Whittle Coaching

As a society, we've overcomplicated everything about how to build muscle and lose fat. I'm on a mission to change that. Using a science-based approach, I will help you build your best physique by using fitness and nutrition fundamentals to make it simple.

After gaining 20 lbs of muscle and losing 43 pounds myself, I realized how simple it truly is. Allow me to help you come to the same realization 💪

Fitness & Nutrition Coach

PrivateAuto

Chief Marketing Officer

Head of Marketing

Everyday Intrapreneurs

Created a podcast chatting with everyday employees about what makes them entrepreneurs inside of their organizations.
Started a weekly newsletter with intrapreneurship tips for employees wanting to develop their skills.

Creator

Arctic Blue Diamonds

Consulted on marketing strategy.
●	Grew website traffic by 1,000+%, starting from below 100 visitors.
●	Increased content library from 10 pieces to over 200 pieces of content.

Director of Marketing

Gibson Brands, Inc.

Worked with internal and external teams to build digital marketing activities from the ground up.
Notable achievements include:
●	Created and executed a digital marketing strategy that grew e-commerce sales by 58% YoY.
●	Kicked off social commerce and grew it by 240%
●	Developed a new way of goal tracking and reporting to assess progress and celebrate success.
●	Implemented new tools and processes that saved 100+ company hours each week.

Digital Marketing Manager

Suunto

Oversaw and defined the strategy development, implementation, and analysis for marketing within the Americas region.
Notable achievements include:
●	Worked cross-functionally to create a new brand strategy that grew top 10 accounts by 41%.
●	Grew online traffic by 20% and reach by 40% for our direct-to-consumer channel.
●	Spearheaded the creation of the global brand calendar to meet both global and local market needs.
●	Grew local marketing team and assisted in their development to exceed yearly KPIs.
●	Helped to build the Future Leaders program developing high-potential employees for future leadership roles.

Senior Marketing Manager, Americas

Regional Brand Manager, Americas

Regional Marketing Specialist

Salomon

Assisted in strategy implementation of when, where, how, and for how much to sell Salomon Footwear.
Notable achievements include:
●	Developed new tools and processes that helped grow Salomon from #4 to #2 in category market share.
●	Created a new commercial channel, boosting category sales by 20%.
●	Implemented a new reporting structure to highlight opportunities that contributed to a sales increase of 14%.

Commercial Associate

Amer Sports Corporation

In-Store Marketing for the sports brands Salomon, Suunto, Atomic, and Mavic in the Americas.

In-Store Experience Associate, Americas

Marketing Intern

The Bucket List Life

Helping make The Bucket List Life a worldwide brand, responsible for Utah, and managing the Twitter accounts

Our Mission:
"Help others create a sustainable lifestyle from their passions."

Start your journey today -> http://thebucketlistlife.com/

You’ll discover what you’re passionate about, achieve financial & time freedom, and learn how to live your bucket list life while helping others do the same.

Ambassador and Twitter Destroyer

PrivateAuto.com 🚗 | Complete the Deal Yourself

At the ripe old age of 33, I changed careers. After a journey from an overweight burnt-out runner to the bodybuilding stage, I realized we've overcomplicated fitness & nutrition as a society. Now I'm on a mission to fix that.

If you want to build muscle and/or lose fat to obtain your best physique, working with me is the best chance you have to get there.

Here's what you can expect:
💪 Initial Consultation: We’ll kick things off with a call to discuss your goals, schedule, and any other relevant details to ensure a personalized approach.
💪 Custom Workout Plan: You’ll receive a workout program specifically crafted to match your individual goals and fitness level.
💪 Ongoing Nutrition Support: I’ll provide you with macronutrient targets to attain your goals, as well as provide additional things you may need, such as high-protein meal ideas or grocery list ideas.
💪 Weekly Video Check-Ins: Live video sessions each week to track your progress and make any necessary adjustments to your plan.

My DMs are open to any questions you have about fitness & nutrition. I'm here to help 😊

Caleb Whittle 💭

Part of the bottom 99% of designers. Building Kleo. Serving teams with fractional product design.

I help product teams move faster with fewer bottlenecks.Trusted by startups who have raised over $350M.I’ve partnered directly with founders, PMs, and heads of design.Web + mobile. Fast-paced. Strategic + hands-on.U.S.-based and async-friendly.If you need part-time design that feels full-time reliable, reach out. ⤵https://tidycal.com/trevordesign/chat-with-trevor

Trevor Nielsen

My Monday morning hot take:
AI hype is louder than AI adoption.

If you only read social media, you’d think:
Designers are dead.
Developers are dead.
Entire teams replaced overnight.

That has not been my experience.

I have worked with strong product teams recently.
Modern. Talented. Moving fast.

Most of them are experimenting with AI.
Dabbling. Testing. Exploring.

They are not rebuilding their workflows around it.
They are not replacing entire departments.

Adoption is much slower than the internet suggests.

A lot of what we see online is clickbait.

“AI is taking your job.”
“If you’re not using it, you’re behind.”

Fear drives comments.
Comments drive reach.
Reach drives sponsorships.

But inside real product teams, the tone is calmer.

Here’s what I think is true.

You should try AI.
There is no reason to avoid it.

But the idea that you are “falling behind” if you are not using it constantly makes no sense to me.

If AI does what it promises, it makes your job easier.

So how are you behind for understanding how to build products without it?

If you can design well without shortcuts, you understand fundamentals.

AI should amplify skill.
Not replace it.

The bigger risk I see is homogenization.

So many products are starting to look the same.
Same layouts.
Same patterns.
Same tone.

The work that stands out now is the work where someone thought harder.
Pushed further.
Added originality.

That matters more than ever.

And think about this..

Designers have been using UI kits for years.
Design systems.
Component libraries.
Shared patterns.

We have always built on top of existing work.

AI is not some alien concept.
It is a faster remix machine.

The internet makes this feel like a revolution happening overnight.

Inside teams, it feels more like gradual experimentation.

AI is not the apocalypse.
It is not the miracle either.

It is a tool.

And tools tend to amplify whoever is holding them.

Freelance Product Designer | Helping teams build great products

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Caleb Whittle 💭

Trevor Nielsen

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Trevor Nielsen

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