Whittle Coaching

As a society, we've overcomplicated everything about how to build muscle and lose fat. I'm on a mission to change that. Using a science-based approach, I will help you build your best physique by using fitness and nutrition fundamentals to make it simple.

After gaining 20 lbs of muscle and losing 43 pounds myself, I realized how simple it truly is. Allow me to help you come to the same realization 💪

Fitness & Nutrition Coach

PrivateAuto

Chief Marketing Officer

Head of Marketing

Everyday Intrapreneurs

Created a podcast chatting with everyday employees about what makes them entrepreneurs inside of their organizations.
Started a weekly newsletter with intrapreneurship tips for employees wanting to develop their skills.

Creator

Arctic Blue Diamonds

Consulted on marketing strategy.
●	Grew website traffic by 1,000+%, starting from below 100 visitors.
●	Increased content library from 10 pieces to over 200 pieces of content.

Director of Marketing

Gibson Brands, Inc.

Worked with internal and external teams to build digital marketing activities from the ground up.
Notable achievements include:
●	Created and executed a digital marketing strategy that grew e-commerce sales by 58% YoY.
●	Kicked off social commerce and grew it by 240%
●	Developed a new way of goal tracking and reporting to assess progress and celebrate success.
●	Implemented new tools and processes that saved 100+ company hours each week.

Digital Marketing Manager

Suunto

Oversaw and defined the strategy development, implementation, and analysis for marketing within the Americas region.
Notable achievements include:
●	Worked cross-functionally to create a new brand strategy that grew top 10 accounts by 41%.
●	Grew online traffic by 20% and reach by 40% for our direct-to-consumer channel.
●	Spearheaded the creation of the global brand calendar to meet both global and local market needs.
●	Grew local marketing team and assisted in their development to exceed yearly KPIs.
●	Helped to build the Future Leaders program developing high-potential employees for future leadership roles.

Senior Marketing Manager, Americas

Regional Brand Manager, Americas

Regional Marketing Specialist

Salomon

Assisted in strategy implementation of when, where, how, and for how much to sell Salomon Footwear.
Notable achievements include:
●	Developed new tools and processes that helped grow Salomon from #4 to #2 in category market share.
●	Created a new commercial channel, boosting category sales by 20%.
●	Implemented a new reporting structure to highlight opportunities that contributed to a sales increase of 14%.

Commercial Associate

Amer Sports Corporation

In-Store Marketing for the sports brands Salomon, Suunto, Atomic, and Mavic in the Americas.

In-Store Experience Associate, Americas

Marketing Intern

The Bucket List Life

Helping make The Bucket List Life a worldwide brand, responsible for Utah, and managing the Twitter accounts

Our Mission:
"Help others create a sustainable lifestyle from their passions."

Start your journey today -> http://thebucketlistlife.com/

You’ll discover what you’re passionate about, achieve financial & time freedom, and learn how to live your bucket list life while helping others do the same.

Ambassador and Twitter Destroyer

PrivateAuto.com 🚗 | Complete the Deal Yourself

At the ripe old age of 33, I changed careers. After a journey from an overweight burnt-out runner to the bodybuilding stage, I realized we've overcomplicated fitness & nutrition as a society. Now I'm on a mission to fix that.

If you want to build muscle and/or lose fat to obtain your best physique, working with me is the best chance you have to get there.

Here's what you can expect:
💪 Initial Consultation: We’ll kick things off with a call to discuss your goals, schedule, and any other relevant details to ensure a personalized approach.
💪 Custom Workout Plan: You’ll receive a workout program specifically crafted to match your individual goals and fitness level.
💪 Ongoing Nutrition Support: I’ll provide you with macronutrient targets to attain your goals, as well as provide additional things you may need, such as high-protein meal ideas or grocery list ideas.
💪 Weekly Video Check-Ins: Live video sessions each week to track your progress and make any necessary adjustments to your plan.

My DMs are open to any questions you have about fitness & nutrition. I'm here to help 😊

Caleb Whittle 💭

Tried it. 
Realized the serving size was only 1.25 cups.
Had 2.5 cups. 
Protein goal destroyed for the morning. 

I’d give this a 7.2/10. 

The initial taste is actually pretty good. 
Especially the marshmallows. 

But once you get about 90% of the way through chewing, the cereal gets super dry and does not dissolve well. 

But honestly, that’s what I would expect with a cereal made out of protein concentrate and soy protein isolate.

