CHL Growth

Professional Ghostwriting for tech Founders and CEOs to establish their brands and utilize the power of effective writing.

Founder & CEO

Legacy Builder

Writer

Snappt

Revenue Operations Manager

storyarb

Freelance Copywriter

Live Data Technologies

Built a RevOps function from the ground up and optimized for a fast growing startup.

Director of RevOps

Convex

In this role, I operated as a key strategic partner to Marketing, Sales, and Customer Success leadership, developing and delivering reports and dashboards. I mapped out the tech stack infrastructure, ensuring that data was flowing correctly throughout various systems and departments. I also evaluated and audited tech stack strategies and led implementations and testing of new technologies. Here, I was able to work with technologies like Outreach, Gong, Zoominfo, LeanData, and more, as well as managing vendor relationships with each of these companies.

Revenue Operations Associate

Brinks Home

In this role I was exposed to Salesforce Development, working heavily in the backend of Salesforce building flows in order to support different Sales channels and meet different requirements for each. I was able to learn and execute flows, reporting, and dashboards while working here, and grew immensely in my knowledge of Salesforce and technical prowess.

Sales Operations Analyst

Good Paper (USA)

In this role, I spearhead account management for the company's largest account, a nation-wide grocery chain generating 40% of business. I curate weekly sales reports, evaluating multiple data sets to identify areas in need of improvement.
• Innovated new systems to optimize internal efficiency by 30%.

Sales Operations Associate

Truth Matters Ministries

This role was a passion project of mine, in which I was approached by the founder of the website to be a staff writer. This role helped me discover a love for researching and writing, and was soon given the opportunity to become the Managing Editor, managing a team of writers and an editor.

Managing Editor

Better.com

Here, I conducted in-depth analysis of data points to prevent potential issues and mitigate risks, while mastering clear communication methods to work cross-functionally with other teams to ensure successful transactions
• Consistently met and exceeded daily KPIs, ensuring business goals were achieved.

Operations Associate

I help startup founder, execs, and coaches share their stories and build their social presence. The time commitment? Under 30 min per week. 

A former RevOps professional for 6+ years, I know the startup world. That's mixed with a background in content strategy and a keen understanding of personal branding. That gets you: ​

​- LinkedIn Thought Leadership Posts
​- Long-form Articles & Blogs
​- Personal Brand Storytelling
​- Executive Bios & Professional Profiles​

My clients have seen awesome results, including up to 112k followers, quicker sales cycles, and enhanced brand trust.​

If you're looking to establish a strong online presence in under 30 min per week, DM me. I'm here to help you share your story.

Caleb Lee

My son almost gave me a black eye yesterday. 

I couldn't be happier. 

Both of my kids have been really into baseball ever since the World Series ended. Likely because they don't usually get screen time but they were able to stay up a bit to watch baseball. 

That means they want me to pitch to them every day for at least 10 minutes. 

Yesterday that meant a plastic ball flying into my eye at 100+ mph (might be exaggerating but who's to say?). 

Even though it stung for a good 20 minutes afterwards, my kids still expected me to get up and pitch again lol. 

And I could relate that to getting up after every pitch rejection and pitching again in a B2B sales context, but I won't do that. 

Instead, just wanted to point out that these are the moments that really matter in life. 
Spending time with the kids. 
Having quality time with the wife. 
Observing the Sabbath and resting in the Lord. 

These things don't lead to financial gain. But they're just as important.

✝️ Ghostwriter for Series A founders | Aligning company narratives and building predictable pipeline through LinkedIn

I never realized that a company's narrative was so important. Until I started writing for founders who didn't have a well-defined one. 

The thing is, I felt it as an employee too, I just didn't understand it at the time. 

When a startup has a well-defined narrative that the founders are pushing, the company's culture also tends to be well-defined. There's no ambiguity because all the employees are pushing towards the same goal. 

But if the founder doesn't have a specific narrative about the company, whether that be what problem the company is aiming to solve and WHY, then the employees have to deal with the ambiguity, which leads to dwindling pipeline and lower employee morale. 

(side note: if you're planning on working at startups, ambiguity is the NORM. But what I'm suggesting is that ambiguity without ANY direction is harmful. The startups with defined missions and cultures embrace directional ambiguity, not ambiguity for ambiguity's sake)

Some of the best companies that I've worked for have been the ones where it felt like every single person, whether it was 10 employees or 1,000 employees, was contributing to the narrative. Whether you were directly contributing to the literal foundation of the company or you were just another cog making the machine go. 

