Whittle Coaching

As a society, we've overcomplicated everything about how to build muscle and lose fat. I'm on a mission to change that. Using a science-based approach, I will help you build your best physique by using fitness and nutrition fundamentals to make it simple.

After gaining 20 lbs of muscle and losing 43 pounds myself, I realized how simple it truly is. Allow me to help you come to the same realization 💪

Fitness & Nutrition Coach

PrivateAuto

Chief Marketing Officer

Head of Marketing

Everyday Intrapreneurs

Created a podcast chatting with everyday employees about what makes them entrepreneurs inside of their organizations.
Started a weekly newsletter with intrapreneurship tips for employees wanting to develop their skills.

Creator

Arctic Blue Diamonds

Consulted on marketing strategy.
●	Grew website traffic by 1,000+%, starting from below 100 visitors.
●	Increased content library from 10 pieces to over 200 pieces of content.

Director of Marketing

Gibson Brands, Inc.

Worked with internal and external teams to build digital marketing activities from the ground up.
Notable achievements include:
●	Created and executed a digital marketing strategy that grew e-commerce sales by 58% YoY.
●	Kicked off social commerce and grew it by 240%
●	Developed a new way of goal tracking and reporting to assess progress and celebrate success.
●	Implemented new tools and processes that saved 100+ company hours each week.

Digital Marketing Manager

Suunto

Oversaw and defined the strategy development, implementation, and analysis for marketing within the Americas region.
Notable achievements include:
●	Worked cross-functionally to create a new brand strategy that grew top 10 accounts by 41%.
●	Grew online traffic by 20% and reach by 40% for our direct-to-consumer channel.
●	Spearheaded the creation of the global brand calendar to meet both global and local market needs.
●	Grew local marketing team and assisted in their development to exceed yearly KPIs.
●	Helped to build the Future Leaders program developing high-potential employees for future leadership roles.

Senior Marketing Manager, Americas

Regional Brand Manager, Americas

Regional Marketing Specialist

Salomon

Assisted in strategy implementation of when, where, how, and for how much to sell Salomon Footwear.
Notable achievements include:
●	Developed new tools and processes that helped grow Salomon from #4 to #2 in category market share.
●	Created a new commercial channel, boosting category sales by 20%.
●	Implemented a new reporting structure to highlight opportunities that contributed to a sales increase of 14%.

Commercial Associate

Amer Sports Corporation

In-Store Marketing for the sports brands Salomon, Suunto, Atomic, and Mavic in the Americas.

In-Store Experience Associate, Americas

Marketing Intern

The Bucket List Life

Helping make The Bucket List Life a worldwide brand, responsible for Utah, and managing the Twitter accounts

Our Mission:
"Help others create a sustainable lifestyle from their passions."

Start your journey today -> http://thebucketlistlife.com/

You’ll discover what you’re passionate about, achieve financial & time freedom, and learn how to live your bucket list life while helping others do the same.

Ambassador and Twitter Destroyer

PrivateAuto.com 🚗 | Complete the Deal Yourself

At the ripe old age of 33, I changed careers. After a journey from an overweight burnt-out runner to the bodybuilding stage, I realized we've overcomplicated fitness & nutrition as a society. Now I'm on a mission to fix that.

If you want to build muscle and/or lose fat to obtain your best physique, working with me is the best chance you have to get there.

Here's what you can expect:
💪 Initial Consultation: We’ll kick things off with a call to discuss your goals, schedule, and any other relevant details to ensure a personalized approach.
💪 Custom Workout Plan: You’ll receive a workout program specifically crafted to match your individual goals and fitness level.
💪 Ongoing Nutrition Support: I’ll provide you with macronutrient targets to attain your goals, as well as provide additional things you may need, such as high-protein meal ideas or grocery list ideas.
💪 Weekly Video Check-Ins: Live video sessions each week to track your progress and make any necessary adjustments to your plan.

My DMs are open to any questions you have about fitness & nutrition. I'm here to help 😊

Caleb Whittle 💭

I was up at 4:30 this morning. 
On purpose. 

I view Saturday mornings like any other morning- 4:30 wake up call to go to the gym. 

I do this for two reasons:
1. It forces me to go to bed on time. 
2. It allows me to have taken care of myself before the wife and baby are even awake. 

This means I have more quality time with the family throughout the day and can be more present. 

Also, the gym at that time on a Saturday just hits different. 

Especially when you hit a PR on the belt squat. 

I highly recommend it 💪

Caleb Whittle

💪 Come for the stache. Stay for the fitness tips. | CMO 👉 Fitness Coach | Coaching high-performers how to lose weight & build muscle sustainably | Bodybuilder | Girl Dad

No alternative text description for this image

As a Broncos fan, I can definitively say:


They are the worst best team in the NFL. 

That is all.

4:20am. 
Alarm ringing. 
I quickly turn it off and jump out of bed, excited. 

This day, however, I didn’t put on my gym clothes. 
I didn’t mix my preworkout. 
I didn’t put on gym shoes. 

