Cameo Doran

Cameo Labs

Most founders don’t struggle with ideas. They struggle with getting them built.

You know the feeling:
→ Customers are demanding features your team can’t deliver fast enough.
→ Competitors are launching what you’ve had on the roadmap for months.
→ Investors are pressing for traction while your team is still planning and complaining about tech debt

It’s frustrating. Every month of delay feels like you are slipping further behind: burning runway, missing deals, losing confidence.

That’s where we come in.

At Cameo Labs, we specialize in building the software that founders need shipped yesterday. Using a process we call Insight Driven Development, which combines AI acceleration with senior engineering talent we can turn urgent product ideas into production-ready platforms in 4–6 months. 

And because our process bakes customer insight into every stage, what we deliver isn’t just fast, it’s software your customers actually adopt and stick with. The kind that drives revenue, not churn.

The result isn’t another fragile product that crumbles under real use, or months of your team still stuck in planning. It’s real, revenue-driving software your business can put in front of customers right away.

Proof?
✔ An EdTech founder closed $3M in contracts on a platform we delivered in under 5 months.
✔ An infrastructure company saved $6M after we migrated 1,000+ servers with zero downtime.
✔ An AI training company hit $1.5M ARR in 9 months after we built their custom education platform.

We’re not a typical agency. We’re the partner founders trust when the stakes are high, the team is stretched thin, and the clock is ticking.

If you’ve got a product that can’t wait, let’s talk.

Founder

Nerd United

Nerd United is a Web3 venture studio focused on building blockchain enabled startups that solve real world problems. 

As SVP of Product for the Studio, I lead a high-caliber product team responsible for bringing highly innovative blockchain products to market.  We teach brands to accelerate the pace of product ideation and leverage concept validation methods to evaluate new product ideas and ensure the success of product launches and the startups as a whole. 

At Nerd United, we are systematizing innovation. I am responsible for building processes that allow teams and founders within our incubator to be learning and discovery focused. We teach repeatable processes for problem and solution validation, user discovery, market research, and other aspects of new opportunity evaluation.
I also work with individual brand product leads and founders to define and own product vision and strategic roadmaps. I act as a strategic partner and advisor to both the brands in the incubator and our portfolio companies, and I'm always looking for ways to create value and support the growth of our startups.

SVP of Product - Venture Studio

Theory of Anything Podcast

Co-Host

LeadingAgile

Leading Agile is company that specializes in agile and digital transformations for Fortune 50 companies. As a Managing Consultant, I was responsible for consulting with executive teams at enterprise companies on implementing agile processes and moving towards a product-driven model. 

I coached C-suite executives and their teams on best practices for modern product management, including design thinking tools and lean startup methodologies. I also trained executive teams on OKRs and leveraging an OKR mindset to empower product teams and create more successful outcomes.

Managing Consultant - Product Management & Strategy

SolutionStream

As Head of Product and Delivery, I focus on building innovation & agile development processes that help our clients create world class products.  With our SolutionMap™ process we keep clients laser focused on building the most valuable product features and exploring potential issues and roadblocks before we start writing code. 

I manage and deliver large, complex products from initial engagement to production launch and ongoing enhancement.  I provide product strategy and agile & lean operations training to our clients and employees while focusing on rapid delivery and top-notch user experience.  

I have helped clients from small startup to enterprise implement agile in transformative ways. I guide and train organizations on cutting-edge product management process. I also coach executives and product teams on strategy and process to deliver products that drive business results. 

I have built a framework that uses rapid agile product development processes and focuses on market research, user testing, refining and validating product ideas based on market and user data.

VP Product & Innovation | High-Growth Product Strategy | Worldclass Execution

LogMeIn

Recruited by the CTO as the first VP of Product, I owned all product-related activities including market definition, Product Strategy, User Experience (UX) and User Testing, and product roadmap and planning activities.  I was responsible for improving and managing product management processes speed up product time to market, deliver enhancements that improved user experience and ensure ROI on product development investments. 

▷ Directed a unified product team including product managers, UX/designers, and agile coaches.
▷ Collaborated with executive leadership to evolve product roadmap to match the overall product strategy.
▷ Introduced Design Thinking methodologies to enhance development processes.
▷ Ensured predictable delivery of features/products by using internally published roadmaps and measurable value of product department work
▷ Managed product planning processes with internal and external stakeholders
▷ Collaborated with customer/partner stakeholders to validate the effectiveness of the product team and communicate upcoming priorities
▷ Analyzed and prioritized future product opportunities based on Jive’s unique software platform
▷ Conducted tactical product management functions as needed - including gathering high-level requirements, developing user stories, etc.

VP Product Management ☆Product Innovation | Culture Transformation | Execution Strategy

Kartiva 

We make videos instantly shoppable. 
The future of everything is video and we make the technology that allows consumers to shop directly inside live video.

