RevGen Labs

RevGen Labs merges elite lead gen services with groundbreaking tech innovation. Our founding trio, comprising a sales wizard, a renowned growth hacker, and a tech virtuoso, synergize their expertise to deliver more than just services - we're creating a suite of proprietary tools that are set to revolutionize sales and marketing. We're more than a company; we're a powerhouse lab crafting the future of sales and marketing.

Chief Executive Officer

RevReply

RevReply.com - An AI auto-responder that saves you hours a day and increases your meeting bookings by 900% on average.

Chief Strategy Officer

AUDIENCEX

For marketers, brands, and agencies - with complex goals needing intelligent, integrated solutions, we are your multi-channel media arm—piloting your digital campaign from pixels to projections. We offer clearly defined KPIs and customized reporting as well as a dedicated account manager always monitoring and optimizing your campaigns.

Following an analysis of your current strategy, we construct a multi-channel framework for your campaign. We analyze your positioning and messaging and acquire a rigorous understanding of your various audiences—allowing us to make decisions around tactical execution from channel mix to budgetary allocation with the goal of accelerating business growth.

Head of Sales Enablement

engage:BDR

Engage:BDR prides itself on offering advertisers streamlined and comprehensive solutions via programmatic media buys across display, video, native and ConnectedTV. 

With 12 years in business and as a publicly traded company, we'll go above and beyond to build a custom-tailored strategy to improve your results, and simplify your strategy.

Senior Director of Strategic Partnerships 

MNTN (formerly SteelHouse)

SteelHouse provides a best-in-class full-funnel display advertising and ConnectedTV platform.

High-value platform sales - primarily focused on building large brand and agency relationships to solidify programmatic advertising and ConnectedTV campaigns. 

Specialties include: Programmatic advertising, retargeting, acquisition, platform sales, SaaS, full-funnel marketing solutions, brand/agency relationships, ConnectedTV.

Senior Strategic Partnerships

CenturyLink Business for Enterprise

Managed a portfolio of customers whose monthly revenue generates 1.5 million.
Prospecting and hunting to find new clientele while continuously exceeding quota.

Senior Relationship Manager

Park West Gallery

Created week-long VIP experiences - Every week was a new ship, new clientele, new cities.
Ran art auctions and seminars.
Introduced world renown artists.
Auctioned art ranging over 500k.
High-level in-person sales.
Constant adaptation.
1.2 million per cruise avg - 240% over quota.

VIP Division Team Lead on Cruise Ships and Abroad

Conducted art auctions, seminars and VIP events for guests on cruise ships.
Sales training and management of up to 15 person teams.
Successful marketing - measured weekly.
Averaged 180k in sales per week.

Principal Art Auctioneer on Cruise Ships and Abroad

International Art Consultant

Research, evaluate, locate, and sell exclusive high-end art.
Artworks ranged upwards of 500k.

Private Consultant

CEO / Co-Founder @ RevGen Labs | AI + Sales + Growth Hacking

I'm Christian, Co-Founder at RevGen Labs, a B2B lead generation agency. 

We're solving a critical problem in B2B sales: how to scale cold email outreach with purpose (not spam).

Here's the reality most revenue teams face: 

You know cold email works, but scaling it properly is nearly impossible. 

You're stuck between sending mass blasts that destroy your reputation or spending hours crafting individual emails that don't scale.

The result? Either your outreach feels robotic and gets ignored, or your team burns out trying to personalize everything manually. 

At RevGen Labs, we're building proprietary AI tools that solve the "scale vs. purpose" dilemma. Our technology helps B2B teams send cold emails that feel personal and relevant at any volume - without the spam tactics that ruin deliverability and brand reputation.

We can help you if:

• You're sending cold emails but struggling to make them feel personal at scale

• Your team is burning out trying to research and customize every single outreach

• You want higher response rates without resorting to spammy tactics

• You need to increase email volume while maintaining (or improving) quality and relevance

We've helped 50+ revenue teams transform their cold email approach from "spray and pray" to strategic, purposeful outreach that actually converts. 

If you're ready to scale your cold email efforts the right way - with purpose, not spam - let's connect.

Send me a DM or reach out directly at christian[at]revgenlabs.com

Want to see how we're revolutionizing cold email? 

Check out revgenlabs.com

Christian Oland

I added 100 GTM operators to my private WhatsApp group in 3 weeks.
 
Still have room for 100 more.
 
Comment "Expand" if you want in.
 
The quality of conversations has been UNREAL.
 
