

But really people have been trying to get away from reading the Classics for as long as there have been Classics.

That's why Cliff Notes had a thriving business for so long. But not anymore.
RIP Cliff Notes.

With Cliff Notes, you knew you were cheating. You knew you weren't reading the real book.

Do you think people realize the same for this?
"Maximize your reading potential and avoid difficult language today" sure does sound catchy.

I don’t want crappy software. 
I don’t wanna build it and I sure as hell don’t wanna use it.

I saw this post in my feed. 
The OP's argument? 
Human developers and teams always shipped garbage anyway, so AI-generated garbage is fine. 

We have lived with bugginess, and random software issues forever, so why should LLM code be different. 

This logic is insane. 

"We have always been bad at this" isnt a defense. It isnt even true. 
Yes, a lot of software is really bad. A lot of teams are bad at building software. 
But that sure as hell doesnt make it ok. 

As a consumer, I will continue to demand better from the software that I use, and as a builder, I will continue to demand better from myself and my team. 

His last line is a doozy too. 
Builders who care about craft aren’t protecting their egos. They’re protecting their users from garbage software.​​​​​​​​​​​​​​​​

Do you still believe standards matter? Let’s talk.

~~~~~~~~~~~~~~~~~

Hi I’m Cameo, I help teams use AI without the garbage output.​​​​​​​​​​​​​​​​

There is no moat. 

Cursor just released their 2025 year-end data and what it shows is fascinating. This image is about AI coding tools specifically, but I think we are seeing it happen to SaaS too.

Here is what this image shows. When there is reasonable similarity between quality, everyone treats the tools like a commodity.
Look at the pattern. Claude 3.5 Sonnet dominates for a bit, then Claude 4 Opus launches and usage spikes. Then Gemini 2.5 Pro, and Claud 4.6 Sonnet. 

Each time something new drops, developers jump.
Nobody is loyal. They're chasing "good enough for the task" and switching the moment something newer shows up.

I think this is coming for all of SaaS. Not just the AI wrappers. All of it.
If someone can vibe code a good enough replacement for your product in a weekend, why are they paying you $300/month? The old moats were switching costs, integration complexity, and internal learning curves. 

But AI is flattening all of that. 
- Switching costs drop when an AI can migrate your data. 
- Learning curves disappear when the AI can generate exactly what you need.

So what's the compelling reason for customers to stick with your product?

It's never been more important that your moat is a product people actually love. One that truly meets their needs. Because if it doesn't, they're gone.

~~~~~~~~~~~~~~~

Hi, I am Cameo
I help founders figure out the right thing to build and then actually ship it.

Happy Groundhog Day!

It’s funny how the same predictions get made again and again.

Claude code has improved significantly in the last year. But I’m still not firing my software developers.

graphical user interface, text, application, chat or text message

It’s fun to watch Sam A out hustling to try and justify a $830B valuation.

I feel like we dont really need anything more testing us right now.

graphical user interface, text, application

Essentially the whole LLM discourse on LinkedIn right now. 

Says “agents” three times in a row and suddenly you are a CTO

Most companies are slow for one boring reason. 
Work spends too much time waiting for someone else.

Most organizations vastly underestimate how much time their people spend coordinating and shuffling work through their systems.
In fact a lot of my time in Agile transformation with fortune 500 companies was spent trying to help people spend less time orchestrating work.

Right now, a lot of software companies and development teams are trying to figure out how to make AI effective. But they have insidious data problems or serious, unresolved technical debt. 
If you try to solve all of that first, you are going to fall behind.

Stop aiming AI at the hardest problems first. 

Use AI to show you what is blocking your teams. Use AI to show you where work is getting stuck, where it is waiting on approvals, where it is bouncing between people, and where nobody owns the next step.