Advisory Board - Product

As the director of Product Management & Operations, I provided strategic advice and technology expertise to deliver the products and solutions our clients need to be successful. Oversaw strategy, design, development, production, and execution of complex programs for this well-known custom software development firm.
▷ Managed all development and production for Modere.com, a $2.5 million program introducing an all-new name and brand, but also a complete overhaul of their e-commerce system. 
▷ Oversaw creative, account, client, and technical teams to develop comprehensive products and product campaigns for various B2C and B2B clients
▷ Created budgets and maintain dynamic timelines for multiple interactive advertising campaigns simultaneously for various brand/agency clients
▷ Responded to proposal requests; Generate competitive bids, estimate level of effort and technical requirements, and develop project scope to create comprehensive statements of work for clients

Director of Product Delivery | Product Management & Strategy | Agile/Scrum Mentor

OrbSix Software

As a founder of this SaaS startup, I wore many hats. Since we were bootstrapping, every dollar was vital. I was responsible for almost everything that touched Product management and Product Strategy. I was also responsible for Project Management and Customer Experience.
As part of my role, I had to learn how to successfully manage projects and products and teams. In an attempt to develop more successfully, we implemented XP as an agile methodology. This was my first introduction into agile and it changed my perspective on how software should be built. 
I developed and implemented project and product Management guidelines and policies across the organization and monitored effectiveness and geared changes to optimize budget and time and ensure success.

Orbsix Software specializes in Loyalty Programs and Compensation Management software for the Retail and Network Marketing Industries.

Co-Founder | Head of Product 

FedEx Office

Worked directly with Project stakeholders to define project requirements and success criteria.  Coordinated with project teams to ensure on time project delivery.

Sr Project Coordinator

Chief Product Officer ⇢ Fractional Prices with Full-Time Impact ◆ Digital Transformations ◆ Advising Startup Founders and Executives Building Innovative Products ⇢ AI / XR / Web3

I’ve always been fascinated (and a little frustrated) by how many great companies can’t seem to ship great software. I’ve sat inside teams where brilliant ideas died in Jira backlogs, and I’ve watched the opposite too: features rushed out fast, only to flop because they were poorly executed or customers didn’t care. Both hurt. Both waste time and burn cash.

Cameo Labs is my answer to that problem. I started it because I couldn’t stand watching founders lose momentum on ideas that should have changed their business and their lives. 

My mission is simple: help founders build the right product, fast enough to matter.

Since starting, I’ve led projects that:

- Shipped an EdTech platform that closed $3M in contracts in under five months.
- Migrated 1,000+ servers with zero downtime, saving $6M.
- Built an AI training platform that scaled to $1.5M ARR in 9 months.

I’m dorky about this stuff. I love the messy early product conversations, poking at assumptions, figuring out where speed really matters, and then helping a team pull off what feels impossible. That’s what gets me up in the morning.

If you’re a founder under pressure to ship something that can’t wait, I’d love to hear about it.

Chief Product Officer / Fractional Product Management

As the owner and founder of Cameo Labs, I am dedicated to helping CEOs and executives of $100M - $500M businesses in the Edtech, Fintech, and SaaS sectors achieve rapid and transformative innovation. 

At Cameo Labs, we understand that staying competitive in today’s market requires more than just innovative ideas—it demands strategic execution and a customer-centric approach.


I founded Cameo Labs to empower our clients by streamlining their product development processes, aligning their business strategies with technological advancements, and fostering a culture of continuous innovation.

We operate differently than most agencies. 

Our holistic approach combines technology, strategic foresight, and customer insights to create cohesive and impactful product visions. Our clients have experienced faster innovation cycles, improved product success rates, and higher customer satisfaction.

With a proven track record of success, we are committed to turning your challenges into opportunities for growth and success. Our goal is to be your trusted partner, helping you achieve your business vision and lead your industry.

Let’s Connect:
Discover how Cameo Labs can transform your business. Visit http://cameolabs.com or reach out to me directly to explore how we can work together to drive your business forward.

Everyone wants AI, but almost no one is ready for it. 

And it's not just one thing holding companies back. It's a whole laundry list of problems. 

Companies are rushing as fast as they can to implement AI.
Add it to development. Embed it in the application. 
Hell, embed it in everything and use it to replace headcount.

But so far, the data is pretty clear. Most companies struggle to see tangible, long term impact. I mean beyond more causing dysfunction and confusion

Because AI depends on how well your system already works.
It's the well-worn phrase, "Garbage in, garbage out" at scale and lightening speed. 

the companies seeing the greatest impact are the ones with good foundations. 

If you want to compete seriously with AI, you have to fix the flow of data, decisions, and ownership first.

li_at

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Talks about #agile, #innovation, #leadership, #leanstartups, and #productmanagement

From Vision to Execution | Faster Products, Better Results, Bigger Impact | SaaS Companies | Strategic Software Partner

"If you continue to improve a product enough, eventually you'll ruin it."
- David Pogue


What’s your favorite product that got ruined by improvement?

So many teams fall into the trap of new feature chasing and the. they don’t understand why customers stop using their product..

Friendly reminder:
The code was never the bottleneck

Did you know that even before AI, as much as 60% of code was never used?
Complete waste!

And now AI can spit out code in minutes. But that speed doesnt make it inherently useful. No matter how quickly you can debug it. 

