Infinite Reality

Infinite Reality (iR) is an innovation company driving the next generation of digital media and e-commerce through artificial intelligence (AI), spatial computing, extended reality, and other immersive technologies. iR’s virtual worlds enable brands and creators to fully control how they distribute content, engage audiences, and monetize their creations while maintaining ownership of their data.

The Enterprise division of iR helps brands & organizations concept, design, and build engaging immersive experiences for various use cases from sport to real estate.

My responsibilities as Senior Manager of Enterprise Marketing include:

- Campaign strategy & management
- Social media strategy
- Leading and coordinating content strategy & creation
- Liaising with PR/comms team
- SEO management & strategy
- Leading product marketing initiatives
- GTM strategy

Senior Manager, Enterprise Marketing

LandVault is the world's leading metaverse development studio with over 100 employees worldwide, a powerful community of experts, and a leadership team that is always pushing the boundaries of what is possible for the future.

This is why we are the chosen metaverse resource for many of the world's largest brands.

My role is to manage the marketing team and lead the coordination, execution, and distribution of LandVault's marketing efforts.

Responsibilities include:

- Managing the marketing team
- Leading and coordinating content creation
- Social media management
- Coordinating content strategy
- Liaising with PR team
- Campaign Strategy

Senior Marketing Manager

My role was to head up the social media channels and content creation of LandVault to stay in the public eye as the most prolific builder in the metaverse. 

Key responsibilities:

- Lead content creation strategy
- Audience engagement
- Analysis of performance
- Paid social campaigns
- Social media strategy

Social Media Manager

Bigwave Marketing

Was heading up the social media service for Bigwave Marketing and at the reins of around 12 clients. Clients ranged from fashion, to leisure, to e-commerce. Responsible for the daily posting/scheduling, audience engagement, as well as reporting on the performance of the clients' social channels.

Social Media Coordinator

Digital Marketing Apprentice

Marketing professional with over 5 years of experience in social strategy, digital marketing, content creation, community management, data analysis, and more.

Using strategy to build awareness & engagement of brands, generate leads, grow communities, and increase website acquisition.

Callum Moates

Elisabetta Borghi

E-Commerce | Retail | Marketing | Brand | Digital | Trade | Innovation | Luxury | Fashion | FMCG | Beauty Manager

I am a Leader in omnichannel marketing, retail and digital strategy, with an international career built across global retailers, brands, SMEs and venture-backed startups.

I have led complex projects in brand positioning, product launches, B2B and B2C campaigns, retail development, trade marketing and integrated communication across Europe, Asia, the Middle East and the Americas.

My strength lies in combining strategic vision with operational execution, with a strong focus on data, sustainability and technological innovation (Web3, GenAI, Metaverse, AI, IoT).

Specialised in fashion, beauty, wellness, luxury goods and consumer products, I bring deep experience in developing marketing strategies, managing multi-million budgets, leading multicultural teams and optimising profitability.

If you're looking for expert insight on brand strategy, retail transformation, turnarounds, M&A, advanced digital marketing or applied innovation — I’d be happy to exchange a few words.

Languages: English, Italian, Spanish, French, German, Catalan

Trade Marketing & Digital Omni Channel Senior Manager

Omnichannel Trade marketing on hundreds of doors area management, leading retailer (including travel retail) in Luxury and Healthcare (opticians, eyewear and contact lenses), planning activations calendar, strategy, promotions, develop and carry out the strategic online marketing plans, omni-channel campaigns (Advertising: ATL, BTL, digital, press, OOH, Branding, Merchandising, Loyalty CRM, E-Commerce and Social Media, Facebook, LinkedIn, Google Analytics, Ads, AdWords ) and customer journey management, budgeting, follow up and reporting on the activities, traffic conversion, sales and profit analysis, retail operations, staff trainings and incentives.

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Callum Moates

Elisabetta Borghi

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