-Real-time ideas, strategies, roasting :)
-Tool recommendations that save thousands per month
-Job opportunities shared before they hit LinkedIn
-LTD deals just for the group members
 
What we share:
 
>Direct intros when someone needs what you sell
>Beta access to tools before they blow up
>Weekly sessions with top experts in the B2B space
 
The vetting is still strict. 

I got 200+ comments on last post yet i added only 100.
 
If you're asking about "best subject lines" — this isn't for you.
If you're selling courses or want to pitch your services — don't bother.
 
But if you're an operator generating real pipeline from cold outbound...
 
Drop "EXPAND" below.
 
I personally review every request.
 
(100 spots left, then we're closing it again)

Founder of RevGen Labs | Helping businesses unlock 10x growth through growth hacking and AI

8 million people use the same sales triggers you do (and your prospects' inboxes look like a scene from The Big Bang Theory)

- You craft what feels like the PERFECT cold email...
- Mention their recent funding round 
- Mention about the new hire
- Hit send with confidence

and get absolutely nothing back

Here's why.
 
7 other people probably sent the exact same trigger-based message that morning.
 
And no one will get a response because it looks like every salesperson bought the same data package.

BUT here's what everyone misses about triggers...
 
It's not about having THE trigger. 
It's about having triggers NOBODY ELSE has.
 
While everyone's fighting over the same Apollo data points, we built what I call the "Master Trigger" system.
 
70+ unique trigger sources feeding into one engine.
 
We're not talking about the usual suspects: 

→ Funding rounds, 
→ Job changes, 
→ Tech stack updates.

That stuff's been picked clean.
 
I'm talking about triggers like...

→ Sudden spikes in organic traffic but drops in paid ad spend
→ Political campaign donations that signal budget shifts
→ Patent filings that hint at product pivots
→ Leadership speaking at conferences

(means they're thinking about specific problems RIGHT NOW)
 
Let's say you help SaaS companies with conversion optimization...
 
Instead of: "Hey, saw you raised Series B..."
 
Try: "Noticed your demo page traffic jumped 40% last month, but your trial conversion rate dropped. Most companies hit this exact wall after scaling paid acquisition..."
 
One sounds like everyone else. 

The other sounds like someone who actually KNOWS their business.
 
Want the list of 70+ unique trigger?
 
Drop "TRIGGERS" in the comments below and I'll send it over.
 
(Make sure we're connected first)

P.S. I'll add you to my free lead gen community (if you are an agency owner)

Most cold emails fail because of one stupid mistake.
 
And it's an AI mistake.
 
Most people think AI email is a copywriting problem.
 
"Help me write better subject lines."
"Make this sound more human."
"Personalize this template."
"Research this person."
 
Wrong.
 
AI email is a DATA problem disguised as a copy problem.
 
See, I've been running AI campaigns for years now and we pull 15+ data points per prospect... company growth signals, hiring patterns, tech stack changes, funding rounds, competitor moves.
 
All of that so the AI can write INSANELY good emails when it has real intel to work with.
 
And this is where everyone screws up. They feed the AI sh*tty data and expect gold outputs.
 
The real sequence looks like this:
 
Data enrichment FIRST → Context building → THEN copy generation.
 
Most people start with generic templates and try to sprinkle AI on top. That's why you get the same "I noticed you're hiring" opener that everyone's using.
 
Here's what works for us:
 
We build our data layer BEFORE we build our copy layer.
 
Examples: Patent filings. Acquisition rumors. Executive changes. Product launches. Compliance changes. Industry shifts.
 
We feed THAT to our AI and get insanely good copy.
 
So my advice?
 
Stop trying to fix your copy. Fix your data.
 
P.S. If you want to build bulletproof GTM systems, DM me.

Built 3 companies. 1 exit. Processes MILLIONS of emails daily

Vaibhav Namburi is joining Tuesday Triggers next week... 

and I'm honestly SUEPR excited about this one

- V Started Five2One with $500 in 2017. 
- Hit 7 figures in 11 months and 28 days.

- Then launched SmartWriter in 2021. 
- Scaled to 14,000 users including Facebook, Stripe, and VaynerMedia.

- Then started Smartlead in June 2022.

Now he's helping process millions of emails daily for agencies and enterprises worldwide.

And he's dropping some SERIOUS insights for our Tuesday Triggers community.

Tuesday Triggers is a free community where I bring in the sharpest operators in cold email, AI automation, and agency growth for weekly deep-dives.