The hard part in product development is:
--> Identifying a clear urgent problem
--> Making real product decisions
--> Keeping your code flexible enough to allow for change
--> Closing the loop between what you ship and what your customers actually want/use

If you want AI to be a multiplier instead of a mess, Treat code as the cheapest part of the system and discipline as the real scarce asset.


Are you using AI to actually improve your product development process, beyond “we make more code faster”?

When everything is #1, nothing is. 
Everyone knows it's true. 

But I bet your organization is still guilty of this: Trying to make everything a top priority.

“But it’s all critical” you say. Sorry friend, it just doesn’t work that way. 

Balancing multiple critical projects seems like the way to get ahead. And especially with AI, everyone is convinced that they can add more and more and more work into the queue.

It almost always results in everything moving slower. 

It’s why effective prioritization is critical. 
It's why the key responsibility of leadership is to effectively decide and communicate what is the most important thing. 

Instead of spreading your resources thin, focus on what truly matters. 
Remember, clear priorities lead to clear outcomes. 

Choose wisely.

AI doesn’t hallucinate. 

It is working as designed. 






Hi, I am Cameo👋

I help transform “we just added AI” into 
”customers now pay more for this.”

No alternative text description for this image

I guess this is an effective way to know your meeting could/should have been an email. 

At least people read emails still (mostly) 
No one is even going to skim the meeting summary.

Your company’s data situation is probably way worse than you think.
(this cake meme doesnt begin to do it justice)

You’ve got plenty of data, but it’s scattered across tools and sources and no one agrees on definitions. 
And half the metrics were made up by some long-gone employee named Bob, and never fixed.

Your Dashboards may look polished, but underneath, it’s messy. 
Employees are stitching numbers together just to keep things moving.

And most people don’t even trust what they’re looking at.

And now you want to talk about AI, or automation? I'm sorry, friend, you're just not ready. 

If your data foundation isnt solid, nothing you build on top of it is going to work

What I often see is a bit different. 

The CEO announces a bold AI vision and tells the CTO to make it happen, but refuses to allocate any additional budget and insists that they can make do with Copilot. 
The CTO knows this won't work but can't push back because the CEO already made the announcement at the last all-hands.

Meanwhile, there's no training, but everybody is still using it in the day-to-day, but usually only ChatGPT, and they hide it because they're supposed to be using Copilot. They are sharing prompts in Slack DMs, and getting shit done despite the lack of support. 

They're not hiding because they're rebels. They're hiding because admitting they need better tools means admitting the company's "AI strategy" is a joke.

The real problem isn't that we need more Jacks. It's that Jack is forced to work around a leadership team that thinks AI transformation happens through proclamation instead of investment. 

You can't transform a company with vibes and a press release.

🤖 Generative AI Lead @ AWS ☁️ (150k+) | Startup Advisor | Public Speaker | AI Outsider | Founder Thinkfluencer AI

The real reason AI is failing inside companies (and nobody wants to say it)...

Here’s what the org chart looks like in most companies “going all-in” on AI:

- The CEO announces a bold AI vision and tells the CTO to make it happen.
- The CTO nods, shifts priorities, and hands the CIO the budget to “become AI-first.”
- The CIO gets excited and starts building a brand-new AI empire:

A Chief of AI? Of course.
An AI Center of Excellence? Mandatory.
An AI Ethics Officer? Absolutely.

And yet… you already know the punchline.

Everyone is talking about AI.
Almost no one is building with AI.

Except Jack.
The intern.
The only person actually shipping anything.

And then leaders wonder: “Why isn’t our AI strategy working?”

The answer is simple.
We don’t need more AI committees.
We need more Jacks.

#ai

Sampling bias is the quiet killer of product decisions.

The people who answer surveys are almost never “customers.” They are a specific personality type with spare time, strong opinions, or a grudge.

So a team builds and ships a new feature because: “We asked 200 users and 92% wanted it.”

No you didn’t.
You asked the 200 people who felt like answering.

Meanwhile, the silent majority:
	•	ignores the survey
	•	never opens the feature
	•	churns with zero explanation
	•	complains to peers instead of your inbox

That is how feature bloat happens.
That is how AI turns into product clutter.

You know what kills trust faster than a bad product? A great pitch followed by a mediocre product.

I bet you have seen it again and again. 
Sales overpromises. Product underdelivers, and the customer suffers.

And here is what I rarely see mentioned: Sales overpromises because the product is already underdelivering.

The sales team is out there trying to close deals with a product that doesn't meet customer needs. So they start selling what they wish existed. Because what does exist isn't good enough.

So why are companies building products that are so obviously underwhelming in the first place?

Companies waste 69% of their development investment on features customers don't use. And AI is making this worse. 

Sales teams are pitching AI capabilities that don't exist yet or wildly overstating what the technology can actually do. Product teams are scrambling to deliver on promises that were never realistic in the first place.

But the problem isn't Sales. The problem is companies are building the wrong things and wondering why nobody's excited about them.

Your customers deserve better than this.

