Infinite Reality

Infinite Reality (iR) is an innovation company driving the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality, and other immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data.

The Enterprise division of iR helps brands & organizations concept, design, and build engaging immersive experiences for various use cases from sport to real estate.

My responsibilities as Senior Manager of Enterprise Marketing include:

- Campaign strategy & management
- Social media strategy
- Leading and coordinating content strategy & creation
- Liaising with PR/comms team
- SEO management & strategy
- Leading product marketing initiatives
- GTM strategy

Senior Manager, Enterprise Marketing

LandVault is the world's leading metaverse development studio with over 100 employees worldwide, a powerful community of experts, and a leadership team that is always pushing the boundaries of what is possible for the future.

This is why we are the chosen metaverse resource for many of the world's largest brands.

My role is to manage the marketing team and lead the coordination, execution, and distribution of LandVault's marketing efforts.

Responsibilities include:

- Managing the marketing team
- Leading and coordinating content creation
- Social media management
- Coordinating content strategy
- Liaising with PR team
- Campaign Strategy

Senior Marketing Manager

My role was to head up the social media channels and content creation of LandVault to stay in the public eye as the most prolific builder in the metaverse. 

Key responsibilities:

- Lead content creation strategy
- Audience engagement
- Analysis of performance
- Paid social campaigns
- Social media strategy

Social Media Manager

Bigwave Marketing

Was heading up the social media service for Bigwave Marketing and at the reins of around 12 clients. Clients ranged from fashion, to leisure, to e-commerce. Responsible for the daily posting/scheduling, audience engagement, as well as reporting on the performance of the clients' social channels.

Social Media Coordinator

Digital Marketing Apprentice

Marketing professional with over 5 years of experience in social strategy, digital marketing, content creation, community management, data analysis, and more.

Using strategy to build awareness & engagement of brands, generate leads, grow communities, and increase website acquisition.

Callum Moates

Nina Mackie

Spatial

Spatial is the next generation of metaverse web based gaming platforms. Think YouTube for gaming with an always on channel and full creative autonomy for your brand or IP. Spatial offers full service gaming project management without the need to deal with multiple partners. Our expertise with cinematic, AAA, high fidelity production is unrivalled and allows seamless interactive brand gamification with Fan Engagement - Reward Mechanics, Live Streaming, 3D Digital Assets, E-Commerce and much more.

Strategic Partnerships

WeGame2

WeGame2 offers an impartial assessment of the gaming ecosystem, helping Brands, Agencies, AdTech companies and  publishers to effectively navigate this complex landscape whilst also creating gaming campaigns that are inclusive and tailored to a diverse audience. 
We work with companies to help them build better ad experiences that add value to the player whilst also generating new audiences.

Co-Founder & CRO

Interact Global Ltd

Consultant - Offering Gaming Partnership solutions for Publishers, AdTech and Advertisers. Working with socially conscious businesses to create new and effective strategies that address underrepresentation.

Contact Us for examples and more information

Founder

GADSME

Gadsme offers seamless non-intrusive Display, Video and Audio In-Game ads to global gamers. Premium mobile games allow advertisers to build new audiences by reaching highly engaged gamers. 

Gadsme inventory is available to buy programmatically or directly across IOS & Android. 100% brand safe and with zero ad fraud, in-game is the latest and most exciting channel to be included in marketing budgets. 

If sponsorships or product placements are more suited then get in touch and we can tell you more.

Vice President of Direct & Agency Sales

Landvault

**Redundancy*** Company ReBrand to LandVault
Admix provide innovative technology solutions which enable game publishers and metaverse architects around the world to monetise their play spaces by adopting non-disruptive native advertising and interactive 3D custom builds. A simple solution, compatible with Unity & Unreal allows for revenue generation immediately!

Admix provides a range of products designed to reach both gamers and virtual experience seekers. Our latest developments in metaverse arenas allow brands to partner with us to advertise and build immersive experiences within these fully 3D environments. Admix NFT's offer billboard advertising and experience parcels of all sizes in Metaverse spaces like Somnium Space, Decentraland, Sandbox and more. Our solutions are available programmatically or as part of a custom build to satisfy any creative concepts. 
We have a global footprint and few markets are out of reach so get in touch if you'd like to activate in-play as part of your marketing strategy. Our in-play formats are Standard IAB approved and measured by iAS and Human.

Global Agency Partnerships Director

Bidstack Group PLC

Bidstack is an adtech start-up company which enables brands to buy ads in PC & video games some of which can be bought programmatically. Bidstack’s ‘within game’ format takes real world OOH ads and places them in virtual world spaces, such as football pitch-side hoardings, racing track banners, and open world billboards in video games.