Then remove the orchestration tax you are paying every single day.
Organizations who do that can feel the impact before they ever ship a single “AI feature.”

~~~~~~~~~~~~~~~~~~~~~~

Hi, 👏 I am Cameo I help companies turn AI experiments into actual results.

RIP to VR/XR! 

Not so fast

I have long been bullish on virtual and augmented/extended reality, not the cartoon stuff that was in the horizon workrooms, but the potential.

The headlines want you to believe that Meta is giving up. That their recent laydowns and shutdowns mean they are admitting failure.

But reality labs only cut 10%. That leaves them with at least 13,000 people still working on extended reality.

I know a lot of people believe that in the future, human AI interaction will move entirely to voice, but I don’t buy it.

To be truly effective as a tool, AI needs to be able to see things in real time. As it is, I’m constantly feeding screenshots and photos into LLMsto shorten how much explaining I need to do. 

A picture is worth 1000 words, right?

And I see a ton of value in being able to overlay information into our view, especially if I’m trying to learn something new. That’s the promise of XR.

And yes, I’m sure Meta squandered a lot of that roughly $70B plus, but they also laid the groundwork for a lot of what comes after.

So what do you think is next for VR/XR?

The contrast between two images:

On the left…
I am sure you have seen people’s posts about their Lovable or Replit year in review.... Bragging about how many lines of code they generated. 

And of course, my first question is, when did we decide that lines of code is a useful metric at all? And who decided it? 
People don’t buy code. They buy products and functionally that solve problems. (To be fair, the US government often pays based on lines of code, but they’re infamous for making really crappy software)
But the implication is that those millions of lines of code are being generated to build software products that people want and need... Right? 

And then the image on the right is from a substack article that’s been making the rounds by Mike Judge. (Link in comments) 

His premise is that if vibe coding and AI enable development is actually having the enormous impact that everyone claims, we should see a huge explosion of shovelware, and even as we enter 2026, that has not happened. 

Personally, I think the truth is somewhere in the middle. 

Over the last year I’ve built multiple applications in Replit and Lovable that I am using every day in my business and in my life. 

But I’m not trying to spin them up as businesses. I’m using these tools to solve inconveniences in my life with apps that I don’t need to be secure, scalable or any of the rest of the nonfunctional attributes that AI development fails at. 

I'm curious, have you read Mike's shovelware post? 
What do you think is happening?

~~~~~~~~~~~~~~~~~~
Hi I am Cameo
If your team is generating millions of lines of code but you're not seeing business impact, let's talk about what's actually possible versus what just makes for impressive demos.

The most important skill you need for 2026 is vibecoding.

This is especially true if you work in technology but aren’t a software developer. If you’re in leadership, marketing, sales, or HR, you need to understand what’s possible with these tools. 

More importantly, you should be experimenting with them and using them to build small things day to day.

Vibecoding was a game changer for me and my business in 2025. Don’t get left behind in 2026.

As part of Utah Tech Week, Krystee Miller and I are hosting a workshop on how to vibecode with Lovable. 
In 90 minutes, we’ll show you how to shape and refine an idea, determine what it needs and how it should work, and then prompt it into existence using only your voice.

The event is free. Lunch provided. Link to register below.

Guys, 
I have discovered OpenAIs secret plans to make ChatGPT profitable. 







*

"Stop being critical of our AI"

Over the last few days, a couple of billionaires came online to beg us to stop saying mean things about their LLMs.

First Satya asked us to stop calling it slop.
Then Jensen said being critical of AI isn't helpful.

Seriously, what kind of joke is this?

Over the last three years, we've watched these companies pour hundreds of billions of dollars into this technology. We've watched them use it to justify some of the largest layoffs in recent history. We've watched them scrape the entirety of human knowledge and completely reject concepts like IP and copyright that are supposedly the bedrock of capitalism.

And we're not supposed to be critical?

I use AI heavily. At Cameo Labs we use it effectively with our clients for developing software faster. I've vibed coded multiple applications for both my business and personal life. I've used to to create interesting and creative things that I think are pretty cool.

AND I'll still say a lot of current AI output is mid at best. The fact that they don't want us to criticize it tells you everything.
As members of society, we get to criticize things that seem detrimental to our collective success. 

You can be pro-AI and still demand quality and accountability. Using these tools every day doesn't mean accepting garbage or accepting evil described as progress. (looking at you Grok) 
That's not being a hater. That's having standards.

