Cameo Doran

Chief Product Officer ⇢ Fractional Prices with Full-Time Impact ◆ Digital Transformations ◆ Advising Startup Founders and Executives Building Innovative Products ⇢ AI / XR / Web3

I’ve always been fascinated (and a little frustrated) by how many great companies can’t seem to ship great software. I’ve sat inside teams where brilliant ideas died in Jira backlogs, and I’ve watched the opposite too: features rushed out fast, only to flop because they were poorly executed or customers didn’t care. Both hurt. Both waste time and burn cash.

Cameo Labs is my answer to that problem. I started it because I couldn’t stand watching founders lose momentum on ideas that should have changed their business and their lives. 

My mission is simple: help founders build the right product, fast enough to matter.

Since starting, I’ve led projects that:

- Shipped an EdTech platform that closed $3M in contracts in under five months.
- Migrated 1,000+ servers with zero downtime, saving $6M.
- Built an AI training platform that scaled to $1.5M ARR in 9 months.

I’m dorky about this stuff. I love the messy early product conversations, poking at assumptions, figuring out where speed really matters, and then helping a team pull off what feels impossible. That’s what gets me up in the morning.

If you’re a founder under pressure to ship something that can’t wait, I’d love to hear about it.

Chief Product Officer / Fractional Product Management

As the owner and founder of Cameo Labs, I am dedicated to helping CEOs and executives of $100M - $500M businesses in the Edtech, Fintech, and SaaS sectors achieve rapid and transformative innovation. 

At Cameo Labs, we understand that staying competitive in today’s market requires more than just innovative ideas—it demands strategic execution and a customer-centric approach.


I founded Cameo Labs to empower our clients by streamlining their product development processes, aligning their business strategies with technological advancements, and fostering a culture of continuous innovation.

We operate differently than most agencies. 

Our holistic approach combines technology, strategic foresight, and customer insights to create cohesive and impactful product visions. Our clients have experienced faster innovation cycles, improved product success rates, and higher customer satisfaction.

With a proven track record of success, we are committed to turning your challenges into opportunities for growth and success. Our goal is to be your trusted partner, helping you achieve your business vision and lead your industry.

Let’s Connect:
Discover how Cameo Labs can transform your business. Visit http://cameolabs.com or reach out to me directly to explore how we can work together to drive your business forward.

This headline cracks me up.

OpenClaw runs on the infrastructure Linux built. Without it, there’s nothing to achieve in 3 weeks or 3 decades.

I don’t know if this is a direct quote, but if it is, it doesn’t make Jensen look smart. It makes him look butthurt. 

Linus has been openly dismissive of NVIDIA for years, and this feels less like an actual data point and more like a score he is trying to settle.

From Vision to Execution | Faster Products, Better Results, Bigger Impact | SaaS Companies | Strategic Software Partner

No alternative text description for this image

IP is the bedrock of modern capitalism. 

It’s the promise that if you build something, you own it and you get paid for it. But that promise is crumbling. 

Of course, LLMs were trained on thousands of copyrighted works without permission. And tools like Claude Code let you screenshot a product and whip up a clone in an afternoon.

And these Ai company’s are so confident they’ll get away with it that they’re not even being subtle anymore. 

Earlier this week, Grammarly got caught promoting the ability to have an literary expert edit your content. Except they never asked the experts if they could use their names, and never had any intention of paying them. 

They didn’t just steal their work, they stole their name and creative identity. 

Grammarly would only do something like this if they believed everyone’s already cavalier about identity, ownership, and the rest of it. 

I don’t believe these are edge cases. The are testing to see what we’ll tolerate. 

If IP protections become unenforceable, we’re not just losing copyright law. We’re dismantling the incentive structure that we built modern business around. 

People talk a lot about jobs being lost, but are we actively destroying the very foundation that makes our economy work?

And if so, what comes next?​​​​​​​​​​​​​​​​

As a side note, Grammerly quickly turned it off after the backlash. But I am sure they will try to do something like it again.

graphical user interface, text, application

Today is the 2026 Utah Tech Week debrief, where hosts and participants will come together to figure out how to make next year even better. 

As I was filling out the pre-debrief survey, I just had to stop and say it:

I love Utah Tech Week.