Next week I'm running a training for founders who are tired of wasting capital on products their customers don't want. Come learn how to validate what to build before you build it.

Send me a DM if you want an invite.

Everyone is optimizing for speed.

And believe me, I think that speed matters more than ever. 
But dont mistake picking which way to build the wrong thing faster as a strategic choice.

Hey, that new feature was cheap to build with AI, right?

Cheap code almost always has an expensive outcome.
- A surge in support tickets.
- Feature bloat in your app
- Disgruntled customers churn.

And now your team gets to babysits a feature nobody wanted anyway....forever

Just my weekly reminder:
Code was never the bottleneck. Value still is

In the professional world, Is it ok to say, “I am learning something new. I am still bad at it.”?

The rise of AI is crazy. I don’t think we’ve ever had a moment where so many experienced people have to pick up something new at the same time. 

Lots of people talk like they are experts. Most people quietly feel like beginners.

Most business cultures still reward polished confidence over honest, in-progress learning. So people fake it and quietly fall behind while AI is reshaping how real work happens.

So I am am here to tell you, if you want to truly learn and grow, you have to do new things even when you are still bad at them.

With AI, you cannot wait until you feel ready. Be willing to learn in public. It is okay if you feel you are not ready or lack the in-depth experience. 
That is still true of almost everyone. 

What are you going to push yourself to be bad with AI at this weekend?

AI isn’t the problem...
The shoddy way you’re trying add it to your product is the problem.

Slapping AI onto your software doesn’t make it innovative, it is just a gimmick unless it actually solves a real customer problem. 

It seems like most every company is using AI as a buzzword to impress investors or check a trendy box. 
I guess they think that we the customers are too stupid to realize when something's crappy

LinkedIn is the poster child of crap AI products.

Is there anyone releasing innovative solutions anymore? 
Why is the AI age so mediocre?

I will say the exception to this for me is Wispr Flow, which I absolutely love.

What are you seeing out there? Are there products that you feel are going to change the world, or have we entered the "mid" era of the internet? 🎙️

Hey! That's not my music! This is all wrong! 

That was my immediate thought when I saw my Spotify wrapped. 
I suspect that a lot of parents with younger kids had a similar reaction. 

But then I remembered how every time my 13 year old gets in the car she asks, "can I put on music?" And of course I say yes and hand her my phone. 

And so we drive to and from school, or to run errands, or up the canyon late at night while we eat ice cream and listen to the music she loves and for a few precious minutes a day she lets me into her world. 

Of course my Wrapped would reflect that. 

I see the same thing with companies and their data all the time. 
They do not trust it. They argue about it, or second guess it. 
They say, “That cannot be right,” anytime the numbers do not match the story in their heads.

But data remembers the small moments we forget. 

So yeah, maybe those arent the songs I would have chosen, but I wouldnt change them for the world. 

Where are you looking at your data and saying, “That cannot be right,” when it absolutely is?

Trusting Spotify_Cameo Doran

2018: Our Development teams are slow, we need to add more developers.

2025: Our development teams are slow, we need to add more AI
Different moment in time, same organizational mistake.

Executives keep assuming that more engineering firepower solves slow delivery.

Wrong ⚠️ 

Without changes to systems and process, more code generation usually slows you down because you just run into the same constraints, faster.

Instead, look at the real roadblocks:
↳ No real customer feedback loops
↳ Vague requirements and shifting scope
↳ Stakeholder chaos and unclear ownership
↳ Release anxiety and brittle delivery pipelines
↳ Governance bottlenecks (security, legal, compliance)

Fix those problems instead. And watch productivity soar.

“Stop mining our souls”

Fiery speech by Utah Governor Spencer Cox today at Utah AI Summit. 

“We will not continue to allow big tech companies to abuse us. 

We own our data and can take it anywhere we want

We are going to tell you (big AI companies) what we will and won’t allow.”


I don’t always approve of the Utah political landscape, but I like the vision of the Utah Pro human AI initiative he announced today.

Albert Einstein famously said, “It is not that I’m so smart. But I stay with the questions much longer.”

When we are building products, success doesn’t require that we have all the answers, 
But it is critical that we are asking the right questions.

The best leaders and teams embrace curiosity. 
They dig deeper when something doesn’t feel right. They ask “why?” Over and over when others stop at one.

Ultimately our goal in product development is to: 
- Discover root causes
- Challenge our assumptions
- and Find insights and opportunities others miss.

The truth is most breakthroughs don’t come from what we know. 
They come from what we’re willing to uncover by asking better questions.

How do you approach curiosity in your work? Do you push past the obvious to find the real insight?

This headline cracks me up. 

I am glad to see Spotify is the benchmark for successful subscriber growth.

Interestingly Open AI currently has 35 million subscribers after 3 years and is giving themselves 4 years to get to 220 million (not quite the 280 million that Spotify currently has)

I would be curious how Spotify classifies users on their family plan. It allows 6 users for $19. 
Do they count those as 6 different subscribers? Or one? 

Will OpenAi try and create a comparable family type plan to drive up their subscription numbers to reach this milestone? 