And once founders realize that, their focus should shift into fixing their narratives. 

Make it as clear as humanly possible. 

That's how you build a sustainable company culture and a healthy pipeline.

If you're a founder, you need to be at the forefront of shaping your company's narrative. 

Sounds obvious, I know. But a lot of the founders that I've worked with set their mission statement from Day 1 and never speak of it again unless it's at an All Hands meeting. 

Meaning only your employees really know what that mission statement is. And it's usually not that applicable to what they're actually working on. 

So if that's the case, how are your GTM teams supposed to spread a coherent message to your prospects? How are they going to be aligned from the top of funnel to close? 

If your mission statement is a forgettable one-liner, odds are your team's eyes gloss over when it's being said. 

And if that's the case, you can bet your bottom that your prospects are also getting a discombobulated onboarding experience. 

So shape your narrative. 
Edit it as your company scales. 
And importantly, share it constantly. Shout it from the rooftops. 

Your team and your customers will thank you.

I flippin love watching masters of their craft teach other people. Specifically musical geniuses. Because to them, the instrument is simply a means of embodying emotion and heart. 

It's a method of delivery. 

The same can be said of writing. If the ultimate goal of writing is a simple means to an end, then we don't spend the time to hone the craft. We post things that are "good enough" because it doesn't matter in the end. 

But when we view our writing as a craft, we work at it. We perfect it. We obsess over quality and emotion and soul. 

The fact that the heart is missing is probably why LinkedIn feels so stale now. 

Just me?

I'm sure we all agree: 

Negativity for negativity's sake sucks. 

But SO many people rely on negativity to get views on their content. Because apparently, positive vibes aren't as interesting. 

Hopecore content takes 1000x times longer to take off than content that flames, roasts, or otherwise humiliates another. 

Make it make sense.

Context matters. 

Always good to consider the “how and why” your message will land, especially when you’re earlier on in your GTM motion.

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Literally the most random thought: 

Whoever did the branding for "blue raspberry" flavor needs a raise. 

Because how is it that when I eat something with the artificial raspberry flavor in it I don't think "this tastes like raspberry"??? It automatically becomes blue raspberry in my brain??? 

Some damn good branding right there.

I'm 30 now. 

Younger me would have thought that I would have met my untimely demise by way of quicksand, black widow spiders, or an avalanche by now. 

Glad that didn't happen.

But does that mean I haven't *lived*??

My only goal in life is to be as happy as my kids are when they see a garbage truck. Pure joy.

Nate Morse

APEX Conversion

I'm Nate Morse, founder of the APEX Conversion System. I've been helping revolutionary business leaders use LinkedIn to enjoy greater success with clients for over seven years. I have principles and methodologies that have been tested and found to work, and I also do data research so you know what the opportunities are. With my help, you can move from guesswork to predictable success.

Founder

As a LinkedIn Strategy Consultant, I specialize in helping organizations maximize their visibility and presence on the platform. My strategies involve creating an engaging profile, setting up campaigns to reach target audiences, and promoting brand awareness through effective content creation. Additionally, I provide guidance on how to use analytics to measure success. My expertise also enables me to identify trends in the industry that could benefit from specific strategies or changes in approach. 



With my help, businesses can get the most out of their time on LinkedIn and use it to effectively reach their target market while also building brand awareness. I strive to provide effective solutions that will drive results by increasing website traffic, boosting leads, and generating more sales.

Linkedin Strategy Consultant

Leverage knowledge of A/B testing and optimization techniques, as well as web analytics, to ensure maximum effectiveness of our online marketing campaigns and proprietary growth methodology.

Conversion Specialist

Take advantage of our cutting-edge A/B testing and optimization skills, combined with web analytics expertise to guarantee the highest performance of all our online marketing strategies and exclusive growth processes.

Conversion Engineer

InteractRV

Head of Growth

RVingPlanet

While other RV websites may have lots of RVs for sale, RVingPlanet has literally EVERY RV available from every manufacturer!

As you research for the perfect RV and find it, then shop RVs for sale from trusted RVingPlanet approved dealerships.

The RV model and dealership reviews come from people just like you. No gimmicks no false advertising. Just the real deal.

Compare RVs, add to favorites, download FREE RV lifestyle checklists and guides, and much more!