The difference between slop and substance isn't the tool. It's knowing what you're building and refusing to ship or accept crap.

~~~~~~~~~~~~~~~~~~~~

Are you curious what vibe coding is and want to get your feet wet and still build something cool? I'm hosting a vibe coding workshop at Utah Tech Week 
Link in the comments.

Listen, I know it’s an awkward conversation, but we need to talk about pirates booty

This is a super popular snack in Utah, and is often served in corporate environments but I cannot see this package without instantly thinking about the Beastie Boys song, Professor Booty, from their seminal 1992 album Check Your Head. 

I quote: 
"Professor, what's another word for 'pirate treasure'?"
"Well, I think it's 'booty-booty-booty, that's what it is"

Now the song lyrics are NSFW, so having this song running through my head in a professional environment it’s sometimes problematic.
Plus I am trying to work, not sing Beastie Boys songs. 


Surely I am not the only one who has this problem?

Vibe coding works until it doesn't

Turns out the edge cases matter. They always do.

Your users find the problems you didn't think to look for. And they're not happy about it.
Test the weird inputs. Try to break your own code. Think about what happens when two things occur simultaneously, when files are too big, when numbers are negative. When security actually matters. 

Do it before your customers do.

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

With 100K+ followers, 14 years controlling $ Billion buying budgets generating $200M+ for corporates

Plus $10M+ growth for purpose led founder results and $50M+ in positioned expansion - I built the organic growth system for entrepreneurs I wished existed when I needed it most.

My $150K Lesson:

2007: Co-founded Sharkah Chakra, world's first award-winning impact jeans brand. Featured in Vogue, GQ. Winner/ 30 team members.

The insight: As a $Billion Dollar buyer, I saw what made offers succeed at scale. When I built my own brand, I realized most entrepreneurs don't think like buyers - they think like sellers.

The breakthrough: I stopped asking "What expert should I hire?" and started asking "What would make ME approve this budget?"

The answer: ONE Category of One business - fully integrated, perfectly aligned, impossible to ignore.

That shift changed everything

Impact Innovator OS - The Integrated Growth System

I built ONE system that integrates everything a Purpose Led Entrepreneur needs to scale:

Strategy - Your custom path to scale
Offer - Your Category of One Offer
Sales - Your revenue engine
Mindset - Your breakthrough leadership

Everything in-house. Everything you own. Forever.

My System Results:

£0 to £300K in 12 months without agencies
100K+ organic following through owned systems
Multiple 6-figure months, 40-hour weeks
Zero debt, 100% profitable

Founding Member Results Using This System:

Eugenie & Luis: $1M+ additional revenue
Ami: 0- $300K launch
Carol: $200K Sell out launches and scaling to $30MN
Rachel: $500K funding round achieved 
Jo: $2MN -$4MN Sales Increase 
Marie & Jason: Eliminated $144K agency costs
Alexandra: Closed $75K funding deal 
Paula: Scaled and exited in 12 months
Elizabeth: Ideal to Launch and 18 International Awards, plus Amazon Prime Distribution
Simon: High Ticket Offer launched in 90 days and Best Selling Author of his niche


Founding Member Access (Limited):

▸ Foundation: $15K - Build Your Category of One (12 months)
▸ Scale: $30K - Scale Your Growth System (12 months)
▸ Empire: $60K - Full Integration & Implementation (12 months)

(All programs replace $150K+ in agency costs with ONE in-house system you own forever)
(Limited spots)

For purpose-led entrepreneurs ready to scale to $1M, $50M and beyond as a Category Of One:

▸ Next Masterclass: "5 Systems to Build Your Category of One Business"
▸ Newsletter: Weekly buyer intelligence insights
▸ Strategy Session: 45-min Category of One assessment

→ DM 'SYSTEM' for founding member details
→ DM 'MASTERCLASS' for registration link
→ DM 'NEWS' for newsletter

Business Mentor

I Just Got Back From 5 Incredible Weeks In Argentina and Uruguay 

I went from not knowing one single person in the country

To build a Dream 100 network In 30 days

Don't get me wrong, there were moments when I felt super lonely

One of them was arriving on an island at a tiny town 

where hardly anyone spoke English

It was right at that moment, my mum called me (her intuition working big time)

Are you ok? she asked. "Well, maybe I am a bit lonely, but we all get lonely, I said."

The difference is how we choose to handle it

I decided there and then to apply my Dream 100 network building principles

One of the key foundations I teach here at Impact Innovator OS

It's the idea of One to Many

Put yourself in the right environment (I was in Jose Ignacio, Uruguay fabulous place)

Next Step 

Be super focused on who you want to connect with and why

Then allow your own unique power and light to shine

And allow yourself to receive more ...

Here is how this worked in ACTION 

I followed my intuition to a relaxed, beautiful beach bar

And most importantly, did not look myself away when I felt lonely and vulnerable

And wanted to just give up