A lot of people are claiming that we are only a couple of years away from AGI or ASI or whatever name for artificial super intelligence they are using. 

But apparently they think super intelligence will happen before this Spotify subscription milestone is achieved. Lol

Maybe their super intelligent version of ChatGPT can help OpenAI figure out increase subscriber count fast. 

What do you think? 
Will Open AI drive a Spotify level of growth over the next 4 years?

Do you want a key to more happiness?

Start with gratitude.

It is Thanksgiving, so hopefully you are already thinking about what you are grateful for. But gratitude changes your entire life, not just your mood for one day. 

Years ago during a dark time, I started a purposeful gratitude practice, and now being thankful is a constant mindset that has transformed my life. 

Being appreciative of the goodness in my life opens me up to joy. 
Gratitude helps me refocus on my blessings rather than my trials or frustrations. 

People who regularly practice gratitude: 
- Sleep better
- Feel more alive
- Have stronger immune systems.
- Experience more positive emotions
- Express more compassion and kindness

Here are some simple ways to incorporate gratitude into your life:

𝗠𝗲𝗱𝗶𝘁𝗮𝘁𝗲.
- Focus on the present moment without judgment 

𝗞𝗲𝗲𝗽 𝗮 𝗴𝗿𝗮𝘁𝗶𝘁𝘂𝗱𝗲 𝗷𝗼𝘂𝗿𝗻𝗮𝗹. 
- Try and be specific about the sensations you feel when good things are happenings.

𝗪𝗿𝗶𝘁𝗲 𝗮 𝘁𝗵𝗮𝗻𝗸-𝘆𝗼𝘂 𝗻𝗼𝘁𝗲.
- Find excuses to formally express enjoyment and appreciation to the people around you. 

Lastly… on a day dedicated to gratitude, make sure to openly express thanks to the people around you and to your creator for your blessings and fortune. 

Have you incorporated a practice of gratitude into your life? I am curious to hear how it has impacted you.

LinkedIn should make you money, not drain your time. I turn CEOs into the most trusted voice in their market, FAST, with only 1 hour per week. | Top 1% LinkedIn Storyteller | CEO of Storytold

You’re busy running a company. You don’t have hours to spend on LinkedIn trying to guess what to post, why nobody responds, or how everyone else seems to be growing while you stay stuck.


That’s where Storytold comes in.


We turn your LinkedIn into a powerful lead engine, with almost no extra work from you.

We write your posts, rebuild your profile, create your content, grow your audience, and help you show up as the leader people want to follow.


All you do is talk with us for an hour a week, and approve what we create.


We handle everything else. Suddenly, your wasted 20 hours a week coming up with new ideas and writing content, just went down to 1 hour per week.


With Storytold, you get:

→ More time back each week

→ More trust from your audience

→ More leads without chasing anyone

→ More visibility with the people who matter

→ More momentum than you’ve ever had on LinkedIn


Our proven system works because it’s built on psychology, storytelling, and years of results with CEOs and world-leading companies.


If you’re tired of posting and getting nothing…

If you want LinkedIn to actually bring in clients…

If you want to look, sound, and perform like the expert you already are…

Book a call with us:   →  cal.com/storytold

Let’s get your story told.

Jack Dyer🕺

Yesterday, I had 7 calls booked.
Only 1 person showed up.



6 people just ghosted, despite several confirmation emails.

My afternoon was blocked out,
and the time waiting felt wasted.

But what annoyed me most, was
that every no-show took up a slot
that someone else truly needed.


I do these free 20-minute calls to HELP people.


- Not as a funnel.
- Not for lead gen.
- Not a sales tactic.

I do them because I remember
what it felt like to be a CEO who
didn’t know where to turn for help.


→ who felt invisible online…

→ who was embarrassed to ask for help…

→ who thinks everyone else has it figured out.

→ who didn’t know what they were doing wrong…


By booking a call and not appearing,
these people didn’t just waste my time.

They actually stole an opportunity
from someone who’s struggling,
and now can’t book in.

Someone who needs clarity.
Someone who needs direction.
Someone who’s been stuck for
months posting into the void.

Someone who could’ve had the slot.
🤬🤬🤬 (and I never use this emoji)


It’s SO EASY, barely a few seconds,
to message and say “I can’t make it.”
So I can open the slot to others.

I get it, life happens. Traffic happens.
Kids happen. Emergencies happen.

But respect is still free.

I ended up wrapping Christmas
presents during the empty slots
so it saved time this weekend…

but I kept thinking about the
people who actually needed
me, that I had to turn away.



So here’s my ask, as we head
into the season of goodwill:

→ If you book a call… show up.
→ If you can’t show up… say so.
→ If you need to reschedule… do.
→ If you no longer need the help…

Cancel, and free the slot
for someone who does.

Rant over.


If you’re giving and giving to LinkedIn
but not getting anything back, drop
me a message or book in a free call
(as long as you show up)!

Chat to me. No agenda, just a friend.
And I’ll help you get your story told.

Burnout isn’t sexy. 