Director

Redemption Threads

Sales and Marketing

incuba8LABS

Intern

Victory Laps

Midland Ford Lincoln

New & Used Sales, Leasing

AT&T

Sells all products and services offered by the Company. Meet all sales objectives. Handle all administrative aspects of the sale including: completing customer contracts and warranties, pulling products from inventory, accepting customer payments and filing the completed orders. Maintain strong knowledge of all Company products, accessories, pricing plans, promotions, and service features. Maintain knowledge of competitive offers and provide critical market feedback to the Store Manager regarding local competition and product/service needs. Handle service inquiries from customers. Provides efficient, courteous customer service and assistance in all aspects of product offerings and services.

Assistant Manager

A few results I've delivered to my clients:

1. Added $100K+ to their revenue
2. Initiated 100+ qualified convos/month
3. Added $40k revenue in the 30 days
4. Added $25k revenue in 90 days
5. Delivered 600+ qualified conversations over 6 months

I have also helped others craft and test new offers, market research, discover new markets, and create GTM (Go To Market) Strategies that drive bottom line results.

Everyone knows LinkedIn is the best way to grow your business right now.

But it has it its challenges...

My outreach services make this easier.

Click my featured link to learn more.

What if you stopped doing 90% of what’s keeping you busy... and started doing the 10% that actually moves the business forward?

Most people stay stuck not because they lack ideas—but because they’re drowning in distractions that feel productive but aren’t.

They spend hours:
- Tweaking their logo  
- Rewriting their bio  
- Posting content with no strategy  
- Chasing likes, impressions, and false validation  

It feels like effort. But it’s not progress.

The real levers are simple:
- Refining your offer  
- Starting meaningful conversations  
- Improving your outreach  
- Getting in front of the right people  
- Closing sales that align with your goals  

Everything else? Noise.

The reason most people don’t make real momentum isn’t because they don’t know what to do... It’s because they’re addicted to activity that feels good instead of activity that gets results.

You don’t need more tasks. You need more traction.

Look at your week. Look at how you’re spending your time.

Did it get you closer to clients or just keep you comfortably busy?

Build systems. Have better conversations. Focus only on what grows the business.

That’s how we help our clients go from invisible to in-demand.

Want to see how we build systems that filter out the noise and focus on what actually converts? Click the link in my featured section.

Close 23% More Sales with Scientific B2B Growth | Make every conversation profitable with conversion-tested messaging | Click my featured link for a Free Data-Backed Strategy Session ↓

What would happen if more of your prospects said “Yes”?

Most people never find out.

Instead of building a system that earns yes — they build a process that avoids no.

They overthink, overanalyze, and overwrite every word.

They try to sound smart instead of being clear.

They seek validation instead of responses.

Then they wonder why their messages go ignored... and their pipeline stays dry.

Here’s the truth:

You don’t need a better offer.  
You don’t need a new funnel.  
You don’t need to post more videos breaking down your zone of genius.

You need to simplify the path to “Yes.”

That means getting clear on:
- Who you actually help
- What they actually want
- And how to say it in a way that actually lands

Most outreach falls flat because it's written for approval instead of action.

The best copy sounds like a conversation.
The best strategy feels like a solution.
The best systems create demand without chasing it.

I've spent the last 10 years testing what gets yes on LinkedIn.
It’s never the fluff, the gimmicks, or the viral soundbites.

It’s structure.
It’s timing.
It’s clarity.

That’s what turns overlooked experts into high-ticket closers.

Want to see how we help growth-focused businesses consistently hear “yes” without sounding salesy or spamming strangers?

Click the link in my featured section.

What if you stopped trying to say the perfect thing...  
and just said “Yes”?

Yes to showing up.  
Yes to making the offer.  
Yes to following up.  
Yes to being seen.

Most people on LinkedIn aren’t struggling because they don’t have talent.  
They’re stuck because they hesitate.

They overthink the message.  
Second-guess the timing.  
Rework the DM until it looks “professional”  
...then never send it.

Truth is, you don’t need perfect. You need momentum.

Every client I’ve helped grow faster had one thing in common:  
They started responding with yes.

Can you put an offer out this week? Yes.  
Can you message 10 prospects today? Yes.  
Can you pitch without sounding desperate? Yes.  
Can you create inbound interest without a viral post? Yes.