I kept going, putting myself out there

I sat at the bar - alone and embraced the moment

Got into the vibe, relaxed, and let go

Then heard some fellow English speakers

Stood up, took action, went over, said Hey, I'm Sara great to meet you, I'm here on my own and would love to connect

The rest is history

Amazing people introduced me to amazing people, who invited me to incredible events

And I built not only a new dream 100 network in Uruguay, but also in Buenos Aires.

Connection is all you need, with yourself first and then with those around you

It's time to Shine Your Light

Together, we will transform our world

Love Sara

Founder Impact Innovator OS | The #1 Buyer Intelligence Growth System for Purpose Led Entrepreneurs to Scale to $1M-50M as a Category Of One Leader In Their Niche

Together We Will Transform Our World 

How I overcame My Fear Of Being Out Of Control 

Climbing this glacier I was truly terrified.

I got over it - by applying my 3 steps to let go of control

As a Purpose Led Founder 

I used to try and control everything  

But that just led to burnout and working 247 getting nowhere fast

5 years ago i started hiking seriously ( turning a once in 10 years to once every two weeks)

Business, Mindset and Energy are all intertwined

And success is systemizing Business, Mindset and Energy

Life is Circular

Winning Systems Are Holistic 

And that is EXACTLY How I overcame my fear of being out of control

Step 1 - Think of Your Energy as a system - only so much mental, physical and emotional energy

Step 2 - Thinking of yourself as Social - your not meant to do things alone 

Step 3 - Set Big Audacious Goal - Focus on the present take one step forward each day


Climbing this glacier i was totally scared - now Im laughing but it was not funny at the time

I had set the goal, and guess what had not worried about it at the time

I prepared

I showed up with the right mindset

And I let myself be social and ask for help

I did not try to do this alone

I did this with experts

I let them hold my hand when I walked up

I let them hold my hand when I walked down

I listened to their expertise - I did not try to take selfies whilst walking on ice that is razor sharp

The Result - I followed a system, managed my energy, allowed myself to be supported

Succeeded - Climbed to the peak of the glacier without falling down

Success happens - one relationship, one system and one step at a time.

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Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

MY CFO Sophia, said to me on Saturday (when we met IRL)

Sara, I love your Simple System to Scale 

One roadmap

It works wherever the team is in the world

They can scale without you

We just proved it, after I was away on a remote trekking expedition 

The team was scaling without. me

And I could relax, and let go, feeling fully supported 

Sophia Shared this

These are the 3 elements we as a  team all understand clearly

1. What Our Category of One Positioning IS

( We help Purprose Led Founders Scale to $1-$50MN)

2. What our High Impact offer is

(One In house sustainable growth system that gives our founders category of one results in 30 days)

3. WHO our ICP IS

( Purpose led founders, conscious leaders, and innovators)

And HOW to sell without you

Using One Team Process, everybody understands: One Team Chat, One Team Meeting

The good and bad  problem today is that teams can be remote

At Impact Innovator, our team is from

London
Texas
Miami
Bangalore
Bali 

We are across continents, yet everyone understands that our positioning, offer, and system are simple

Today, I have one word for you

SIMPLIFY

Simplify All you do

To One Roadmap, One System, One Mentor

Simplicity =  Success

If you would like to unlock your One System To Scale

Join Me live next Tuesday in my masterclass, where I will lay out the simple 5 step roadmap to sustainable scale.

This is an intimate cameras on session, where I answer how you can get buyers to buy from you as the ONLY choice 247.

Join us, link below to sign up

https://lnkd.in/dqNVxTFy

Together, we will transform our world

Love Sara

How I Stopped Being Overlooked And Became A Category Of One 

One of my favourite words is "Cringey" or "to Cringe."

Do you use it in the US?

We use it here in London, to Cringe means to look fine on the outside

But to be feeling totally naked, exposed, and seen on the inside for who you really are, or are not, or think you are.

The problem today is trying to be like everything else - we all do it, even if we think we are being our REAL AUTHENTIC SELF, we are not

We are all trying to look and be like other people

But buyers don't want to buy from lookalikes

They want to buy from trailblazers, pioneers, buccaneers, innovators, stars

They want to buy from founders who have become so incredibly comfortable 

With their own quirks, own uniqueness, no matter how out of the box that is, and their own story

Buyers want to buy from founders who LOVE, and OBSESS over the GREATNESS of their own offer

I have a catch phrase I say to our members, "Your Real Power Is YOU."

That catchphrase comes from me having to face myself in the mirror and follow my own category of one roadmap

Because here is the thing