Instead, I threw on a tee & sweats, grabbed an energy drink & water bottle, and headed to my office. 

Then turned on my Xbox. 


For the past 4 weeks, I had attempted to get up at 4:20am to go to the gym. I failed 75% of the time. Most of the times I made it was the first week. 

Motivation was gone. 

The bed was comfy. 

Nothing was working. 

So I changed the motivation. 


I’ve been a gamer since I was a kid. Halo parties. Getting lost in the Fallout world. Getting headshots in Call of Duty. 

These were the good ol days. 

I brought them back to bring back the motivation to get up early. 

It was unorthodox, but it worked. 

My body finally adjusted to the new normal. I started to get tired earlier. I slept deeper. I stopped hitting the snooze. 

Then I replaced the gaming with the gym. 

And the habit of waking up early stuck. 


I’m not saying everyone should game at 4:20am. But I am saying to do something that does motivate you to wake up that early if the gym motivation has left. 

Waking up early is hard. 

It’s easier when you’re excited to wake up.

This weekend, I had a post about protein pop-tarts go a bit crazy. 

It asked if we had gone too far.

This, however, is a “protein-added” product that isn’t too far and is 100% worth it. 

The wife and I split a box every Sunday for lunch. And we both look forward to it. 

No difference in taste or texture from the normal Annie’s Mac & Cheese. 

Since we split a box, we both get around 18g of protein AND 7.5g of fiber. 

Is it that much more of each than the original? Not a crazy amount. But since the taste isn’t impacted and the added fiber comes with it, I think it’s worth it. 


What protein-added products have you had that are actually worth it?

Ashley Amber Sava

Content, Editorial & Employee Communications Leader | Recovering Journalist | Storyteller | The Editor | Unpopular Opinion Podcast Host | Incurably Cheerful

There’s a moment in every LinkedIn scroll where you feel it—a slow, gnawing nausea. It creeps in with the motivational TED Talk masquerading as a post. You know the one: a guy in an ill-fitting blazer whisper-screaming about “unlocking potential." Keep scrolling. Enter the grind-bro. Eyes bloodshot. Skin like a haunted drumhead. He’s been awake since 2:47 a.m. for...reasons. His post reads like a deranged love letter to burnout culture, all caps yelling about “discipline."

And then, the fluff prophet/AI oracle. Their face is slack, mouth twitching as they whisper, “AI is going to disrupt everything,” like a doomsday preacher on a street corner with a cardboard sign. “We’re living through the next industrial revolution,” they declare, conveniently ignoring the fact that their entire strategy is pasting ChatGPT outputs into Canva templates.

The clap emojis pile up. The buzzwords snowball. And you sit there, wondering why we're applauding this nervous breakdown.

Welcome to my profile. I don’t do that here.

Here, you’ll find stories that make you laugh, flinch, maybe even even stop mid-scroll to reread. I write to jolt you awake—not to whisper sweet nothings about KPIs. My posts are jagged, human and unapologetically real. They’ll linger like a scar you can’t stop tracing. Because that’s what good writing does—it takes your attention hostage.

I’ve been called irreverent, abrasive, “not for everyone.” I take that as a compliment. My words are a protest against the beige corporate sludge clogging up this platform. I write for the people who hate white noise, and who crave a voice that’s sharp, raw and distinctly human. My content is for those who want something real, even if it stings. If that’s you, stick around. If it’s not, go back to clapping for the guy trying to sprint through his midlife crisis.

Here’s what to expect: Stories about the absurdity of modern work culture. Rants about the dumbest trends. Tactical advice wrapped in cynicism. And maybe, just maybe, a small dose of hope—wrapped in barbed wire, because I’m not a monster.

Because while this platform loves its safe, saccharine posts about “growth” and “hustle,” I’d rather talk about the messiness of actually trying to get there. The fumbles, the failures, the outright catastrophes. It’s not pretty, but it’s honest. And honesty’s in short supply these days.

If you’re tired of scrolling through LinkedIn posts that feel like a bad infomercial for someone’s personal brand, stick around. Let’s be human, even when the algorithm begs us not to be. 

And yes, I still use em dashes. Fight me.

Head Of Content

Your urgency is not my emergency (you left a pile of half-baked plans on my desk and now expect me to pole-vault through them naked.)

Your urgency is not my emergency (you planned poorly, I clean bodily fluids, metaphorically, off your deadlines.)

Your urgency is not my emergency (you dropped a blueprint of incompetence in my lap and I am now performing emergency brain surgery with a pencil.)

Urgency Vampire (n.): An irresponsible human that lets weeks rot in the dark while humming softly, then leap out with fangs bared, dripping panic and claiming it’s now your problem. 

You thought your inbox was safe. Silly human. The Urgency Vampire sees time as a buffet, and you are the main course. Tasks you thought were optional are now torches lighting your personal purgatory.  By the time they leave, you are answering emails with one eye sewn shut, gnawing on a conference room table like a cornered rodent and swearing allegiance to the first god that will answer.