I remember years ago seeing Trent Mano’s post announcing the whole thing. He’d gone to LA, saw what their tech week looked like, came home, bought the domain, and announced it the next day. From the moment I saw that post, I knew I wanted in.

So that first year I co-hosted two events: 
A Web3 in 2023 panel with Krystee Miller, Derek Wride, and Nicki Sanders. 

and an Assumptions and Risk workshop with Connor McLeod and Jacob Crockett

The next year, I co-hosted three events: 
AI acceleration - using AI to map assumptions with Lucy Harrison, 
a PMF panel with Jennifer Moore, 
and a strategic foresight working session with Christopher Federer (which somehow I have 0 pics of)

The next year I didn’t run anything of my own. I just showed up as a volunteer and spent the week helping where I could. 

And this year, I co-hosted one event. Vibe Mania with Krystee Miller and it was a huge success.

4 years and honestly it has been life changing. 

But the best part has never been the events. It’s been the people. Meeting new people that turned into true friends. Collaborators who turned into business partners. Individuals who became customers. 

So may people who have changed the direction of my life and I met them because of Utah Tech Week. 

So thank you Trent Mano for imagining what could be possible, and thanks to Kyle Spencer and the rest of the team for making it happen every year.

undefined undefined

cmeo-labs

voyantai

productinnovationlab

theory-of-anything-podcast

wow3

Utah Tech Week

Pre-seed investor/GP @ Convoi Ventures

Head of Product | UX Strategist | Designer | All the things

Founder & CEO @ CPAI - Crypto Tax Intelligence

Blockchain & Crypto Tech/Strategy Leader and Consultant | Engineering Leadership at Anchorage Digital

AI, GTM, and Product at SageCreek.ai and SageCreek Partners

fixing the hiring bottleneck for home services || ask me for my cookie recipe

CEO at Voyant AI | Driving Enterprise AI Adoption | From Readiness to Deployment

Chief Product Officer | Board President | Keynote Speaker | Community Builder

I share tips and tricks for strategists working in Experiential Learning industries.

Helping others buy or try campervans Operations | Strategy | Events

Most of the crap in your backlog isn't worth building. 
And AI is about to make that problem a whole lot worse.

I know that sounds harsh but it's true.

According to the product analytics company Pendo, close to 80% of features in the average software product are rarely or never used. 

Now hand your team AI coding tools and watch what happens. They will build faster. If they are smart and have good fundementals, it could be way faster. 

Oh YAY, now you are building more things your customers dont want. 

So instead of using AI to continually think of new things to add to your product, figure out how to eliminate more out of your backlog. 

Then you can truly focus on things that bring impact and value. 