Here's what we're covering on November 25th:

↳ How to future-proof your infrastructure 
↳ Big innovations Smartlead is dropping (you'll hear it here first)
↳ The hurdles agencies CAN face in the next 3-6-12 months (and how to prep NOW)

Mark your calendars.
 
Tuesday, November 25th.
 
Limited spots available.
 
Register here: https://luma.com/yjujicn6

I've sent ~15 million cold emails in 2025 so far.
 
Yeah, you read that right. FIFTEEN MILLION.
 
And here's everything you need to know about what ACTUALLY works in 2025:

11 Cold Email Lesson 

90% of the personalized emails are just LinkedIn stalking.
 
And some people can't even stalk properly. Here's why:
 
I get pitched about 40 times a day (LinkedIn + Email)
 
"Saw you are the Founder at RevGen Labs..."
"Loved your vision for RevGen Labs..."
 
Yeah mate, I wrote that on LinkedIn. Now what?
You scraped my LinkedIn? Cool.
 
Did you scrape my problems?
No you didn't. And this is exactly what has made cold outreach BORING.
 
People follow this and when they don't get result they say "Cold outreach is DEAD"
 
Cold outreach isn't dead. Your process is. Here's what works instead:
 
SIGNAL-BASED PERSONALIZATION:
 
We built our own AI research agent that monitors these signals across our client's ICPs:
 
→ Tracks 17 different intent signals per prospect
→ Scores relevance based on timing and context
→ Writes the first line based on the highest-signal event
 
Signals like:
 
➤ They just hired their first DevOps engineer
➤ Their pricing page changed 3 times in 2 weeks
➤ They're getting roasted in G2 reviews for integration issues
 
Traditional approach: "Saw you're VP of Sales at SaaS company..."
 
Our approach: "Noticed your team's been hiring SDRs while your CEO posted about pipeline visibility issues twice this month..."
 
Because outbound isn't about writing a better line. It's about knowing something they don't.
 
This separates pros from people playing email roulette. Suddenly, mentioning their job title feels amateur compared to mentioning their actual problems.
 
What's the most obvious copy-paste job you've seen lately?

I'm sure everyone who uses Clay has somewhere along their journey binge-watched Patrick Spychalski's content... I definitely have.
 
He runs one of the biggest outbound agencies, The Kiln.
 
And next Tuesday, he's jumping into Tuesday Triggers to share his journey of starting and scaling his agency exclusively with my community.
 
Perfect for anyone thinking about starting their own agency or getting into the outbound space. He'll cover what worked, what didn't, and what he'd do differently if he started over today.
 
Tuesday Triggers, where 400+ agency owners and SaaS founders help each other out because we're all trying to figure out the same thing: how the hell do you scale outbound without losing your soul (or your sanity)?
 
In the last 30 days, we've got big hitters like:
 
• Nick Abraham
• Jesse Ouellette
• Ilija Stojkovski
• Vaibhav Namburi
 
If you're running any kind of outbound and you're NOT in this room... honestly, you're missing a lot of insider knowledge that's shaping how the top 10% agency owners actually do this stuff.
 
Want to join the session?
 
Register here: https://luma.com/ni5o7iks
 
P.S. DM me if you want to join the Tuesday Triggers community.

Still running the same cold email plays as last year?
 
Time to UPGRADE.
 
I'm going live with Akash Ravikumar on Smartlead Office Hours this Thursday to break down exactly what's working and what will work beyond 2025.
 
On Thursday's Office Hours, I'm sharing the MODERN outbound playbook that's driving results for RevGen Labs:
 
→ The 3 core cold email pillars: deliverability, targeting, messaging
→ When to add AI or incentives without killing your reply rates
→ A simple framework to build outbound from scratch or fix what's broken
 
Time: 🗓️ Thursday, Dec 4 ⏰ 10 AM EST
 
Save your spot: ﻿https://luma.com/ttveo8am
 
See you there.

🔥 TT SESSION TODAY - 8AM PST 🔥

Ilija from HeyReach.io is joining us to share how HeyReach.io hit $9M ARR in 28 months.

If you don't know Ilija, he's the CTO who built HeyReach.

And how to built a system that kills “LinkedIn → CRM → ChatGPT → LinkedIn → repeat” insanity.

Never been to a TT session? 

Perfect time to jump in.

Register: https://luma.com/k4t79sc6

Last month I resumed Tuesday Triggers sessions and had an amazing first guest - Nick Abraham
 
And here are 5 lessons that every operator should follow:
 
1. Too many cooks kill your kitchen
 
Most agencies have account managers, GTM experts, VAs, and 10 people in one Slack channel for ONE client.
 
