Amply

Amply provides design + Webflow services that makes your scrappy startup look like a unicorn 🦄

Co-Founder

Retainable

We created a SaaS tool that helped scale our agency's retainer revenue from $240k ARR to $1M ARR.

Exit Five

Member

Cade Digital

Founder

Co-founder of Amply. Unicorn-level branding + scalable and CRO/SEO-focused websites for B2B tech companies by harnessing the power of Webflow. Say goodbye to Wordpress and headache.

Cade Biegel

New work for Mural 🔥

We've been working with their team to update the website and visual identity to better align with their positioning. The team killed it!

More to come 👀

Co-Founder @ Amply | Design + Webflow For B2B Brands🚀

The Amply Holiday Challenge is Live!!! 🎄 

We teamed up with Webflow to create a fun challenge to end the year with up $4000 prizes up for grabs 🎊 

We wanted a challenge that:
✅ People could participate in with a few hours of time 
✅ Open to all skill levels
✅ Gets the community engaged
✅ Encourages Creativity
✅ Most importantly, is FUN!

We had a ton of fun building this out! We built a full app to gamify the process and help us manage the challenge. Through the dashboard you can:

🎁 Complete challenges (Reviewed by AI)
🎅 Earn points that boost your chances in the raffle
🖥️ See other submissions
🏁 See where you stack up on the leaderboard

Link to join in the comments!

Submission due in 6 days ⏰

$4000 worth of prizes on the line!

We’re teaming up with Amply to bring the Webflow community something seriously fun to close out the year 🎁

Your mission: make a holiday card in Webflow. That’s it! Submit your design for a chance to win cash prizes, exclusive merch, and a bunch of surprise raffle gifts. 

It’s open to all skill levels, easy to jump into, and built to spark a little year-end creativity. The challenge ends on December 17th, so don’t wait! 

Join the challenge here: https://wfl.io/3MpaSsc

Founder of MMG Design: A design-centric marketing agency for medium-sized tech and B2B companies and a fractional partner to marketing teams.

In the past few years, I've helped over 60 clients in Columbus and nationwide transform their online presence, launching dozens of websites for B2B companies, marketing teams, and tech organizations.

Here's how we help them:

We focus on blending design excellence with strategies that drive ROI. Your brand should not only look incredible but also work hard to grow your business.

Here’s what that looks like:

• Custom Websites & Digital Strategy: High-performing designs that convert visitors into customers.
• Branding & Design: Aesthetic, cohesive branding that elevates your business and builds trust.
• SEO & Content Strategy: Optimized to ensure your ideal audience finds you and takes action.
• Data-Driven Growth: From analytics to iterative improvements, we focus on measurable results.

Here’s what we’ve accomplished:

✓ Delivered a 27% increase in Google Ads-driven traffic, growing a B2B consultant’s revenue by five figures.
✓ Boosted search traffic by 80% and tripled contact submissions for Union County Economic Development with a 40+ page online presence.
✓ Helped the University of Findlay increase student engagement by 24% with a content series that hit over 100,000 views on YouTube.
✓ Increased site traffic by 30% for a local B2B company through strategic design and SEO.

Our best clients are:
• Medium-sized tech companies or B2B organizations
• Marketing teams that need a fractional design partner
• Businesses or solopreneurs ready to invest in brand-building and ROI-focused strategies

(We’ve also had success with regional brands like Rudis Apparel and Columbus AMA, as well as local governments and universities.)

If this sounds like you, let’s talk. Drop me a DM or book a call.

If not, I hope you still find value in the content I share here!

Andy Milligan

Last week pulled me out of autopilot in the best way.

My first time in NYC was...
​
stimulating. (to say the least 🤣)

Coming back from a week out of office hit me with that classic “I’m behind on everything” feeling, but sharing a few reflections helps me process.


Here’s what I learned:
​​
👉🏻 𝗚𝗼 𝗳𝗶𝗿𝘀𝘁
Most of the best conversations in New York happened because I made the first move... ugly, awkward, and all. Going first opens doors that staying quiet never will.


👉🏻 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗲𝗻𝗲𝗿𝗴𝘆
NYC plus a conference will cook you if you’re not careful. I found a gym close to the hotel and made sure to get a morning workout in. 

During the conference, I snuck across the street to Target for protein instead of living off fried empanadas.

I also skipped a couple sessions to clear my head and knock out work. Protecting your energy keeps you sharp enough to actually get value from the event.


👉🏻 𝗚𝗼 𝗱𝗲𝗲𝗽, 𝗻𝗼𝘁 𝘄𝗶𝗱𝗲
I didn’t try to meet everyone at the conference. That would’ve been ludicrous. I focused on a few real conversations with people I genuinely wanted to learn from. 

And of course...

I’d be remiss if I didn’t mention my mentor @chris for creating this opportunity.

(I try not to give him too much credit, though 😉)
​
___

If you’re new here, I'm Andy

MMG Design is my web design strategy studio that’s helped 80+ teams design a site they are proud to share.