The teams winning with AI aren't the ones generating the most code. They're the ones who figured out what not to build, and then used AI to build the right things really well.


~~~~~~~~~~~~~~~~~~~~

Hi 👋 I am Cameo
▶ Helping startups fast-track product success! 💡

All these data centers will be worth it, right?

Claude code can’t fix everything!

That was my takeaway from yesterdays The AI Collective Utah Claude Code event (sponsored generously by Anthropic) 

Josh Dennis did a fantastic job demonstrating how his company is using Claude code to build their customers custom marketing solutions. 

But then I got home and noticed I had this enormous chocolate blob on my shirt, which means I was talking to people and networking with people all night with this enormous chocolate blob on my shirt, and Claude didn’t do one damn thing to fix it. Seriously what’s even the point of AI?

So as much as Claude has improved and changed my life, it hasn’t figured out how to eliminate my remarkable ability to embarrass myself. 🤦‍♀️

Thanks to Leslie Koch and the rest of the amazing AI Collective on a great event. The chocolate cookies were delicious even if I’m not sure if they were worth it.

SheTech Explorer Day is a full day experience designed to expose teenage girls to the possibilities of working in technology.

This year that meant 3,500 girls from across Utah coming together in one place. And let me tell, that is a lot of teenage girls.

I was grateful for the opportunity to host an AI workshop with Leslie Koch and The AI Collective. 

Even though research shows that women are adopting AI at a slower pace than men, I was pleasantly surprised to see how engaged and thoughtful these young women were about AI and how they are using it in their day to day. 

Thank you to Cydni Rogers Tetro, Kristin Wright and the whole team at Women Tech Council for creating such a critical annual event for our girls. 

I believe it doesn’t only change the trajectory for the girls who attend, but it changes the perspective for any adult who gets to be there as a mentor or volunteer.

Growth Marketing & AI Strategist | B2B, Creator and Social Marketing | Ex-TelevisaUnivision, CNN, HBO

The AI Collective

Growth Leader| AI Women Power List | 3× CEO & Co-Founder | Board Director | Investor | xSwire Coca-Cola | xDisney

Programs Director at Women Tech Council

Women Tech Council

$14 billion can buy a lot of things. But apparently it can't buy your way into AI leadership.

In this week's Build Signal, I break down how Mark Zuckerberg's record-breaking investment in Scale AI and its founder, Alexandr Wang, has unraveled in less than a year.

I think this matters for anyone building in AI right now because the core mistake is one I see constantly: Confusing expertise in one area with the ability to lead the whole thing.

Read it, and I'd love to hear your thoughts.

There's a specific type of mistake that executives keep making when hiring or promoting AI leadership. They find someone who is clearly brilliant, cle

Open article: The Most Expensive Hiring Mistake in AI History by Cameo Doran • 4 min read

The Most Expensive Hiring Mistake in AI History

Say it with me:
It’s dumb to build without talking to customers.
It’s dumb to build without talking to customers.
It’s dumb to build without talking to customers.

This year you are going to see this argument a lot: “Software is so easy now, so the constraint moved to marketing.” Or sales. Or distribution.

Nope!
If you’ve been building for months and haven’t talked to a single customer, the constraint didn’t move anywhere. You’re just doing it wrong.

CB Insights analyzed 431 VC-backed startups that shut down since 2023. The number one root cause? 43% failed due to Poor product-market fit, and two-thirds of those were early-stage companies that never found a market at all. 

These weren’t teams that had a marketing problem. They had a “We spent a boatload of VC money and we still built the wrong thing” problem.

Vibe coding and agentic development can be a trap if you’re not careful. It feels so easy and productive while you are building that you never stop to ask whether anyone cares. 

You can ship in days features that used to take weeks and mistake speed and velocity for validation.

A product that’s easy to market doesn’t happen because you figured out distribution after the fact. 
It happens because you solved a problem that actually matters to real people, in a way that resonates with how they think about it. 

That requires thoughtful discovery and customer work. 

Knowing what to build is still the whole game. The speed at which you can generate code doesn’t change that.

~~~~~~~~~~~~~~~~~~
Hi 👋 I am Cameo Doran 
I help your org move faster by identifying the right thing to build the first time.

It sure is easy to start things 

And vibe coding is like magic.
New project? Ten minutes and you've got a working prototype. You get the dopamine hit and start to think you a genius.

Now all you have to do it polish it, publish it, and promote it, right?

Except you said that about the last four projects too. And the six before that. And you've never done anything with them either. lol

Starting has always been the easiest thing. No matter how many times you see hyperbole that says the first step is the hardest, it's actually continuing to take step after step that's really hard.

LLMs make it easier than ever to start.
You better get damn good at finishing.

”Who is a woman who's made an impact on your career? Celebrate her with a post or video.”

I’m sure you’ve seen this prompt from LinkedIn for International Women’s Day. 

Yeah, That’s nice. Go ahead and do that.
But don’t pretend it’s anything other than being performative. It’s weak sauce.

Women don’t need more celebration or more empowerment. We don’t even need more mentorship.

We need to get paid. 

We need sponsorship. We need partnership.
We need more promotion. And we need more investment. 
We need to get funded and we need to get elected to office. 

Anything else is just lip service.

Anthropic wants you afraid. 

They released this chart last week.
And if you are in the blue zone, your job is disrupt-able with AI. 

But look at it carefully. The blue is what AI could theoretically do. The red is how people are actually using AI. 

That gap is massive. For industries supposedly facing replacement within 12 months, real adoption sits at 10-20% of potential. And that is across every category.

This matches what I see with every client. There is a high desire to adopt AI. But organizations don’t have the capability to execute on it.