The winning approach --> client gets ONE person.
That person does everything --> onboarding, strategy, campaigns, reports, communication. Everything.
 
2. Simple scales, complex fails
 
When starting out, many try omnichannel campaigns with calls, emails, LinkedIn, and fancy dashboards. Complete mess. Strip it down to what actually drives results.
 
Ask yourself: "Out of all the things in here, what's actually leading to results?"
 
3. Don't wait to assess campaigns
 
Most agencies wait until campaigns are nearly done before evaluating. Change to 7 days. You know within 48-72 hours if it's going to be a winner.
 
4. Track department numbers, not individual clients
 
Weekly calls should focus only on: 

- total emails sent, 
- total replies, 
- total leads submitted, 
- email-to-lead ratio. 
 
5. Domain-level analytics save campaigns
 
Build a dashboard that shows domain performance vs. overall average. Campaign getting 1.5% reply rate looks decent, but if it's 57% worse than average - kill the domain immediately.
 
P.S. If you want to join the next Tuesday Triggers session, the link is in the comments.

Next Tuesday, I'm hosting one of the OGs of the cold email space, Jeremy Chatelaine 🔥, founder of QuickMail.
 
Jeremy built one of the FIRST cold email platforms.
 
His podcast with 300+ episodes is top-rated in the cold email space.
 
The man knows his stuff.
 
And I'm bringing him to the Tuesday Triggers community - my private group of cold email KILLERS who meet weekly for exclusive calls with industry leaders.
 
This is intimate. Raw. ACTIONABLE.
 
The Tuesday Triggers crew gets access to frameworks that'd cost $5K+ at some mastermind.
 
Jeremy's gonna break down:
 
→ His latest deliverability hacks for 2026
→ How to scale one-to-one feel without losing your soul
→ Why most agencies are getting their infrastructure WRONG
 
Time: 8 AM PST
 
Book your slots here: ﻿https://luma.com/uxrb0bxy

How you can get companies data who got funded 3-7 days before mainstream media reports it
 
To find funded company information, the usual suspects are... 

➡️ Crunchbase notifications, TechCrunch articles, the whole ecosystem.
 
But there's a small group of operators who figured out how to skip the line.
 
They're hitting funded prospects days before anyone else knows money changed hands.
 
The secret? Public records that nobody bothers checking.
 
Here's what's happening:
 
➡️ SEC filings go live 3-7 days ahead of media coverage. 
➡️ Form D submissions are mandatory within 15 days post-funding.
➡️ But companies typically file within hours to avoid compliance issues.
 
This creates a window where the information exists... but isn't being monitored.
 
And I recently came across a post by Giorgio Zanella who created a workflow to get financial information before mainstream media providers pick it up.
 
Go follow that process and get yourself some new clients.

GTM Engineer - passionate about data DM if you have a cool API to try

💰 Funding information is so important, and still 99.9% of people get their information all at the same time when Crunchbase, TechCrunch, and other main newspapers and data providers release it.
But what if there was a way to get this information days earlier, be the first one in the market to know about it - and not have to wait for the main media providers to release it? ⚡

The SEC website is a goldmine for this type of info. I get it, they probably last updated the interface back in 2004, but differently from all the classic AI B2B SDR bla bla bla startups, their website is ugly but the product (the data) actually works, and it works great! 💎
In this video I'm showcasing how to leverage Form D on the SEC website to get financial information before mainstream media providers pick it up. I leveraged the API from https://sec-api.io/ (Data2value) to pull this data directly into Clay. 

Here's a step-by-step:
1️⃣ Gather the legal name of the company (ask Claude to create the prompt)
2️⃣ Configure and execute the API call (ask Claude how to do it - if you've never done it before, just share a few screenshots and it will tell you step by step. If it doesn't work, pass it a screenshot with the error and try again)
3️⃣ Format the result in a structured format into Clay
4️⃣ If you're serious about it and you're a real tech nerd, post it on X before anyone else

Companies are legally obligated to file this information, so you can be sure it will be on the SEC website. If you want to take this to the next level, you can automatically fetch the data using the RSS feed, but that's level 2 and we'll do it in the next video.

What are the other main use cases that you're using the SEC website for? 🚀

Mohan ‎Muthoo 💬 🇬🇧 🌍

Spring Drive

Founder

Instantly.ai

Instantly Certified Expert 🏅

Smartlead

Smartlead Certified Expert 🏅

Clay

Certified Clay Expert 🏅

Apollo.io

Official Partner 🏅

automate rev.ops.

