I help startup founders and coaches share their stories and build their social presence. The time commitment? Under 20 min per week. 

A former RevOps professional for 6+ years, I know the startup world. That's mixed with a background in content strategy and a keen understanding of personal branding. That gets you: ​

​- LinkedIn Thought Leadership Posts
​- Long-form Articles & Blogs
​- Personal Brand Storytelling
​- Executive Bios & Professional Profiles​

My clients have seen awesome results, including up to 112k followers, quicker sales cycles, and enhanced brand trust.​

If you're looking to establish a strong online presence in under 30 min per week, DM me. I'm here to help you share your story.

Caleb Lee

I took a month long break from posting. 

But I've never felt more successful than I do right now. 

A recent conversation with a Trader Joe's employee sums it up pretty nicely: 

When he asked if we were thinking about another baby (seeing my 2 boys sitting in the cart) I told him we'd just had our 3rd a couple weeks ago. And he said, 

"Wow! You're rich!" 

To which I responded, "Yeah! In some sense! Definitely not financially haha"

All that to say, I didn't give up on LinkedIn, was just spending some well-needed time with my 3(!) boys. 

And while business also slowed down in that time, I've never felt richer or more fulfilled. 

---

P.S If you're also a parent of 3 kids, pls send advice.

✝️ Ghostwriter for Series A founders | Align company narratives and build predictable pipeline through LinkedIn

Anyone else watch Alex Honnold climb the Taipei 101 in their PJs whilst eating snacks and think, "Man I need to get out more" ???

Cause me either, that dude's cray cray.

I hate running. 

Which is why I'm training to run a marathon again this year. 

It's majorly important to get comfortable doing things you don't want to do, especially when it comes to building a client list and servicing them. Because as much as people online talk about the joys of running your own business, there are sucky days too. 

Just like running for a long ass time (though I've never personally experienced the "joys" of running tbh). 

But it's the discipline of running consistently, eating right, and getting your priorities in order - that's the real goal. The marathon is just the cherry on top. 

If you have the North Star, the rest of your life falls into place.

Finding myself at a crossroad to start of the new year. 

On the one hand, continue writing for founders and building personal brands. 

On the other, going full-on into GTM consulting or joining another high-growth RevOps team. 

Lots to think about. 

If you're expecting an answer to which path I'll take, sorry. This is a truly off-the-cuff post that doesn't have the solution. It's more of a beginning of a series of posts as I process. 

So follow along if you wish!

Interesting developments in the last couple of days....

You know those moments where the past truly feels like it's 20/20? How everything you've ever worked for, and all your past experiences come together? 

And then it feels like your eyes are fully opened to what lies ahead. 

Now it's just a matter of chasing all the opportunities in front of me. 

2026 is off to a good start.

If you want to get better at posting on LinkedIn, post some videos on Youtube. 

It's a lightning course on how to write hooks, how to retain watchers/readers, and how to get your thoughts out clearly. 

Not to mention there are retention graphs where you can see the exact points where people tend to drop off the video, something a text-based platform like LinkedIn can't do. 

Literally nothing will help you become a better communicator than posting a few videos.

I misplaced my phone this morning. Which meant I had to drop the kids off at daycare without it. 

Which meant a 15 minute car ride with no music and no navigation (even though I've been to the place thousands of times and don't need navi anymore). 

It also meant that I couldn't easily sign my kids in because nowadays the daycares all use QR codes and such to keep track of all the kids coming in and out. 

And then on the car ride back home, I got to thinking. 

When was the last time I physically couldn't do anything but think? To entertain myself with my own brain rather than relying on Instagram or music or podcasts? 

That's not to say that life has gotten harder with smartphones, but we've definitely lost the ability to be bored and alone with our own thoughts. 

Tbh pretty freeing experience. I feel like I unplugged from the Matrix for 15 minutes. 

Now back to doomscrolling.

The #1 rule everyone needs to follow whenst posting on LinkedIn:

You should only be posting if you have something to say.

The caveat to the rule is that everyone has something to say. You just need to package it well enough for other people to read. 

From the top executives to the sales interns, everyone has tidbits of knowledge. And besides, if being a CEO was the prerequisite for posting online, Linky would be a wasteland. 

So start posting. 

You probably won't get much engagement at the start. If ever. 

But the fact that you're writing out your thoughts and putting your experience to the keyboard is valuable. More than you know. 

Because when you learn to present your thoughts coherently to the world, you're unstoppable. 

And if you want evidence, look back to the 2024 elections. The better communicator won.