I think this chart tells more truth than Anthropic meant. We are nowhere near the disruption that they are selling. The organizations aren’t ready.

The savviest companies aren’t just buying AI tools. They’re doing the change management work to make sure people actually use them.

I’m partnering with Voyant AI on executive training built around exactly that. Drop a comment or message me if you want details.

Hey Anthropic, where's the data?

I'm sure by now you've seen these charts. 
The first is the radar graph Anthropic released with their labor market report last week. 
The second is a bar chart version that Peter Walker made by extrapolating values off that radar graph, because that was literally the only way to get the numbers.

I went and read the full report. And guess what?
Other than computer/math and a passing mention of office & admin, they don't publish the actual percentages for any of the occupational categories. 
Not anywhere in the report in the report, not in the appendix and not in a supplementary table.

Interesting... The only place that info appears is in that unlabeled spider chart. 👀 

The entire point of this paper is introducing a new metric called "observed exposure" that they want researchers and policymakers to adopt as a framework for tracking AI's labor market impact. 

They go out of their way to describe their methodology. They make a big deal of how they came up with their unemployment analysis. So it's super baffling that the central finding of the paper doesn't provide any actual numbers. It's almost like it's all made up.

The report still tells an important story though. There iss a massive gap between what AI can theoretically do and what the vast majority of organizations are actually doing with it. 

If you're an executive trying to figure out how to close it, send me a DM.

Your developers aren't the problem. Your decisions are.

I sat in a meeting last month where a CEO realized his CTO and head of product had been building toward a different vision from his for five months. He thought they were close to release, but now he's looking at something that is likely to miss the mark.

This kind of thing happens all the time.
In this week's newsletter I talk about the 6 decision that would have caught and prevented this problem early.

The single biggest factor in whether a project succeeds or fails isn't methodology, team size, or technology. It's how fast leadership makes decisions

70% of Software Projects Fail. Here Are the 6 Decisions That Beat the Odds

Have you heard that Spotify's engineers haven't written a single line of code in months?

A lot of CEOs are seeing that headline and now they are mad at their teams. 
Why can't their team do that? 

They want their developers using AI that effectively. Hell, they want their whole company using AI that effectively.

They want to achieve what Spotify has, and they're looking around wondering who to blame. And they should want that. But most of them aren't being honest about why they don't have it.

Spotify didn't just hand their engineers AI tools one day and watch magic happen.  This isn't a bunch of schmucks who got lucky with AI. They worked for years on this foundation first. 

- clean data 
- clear processes 
- reliable architecture
- consistant standards

So when AI showed up, it had something to work with.

But at most companies, it's the opposite. Their data is a mess, and their processes are fragmented. Nobody's following the same playbook because there isn't one. And now they've dropped AI in the middle, and they're wondering why it's not performing miracles

So before you get mad at your team for not being Spotify, ask yourself what foundation they are working with.

How important is AI accuracy?

It really depends on what you are using it for. 
If you're generating marketing copy or brainstorming product names, close enough might be fine. Nobody dies if your tagline is a little off.

But 40 million people are using ChatGPT Health every day to decide whether they need to go to the ER.

And according to a new study in Nature Medicine, the results are abysmal. 

ChatGPT Health failed to recommend emergency care in over half of actual emergencies. Among a host of other issues, It told patients with impending respiratory failure to wait 24-48 hours instead of going to the emergency room.

and the suicide crisis safeguards didnt perform any better. In some cases, when patients described specific plans for self-harm, the crisis banner didn't appear at all.

We keep hearing that speed and scale are the metrics that matter. But speed without accuracy is worthless when the situation is life or death. 

And remember this is the same systems that the US government is going to let make autonomous decisions...

What are you willing to sacrifice to make a good impression? 

If you're like me, you get daily reminders from LinkedIn about how important it is to have a verification badge. 

Oh, and how exciting! It's free! 