Program Mentor

Timely

Full-cycle outbound account executive, selling CRM SaaS to small businesses.

Outbound Account Executive

INFUSEmedia

- Managed a team of BDRs across the EMEA region.
- Built and led training and development for individual reps 
- Built cold outbound strategies and tactics to execute effective campaigns across the team

EMEA BDR Team Lead (Manager)

- Refined and executed cold outbound sales development focusing more heavily on Enterprise accounts.
- Fastest ever firm promotion from BDR to Senior BDR
- Only BDR published on company website

Senior Business Development Representative

- Managed and executed cold outbound campaigns across a range of industries in the EMEA region, from SMB to Enterprise accounts.
- Focus on cold calling, emailing and social selling
- Broke the firm record for most meetings booked in a first month as a BDR

Business Development Representative

doovice

- Wrote copy for cold outbound social sales messages landing a 50%+ conversion rate for UGC
- Recruited and led a team of 10+ volunteer marketing and sales reps at universities across the UK
- Used outbound selling strategies and tactics to generate organic promotion that led to 5,000+ unique monthly visitors within 4 months (no paid marketing)
- Managed back-end CMS and content editing

Founder @ Spring Drive | Driving Growth for B2B SaaS/AI | Multi-Award Nominated | 4th Ever Official UK Clay Expert | 👉 springdrive.co

Hey there 👋 

I'm the Founder at Spring Drive - we Book You B2B Sales Meetings so you can Scale your Business without Hiring More Reps 🛠️

We've worked with B2B service agencies, Y-Combinator backed startups, globally recognized SaaS brands featured in Forbes and the Apple Store, B2B ecommerce companies, and everything in between.

We have a ton of case studies and accolades, having been nominated twice for our work (Finalist in the Standout Use of AI category at the UK Digital Excellence Awards, and for the GTM10 Awards), plus been recognized as Official Expert Partners by numerous top companies in GTM and Outbound.

Head to 👉 springdrive.co 

OR

DM me, I will reply 💬

Mohan ‎Muthoo 🇬🇧

I am looking for a GTM Engineer to join Spring Drive. 

Could that be you?!


You'll be trained by me personally getting the inside scoop on how to create successful campaigns as a Smartlead, Instantly.ai, & Clay Official Expert.

If you have experience using Clay, are meticulous and organized with an eye for detail, and are looking to build a career as a GTM Engineer, this could be for you.



Interested?

Find the application link in the comments.

Mohan Muthoo

The Clay team keep on giving.

Today I received a super cool gift from them.


A very cool toolbox, a book on nourishment (i assume soul-wise otherwise I may know too much), and a few other goodies too.

I remember back in summer 2024 when they vetted our client accounts and awarded us Official Expert status - we were the 4th ever in the UK.


Before then I also remember Arturo Orozco jumping on Zooms with me at like 1am helping me when I got stuck with an enrichment.

(I know there are others, but for me that's why Arturo will always be the OGTME)

It was really great to feel like our work gave us a sense of partnership with Clay.

and let's be honest i've been slapping that on everything from my linkedin to my lunchbox ever since. 

But it's not without good cause.


Clay has been at the pillar of the great results we've driven and continue to drive for clients at Spring Drive.

I know some of you out there are still umming and erring about Clay - but honestly, if you're serious about levelling up your GTM motions - whether that's inbound, outbound, or revops - get on it, fast.



Big thanks to the team Varun, Lele, Bruno, Peter, Anjali and everyone else at Clay - and see you all at a Clay Club soon!

💛

Oh this is a BIG one for multi-channel outreach.

Smartlead + HeyReach.io just teamed up.


Smartlead and Heyreach are both leaders in their space (email and linkedin outreach respectively).

Part of what I like about them is they niched and got really granular on those channels, rather than staying general.

But it also meant that if you wanted to run outreach on both, it could be messy managing leads across both tools.

Super finnicky lol.

Anyway, you can now build email and LinkedIn campaigns inside ONE SINGLE sequence using the Heyreach and Smartlead integration.

If someone replies via one channel you can now automatically route them through the other, so no accidental crossovers that shouldn't happen.

No duct-taped automations to try and see where the lead is across both tools.

This is a massive timesaver and also makes multi-channel campaigns so much easier to manage.

At Spring Drive we run both email and linkedIn for clients so this is a great feature for our back-end operations.