For the last 4 weekends, I’ve been:

- attending business shows in London
- going to public speaking events
- travelling across the UK for work
- running workshops to help others

On top of that, I’ve been working
12 hour days for 5 days a week. 

Which means I haven’t had a 
day off to rest in over a month. 


And y’know what? 


I’m an idiot. 


Because if I want to perform at my best
during the week, I need some downtime!

Humans aren’t designed to run on empty.
We need days off.


So today, I’m not travelling, I’m sat at home 
with my feet up and actually letting my brain 
recover by playing a mindless PC game! 

That photo is from Cardiff on Thursday
(one of many, many, many trips recently)


I’m not getting anyone’s #storytold today! 


Have a great weekend all, and remember:
High achievers like you can only achieve
if you give yourself permission to rest.

Stop posting in the dark. We turn your LinkedIn into a business asset, with almost ZERO effort from you. | Top 1% LinkedIn Storyteller | CEO of Storytold.

“I want him to do well, but not better than me.”



I overheard this in the gym the
other day (well, the locker room).

And I thought to myself…
I used to think this way.

No need to comment or tell us.
Have you ever thought this too?


This is a very limiting belief.
A mindset winners DON’T have.


For context, here’s the full story:

I was changing after going swimming.
Two other guys were in the locker room.

One guy was talking about his friend.
He got him a job at the same company,
and watched as his friend climbed the
ranks quicker than the guy talking did.

Eventually, his friend became his boss.
And he completed his story by saying:

“Like, I wanted him to be successful…
Just not more successful than me! 😂”

And I get it.
When I was young,
I thought this way too.
(to my shame, looking back)

But if someone is truly your friend,
And if you have an infinite mindset,

You don’t let your own jealousy
begrudge them their success.

You’re happy for them!
You want them to win!
You cheer them on!
You support them!

THEIR success is NOT a reflection of
your own inadequacy. But thinking that
you’re only successful if they’re not, IS.

Leaders know we can all be successful.
And: That comparison keeps you small.

The friend who did well was focused
on being the best version of himself.
By not comparing, he succeeded.

The jealous friend was constantly
comparing. And he got left behind.

Focus on your own journey.
Do the work. Make it happen.
And support others to join you.

There’s enough success for us all.

Jack 🕺

How I hit 46k followers (without using AI)



“AI really pulled through for me”

Someone said when I was freelancing.

No, really. Let me set the scene for you:

Hey Turnipheads, it’s Natasha here.
Where’s Jack? Don't worry about it.

Recently Jack and I spoke about the
hot topic of AI, live on Radio Cardiff.

We’re not against using AI as a tool.
But people become too reliant on it.
It can’t do what people really need.

For example, last year I designed
a little logo for a castle coffee shop.

Showed the guy the logo, and he said
“Nah, we used AI & it pulled through!”


Hint, it didn't.


The logo was badly drawn, low pixels,
not adaptable, no colours, not unique.
A coffee cup with a castle thrown in.

And they liked it….. For 3 days.
Then they just stopped using it.


AI didn't understand the nuances,
or their personality, or their SOUL…
so nobody connected with the logo
emotionally. They deserved BETTER.


👇👇👇👇👇👇👇👇

Connecting with an audience (and
growing to over 46k followers means
understanding personality and nuance.

This is something AI cannot replicate.

AI skips the ‘why’ and “gives outcome”
Worse, everyone can tell when you get
ChatGPT or Claude to write your posts.

I used to have 740 LinkedIn followers.
Now my team and I have +46,000…
Because we connect with EMOTIONS.
We tell authentic stories. AI doesn’t.

AI cannot get your story told.
No matter how fast/easy it is.


For brands that want to build trust.

For those who connect with people,

And for those who have a story to tell:

Thats where real design pulls through.

I’m Natasha, the designer at Storytold.


And our dedicated little team has helped
global CEOs grow on LinkedIn & beyond
with more genuine connections.

Let us help you get your story told:
https://lnkd.in/e2e-4UVa

🕺

AI cant design proper good like

If LinkedIn makes you feel invisible, this is for you.



Most CEOs think LinkedIn is broken.
It’s not. Their content is.

You know you’re an industry expert.
You run a successful company.
You post regularly because you
know you should be more visible.

But you feel like you’re shouting
into the void. You’re putting in so
much effort, but nothing happens.

Zero profile visits, zero engagement,
Zero new followers, zero new leads.


What a waste.


You’re seeing your competitors
look louder and clearer than you.
You're missing revenue 'cos the
algorithm makes you feel like
you just "don't get LinkedIn".


It time for CHANGE.


You're a CEO!  You’re the top dog!
Your expertise deserves attention.

Your LinkedIn needs to stop being
a time-sucking chore, and become
the inbound lead engine it should be.

Some people tell me
"I can just do all this myself"

If you’ve got time, sure! But in reality,
you're too busy running a company.
You don't need to be good at content:
you need a team who turn your ideas… 

into LEADS.


Last week, one of our clients (a busy
Director of a global firm) spent just
one hour talking to us. He’s getting
941% more profile viewers than last
week, and he’s got the next 2 weeks
of posts ready without lifting a finger.