I have spoken out several times about LinkedIn’s verification service, and the dark patterns they use in promoting it and how unnecessarily invasive it is, but I honestly didn’t realize the full horror of what they are doing 

This article is a pretty shocking breakdown of what they are asking you to give up to get that blue badge, and "make a stronger Impression"

I highly recommend you read it. A lot of the info in the article is specific to the EU and rules like GDPR, but if you're American, you don't even get that protection, so it is even more horrifying.
https://lnkd.in/gguNZ53v

Is it worth it to you? Its a hell no for me. 
Also LinkedIn, I get plenty of profile views, even without verification, thank you very much.

Nano Banana 2 dropped today and it is so impressive! 

But damn my productivity took a hit today.

I am a big fan of leaders being willing to take risks and make mistakes.

But also, this seems egregious for someone in this role.

The Director of AI Safety at Meta just let an AI agent delete her entire inbox. 
She told it “confirm before acting.” It did not confirm. It just deleted everything. 

She had to physically run to her computer to disable it.
She called it a “rookie mistake.” 

But she is the person Meta hired specifically to make sure AI doesn’t do things it’s not supposed to do. That’s the whole job.

I don’t want to pile on her personally. She has gotten plenty of that, including from Elon Musk.

But the lesson here is that if the head of AI alignment can lose control of her agents, what does that mean for the rest of us handing AI access to our business systems and customer data?