Great work teams Vaibhav Namburi Nick V.

I had a chat with Kellen Casebeer, Founder at The Deal Lab, a few weeks ago to discuss the future of personalization in outbound.

When it comes to this subject, Kellen is one of those people I just listen to really carefully.

He thinks about this in a deeper way than most who are following 'classic' structures.

He made some really interesting points I think everyone can learn from:


- Markets cluster themselves around beliefs and its always easier to sell someone what they already believe in.

- Thinking not just about using personalization but WHAT personalization you're using


There's a few more v interesting insights from him in the video below.

I think real operators who want to stand out need to think in a more sophisticated way about messaging and Kellen is one of those people to follow for exactly that.

Thanks Kellen was great to talk as always.

B2B SaaS companies - listen up.

Here's how Spring Drive is different to Apollo/Zoominfo/Clay/Lemlist.


I get this question a lot and it's actually quite concerning because it reveals something deeply interesting about the market.


Apollo, Zoominfo, Clay, Lemlist etc - these are TOOLS.

They provide YOU with the ability via a platform to DO certain tasks.

They're superb.

But they can't do those tasks for you.

They aren't actually *building* campaigns and delivering you real pipeline.


Apollo and Zoominfo provide data.

Clay allows you to work data (enriching etc)

Lemlist allows you to send emails.


But these tools cannot:

Find the right leads, pull them, do the segmenting, come up with creative outreach strategies, write the copy, manage the inbox, reply to queries, book onto your calendar, strategically iterate on the A/Z tests, etc etc


Spring Drive is an agency offering an end to end service where we do the work of delivering you pipeline, using such tools in the process.

I get companies complaining that these tools 'aren't delivering results'.

Like what...they are tools, you have to deliver the results with them.


This is like buying a frying pan and a kitchen knife and then being shocked when you come home that evening to find they haven't cooked you a fried egg.

You good?


You need a chef.

We are the chef.

Anyone tested out SmartProspect yet?

With data sourcing changing all the time, this is interesting.


Smartlead just released SmartProspect which basically means we could get tons of verified leads already in our sequencer without having to pay for the usual databases.


I'm looking at it now and it's very promising, but wanted to test coverage given that ultimately we want to ensure we aren't going to miss any part of our TAM if we use it.


I did a test of CEO:

SmartProspect - 2.1M people

Apollo - 1.9M people


Then I did a test of HR Director:

SmartProspect - 225,753 people

Apollo - 203,156


Then I did a final test of Head of Sales:

SmartProspect - 152,147

Apollo - 174,555



This is not to say that SP is *better* than Apollo - Apollo is a great database.


But I'm very pleasantly surprised at the coverage SmartProspect has - and of course the added benefit that it's right inside the sequencer is pretty neat.

Great work Vaibhav and team.

Booking meetings every day for a B2B SaaS at Spring Drive

And it's cold outreachhhhhh


Yes that's right, it's not dead - despite what you might hear on the radio!

If anyone got that joke i'd love to know.


Anyway, the right Resonance Strategy can mean massive pipeline value - daily, weekly, monthly.

Just pick the right partner and give it time to cook.

Your lead magnets suck - if they're not getting tons of positive replies.

Here's the 4 tenets to transform them into ones that people love.

In a lil video.

Just a lil vid.

We 'compel' prospects to book meetings with our B2B SaaS clients.

Their words, not mine. Here's how:


Balance theory.

You need to assess your assets in the context of your market to understand how to become compelling.

Assets
- Social proof
- Lead magnets
- Offers
- Pain data
- Personalization

You need to cross reference these and ask yourself, do any of our assets here STAND OUT in the CONTEXT of our market?

Genuinely though.

If you think your ebook on how to improve ad performance is stand out to ecom founders in the US, you don't understand your market at all.

Most people do not build stand out assets at all.

They simply do what they think LinkedIn is telling them will work.

"let's use this trigger and add pErSoNaLiZaTiOn'

seriously...?

If have genuinely intelligent personalization that hardly anyone else is likely to be using and its relevant...

Then yes, hammer it son.

9/10 - this is not the case.

At Spring Drive we use our messaging strategy framework and experience to spend a lot of time ideating insanely stand out ideas for our clients that we can A/Z test heavily.

That's how we get results whilst everyone else is testing personalization and triggers and getting confused as to why nobody cares.

Don't believe the hype.

Balance theory.

Screenshot below from a client campaign at Spring Drive.