Marketing By Design is my podcast where we learn how high-performing marketers & founders built their success and tell their stories, by design.
​

Andy Milligan 🦒

Founder @ MMG Design | Webflow & Framer Design Studio | I host the ‘Marketing By Design’ Podcast | The coolest wearer of hearing-aids you know

You always belong in the room...

even when your brain tries to convince you otherwise.

I got reminded of that twice last week.


👉🏻 First: at Jay's amazing mastermind dinner in Columbus.

For a second I felt like the kid who snuck into a black-tie event. This was personally my first time attending a restuarant like this, and it's safe to say I wasn’t used to the vibe.

But not one person treated me like I was out of place.

The conversations were sharp, generous, and honestly changed the texture of my mind a little. Community matters more than we think, and being a part of Jay's has made me experience that value firsthand.


👉🏻 Second: Friday, I had a call with my friend / mentor Jeffery.

I caught myself comparing my progress with MMG to other people and being a little pessimistic. And he hit me with exactly what I needed:

“Andy, your language. Nobody is ahead or behind. Everyone just brings value in different ways.”

Those two moments, for me, reinforced the same truth.

You belong in the room.

Not because of your revenue, your background, or your title.

Because you show up with curiosity, integrity, and something real to offer.

When we spend too much time in our own heads, we downplay our wins and live in the gap between where we are and where we think we should be.

The antidote?

Talk to people.
Share your ideas.
Notice your progress.
And give yourself the credit you deserve 😊

___

If you’re new here, I'm Andy

MMG Design is my web design strategy studio that’s helped 80+ teams design a site they are proud to share.

Marketing By Design is my podcast where we learn how high-performing marketers & founders built their success and tell their stories, by design.

The world (and healthcare, especially) has enough boring website designs. 

Not because people lack taste, but because the industry is terrified of breaking anything that might affect compliance, conversions, or clarity.

Last week I posted a YT video takig you inside our Webflow Dashboard to show you three wys we're doing this for our clients:

👉 Upgrading  typography.
Mixing serif and sans-serif creates instant contrast without breaking compliance. Premium typefaces bring personality without sacrificing readability.

👉 Showing, not telling.
Interactive demos, short MP4s, and lightweight Lottie animations explain complex workflows faster than paragraphs ever can.

👉 Breaking the layout grid.
Bento layouts, custom iconography, branded illustrations, subtle textures. These elements separate your brand from the AI-generated sameness creeping across the industry.

Healthcare doesn’t have to look clinical, per se.

At the end of the day, we are all trying to appeal to emotions because we're freaking humans.

The full Video is live on YouTube, Link to it below :)
___
If you’re new here, I'm Andy Milligan 🦒 :)

MMG Design is my web design strategy studio that’s helped 80+ teams design a site they are proud to share.

Marketing By Design is my podcast where we learn how high-performing marketers & founders built their success and tell their stories, by design.

Here’s the strategy I’m doubling down on:

Become the person who does the BEST WORK your niche has ever seen.

Here’s what happens when you do:

1️⃣ People stop comparing you to generalists. 

When you go all-in on a specific audience - creators, healthcare, whatever - your work stops being “good” and starts being the benchmark. That’s exactly how Martin elevated himself inside the creator economy.


2️⃣ Category leaders pull you up with them. 

Once one respected operator trusts you (in this case, Jay Clouse), others follow. A single testimonial from someone with influence in the niche can unlock an entire pipeline. Momentum is real, and I have learned this firsthand this year on my way to a $200k / revenue top line in just my second year as a creative founder. 


3️⃣ Your results get harder to replicate. 

Depth leads to pattern recognition. Fast iteration. Better decisions. Stronger outcomes. And in a world full of surface-level talent, depth is the ultimate differentiator.

If you want more credibility, better clients, and more meaningful work…

Go narrower.
Go deeper.
Become undeniable.

Do you agree?

How To Dominate a Niche in Creative Work

I recorded a long-form teardown of a Webflow project packed with moving parts: CMS relationships, custom nav, industry pages, and a full UX rebuild.
 
Stratford came to me with an Elementor site that needed a little love:

- No clear primary CTA
- Sliders killing performance
- Confusing navigation
- Weak semantics + accessibility
- Forms living off-site, which made tracking and conversions hard

So we rebuilt the whole thing in Webflow, from the ground up.

What we focused on:

- A CMS that separates services from deliverables (40+ examples)
- A custom mega-navigation that lets visitors choose their own path by need
- A persistent, low-friction “Get a Free Quote” slide-out form
- Industry pages + location SEO pages tuned for local intent
- A refreshed visual identity that actually matches the quality of their work
- Human-first trust builders: testimonials and photos

I recorded a full before-and-after teardown walking through the strategy, the CMS structure, and how we approached conversion for a visual, local service brand like this.

Link to the full video below 👇🏻

___

If you’re new here, I'm Andy Milligan 🦒 :)

MMG Design is my web design strategy studio that’s helped 80+ teams design a site they are proud to share.

Marketing By Design is my podcast where we learn how high-performing marketers & founders built their success and tell their stories, by design.

Most founders get the wrong idea of 'sales'.

What if we thought of it like this:

Sales isn't about selling. It's about making friends.  

And that's my mentor, Brian Ondrako has taught me. 