Senior Director - Global Agency Partnerships

Sojern

Sojern is travel's leading specialist in programmatic performance marketing and targeting audience segments thoughout the travel corridor.  With 400 million traveller profiles each month and a powerful platform, Sojern helps you put more heads in beds, travellers in seats, and reach niche audiences like Business Travellers from the moment they consider travelling. Currently one of the fastest growing travel tech companies, Sojern works with top travel and non-travel brands and hotels in Europe, North America, Latin America Middle East, Africa and Asia-Pacific.

My role here as Sales Director is to develop long-term partnerships both with data partners and advertisers looking to utilise our market leading travel data platform. I am responsible for ensuring that as our products and technologies are developed our customers are kept up to date with the newest BETA launches.

Working with new businesses as well as an existing portfolio of blue chip clients directly and via agencies

Sales Director

LUXIA Global

**Company Dissolved**
Specialising in the field of digital and experiential media in eco, mid and upscale Hotels globally, I develop and manage media and brand partnership opportunities across a network client-base of thousands of hotels worldwide. 

LUXIA is the worlds largest media provider in Hotels offering unique opportunities for brands to engage with guests in-room, pre and post travel.

LUXIA guest technologies offer brands exclusive opportunities to reach travellers on Mobile, Tablet, TV. LUXIA operate the worlds largest collaborated Hotel network with media first opportunities available. Currently working with many of the most prestigious names in the hospitality industry; including Kempinski, Sofitel, Ascott, Pullman, Hyatt, MGallery, Hilton, Starwood, Accor, Dorset, Millenium with many more to follow...

Programmatic or Direct Buys available with transparent reporting and audience insights.

If you work for a hotel and are interested in exploring new streams of revenue generation, or a brand keen to gain prominent exposure to specific audience groups in a hotel environment ...feel free to reach out and get in contact.

Group Account Lead

Selective Media Ltd

**Redundancy**
Selective Media are the UK's largest aggregator of public WiFi networks. Acquired by Arqiva they are responsible for booking and planning media campaigns to run across high footfall Out of Home locations like Airports, Train Stations, Hotels, Pubs & Bars, Shopping Centres etc.. 

Running most formats ranging from Standard Display, Video, Expandables, Sponsorships with full rebrand as well as CPD and CPV campaigns.

I have extensive knowledge of digital solution sales, account management, tracking, reporting, measurement of campaigns as well as providing campaign data and insight to help enable more effective media spend for clients. I continuously work towards a partnership relationship with my clients rather than one off advertiser / supplier status as I believe this benefits both parties longer-term.

Agency Sales Manager

Ink Publishing

Ink Publishing is a contract publisher for some of the worlds largest airlines.

My role within INK was a Inflight Media Specialist working on easyJet's Traveller publication. I am responsible for bringing in new revenue from new businesses looking to capitalise on easyJet's european reach to a midscale audience. 
Working with both clients direct and agencies to convey the benefits to businesses looking to reach European travellers. I often cross-sell to other publications globally where the need to do so is uncovered
Responsible for advertising and marketing solutions both print and digital on the easyjet website. 
Boarding Pass and Magazine advertising - pan-european, global and targeted.
Co-ordinating marketing campaigns to increase brand awareness, drive product sales and influence, inspire and educate our readers.

Inflight Media Specialist

With over 20 years of experience in advertising and marketing, I am a seasoned professional who helps brands connect with gamers and virtual experience seekers across various platforms and formats. As the Founder and MD of Interact Global I work with global businesses to help drive growth of their gaming products and advertising strategies. I believe passionately in the improvement of media & advertising solutions to be more inclusive and encourage self expression and individuality. I am a regular speaker and moderator at Advertising & Gaming events worldwide and have a deep understanding of future trends and innovation.

I am also Co-Founder & CRO of WeGame2, a socially conscious gaming consultancy that was formed to address under representation and lack of diversity across the gaming industry. Our work empowers clients to reform their existing strategies to be more inclusive when building solutions for advertisers & develop gaming marketing strategies that consider a diverse community of players. With decades of experience in advertising, marketing and product innovation, myself and my co-founders Ellie Edwards-Scott and Lisa Menaldo are facilitating change across the gaming ecosystem.

I have a strong background and network in the Gaming industry, having worked with leading adtech companies such as Landvault and Gadsme, where I developed and executed go-to-market strategies, partnerships, and sponsorships for immersive and interactive 3D custom builds and native ads in Mobile, PC and Console video games. I am also passionate about supporting and empowering women and minority communities in the gaming and advertising sectors, as an ambassador for Women in Games (WIGJ), member of MEFA and Women in Programmatic. My mission is to create value and impact for both advertisers and gamers, by bringing them together in engaging and meaningful ways.

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Callum Moates

Nina Mackie

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