B2B SaaS teams - run a competitive messaging analysis. 

You will book more meetings.


Most outbound messages get lost in a sea of sameness.

Same offers, similar social proof, same tired trigger data openers.


Competitive advantage in outbound isn't about being better at the standard approach.

It's about finding an angle that others aren't providing at all.

What angle are they avoiding?

The reason why this matters is because outbound is a competitive market.

It's more like sport, not art.

The hard about this is it isn't formulaic - it requires strategic though and (ironically) a creative streak.



Right now so many teams are looking for the 'tool' that will save them.

Like come on m8. 

Tools are the kitchen utensils for a chef.

If i had to pick between Gordon Ramsey cooking a steak with basic utensils vs an average chef cooking with the best cookware in the world...

Isn't it obvious whose steak will taste better?


Prospects want a tasty steak - they don't care what tool you used to cook it.



I think teams should sit around their message variants and have a genuine conversation and ask this questions:

If I was midway through my lunch and I saw this email, would I put my sandwich down to reply?



And that's a STRATEGIC question, not a COPY question.

In other words, if the answer is NO it looks pretty generic, you need to ideate:

- More creative lead magnets
- Reconstructed outbound packages
- Compartmentalized offers
- Psych angles for clarity (like analogies and framing)

Etc.

Comment your email copy below.

Best email gets a free outbound 1-1 session with me.

To convert a lead to a booked meeting, you need a Pipeline Variant.

Here how to do it in 3 steps:


When a lead replies positively, there's still work to be done to book them to a meeting.

But most companies just follow up asking them for a meeting.

Hounding them like, like a, a, hOUnd dog.


The issue with this is you're not making them *want* a meeting.

Which should be your goal.


Nobody wants to give you their time - you have to convince them.

The prospect will think: 'well i'll just check them out online and gauge if I care based on that'


So you need a distinct strategy in place for why they should attend a meeting.

I call this the Pipeline Variant.

And I expect royalties.


Ask yourself:

'What can you give/show them in a virtual meeting that they cannot reasonably expect to find online?'


This dramatically increases booked meeting numbers.


The concept is maintain some balance - don't give everything away in the email, precisely so you can hold something back to book the meeting.


Ideas include:
- audits (have to be framed correctly)
- building their custom setup together on a call
- showing them proprietary data unavailable anywhere publicly

Get creative and you can really get people wanting to put time aside for you.

Okay guys I'm going to share this one because it's very decent even though I don't normally do these posts.

Smartlead are doing a Black Friday Flash Sale for both Smartlead and Non-Smartlead users:

 - 100% free Admin Google & Outlook mailboxes for the first month.

- No Minimum order size

- The email infrastructure setup is done for you.

- US IP Mailboxes

Doing outbound properly means a robust infrastructure and that can add up, so this is pretty neat.

Also btw, this is absolutely the time to stock up on a ton of inboxes too because everybody should be warming up infra over december to launch hard at the start of Q1.

Cart time.

Don't write that pain statement in your cold email.

It's not going to work - because pain statements are dead.


IT PAINS ME TO SAY THIS.

Sorry had to make that joke.


Okay but basically, most pain statements today are so generic that not only does it not help your message, it's actually counterproductive.

You immediately set the frame that you are another sales pitch, and people click out.

Part of the problem is that most teams are writing generic problem statement - not pain statements.


Problem statements:

'Need better ROI?'

'Want to scale faster?'

'Spending 8 hours a week on admin?'


These are so vague and generic that you're failing to actually visceralize anything for that prospect.


Pain statements:

'Are you still manually entering financial data across multiple Google sheets?'

'Many {role} find they have to book extra appraisal meetings with managers because their performance improvement plans only get met 60 per cent of the time'.


The difference is 2 things.

1. These are hyperspecific in a way that VISCERALIZES the actual annoying af activity you can solve


2. Problem statements are general things the company needs to solve. Pain statements are the day to day frustrations the prospect has in trying to solve those problems.



The first just don't hit anymore - and MOST messages I see are still writing them, rather than true modern pain statements.


Questions?

Comment below.

Booking sales meetings for B2B SaaS daily at Spring Drive.

With Resonance Strategy.



Want to know how? DM me.

(screenshot chat with a client of ours below)

You should not use cold email to grow your B2B SaaS/AI.

IF this is true:


Cold email is still in my opinion of the most powerful ways to scale revenue fast.

For many companies, cold email is the difference between 5 closed deals a month and nothing.