If you "cringe" at ANYTHING about your positioning, offer, story, or packaging, people feel it

If you're "trying too hard" to be the same, or to be different, or to be an innovator, or to be radical 

The game changer for me was following my own formula to strip away anything I was doing that was not authentic

To create my own language, to polish my offer, my packaging, and how I show up in the world

To be uniquely Sara AKA Stara

To let go of fitting in, and to embrace standing out

Your Real Power is YOU

The quicker you embrace being uniquely you, the faster you scale, the faster you make a real impact

To find out my 5 step roadmap to unlock how you can lead as a Category Of One Join me in my Live Masterclass Next Tuesday

Link is here to sign up: https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

BECOME CAT OF ONE IN 30 DAYS

So excited, I just heard one of our members signed a multi billion dollar partnership... 

(90 days ago, they were treading water)

Here is my Billion Dollar Buyers Guide

That empowered them to achieve this goal (after years of trying)

Growing a business with a purpose with a founder who has a heart

Isn't easy ... Let's be real

In my Live masterclass yesterday, someone shared this

"Sara, with so many competitors today, business is hard, but your systems make it easy to stand out and scale."

Being overlooked is a real problem today for founders

And here's the thing, it's no one's fault

Buyers will love you, they just got to understand these 7 things

Sara's Billion Dollar Buyers Guide

1. Your Unique Business Hook

2. How your Offer changed your world first

3. How your Offer changes others' worlds second.

4. Why you are a must have now and forever

5. How to sell you in one sentence 

6. Who your followers are

7. Why are you the number one in what you do

This list is the game changer for 2026, to stand out, get seen, get sell in, and get sell out

Give buyers instant clarity on your unique power and purpose

Let your brilliance shine

If you'd like to know more billion dollar buyer secrets, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Together we will transform our world

Love Sara

7 BILLION DOLLAR BUYER SECRETS

Yesterday I was talking About The Importance Of Trusting Yourself

You can have the best innovation, the best business, the best purpose

But if you don't trust yourself to cross the river

You never will 

You will stop just at the edge of certainty

How do I know that?

Because that used to be me

I would put in motion a great innovation or a great system

But I would not give it time for the innovation or the great system

To cross the river to success

I would get scared, I would freak out with the uncertainty of it all 

Here is what I learnt 

What I do 

And a key system I teach our members

You want to go SLOW in the foundation you are building

Take your time building your High Impact Offer Foundation

Breathe,

Give yourself the grace to BELIEVE IN Yourself

And Honour Your Innovation that is uniquely yours, without abandoning this or copying others

From fear

And

You want to

Go FAST in Implementing without waiting to be perfect

Because you ONLY become perfect through repetition of your actions and your process

You only become perfect by doing

You don't become perfect by waiting on the sidelines

My message for today: Just Do IT

Whatever you dream of for yourself this year

Commit and Trust Yourself To Make It a Reality

Life IS Short, Make Each Day Count

Together we will transform our world

PS. If you would like more insights on how to lead an impactful life, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Founder Impact Innovator OS | The #1 Integrated Growth System for Purpose Led Entrepreneurs to Scale to $1M, $50M and Beyond as a Category Of One Business

Cross The River With Me

Last Night I Had Dinner With One Of My Mentors PETER SAGE And Our Awesome Friends

Peter helped me get out of my comfort zone and made me see WHY mentorship is the game changer

For every entrepreneur 

I met Peter 10 years ago

He helped me shift my mindset from being "Comfortable" playing small 

To be "Uncomfortable" with the status quo 

Here are the 5 shifts being uncomfortable changed in my life

1. I started to focus 10X more on the present - what changes I could make each moment

2. I let go of GOOP - One of Peter's favourite phrases, listening to "The Good Opinion Of Other People

3. I stopped listening to "the noise" of the media

4. I started listening to my own heart - and hearing the impact it wanted to make

5. I worked my a**s of to "DO the work" and realise my true path 

Being a top 1% mentor myself ( because I experienced the transformation in my life first)

Having a top 1% mentor changed my trajectory to live a life of meaning, impact and legacy

Because I stopped being afraid and started to show up in my unique brilliance

Imagine what having a top 1% mentor can do for yours?

Together we will transform our world

Love and Gratitude Sara

Hey, Sara Simmonds here. Welcome to the Impact Innovator Community.

Here is a story about Carol, one ofthe  members

Carol is an awesome ex-Harvard, Cartier Award winner, and brilliant innovator. 