The answer isn’t to stop using the tools. But you best make damn sure you are taking the guardrails a lot more seriously than most people currently are.​​​​​​​​​​​​​​​​

~~~~~~~~~~~~~~

Hi 👋 I’m Cameo. I turn AI pilots into production software for companies that can’t afford to get it wrong.

Sara Simmonds

CEO Impact Innovator | Helping Purpose Driven Entrepreneurs Scale to $1 Million, $50 Million and Beyond | Follow Me For Systems On Sustainable Growth 🌎

Impact Innovator OS: 

The #1 In-House Growth System For Mission-Driven Founders, Conscious Coaches, and Innovators To Build Sustainable Scale As A Category Of One Business.

I help innovators simplify their business to a category of one so they can build sustainable scale to 7 figures, 8 figures and beyond.

I spent over a decade on the table as a buyer controlling $100M+ budgets for billion-dollar retailers. 

In 2006 I saw something that changed everything.

The Problem:

Each year, $49 trillion is spent on products & services globally. But buyers only choose the top 1% of businesses. The ones who lead as a Category Of One. The rest struggle. Their innovation never scales. It ends up as waste.

Why?

Corporations dominate because they know something most innovators don't: the proven system to lead as a Category Of One business.

My Mission:

I quit the corporate world to figure out how innovators who want to make an impact can actually scale.

My first company, Sharkah Chakra - The World's First Feel Good Sustainable Jeans Brand. I used my buyer intelligence to create a sellout launch. 

But we spent $150K trying to simplify our complex innovation. We outsourced our growth system to agencies. Our funding ran out.

The insight hit me: 

Entrepreneurs aren't taught to think like buyers. We think like sellers. We outsource to experts instead of building our own systems like corporations do.

My Second Company Changed Everything:

With Bespoke Your World, I built an in-house system to scale as a Category Of One. 0 to $300K in 12 months with the world's top 0.1% clients. Organically. No ads.

Then innovators started asking for the game plan.

So I Built Impact Innovator OS:

One integrated system using my Billion Dollar Buyer Intelligence Framework. 

Purpose. Positioning. Offer. Sales. Marketing. Organic scaling methods. Everything in house. Everything you own. Forever.

Founding Member Results:

→ Carol: $200K launches, scaling to $50M
→ Jo: $2M to $4M growth in 12 months
→ Amy: 0 to $300K launch in 90 days
→ Marie & Jason: 30% profit increase
→ Paula: Successful Exit Less than 12 Months

This Is Bigger Than Business:

This is a movement for every innovator working tirelessly to build a better world. For those who refuse to let their legacy innovation become part of the waste problem. For those ready to transform how we consume, how we scale, and how we lead.

Founding Member Access (Limited Spots):

DM 'SYSTEM' for founding member details
DM 'MASTERCLASS' for registration link
DM 'NEWS' for newsletter

Business Mentor

For 15 years I sat on the other side of the table.

I was not a coach watching from the outside.

I was the buyer.

I controlled over $100M in purchasing decisions at River Island and Harvey Nichols. 

I know exactly how the people with the real budgets make their choices because I was one of them.

Every week, founders pitched to me.
Every week I had to choose.

And here is what broke my heart:

The most brilliant founders, award winners, sustainability leaders, category innovators, were being filtered out.

Not because their products were not good enough.

But because they could not answer the one question every buyer silently asks before they say yes.

After years of watching this, I made a decision.

I left my buying career and built a system to give founders the intelligence that lives on the other side of the table.

The same intelligence that took Marissa from invisible to a $200K sold out launch.

The same intelligence that helped Laura grow profit by 30% in 30 days.

Every week in my newsletter I share one piece of that intelligence. Free.

You can get my weekly insights here: https://lnkd.in/eJN97V2N

linkedin.com

JSESSIONID

LinkedIn Login, Sign in | LinkedIn

li_at

Talks about #impact, #entrepreneurship, #productinnovation, #businessinnovation, and #businessmentorship

Founder Impact Innovator OS | #1 Buyer Psychology Growth System for MIssion Driven Founders | Scale to $1-$10MN as Category Of One

Ten years ago, I made myself a promise.

One day, I would walk the trails of El Chaltén in Patagonia, not as an escape, but as a reminder of why I chose this path.

That hike wasn’t just about the mountains.
It was about following the footsteps of innovators who refused to compromise on what mattered.

The person who carried me through the hardest years was Yvon Chouinard, founder of Patagonia, the billion-dollar brand that was never meant to be one.

Yvon wasn’t a businessman chasing money.
He was a broke climber who simply wanted better gear.

So he taught himself blacksmithing.
Made tools for his friends.
Sold them out of his car for $1.50 each.

He didn’t set out to build a unicorn.
He just refused to abandon his values.

When being a purpose-led founder nearly broke me
when every part of me wanted to give up

I remembered his words:

“Impossible is the lamest of excuses.”

And I realised something important.

Quitting doesn’t make life easier.
It only delays the dream.

Because dreams don’t disappear.
They wait.
And they return louder.

What stopped me from walking away was understanding this:

Everything is figure-out-able including sustainable growth.

Just as Yvon built for climbers, I’ve spent the last ten years building for purpose-led founders.

When there wasn’t a roadmap, I created one.