But if any of the following are true, you might not be a good match:


1. Your ICP is IT focused

IT generally hate sales outreach - we turn down companies that mostly target them.


2. Your TAM is small.

It's just harder to create sustainable pipeline from.

Fancy workflows you see getting 20 leads from 280 contacts looks great - but these campaigns usually do not replicate at scale month over month.

You might have a great month or two - then you're lost.

We like to work with companies that have at least 80k prospects minimum in their TAM.



3. You're afraid of rejection

Being told 'don't contact me again' in sales is like getting a bruise in sport.

If you're scared of getting a bruise, sport isn't for you.

Giants like Salesforce built billion dollar companies off the back of sales teams getting rejected constantly.

They just built systems to close the deals that did come through...

And didn't get shaken when someone said no.



4. You're not committed to A/Z test and be creative

If you haven't tested something in the market, you don't know what will happen.

The best results are usually the most recent - because you only getting better from a/z testing and iterating over time.

Companies that want to see amazing stuff from day 1 usually suffer because they never give themselves the opportunity to reach pipeline momentum.


But, if these don't apply, you could be getting 10-30 meetings every month and closing deals, scaling your B2B SaaS easily just with cold email.

Leads vs Meetings - do you know the difference?

A warning to B2B SaaS companies:


If you're considering hiring an agency to deliver you 'leads' - be sure you know what that means.


I once told a company I'd expect we'd deliver around 10-15 meetings a month for them, and they replied:

"But the other agency said they would deliver 30 at around the same cost?!"


I asked them...'Meetings? Or leads?'

Them: 'what do you mean? They said 30 leads.'

Me: 'A lead is someone who has replied with interest - they haven't yet agreed to a date and time to meet with you. They may not agree at all. How many meetings are people agreeing to from those leads?'

Them: 'Oh right yeah, I think its positive replies. Leads.'


Nothing wrong with leads as value btw - but you should always ask an agency you're considering working with: 

'what do you mean by a lead?'

Different agencies use the word leads in different contexts, but the value can be massively different.

Just a gentle notice.

Very gentle.

Here's how Spring Drive helps B2B SaaS & AI companies drive growth.

In a nutshell:


We run outbound email and LinkedIn campaigns for you that drive growth, either via sales pipeline or PLG motions.

We do this with best-in-class GTM Engineering and our own Resonance Strategy framework that we constantly iterate on.


We've got a ton of case studies, reviews & testimonials, expert badges, award nominations, and global recognition for our work.


We work on a retainer but you can start with us on a pilot first.


We work with both Founder-led teams as well as sales and marketing teams, supporting Founders, reps, and AEs, by delivering pipeline for them to close.


If you're a B2B SaaS or AI company that wants to drive revenue without spending more on ads or hiring and managing more reps, you can find out more at springdrive(dot)co.

A lot of cold emails fail because they're vague about results

Here's the rule on specificity to actually book meetings:


If they understand WHY you're better, they're more likely to BELIEVE it.


'We helped companies increase revenue' - okay but how?

'We improve conversion rates' - okay but how?

'We streamline operations' - what does that actually mean?




Specificity isn't just about personalization.

It's about being hyper-specific in how you explain your value.

Instead of: 'We help SaaS companies grow faster'

'We helped Acme Corp increase their trial-to-paid conversion from 12% to 18% in 90 days by rebuilding their onboarding email sequence'

The first claim is so vague that it doesn't really make me believe in you as a solution - primarily because I cannot understand what the solution is.



This is why 'results' statements are just so poor these days.

'We'll 10x your revenue'

WILL YOU JAMES? WILL YOU.

Okay, i'm calm.


You've got to start specifying the mechanism of your differentiation.

It's not 'We'll 10x your revenue'

It's: 'Our data platform has 39% more verified emails, which across 10k contacts could be another 4k leads, and potentially 2-3 more deals won per month'.

Okay, now I get it - and I can *believe* you might actually do this.


There's a copywriting element to this, which is because it naturally requires more verbiage (could have said words but yeah) you need to be succinct.


Does everyone get this?

taplio

The Battle

Christian Oland

Mohan ‎Muthoo 🇬🇧

Followers

Posts

Engagements

Likes

Performance ScoreChristian Oland's LinkedIn Performance

Performance ScoreMohan ‎Muthoo 🇬🇧's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christian Oland

Mohan ‎Muthoo 🇬🇧

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Oland's LinkedIn Performance

Performance ScoreMohan ‎Muthoo 🇬🇧's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristian Oland's LinkedIn Performance