Despite her credentials and working harder than anyone I know, her sales were inconsistent. 

Some months are great, others scaling felt impossible.

Sound familiar?

Using my $Billion Dollar Buyer System

In 30 days, we helped Carol close $200K in a sell-out launch. 

No massive following. 

No chasing attention.

No "Send me an email."

 Just a complete change in how we helped Carol package and optimise her offer.

How? 

I spent years as a billion-dollar buyer controlling $100M+ budgets. 

My success secret?

I chose less than 1% of what I saw. The other 99%? Filtered out. Invisible.

The formula the1% have? 

These Five things:

One: They were Category-of-One. Competition became irrelevant.

Two: One clear offer. Not five confusing ones.

Three: A movement, not just customers.

Four: Mindset mastery. Success is 90% psychology.

Five: They owned their system. No agency dependency.

Here's the truth: knowing these secrets is step one. 

Understanding HOW to implement them is step two.

That's what I break down in my free live masterclass. 

I keep it intimate, just 25 founders, so I can address your specific challenges.

If you're tired of being overlooked while others get all the attention, click below and reserve your spot.

https://lnkd.in/dqNVxTFy

See you there.

There IS A SECRET Formula To Sell Out

Today I'm sharing this formula with you LIVE

But this is not for everyone

It is ONLY for you if you're a purpose led founder

With a mission to make an IMPACT

And you are tired of waiting for a breakthrough

You are ready for a proven system to 

Get noticed by buyers

As the ONE 

Get instant buy in and instant sell out

We have had over 150 sign ups, and my team told me

We have just 3 spots left to join us LIVE today

The link is below to sign up:

https://lnkd.in/dqNVxTFy

Drop a READY below, and I will look forward to answering your questions live

How to transform your purpose, to sales, and to legacy

Together we will transform our world

Love Sara

TODAY UNLOCK THE 5 SECRETS TO BUILD YOUR LEGACY

My category of one purpose connects with people faster than AI ever will 

(If you want to scale faster in 2026 ready my 5 secrets below)

I realised in my temple last week with my community

People don't deeply connect with you through words

I mean deep like wanting to build a friendship, relationship, or sale with you

They don't connect with you through numbers

(Although great numbers are impressive)

And

They don't actually connect with you through status

(status sounds good, but it either attracts fake friendships or followers, or rubs people up the wrong way)

The Truth: In HOW people ACTUALLY connect with you

It's through the FEELING you give them when they meet you

That feeling is an inner feeling

They want to be part of your tribe

I always say to our members here at Impact Innovator OS

The fastest way to gain new business

Is to OBSESS over your Ideal Client

That's the first step

The Gold is the second step that builds the REAL connection is 

To become a Category Of One 

I have built and refined the Category Of One formula over the last decade 

The formula applies to you as a person, you as a founder, you as a brand ...

And your brand itself

People connect to people who are a Category Of One

They become drawn to you and your business and your brand

Like a magnet

So if you want to skyrocket your sustainable growth in EVERY area of your life this 2026

Across ALL your relationships, do this:-

Sara's  5 Step Category Of One Formula 

1. Unlock your unique power and embrace the real you

2. Stop burying your unique power, hiding it, or pretending it does not exist

3. Shine your unique light from your heart in all that you do

4. Show Up In Your Unique Power Consistently

5. Stop chasing and allow yourself the space and time to connect to people who truly value what you do

It's time to unleash your unique brand magnetism on the world

If you would like to find out HOW DM light below to join us

Or sign up for my live masterclass next Tuesday, where I will share the 5 secrets to stop chasing and start leading as a Category of One Founder, Brand, and Business.

https://lnkd.in/dqNVxTFy

Together, we will transform our world

Love Sara

5 STEPS TO BECOME A CAT OF ONE

So I'm about to jump on the Closers.IO podcast, and honestly? I'm a bit nervous.

Not because I don't know my zone of genius - how to scale your unique purpose!

But because I'm walking into a room of professional salespeople... and I didn't grow up in sales.

I grew up in buying - and learning $Billion Dollar Buying Intelligence

Which is precisely why Closers.IO invited me on as their expert today

Because here's what I DO know: 

If you want to sell and scale in the world of endless competitors today

You've got to know how to become a category of one.

Here's what most people miss: Category of one isn't ONE thing you do.

It's EVERYTHING you do -

SIMPLE. Systemised and aligned into one roadmap.

That's how I close $15K to $150K deals at a 40% conversion rate.

Not through tactics. Through absolute clarity.

When you own your category, you don't compete. You convert.

The moment you become a category of one, price becomes irrelevant 

If you want the inside track on what that roadmap is, join me in my live masterclass next Tuesday. 