You don’t need more time.  
You don’t need to watch another tutorial.  
You don’t need a new tactic.

You just need to move.

Say yes. Then figure it out. That’s how we build systems that convert.

Want to see how we help clients turn hesitancy into high-converting action? Click the link in my featured section.

What would change if you stopped letting people who don’t understand your path shape your decisions?

Most people don’t see the full picture.  
They see the headline, not the context.  
The result, not the climb.  
The move, not the reason behind it.

And yet—  
That’s who we let influence our direction.  
People who haven’t earned the right to weigh in.

Here’s the truth:

Most opinions you hear are just surface-level snapshots.  
Not strategy. Not empathy. Not insight.  
Just drive-by judgments based on limited data.

And if you let those shallow observations rewrite your plans,  
You don't just second-guess your next step—  
You start disconnecting from the strategy that actually works for you.

That’s how people lose momentum.  
Not from failure—  
But from chasing approval from spectators who have no skin in the game.

In my experience, the people worth listening to?  
They’re not the loudest.  
They’re asking better questions.  
They’re leaning in with curiosity, not criticism.

Your clarity shouldn't be negotiated with people who haven’t done the work to understand your vision.

You don’t need more external validation.  
You need better internal alignment.  
Because the people you want to serve—the right clients, the right partners—they're drawn to confidence, not compromise.

Want to see how we help clients build positioning that doesn’t bend under pressure?  
Click the link in my featured section.

What would happen if you just said “Yes.” more often?

Yes to putting your expertise in front of more people.  
Yes to following up even if you might get ignored.  
Yes to building relationships instead of chasing likes.  
Yes to refining your messaging until it actually connects.  

The biggest shift most businesses need isn’t another strategy.  
It’s commitment.

Too many sit in the loop of “thinking about it.”  
They study frameworks, fiddle with messaging, wait for perfect timing.  
They want results, but only with zero risk, zero discomfort, and zero rejection.  

And that’s why they stay stuck.  

Because progress doesn’t wait for permission.  
It rewards the ones willing to show up, test, adjust, and keep going.  

Every big win I’ve had came from a small, imperfect action I said yes to.  

Said yes to launching when it wasn’t perfect.  
Yes to outreach that felt uncomfortable.  
Yes to building systems instead of chasing quick wins.  

Growth doesn’t happen in theory.  
It happens in motion.  

So if you’ve been waiting for clarity...  
Waiting for a sign...  
Waiting for the “right” time...  

This is it.  

Say yes.  
Step forward.  
Build momentum.  

P.S. Want to see how we build messaging, outreach, and systems that actually convert? Click the link in my featured section.

BLACK FRIDAY - Founding Member Invite

"The guy I hired sends 6,000 LinkedIn messages a month. Their messages make me cringe..."

That's what a client told me this week.

Here's what I told him...

"You're burning through your entire market with spam. 

Imagine if you did it strategically, you'd book MORE calls with BETTER prospects without destroying your reputation."

That conversation is why we built War Table Arena.

For years, I've run LinkedIn campaigns as a done-for-you service for $10k+. 

But most people can't afford that.

So I am making the same system more accessible:

War Table Arena = 3 things:
1. LinkedIn execution that doesn't feel like spam (Content Mavericks + LinkedIn Legion)
2. Competitive positioning that makes you stand out
3. Community to test your messaging BEFORE you send it

BLACK FRIDAY FOUNDER PRICING (Founder Launch):
→ $67/month (locked forever) - regular $99
→ $597/year (locked forever) - regular $1,200

After Cyber Monday, the discount disappears.
(Full breakdown in article)

First 50 founding members shape what this becomes.

If you're tired of "spray and pray" LinkedIn... this is different.

- Nate

How to Win on LinkedIn in 2026 (+ The Strategic Advantage That Changes Everything) Black Friday Founding Member Launch You know my LinkedIn work. The 

Open article: Black Friday Invite - How To Win On LinkedIn In 2026 by Nate Morse • 5 min read

Black Friday Invite - How To Win On LinkedIn In 2026

taplio

The Battle

Caleb Lee

Nate Morse

Followers

Posts

Engagements

Likes

Performance ScoreCaleb Lee's LinkedIn Performance

Performance ScoreNate Morse's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Caleb Lee

Nate Morse

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Caleb Lee's LinkedIn Performance

Performance ScoreNate Morse's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreCaleb Lee's LinkedIn Performance