Went into this will low expectations. 
This slightly beat those expectations. 

But only slightly. 

And it’s pretty pricey for the protein you get, so would I prefer it over my standard protein yogurt bowl?

Nah.

I will say- it does make me excited for the future of protein products. This is a big step towards a good tasting protein version of a staple in your typical diet. There just needs to be a breakthrough in getting the texture right and we’ll be there. 

Have you tried this yet?
What did you think?

Caleb Whittle

💪 Come for the stache. Stay for the fitness tips. | CMO 👉 Fitness Coach | Coaching high-performers how to lose weight & build muscle sustainably | Bodybuilder | Girl Dad

If I could only choose one exercise per muscle group, this is what I’d choose:

(Save this to come back and check against your own program)

Shoulders: Cable Lateral Raises
Biceps: Bayesian Curls
Triceps: Overhead Cable Extensions
Chest: Decline Cable Flys
Upper Back: Chest Supported Rows (wide grip)
Lats: Pullovers
Glutes: Hips Trusts (machine or at smith machine)
Quads: Sested Leg Extensions
Hamstrings: Seated Leg Curls
Calves: Standing Calf Raises
Abs: Cable Crunches

Note: this is a hypertrophy-specific list. Means most optimal (in my opinion) for targeting that muscle group for growth. 

Which exercises are your favorite to do??

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Contrary to popular belief, there is a singular approach to fitness that works for everyone.

Every. Single. Person.

No matter your hormones, your size, your age, your genetics, etc.

It is the same.

For everybody.


This is what you need to do:

- Get enough sleep
- Drink enough water
- Control your calories
- Eat 80% whole foods
- Train hard in the gym consistently
- Move around an hour a day (easiest is walking)


There you go - you don't need me as your coach.
You don't need anyone as a coach.
You don't need to buy some magical potion that fixes your hormones.
You don't need a fancy diet that only one influencer knows about and charges you hundreds of dollars.

You just need to stick to the fundamentals.

Now, those variable factors may influence the difficulty or starting point for you, but they are not an excuse for why the fundamentals don't work for you.

They do work for you.

They work for everyone.

Because everyone is a human being.

Put in the work to nail down those actions and you WILL see results.
- Coach Caleb

I lost 10 lbs over the last month and a half without tracking a single macro 🤯

Here's how I did it:

(My clients will hate me for this post because I have them track macros...)

I ate the same thing for breakfast and lunch.

Every. Single. Day.

Breakfast was my greek yogurt protein bowl with berries.

Lunch was the salad kits from Walmart with the chicken bites from Costco.

Meal 3 adjusted based on what we had for dinner, but rotated with these:
- A few low-fat cheese sticks & some beef jerky
- Dave's Killer Bread toast with eggs (or butter/jam depending)
- A sparkling protein drink if dinner was going to be calorie heavy


Now, a huge caveat, and why most people can't do this:

I spent 2 years straight tracking every little thing I ate down to the gram. So I know where I'm at and how to adjust throughout the day because I spent so long in the data.

Most people don't.

But also, this worked because of those staples in my diet each day. I found the things I enjoyed eating and helped get me to the macro level I needed to be, but also never get tired of eating. Without those, it would be much more of a guessing game.

The key here is to find meals & snacks you could eat every single day of your life that are also conducive to your macros targets and it becomes much easier to hit your goals without much effort.

But also, track your dang macros.
- Coach Caleb

Going into winter means going into bulking season for most lifters.
Allow me to tell you why you probably shouldn't.

You aren't lean enough.

Until you get to under 12%-14%ish BF (reference my post last week on Jeff Nippard's video to get an idea), there's not really a reason to go into bulking mode.

At least, not the way it's traditionally been viewed.

This is because you most likely have enough excess energy already in your system to sustain muscle growth at a maintenance calorie level.

You don't need to gain a pound per week when most of it is body fat. 
You don't need 300+ calories over your maintenance to grow muscle.
You don't need an excuse to pig out all the time in the name of bulking.

You simply need to hit your protein goal, bring the intensity to your lifts, progressively overload (via reps or weight), and the excess calories already in your system will fuel the energy needed for growth.

If you're around that BF level and feel you need a bit more energy to push it, don't go more than 100 over maintenance.

Don't overthink it.
- Coach Caleb

Have a 9 hour road trip this week with a 5 month old…

Please send your thoughts and prayers. 

But also your tips for roadtripping with a baby. 