Link below to sign up 👇

https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

Why I Never Talk About Business On Saturdays

One Reason:

We need space each day and each week to zoom out

Think about it

How much of your time do you spend zoomed in?

Hyper focused on the nitty gritty of your day?

Hyper focused on getting that result?

Here is what I learned

Results do not come from

Hyperfocusing on the goal
Obsessing over the goal
Worrying about the goal

Results come from

Hyperfocusing on your process
Obsessing over your system
Joyously expecting the realisation of your goal

Learning to Zoom out resets your mind

Taking time every day and each weekend to zoom out and get lost in nature

It's a great way to do this

Remember this

Balance is the way to win

Together we will transform our world

Love Sara

Most founders believe they need a louder brand, a better-looking website, or a “more unique” offer.

That’s exactly why they stay overlooked -
while less capable competitors get picked.

I’ve spent years inside billion-dollar buyer rooms, watching how real decisions actually get made.

Here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.
They choose the one that aligns with five specific decision criteria most founders never see.

On January 20th at 1:00 PM EST,
I’m hosting a private masterclass where we break down all five.

No surface-level tactics.
No marketing tricks.

Just the real buyer levers that make decision-makers see you as the only obvious choice, and confidently say yes.

Here’s a preview:

Why “trying to be different” often works against you, and what top buyers actually use to decide who wins.

How purpose-led founders sell out $200K launches in 24 hours, without ads or agencies.

The two hidden mechanisms that turn unpredictable growth into sustainable momentum you own.

This is the same framework I used to approve and greenlight over $100M in buying decisions.

Founders have applied it to scale from $1M to $50M+:
→ Without bloated agencies
→ Without stacked systems, they don’t control
→ And without burning out

Seats are limited, and this won’t be made public.

Register now to unlock the private pre-training before we go live.

🔗 Save your seat: https://lnkd.in/dqNVxTFy

Ten years ago, I made myself a promise.

One day, I would walk the trails of El Chaltén, Patagonia - not as an escape, but as a reminder of why I chose this path.

Last year, I did.

That hike wasn’t just about mountains.
It was about walking the path of innovators who refused to compromise what mattered.

The one who carried me through the hardest years was Yvon Chouinard - founder of Patagonia, the billion-dollar brand that was never meant to be one.

Yvon wasn’t a businessman chasing wealth.
He was a broke mountain climber who wanted better gear.

So he taught himself blacksmithing.
Made tools for his friends.
Sold them from his car for $1.50 each.

He didn’t set out to build a unicorn.
He just refused to betray his values.

When being a purpose-led founder nearly broke me 
when every part of me wanted to quit 

I remembered his words:

“Impossible is the lamest of excuses.”

And I realised something important:

Quitting doesn’t make life easier.
It just postpones the dream.

Because dreams don’t quit.
They wait.
And they come back louder.

What stopped me from walking away was understanding this:

Everything is figurable-outable including sustainable growth.

Just as Yvon built for climbers, I spent the last 10 years building for purpose-led founders.

When there was no roadmap, I created one.
And that work became Impact Innovator OS.

So here’s the question I keep coming back to:

What would change if you realised your purpose isn’t the obstacle, it’s the path?

Most founders think they need a louder brand, a prettier website, or a “more unique” offer.

That’s why they stay invisible...
While weaker competitors get chosen.

I spent years inside billion-dollar buyer rooms watching how real decisions are made.

And here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.

They choose the offer that aligns with 5 specific buyer decision criteria almost no one understands.

On January 20th at 1:00 PM EST,
I’m running a private masterclass.

We’re revealing all 5.

Not surface-level tactics.
Not marketing tricks.

The real buyer levers that make someone see you as the only obvious choice and confidently say yes.

Here’s a taste:

1. Why “being different” actually backfires, and what top buyers use instead to decide who wins the deal.

2. How certain purpose-led founders sell out $200K launches in 24 hours with zero ads or agencies.

3. The 2 hidden mechanisms that turn random growth into sustainable momentum you actually own.

This is the same playbook I used to approve and greenlight over $100M in buying decisions.

Founders have used these frameworks to scale from $1M to $50M+:

→ Without hiring bloated agencies,
→ Without stacking systems they don’t control,
→ And without burning out.

Seats are limited.
This masterclass will not be public.

Register now to unlock the private pre-video series before we go live.

Save your seat: https://lnkd.in/dqNVxTFy

Krystal Lopez, Gabriela Longhi and 31 other attendees

5 Billion-Dollar Buyer Secrets Masterclass | Make Customers Choose YOU!