𝗔𝗯𝗼𝘂𝘁 𝗕𝗿𝗶𝗮𝗻:
 → Sales coach + creator of Sales Skills for Founders
 → Host of the long-running Just Get Started Podcast
→ Focused on skills, systems, and self-trust

𝗧𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗰𝗼𝘃𝗲𝗿𝘀:
 → Why every founder needs to sell their own product early on
 → Skills vs. systems in building a sales process
 → How to respond when prospects say “I’m not ready”

𝗬𝗼𝘂’𝗹𝗹 𝗮𝗹𝘀𝗼 𝗹𝗲𝗮𝗿𝗻:
 → How Brian uses content to build trust before sales calls
 → The overlap between podcasting and selling well
 → How to make selling feel like a conversation, not a performance

Brian is the man. There is literally no other way to put it... and getting this episode out is a full-circle moment for me. 


Link below to the full conversation👇

Clients don’t care about your tool stack.

What they do care about:

Outcomes.

This came up in my convo with Mark, and it’s something I wish I, and more designers/devs, understood. sooner.

Whether you build in Webflow, WordPress, Framer, or PHP for all I care… 

the only thing that matters is whether you moved the needle for the business.

Your real job?

Find the shortest path to value.

Figure out what would make the biggest impact on their world, and map your deliverable to that. 

If you can fulfill it, awesome. 

If not, point them to someone who can.

That’s why I keep a network of specialists I trust.

 Full video is linked below in the description 👇🏻

___

If you’re new here, I'm Andy Milligan 🦒

MMG Design is my web design strategy studio that’s helped 80+ teams design a site they are proud to share.

Marketing By Design is my podcast where we learn how high-performing marketers & founders built their success and tell their stories, by design

At the end of the day, only THREE things *actually* matter on the best websites in all of B2B:

👉🏻 Copy (That's Chris Silvestri's Job)

Writing without research is guessing. Chris spends 70% of his process understanding what users say, do, and why they act.


👉🏻 UX (I know a thing or two here 😉)

Real UX is about understanding what people actually do, not what you hope they’ll do. Chris explained it perfectly on the show:

 Design isn’t decoration.
 Design is decision-making.

and finally...


👉🏻 Psychology (Bringing it together)

Your premise, your point of view, is what separates your work from AI-generated noise. Chris is an expert of knowing what that is for B2B brands and how to portray it through words on the page.

The episode is a masterclass in writing persuasive, user-backed copy that actually converts. 

If you’re a marketer, founder, designer, or anyone trying to communicate value online, Chris’s brain will make you better at your job. 


Full episode is live and linked below!

Exit intent pop-ups are annoying. You know it. I know it. 

BUT HEAR ME OUT:

What if I told you that they can actually be done tastefully?

Storytime.

We added one to our partners @ AltSocial Club on November 2nd.

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝟯𝟬 𝗱𝗮𝘆𝘀:
👉🏻 311 new email signups
👉🏻 6.3 percent conversion rate
👉🏻 Three to five new subscribers a day from people on their way out


𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻𝘀:
👉🏻 People will convert if the offer is useful
👉🏻 Tasteful design changes everything
👉🏻 Small daily gains compound into big growth


Sometimes the annoying thing is the thing that works. 

If you're a hilariously spiteful person like me, if you get annoyed going to a website you will intentionally NOT convert just because it pissed you off. 

Excited to see how this works and will definitely be implementing it more. 

Shoot me a message if you've been exploring this too! I'd love to chat about it.

___
If you’re new here, I'm Andy :)

MMG Design is my web design strategy studio that’s helped 80+ teams design a site they are proud to share.

Marketing By Design is my podcast where we learn how high-performing marketers & founders built their success and tell their stories, by design.

The reality is that most people have a "saying yes to the wrong opportunities" problem, NOT a lead-gen problem. 

Last week, I learned from Chris Norton, a PR founder who’s been early to basically everything: PR degrees, social media, and now AI.

𝗔𝗯𝗼𝘂𝘁 Chris:
 → Founder & Managing Director of Prohibition PR
 → Built a 28-person PR and social agency over 14 years
 → Known for award-winning campaigns and crisis comms for major brands
 → Host of Embracing Marketing Mistakes Podcast

𝗧𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗰𝗼𝘃𝗲𝗿𝘀:
 → How freelance success turned into 70-hour burnout
 → The Interflora Mother’s Day campaign that hacked culture

𝗬𝗼𝘂’𝗹𝗹 𝗮𝗹𝘀𝗼 𝗹𝗲𝗮𝗿𝗻:
 → How crisis communications finally gets PR into the C-suite
 → A healthier way to grow an agency without chasing 10x at all costs

Special thanks to Chris for coming on the show. The dude is full of enthusiasm and I dug every second of his smile and honestly infectious attitude. 
This episode is live and can be found wherever you listen to podcasts.

I’ll link to it below 👇

___

If you’re new here, I'm Andy Milligan 🦒

MMG Design is my web design strategy studio that’s helped 80+ teams design a site they are proud to share.

Marketing By Design is my podcast where we learn how high-performing marketers & founders built their success and tell their stories, by design.

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