"I now live life with the confidence of a mediocre white man."

My sister shared that with me a couple years ago. (She's not on Linky so she won't get mad at me for sharing her secrets) 

And as unhinged as it is, the mindset's apparently led to some pretty substantial gains in life. Promotions at her job, new opportunities, the occasional free food/drink items at cafes, awesome connections with people she'd usually never meet, etc. 

All because she's more confident now. 

Definitely something to be said about that. Asians tend to be more in line with the "don't stand out in any way" mentality. That's why everyone looks the same in Korea, cause 1 mainline trend takes over and the entire country has to follow it. 

But a lot of opportunity comes from simply putting yourself out there and being more confident. 

Because who wants to go through life without living it to its fullest anyway?

Theme for 2026: 

Momentum forgives mistakes. 

Keep the momentum going enough to not have time to dwell on past failures.

Episource

Software Engineer II

Software Engineer I

Software Engineer Test

Ziggurat Technologies, Inc.

- Developer for React-Native mobile application (AI-based trading assistant tool for stock traders and investors).
- Created interactive stock charts page React components (Victory-Native for charts, Axios to fetch stock data, and Redux to store stock price data in client).
- Maintained AWS EC2 instances for the Express application servers, and implemented user verification and authentication system using JWT and Bcrypt.

Full Stack Software Developer Intern

LiveStack

- Developed and maintained backend Express program for automating Stripe API refunds using cron jobs. Used fake timers to write Jest tests to verify success of automation.
- Expanded existing PostgreSQL DB and Express API to handle new client-side interactions.
- Wrote and maintained Jest test files for unit and integration testing, both for React and for Express.

Software Engineer

Siemens

- Designed unique Building Automation (HVAC) systems for projects ranging up to $300K. Included design of automation network architecture, mechanical system layouts, sequence of operations.  
- Acted as lead technical engineering resource for customer, sales, project management, and field programmers through duration of project cycle, and validated success of design in meeting customer needs.

System Engineer - Building Automation Solutions

Plenty

Plenty is building a global network of field-scale indoor farms to transform produce from a bland commodity to a delicious movement.

- Building Anylogic (Java) simulation models of automated manufacturing systems.  
- Establishing an interdepartmental Process and Material flow system of Plenty’s operations through data collection and visualization. Designing optimized work schedules through MATLAB. 
- Coordinating with Operations, Engineering, and Supply Chain departments to propose new equipment and procedures to optimize warehouse processes.

Systems Design Engineering Intern

University of California, Berkeley

- Researching and designing new thermistor sensors for measuring flow rate of sap in plants.  
- Working alongside circuit board manufacturer to assemble prototype sensors and validate its usability through lab tests.

Graduate Student Researcher

- Graduate Student Instructor (GSI) for Engineering 7: Computer Programming for Scientists and Engineers (MATLAB)
- Lecturing introductory to advanced MATLAB programming concepts to 60+ undergraduate students.

Graduate Student Instructor

San Francisco Public Utilities Commission

- Managed construction of 6 cistern field sites in Daly City. Wrote daily reports tracking contractors’ work progress which resident engineer later used to evaluate contractor submitted documentations. Kept track of all equipment and material (including concrete pours) entering/leaving site. Conducted punch list process with contractor at the end of each cistern build. 
- Worked with city inspector to inspect rebar and concrete slabs, columns, and walls in the cisterns to make sure they matched the contractor’s site drawings. 
- Relayed change order information between contractor and resident engineer and made sure the cost of additional work in the field matched the work completed. 
- For the Peninsula Pipeline Seismic Upgrade project ($42 million), I completed submittal checklists and traveled to sites around Lake Merced to inspect for any obstructions in the way of future construction.

Construction Management Intern

- Installing strain gauges on high-strength reinforced bars that will be placed in concrete beams. 
- Assisting graduate students in their research to investigate the performance of specific steel specimen that could lead to an advancement in the steel used in seismically active areas around the nation.
- Coordinating the filming and producing of a documentary of the research progress.

Undergraduate Student Researcher

Hi! I'm a Software Engineer who used to be a HVAC engineer, who before that worked as a systems engineer at a indoor vertical farming startup, who before that got a grad degree in civil engineering. Oh I also entered college as Pre-Med.

Nowadays I'm part of a team building a healthcare risk adjustment platform, and as of early 2023, am trying learn blender and three.js for some personal projects.

If you'd like to learn more about my confusing career, I'd love to connect!

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The Battle

Caleb Lee

Max Jung

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caleb Lee's LinkedIn Performance

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