And that work became Impact Innovator OS.

So here’s the question I keep coming back to:

What would change if you realised your purpose isn’t the obstacle, it’s the path?

Founder, Impact Innovator OS | The #1 Buyer Intelligence Growth System for Mission Driven Founders, Conscious Coaches + Innovators to Scale Sustainably $1M-$50M+ as Category-of-One

Honest question for the founders in my network:

When a buyer lands on your profile, your website, or your content right now...

Can they immediately tell why you are the ONLY reasonable choice?

Or do you look like one of several good options?

There is no wrong answer here. This is genuinely one of the hardest things to get right in business and most people are not talking about it honestly.

What do you think is the biggest reason founders stay in the "one of many" category even when their work is excellent?

Drop your thoughts below.

The secret to 6 and 7 figure sales increase (no matter the industry or objections):

The world feels quite uncertain at times.

But building sustainable growth CAN feel certain.

I was just speaking to a founder yesterday. 

She was stressed about sales. 
People who were paying less wanting more.

I hear you. 

It's HARD.

You're not powerless against the market. 

Trust me, you're not. 

Social selling is the answer to your problems. 

So here's is my solution to help you sell 24/7:

Be where your dream clients are.

Both online AND offline. 

Here are the 9-steps for the social selling formula:

1. OBSESS over your ICP: who/where they are
2. Focus only on this EXACT ICP online/offline 
3. Build EVENTS to educate your ICP
4. Plan your 2026 monthly events schedule 
5. Collaborate to connect to new audiences
6. Build your dream strategic partnership list 
7. Launch your events 
8. Analyse what works and what doesn't 
9. Repeats refine and scale 

Your social selling game plan should be incredibly simple, yet work incredibly well.

You and your team should understand it. 

Simplicity sells.
Simplicity scales.

Together we will transform our world.

P.S. We have a few slots left to sign up for our March 3rd Masterclass to get the growth secrets for FREE: https://lnkd.in/e6S62RhM

See you soon!

For a long time, I thought success was something you arrive at.

A destination.
A big moment.
A finish line.

I was wrong.

Success is built in the quiet moments no one applauds.

Last week, while traveling...
I noticed something simple, but powerful.

I didn’t reach the destination by feeling confident.
I didn’t reach it by having a perfect plan.

I reached it by choosing to move when stopping would’ve been easier.

Not fast.
Not perfectly.
Just forward.

That’s when it clicked:

Resilience isn’t loud.
It isn’t heroic.
It’s ordinary.

It’s the decision to keep going when you’re tired.
To keep building when you’re unsure.
To keep showing up when results are invisible.

My business didn’t grow because I had clarity every day.

It grew because I honored small progress:

One conversation.
One action.
One honest attempt.

Over and over again.

You don’t need to see the whole road.

You don’t need to know how it all works yet.

You only need to respect the step that’s in front of you. Do that long enough…

And one day you look back and realize:

You’re much further than you ever imagined.

Keep walking.

Founder, Impact Innovator OS | The #1 Buyer Psychology Growth System for Mission Driven Founders, Conscious Coaches + Innovators to Scale Sustainably $1M-$50M+ as Category-of-One

Starbucks learned a painful truth the hard way:
Purpose doesn’t save a business. Clarity does.

When Starbucks’ CEO recently reflected on their strategy, he admitted something rare:

They lost focus by chasing a version of “purpose” that diluted what made them great.

Not because purpose is wrong.
But because it became vague.

When your mission gets fuzzy, execution follows.

You can’t build community if you can’t deliver great coffee.
You can’t change the world if you’re failing your core customer.

Strong brands don’t start with “What impact can we claim?”
They start with “What do we do better than anyone else?”

Then they build impact from there.

That’s the difference:

🚫 Purpose as decoration
✅ Purpose as infrastructure

Real purpose isn’t a paragraph on your website.

It’s the filter behind every decision:

Who you hire

What you build

Who you say no to

How you operate

Patagonia doesn’t treat sustainability as a marketing angle.

It treats the business as a vehicle for the mission.

Product excellence isn’t separate from purpose.
It is the purpose.

If your operations contradict your message, your audience will feel it.

Stop attaching purpose after the fact.

Design your business so purpose is unavoidable.

Build from it.
Operate through it.
Let everything else be downstream.

If you want weekly insights on building brands that matter and win,
subscribe to my newsletter here: https://lnkd.in/dsVQABvv

Exciting news: I just heard one of our members signed a multi billion dollar partnership... 

(90 days ago, they were treading water)

We used my Billion Dollar Buyers Guide to achieve this goal (after years of trial and error).

And it all started by growing a business with a purpose with a fouder who has a heart. 

To be honest, it's easy. 

Someone shared this in my masterclass:

"Sara, with so many competitors today, business is hard, but your systems make it easy to stand out and scale."

Being overlooked is a real problem today for founders, and it no one's fault. 

Buyers will love you, but they need to understand these 7 things:

1. Your Unique Business Hook
2. How your Offer changed your world first
3. How your Offer changes others' worlds second.
4. Why you are a must have now and forever
5. How to sell you in one sentence 