Here’s an email template to fight back:

Subject: Containing the metastasizing emergency

Dear [Urgency Vampire’s name],

Thank you for forwarding the urgent matter. I see how it may have seemed benign from the cocoon of your week-long inaction, but it has now erupted into a full-scale hemorrhage in my domain. 

To prevent further outbreaks of spontaneous necrotic panic, future tasks must be communicated before the hour of self-immolation.

Procrastination is not a magical time machine. Delayed action cannot transmogrify into my emergency without formal ritual acknowledgment of its carnage. 

Responsibilities must be clearly delineated, so your black-molded, time-eating fungi do not infest my bloodstream again.

Failure to heed this warning may result in a polite but surgical dismemberment of your timeline in full view of leadership, HR and anyone else’s butt you are typically seen puckering up to. 

Following the white rabbit, 
The Human Who Refuses to Make Your Urgency My Emergency
#ThatAshleyAmber

Content Anarchist | Recovering Journalist with a Vendetta | Writing What You’re All Too Afraid to Say | Keeping Austin Weird | LinkedIn’s Resident Menace

Okay so apparently my family and I have been wasting our lives doing literally anything else because we are CLEARLY meant to be a full-time, unionized, overly dramatic, Disney-adjacent acting troupe.

We have range.
We have commitment.
We have a child who can cry on cue (because she’s a child).
And we have an adult man who can do “confused but protective” like he trained for it.

Let me know if you’re casting.
#ThatAshleyAmber

My intrusive thoughts lean in close enough that I can smell hot pennies and bad decisions, so I started naming them. Because if you don’t name them, they start running meetings.

Consider it pest control. This is me standing in my own skull with a clipboard and a cigarette, tagging wild animals before they maul the furniture.

Once you name something, it stops pretending it’s God.

Meet the residents.

The Meat Siren: Sings when you’re tired enough to confuse rest with disappearance. Her voice smells like rusted railings and old blood and relief. She never says “die.” She says “lie down.” Big difference. Legally...

The Exit Sign Flicker: A strobe light in your peripheral vision that suggests an escape hatch where there is only drywall and consequences.

The Wet Matchstick Choir: 30 identical voices rehearsing catastrophes that never ignite but never go out. They believe preparedness is a virtue.

The Highway Median Evangelist: Preaches impulsive salvation at 75 mph. Wants you to believe revelation happens fast and sideways. Keeps pamphlets made of static.

The Spicy Brain Bees: Tiny, furious, paprika-dusted thoughts that only activate when you lie down. The moment your head hits the pillow they unionize.

The “Do It For The Plot” Demon: Doesn’t care if the plot is a tragedy. Doesn’t care if you’re the body. Believes character development requires at least one irreversible mistake. Per quarter.

The Wet Concrete Urge: Heavy. Cold. Wants you to stay perfectly still until you harden into whatever this feeling is. 

The “I Could Ruin Everything In 3 Seconds” Button: Always warm. Always glowing. No safety cover. Just sitting there like it’s bored and waiting for you to brush past it with a sleeve.

And those are just the loud ones...

There’s also:

The Catastrophe Sommelier: Swirling potential disasters, sniffing, saying “ah yes, notes of humiliation, a bold aftertaste of unemployment.”

The Social Autopsy Intern: Replays every interaction frame-by-frame like it’s evidence in a murder trial where you are both suspect and corpse.

The Bathroom Mirror Prosecutor: Only speaks when you’re naked and vulnerable and legally unable to leave.

The Gas Stove Curiosity Committee: Asks questions it already knows the answers to and hates you for noticing.

The Funeral Daydream Concierge: Plans services you are not attending yet. Very detail-oriented. Weirdly polite.

The “Say Something Unhinged Aloud Right Now” Imp: Shows up in elevators. Weddings. Quiet rooms. Lives for timing.

I am not calm. I am outnumbered but literate.

Some people say “my anxiety is acting up.” I say, The Wet Matchstick Choir has booked another residency.

They can knock. They can scream. They can stage a full dress rehearsal of my demise.

But they don’t get the pen. 
 
If you’re haunted too, good. Start naming the ghosts.

Monsters hate paperwork.
#ThatAshleyAmber

Ideas are what committees cling to when they want credit without consequence, or when they’re terrified of choosing. 

Ideas are abundant. Anybody awake can generate them.

Levers? Fangs. Jawbones. Teeth in the neck of the system.

The world rewards levers pulled violently, purposefully and unapologetically.

Pick one. Pull it like you mean it. Pull it like you’re willing to be wrong in public.

Pull it like you’re done asking permission.

I know it seems like the people who win should be the ones with the best thoughts, but they’re really the ones with the most teeth.
#ThatAshleyAmber

taplio

The Battle

Caleb Whittle 💭

Ashley Amber Sava

Followers

Posts

Engagements

Likes

Performance ScoreCaleb Whittle 💭's LinkedIn Performance

Performance ScoreAshley Amber Sava's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Caleb Whittle 💭

Ashley Amber Sava

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caleb Whittle 💭's LinkedIn Performance

Performance ScoreAshley Amber Sava's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCaleb Whittle 💭's LinkedIn Performance