And on Friday, he sent us a screenshot
on WhatsApp of his latest milestone:
7,500 new followers in only 4 months
(and an inbox overflowing with leads)


You run your business.

We handle everything.

You get real results.


So if you’re tired of posting in
the dark, we’ll turn your profile
into a predictable source of leads.

It’s not magic. It’s proven strategy.
And it all starts with a free call.
Book it from my page.

And happy Tuesday!

I realised most CEOs are failing at LinkedIn, and here’s why:



Last week at the 
The Business Show London
a CEO told me difficult to hear:

“Jack… I think LinkedIn just isn’t
for people like me anymore.”

He sounded almost embarrassed
to admit it, and realised he meant:

“I’m posting into the void and
it’s making me doubt myself.”


I get it.


LinkedIn makes smart leaders feel invisible.
Especially when see competitors post the
same recycled ideas, and somehow get
200 likes and three inbound leads from it.


Meanwhile, their own content, the stuff they
spent 20 hours a week sweating over, gets
70 impressions, 2 likes, and duck-all else.
No clicks on their website, no calls booked.


I’ve learned this issue hides a very real fear:
He also said: “Maybe the problem is me.”


It’s not.


The problem is that today, CEOs are
expected to run a business AND magically
become world-class Content Strategists too.


That same CEO told me: “I’ve got a writer.
I’ve got a marketing person. But none of
it is landing us any new clients.”


And ‘cos I want to help him, I told him the truth.


A copywriter can write. A marketer can post.
But neither can build influence if the strategy,
psychology, and story aren’t connecting on
an emotional level with your audience.


–  It’s not about posting more often.
–  Or designing prettier photos.
–  Or being “more creative.”


It’s about having a message that
cuts through, CONSISTENTLY, without
draining the CEO’s time or brainpower.


So we ran a Brand Discovery session.
We rebuilt his message. We stopped
guessing. We created a strategy that
matched his buyers’ behaviour.


And within 3 weeks, his posts were
doing what they were supposed to:

Getting attention. Building authority.
Starting conversations. Attracting leads.

Not because he changed.
But because his strategy did.


You don’t need to post more.
You need a team that posts SMARTER,
and turns your expertise into demand.


That same CEO who used to spend
20 hours of worry, now spends one
hour a week laughing on a call with us.

And his LinkedIn has become a real
business asset, not just a time sink.


And if you’ve been spending 20 hours
a week writing LinkedIn posts that take
all your energy and give nothing back…


Then it’s time for a change.


It’s time to make LinkedIn work for YOU,
without you doing all the work. DM me.


We’ll help you get your story told.
https://lnkd.in/ecCVYZhK

My team and I are so busy delivering, that we don’t often stop to smell the roses.



Or in this case, to recognise
that our partners enjoy the
work as much as we do!

I’m grateful for all the work we
do with Tania, because it’s real.

It’s meaningful.

And we’ve grown her in the hearts
and minds of her community, both
on LinkedIn and in the real world.

Thank you Tania - it’s a genuine
pleasure to work with you and
I love seeing you grow with us!

We love getting your story told.
Want to grow like Tania has?

My BLACKFRIDAY promo code
(a huge 53% discount)
ends at MIDNIGHT. 

Even if we start work in January, 
don’t lose out on the discount:


Make me attractive:
👉  https://lnkd.in/e5p3jDq6

Do my LinkedIn for me:
👉  https://lnkd.in/e633ifJr

Give me clarity in 2 weeks:
👉  https://lnkd.in/eYP2t_7D


Which one will you choose?

Most CEOs get 0 leads from LinkedIn for 1 reason:



Because they’re scared to look unprofessional.

LinkedIn creates a strange pressure where
leaders feel they must always be perfect:

Perfect tone, perfect message, perfect ideas.
But really, perfection is damaging their brand.

Humans (y’know the people who buy from us)
connect with other relatable, flawed humans

Not polish, perfect, poetic, professional posts
Stop PEEING everywhere! We need REAL!!

The moment you share something real,
not rehearsed, everything changes:

→  Your authority grows.
→→  Your audience pays attention.
→→→  Your content converts into leads.

Not because you kept being perfect.
but because you start sounding like YOU.


This is exactly what we help CEOs do:
turn your voice into posts that build trust,
cut through AI noise, and bring you leads…

… without you spending hours
writing posts that go nowhere.


We’ve done it for Leaders from New York
to Dubai. Join us to turn your LinkedIn into
consistent authority and new opportunities.

Let’s get your storytold.
Trust me on this one.


P.S. Who spotted the spelling mistakes in this post? They're importnat: They prove I wrote this myself, without AI!

I was writing a description of Storytold today, and there was a little “Generate with AI” button. Curious, I clicked it.

I also wrote my own, from my brain.
Can you guess which one is which?


OPTION A:
We emphasise authentic, real stories, an intimate Brand Discovery process, and help our clients communicate with real, ego-less stories about their past that connect them more authentically to their audience.