6. Who your followers are
7. Why are you the number one in what you do

This list is a game changer for 2026, to stand out, get seen, sell in, and sell out.

Give buyers instant clarity on your unique power and purpose.

Let your brilliance shine.

If you'd like to know more billion dollar buyer secrets, sign up for my newsletter here:

https://lnkd.in/dsVQABvv

Together we will transform our world.

Companies that tackle "impossible" problems are achieving 400% higher returns.

This is the trend 99% are overlooking.

Businesses chasing quick wins are failing rapidly.

However, the 1% of entrepreneurs addressing seemingly insurmountable challenges to improve our world?

Purpose-driven companies recorded 400% greater returns on the stock market compared to the S&P 500. 

Brands that enhance quality of life outperform the market by 120%.

The problems that cautious investors deem "unprofitable" are, in fact, generating the most value.

Here's the evidence:

Companies that align purpose with business report 25% higher revenue and 22% higher pre-tax profit. 

Purpose-aligned companies: 31% profit increase. Others: 3%.

Why does solving the "impossible" yield more than addressing the obvious?
Because impossible problems face no competition.

While everyone competes over marginal improvements, purpose-led companies forge new categories.

They are not competing; they are pioneering.

Companies solving easy problems = Commodities
Companies solving difficult problems = Monopolies
Companies solving impossible problems = Movements

Purpose enterprises grew by 1,681% while the S&P 500 averaged 118%.

Every boardroom dismisses these opportunities. Every spreadsheet indicates "no return on investment."

And that is precisely why it works.

The market rewards the courage to tackle what others avoid.

5 Reasons Purpose Is Winning

How I Sold A Billionaire a 50K Offer in 7 days (using my buyer psychology intelligence framework) 

I was talking to one of my team members the other day, explaining my buyer intelligence framework

That I teach Founders

Sara's 5 steps in Sustainable scale

1. Transform to a Category Of One
2. Focus on what you deliver that is a High Impact Offer
3, Implement a Social Selling Game Plan
4. Build a "Real Power Is You" Mindset
5. Stemise everything

And we got talking about step 3 Implement a Social Selling Game Plan

The first time I used this method, I built a $300K launch from scratch

The second time, I sold a Billionaire a $50K High Impact Offer in 7 days

The secret sauce of HOW I did that - I will reveal in my LIVE Masterclass Next TUESDAY

If you want to lift the veil on digital marketing, that is so simple that anyone can do this

And on what buyers really want to buy today to close 5, 6, and 7 figure deals

Join my live here: https://lnkd.in/dqNVxTFy

Marissa had won a Cartier Award.

She was genuinely talented.
She had proof.
She had credentials.

And yet her sales were inconsistent. Some months great. Some months nothing. She felt invisible.

Here is what was actually happening:

Marissa was one of many.

Not because her work was not excellent. 

But because her business had not been structured to be the only reasonable choice in her category.

When we applied Buyer Psychology Intelligence to her positioning, her offer, and her movement:

→ $200K launch. Sold out.
→ Strategic partnerships doing the selling for her.
→ Scaling toward $30M with inbound momentum.

She is not posting every day.
She is not chasing clients.

She is running events, leading a movement, letting the system work.

Adding $1M to $10M does not look like more hustle. It looks like a better system.

I am hosting a free masterclass on exactly this.

Limited spots.

Reserve a seat here: https://lnkd.in/e6S62RhM

Most founders think they need a louder brand, a prettier website, or a “more unique” offer.

That’s why they stay invisible...
While weaker competitors get chosen.

I spent years studying Buyer Psychology to determine how real decisions are made.

And here’s the uncomfortable truth:

Buyers don’t choose the “best” offer.

They choose the offer that aligns with 5 specific buyer decision criteria almost no one understands.

On March 19th at 12:00 PM EST,
I’m running a private masterclass.

We’re revealing all 5.

Not surface-level tactics.
Not marketing tricks.

The real buyer levers that make someone see you as the only obvious choice and confidently say yes.

Here’s a taste:

1. Why “being different” actually backfires, and what top buyers use instead to decide who wins the deal.

2. How certain purpose-led founders sell out $200K launches in 24 hours with zero ads or agencies.

3. The 2 hidden mechanisms that turn random growth into sustainable momentum you actually own.

This is the same playbook I used to approve and greenlight over $100M in buying decisions.

Founders have used these frameworks to scale from $1M to $50M+:

→ Without hiring bloated agencies,
→ Without stacking systems they don’t control,
→ And without burning out.

Seats are limited to 25 business owners.
This masterclass will not be public.

Register now to unlock the private pre-video series before we go live.

Save your seat: https://lnkd.in/dqNVxTFy

Suresh Mandal, Miriam Fettman and 49 other attendees

How Mission Driven Founders Make $1M–$10M+ With Buyer Psychology

taplio

The Battle

Cameo Doran

Sara Simmonds

Followers

Posts

Engagements

Likes

Performance ScoreCameo Doran's LinkedIn Performance

Performance ScoreSara Simmonds's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Cameo Doran

Sara Simmonds

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Cameo Doran's LinkedIn Performance

Performance ScoreSara Simmonds's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCameo Doran's LinkedIn Performance