TIA 😬

Two quotes that have been occupying my mind recently:


“The answers you’re looking for are in the silence you’re avoiding.”

and

“The magic you’re looking for is in the work you’re avoiding.”


Avoidance is the common theme here. We avoid hard things. We avoid discomfort. We avoid decisions. We avoid high effort. We avoid rest. 

And in so doing, we also avoid the things we want in life. We avoid self-discovery. We avoid quality time with ourselves and those we love. We avoid new experiences. We avoid a healthy lifestyle. We avoid attaining our dreams. 

So, I’m writing this as a reminder to myself:

Stop avoiding.

So there I was, perusing through Disney+ live sports and I stumbled upon this gem. 

Yes- that says Mailboat Jumping. 

It is a real sport that is broadcasted live on ESPN. 

Basically, the “jumpers” are on a moving boat, jump off onto the dock of a home, run to the mailbox, deliver the mail, run back, and jump back on the boat before they miss it. 

The boat never stops!


Who would’ve thunk we could turn delivering mail into a televised sport!

You ever have a brand so popular that the website crashes as soon as your Black Friday deals go live?

Gymshark does 👀

Their app didn’t crash though, so I guess that’s one way to get people to download your app!

I may or may not have just dropped way more money than I needed to on gym clothes… but this “winter arc” is going to be done in style now 💪

The Final Code

Operations Manager

Zarkini Media 

Lead Generation

The Exodus Generation

- Audited existing Google Ads Campaigns to find issues and optimize performance.

- Restructured ad groups, keywords, and ad copy to maintain Google best practices.

- Conducted A/B split testing of ad copy and landing pages to increase CTR, lower CPC, increase conversions, and improve quality score.

- Tracked search engine traffic, bounce rate, and conversion rate to monitor the website and analyze data through Google Analytics 4.

- Built out new Google Ads Campaigns using proper account structure and best practices.

- Implemented proper organization of ad groups, keyword match types, negative keywords, device segmentation, and ad extensions.

- Increased relevant traffic through keyword analysis and optimization.

- Used Analytics to assess visitor behavior and make adjustments to paid campaigns and organic search strategies.

- Optimized landing pages to improve Ad Quality Scores.

- Used the Keyword Planner to write the best headlines and descriptions for responsive search ads.

- Tracked KPIs and tested and iterated to achieve the best conversions.

- Constantly learned and implemented strategies to achieve real results.

- Used Google Analytics to evaluate search campaign performance and website traffic.

- Optimized landing pages for lead conversions using lead capture form.

- Utilized external tools for optimal keyword research (SemRush, Spyfu, and Google search box/recommendations).

- Used Google Analytics, SEM Rush, and Ahrefs to analyze campaign performance and develop strategies to reach growth targets.

Google Ads

JobPrepped

- Learned to manage and optimize Google Ad Accounts: implemented proper account structure.

- Learned to create and optimize copy for landing pages and PPC ads to increase conversion rates.

- Learned best practices for all social media platforms

- Learned best practices for email marketing.

Digital Marketing Bootcamp

𝐆𝐫𝐨𝐰𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐡𝐞𝐦𝐞 𝐏𝐚𝐠𝐞𝐬 𝐨𝐟 𝐨𝐯𝐞𝐫 𝟖𝟎𝐤+ 𝐟𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬.


Utilized Instagram accounts to maximize reach and conversions. My roles have ranged from content creation, scheduling posts, and growth strategies.

Freelance Social Media Manager

Digital Strategy | PPC | Digital Marketer

My digital marketing journey began running eCommerce sites linked to large Instagram Theme Pages with 70k+ followers.

 I later explored paid ads and liked it.

New to the ad industry, I'm eager to showcase my potential! 

I'm here to ease your advertising stress, tailoring strategies to meet your goals, whether it's boosting sales, increasing website traffic, or enhancing brand awareness.

For me, effective advertising isn't just about reaching the right people; it's about crafting compelling stories that resonate emotionally with your audience, leaving a lasting impact.

Why Should You Hire/Work With Me:
🤝 I'm Tenacious
🤝 I believe in hard work and execution of promises. 
🤝 I'm very Data Driven and believe in handling your Marketing Budget as if it were my own.

- 𝕴𝖆𝖓 𝕷𝖔𝖕𝖊𝖟

taplio

The Battle

Caleb Whittle 💭

Ian Lopez

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The Battle

Caleb Whittle 💭

Ian Lopez

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caleb Whittle 💭's LinkedIn Performance

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