OPTION B:
We think creatively to deliver impactful results for our clients. We specialize in crafting and implementing strategies that elevate brand narratives and drive growth.
 
 
Did you guess which was which?
 

Mine was A. While my version isn’t
perfect, it definitely sounds more 
real than B, the AI written version.

The AI impressed me with how 
accurate the description was… 
But something wasn’t right. 

It somehow managed to be factual
correct with the description of our 
services, yet it also reads as hollow 
and soul-less at the same time.


This is why we need to use 
our human brains more often. 

This is why, when it comes 
to something important, 
we CANNOT outsource it to AI.

So if you're using AI to write content, 
you're damaging your reputation.

It doesn't have to be us, but get
a team of humans who write in
YOUR tone of voice instead.


Your business grows when you get your Storytold™

Here's the moment I stopped paying twice:



The question we all ask ourselves
when buying professional support:

"Is this worth the money?"

I’ve had that knot in my stomach.
Every time I’ve paid out for help,
two fears hit me at the same time.

The first is the price tag itself.
“Can I afford to pay it each month?”

Second is a deeper, scarier worry:
“Will this investment be for nothing?”

Let’s say you’re looking for a writer.
You’ve tried the cheaper options.
→ A £50/hour twice a month writer
→ The generic VA who ‘does it all’
→ The £500/month freelancer


And you paid twice.


Once on a low-cost, low-effort service,
twice with your time by fixing all their
mistakes, and with frustrating effort
to ‘do it right’ because they didn’t.

That frustration is the worst part.
The content was fine, but nothing
changed. You remained invisible.


Buy cheap, buy twice.


That’s a lesson I’ve learned the hard
way more times than I care to admit.


So instead of hiring cheap writers,
I created a company. A dedicated,
hardworking, loyal team who have
a secret that makes us successful:

We truly care about what we write.

What sets Storytold apart isn't just
affordability; it’s the impact with have.

We don't just 'make content'. We make
growth, and we actually care if it works.

For us, that means tangible results.
We consistently see client audience
growth of 2-4k followers every month.

(yes, you read that right. 2,000+ new
followers from our writing, every month,
with your inbox flooded with leads).

And if you don’t get at least 1,500 new
followers as a direct result of our work:
You get your money back. Guaranteed.

(a guarantee nobody has needed yet).


So it’s not £500 and it’s not £50/hour.
How much is it?


Working with Storytold is £2,350/month.
You may be thinking: "that's expensive."

The reality is that the opportunity cost
of remaining invisible on LinkedIn is
much, much higher.

When you invest this for a 3 month trial,
You become a go-to expert in your field.

We make your profile a predictable
source of leads, which genuinely
changes your business trajectory.

You're not buying posts.
You're buying opportunity, relief,
and time back to run your business.

We do your strategy, psychology,
and ALL content creation each week.
You approve. LinkedIn finally works.

If you're ready to stop guessing
and start growing, and to see a
genuine ROI on your time and
investment, we need to talk.

Message me to secure your spot for
a Brand Discovery call in January.

And finally, after being
invisible for far too long...

We'll get your story told.

🕺

Last week I did my first ever LinkedIn Live!  Let me know what you all think

Host of “Consulting Leaders”, Top 10% Active Podcasts Globally | I help B2B Coaches & Consultants get clients with Podcasts.

Description: 

Jack Dyer🕺 is the CEO of Storytold™, where he helps founders and consultants become influential online through authentic, visual storytelling, especially on LinkedIn. With 15+ years of experience in UX, branding, and narrative design, he turns a leader’s story into a commercial asset.
In this episode, we break down how consultants can use digital storytelling to attract better clients, build trust at scale, and communicate in a way that actually feels like them.

***************************************************************************

Links:

StreamYard (for guest):  https://lnkd.in/d3e233pv
YouTube (for sharing):  https://lnkd.in/dvJhggWp
Apply to be a guest: https://lnkd.in/dt6pEfjE

***************************************************************************

Jack's Bio: 

Jack Dyer is the CEO of Storytold™, a firm that helps founders and CEOs go from invisible to influential with authentic, visual storytelling. He’s a Top 1% LinkedIn storyteller with 45,000+ followers and more than 15 years of experience in UX, branding, and digital design.
His background spans award-winning websites, national digital systems, UX work across industries, and global brands like Jaguar Land Rover and Mercedes-Benz. At Storytold™, he and his team build story-driven websites and content systems that elevate a leader’s profile and grow their net worth.

***************************************************************************

Show Notes: 

Jack Dyer is a designer-turned-founder who now runs Storytold™, a consultancy focused on transforming how leaders communicate online. He helps consultants and CEOs move from being “good at what they do but invisible online” to becoming influential voices with a clear narrative and a recognisable digital presence.
His team creates UX-led websites, LinkedIn makeovers, creative concepts, video, and content that reflect a leader’s true personality, not the generic, polished persona most people default to. The goal is simple: make your digital presence a revenue-generating asset.
For consulting firm owners, Jack’s experience sits right at the intersection of story, design, and growth, a combination that can help any consultant communicate more clearly and close clients more easily.

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