If you want to learn how to be the only choice in your niche

Join my Live Today in my $Billion Dollar Buyer Secrets Masterclass

If you are a founder with a burning mission inside you

To make a difference in the world, this is for YOU

Here is why

This year, we are sitting at an amazing crossroads

We are in the middle of the biggest wealth transfer in history

It is the generational wealth transfer to millennials and Gen Z 

$87 Trillion Wealth Transfer

And this generation cares about one thing more than anything

That is buying with purpose

They know that what you buy defines who you are, and your legacy

But here is the thing

Buyers are overwhelmed with choice right now

And they don't want more choice

What they want is The ONLY Choice

So if you are a Founder, Coach, or Consultant who

Is tired of being overlooked or undervalued

And want one simple roadmap to become The Only Choice

Join me today, this is not a recording, this is LIVE with me, Sara Simmonds

These secrets are making founders over $7 Figure increases to their business

So if you want this year to be the year you break through and scale

Join me today, click this link: https://lnkd.in/dqNVxTFy

Together we will transform our world

Love Sara

BECOME THE ONLY CHOICE TODAY

Have you started the New Year trying to fix your brand, your website, or your offer, thinking that’s why sales feel slow?

That’s exactly why most founders get overlooked while weaker competitors close faster.

After years inside billion-dollar buyer rooms, here’s the real truth:

Buyers don’t choose the best offer.

They choose the one that activates 5 specific psychological switches.

We’re going live TOMORROW

📅 January 6 at 12 PM CST

We’re excited to have you tomorrow for this private masterclass, where I’ll break down exactly what those switches are and how to use them to make buyers say yes, fast.

No fluff.

No theory.

Just real decision-making levers.

153 founders already registered

Only 7 spots left

Start your year with the skills that actually drive revenue.

Book your seat here: https://lnkd.in/dqNVxTFy

How I Sold A Billionaire a 50K Offer in 7 days (using my buyer intelligence framework) 

I was talking to one of my team members the other day, explaining my buyer intelligence framework

That I teach Founders

Sara's 5 steps in Sustainable scale

1. Transform to a Category Of One
2. Focus on what you deliver that is a High Impact Offer
3, Implement a Social Selling Game Plan
4. Build a "Real Power Is You" Mindset
5. Stemise everything

And we got talking about step 3 Implement a Social Selling Game Plan

The first time I used this method, I built a $300K launch from scratch

The second time, I sold a Billionaire a $50K High Impact Offer in 7 days

The secret sauce of HOW I did that - I will reveal in my LIVE Masterclass Next TUESDAY

If you want to lift the veil on digital marketing, that is so simple that anyone can do this

And on what buyers really want to buy today to close 5, 6, and 7 figure deals

Join me LIVE:

https://lnkd.in/dqNVxTFy

Link Below to Sign UP

If you want to transform your business in the next 24 hrs read this 

The problem today is this

No one needs more or wants more; they want less

They want:-

The Founder that is a category of one

The Coach who has a proven system

The Consultant who is a game changer

And they want to know 

How are you category of one

What your proven system delivers

And how you are a game changer

In less than 5 seconds

If you can't deliver, you're losing out to the founders who can

To find out how you can stop blending in and start leading as a category of one

Join me live tomorrow in my free masterclass. 

The link is here to sign up (Only 25 spots)

https://lnkd.in/dqNVxTFy

Trustpilot Reviews

⏳ Two days to go.

Most founders think they need a louder brand, a better-looking website, or a more “unique” offer.

That belief is why they stay invisible -
while objectively weaker competitors keep getting chosen.

After years inside billion-dollar buying rooms, I can tell you the real reason:

Buyers don’t choose the best offer.
They choose the offer that aligns with a small set of buyer decision criteria most founders never see.

This Sunday at 12:00 PM EST, I’m hosting a private masterclass where I break down all five.

No surface-level tactics.
No marketing hacks.

Just the real buyer levers that make someone see you as the obvious choice and confidently say yes.

What we’ll cover:

Why “being different” often backfires and what top buyers actually use to decide who wins

How purpose-led founders quietly sell out $200K launches in 24 hours without ads or agencies

The two hidden mechanisms that turn random growth into momentum you actually own

This is the same framework I used to approve $100M+ buying decisions.

Founders using it have scaled from $1M to $50M+
without bloated agencies, tool overload, or burnout.

⚠️ Limited to 25 business owners. Not public.

👉 Save your seat before doors close: https://lnkd.in/dqNVxTFy

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The Battle

Cameo Doran

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Posts

Engagements

Likes

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