RevGen Labs

RevGen Labs merges elite lead gen services with groundbreaking tech innovation. Our founding trio, comprising a sales wizard, a renowned growth hacker, and a tech virtuoso, synergize their expertise to deliver more than just services - we're creating a suite of proprietary tools that are set to revolutionize sales and marketing. We're more than a company; we're a powerhouse lab crafting the future of sales and marketing.

Chief Executive Officer

RevReply

RevReply.com - An AI auto-responder that saves you hours a day and increases your meeting bookings by 900% on average.

Chief Strategy Officer

AUDIENCEX

For marketers, brands, and agencies - with complex goals needing intelligent, integrated solutions, we are your multi-channel media arm—piloting your digital campaign from pixels to projections. We offer clearly defined KPIs and customized reporting as well as a dedicated account manager always monitoring and optimizing your campaigns.

Following an analysis of your current strategy, we construct a multi-channel framework for your campaign. We analyze your positioning and messaging and acquire a rigorous understanding of your various audiences—allowing us to make decisions around tactical execution from channel mix to budgetary allocation with the goal of accelerating business growth.

Head of Sales Enablement

engage:BDR

Engage:BDR prides itself on offering advertisers streamlined and comprehensive solutions via programmatic media buys across display, video, native and ConnectedTV. 

With 12 years in business and as a publicly traded company, we'll go above and beyond to build a custom-tailored strategy to improve your results, and simplify your strategy.

Senior Director of Strategic Partnerships 

MNTN (formerly SteelHouse)

SteelHouse provides a best-in-class full-funnel display advertising and ConnectedTV platform.

High-value platform sales - primarily focused on building large brand and agency relationships to solidify programmatic advertising and ConnectedTV campaigns. 

Specialties include: Programmatic advertising, retargeting, acquisition, platform sales, SaaS, full-funnel marketing solutions, brand/agency relationships, ConnectedTV.

Senior Strategic Partnerships

CenturyLink Business for Enterprise

Managed a portfolio of customers whose monthly revenue generates 1.5 million.
Prospecting and hunting to find new clientele while continuously exceeding quota.

Senior Relationship Manager

Park West Gallery

Created week-long VIP experiences - Every week was a new ship, new clientele, new cities.
Ran art auctions and seminars.
Introduced world renown artists.
Auctioned art ranging over 500k.
High-level in-person sales.
Constant adaptation.
1.2 million per cruise avg - 240% over quota.

VIP Division Team Lead on Cruise Ships and Abroad

Conducted art auctions, seminars and VIP events for guests on cruise ships.
Sales training and management of up to 15 person teams.
Successful marketing - measured weekly.
Averaged 180k in sales per week.

Principal Art Auctioneer on Cruise Ships and Abroad

International Art Consultant

Research, evaluate, locate, and sell exclusive high-end art.
Artworks ranged upwards of 500k.

Private Consultant

CEO / Co-Founder @ RevGen Labs | AI + Sales + Growth Hacking

I'm Christian, Co-Founder at RevGen Labs, a B2B lead generation agency. 

We're solving a critical problem in B2B sales: how to scale cold email outreach with purpose (not spam).

Here's the reality most revenue teams face: 

You know cold email works, but scaling it properly is nearly impossible. 

You're stuck between sending mass blasts that destroy your reputation or spending hours crafting individual emails that don't scale.

The result? Either your outreach feels robotic and gets ignored, or your team burns out trying to personalize everything manually. 

At RevGen Labs, we're building proprietary AI tools that solve the "scale vs. purpose" dilemma. Our technology helps B2B teams send cold emails that feel personal and relevant at any volume - without the spam tactics that ruin deliverability and brand reputation.

We can help you if:

• You're sending cold emails but struggling to make them feel personal at scale

• Your team is burning out trying to research and customize every single outreach

• You want higher response rates without resorting to spammy tactics

• You need to increase email volume while maintaining (or improving) quality and relevance

We've helped 50+ revenue teams transform their cold email approach from "spray and pray" to strategic, purposeful outreach that actually converts. 

If you're ready to scale your cold email efforts the right way - with purpose, not spam - let's connect.

Send me a DM or reach out directly at christian[at]revgenlabs.com

Want to see how we're revolutionizing cold email? 

Check out revgenlabs.com

Christian Oland

I added 100 GTM operators to my private WhatsApp group in 3 weeks.
 
Still have room for 100 more.
 
Comment "Expand" if you want in.
 
The quality of conversations has been UNREAL.
 
-Real-time ideas, strategies, roasting :)
-Tool recommendations that save thousands per month
-Job opportunities shared before they hit LinkedIn
-LTD deals just for the group members
 
What we share:
 
>Direct intros when someone needs what you sell
>Beta access to tools before they blow up
>Weekly sessions with top experts in the B2B space
 
The vetting is still strict. 

I got 200+ comments on last post yet i added only 100.
 
If you're asking about "best subject lines" — this isn't for you.
If you're selling courses or want to pitch your services — don't bother.
 
But if you're an operator generating real pipeline from cold outbound...
 
Drop "EXPAND" below.
 
I personally review every request.
 
(100 spots left, then we're closing it again)

Founder of RevGen Labs | Helping businesses unlock 10x growth through growth hacking and AI

8 million people use the same sales triggers you do (and your prospects' inboxes look like a scene from The Big Bang Theory)

- You craft what feels like the PERFECT cold email...
- Mention their recent funding round 
- Mention about the new hire
- Hit send with confidence

and get absolutely nothing back

Here's why.
 
7 other people probably sent the exact same trigger-based message that morning.
 
And no one will get a response because it looks like every salesperson bought the same data package.

BUT here's what everyone misses about triggers...
 
It's not about having THE trigger. 
It's about having triggers NOBODY ELSE has.
 
While everyone's fighting over the same Apollo data points, we built what I call the "Master Trigger" system.
 
70+ unique trigger sources feeding into one engine.
 
We're not talking about the usual suspects: 

→ Funding rounds, 
→ Job changes, 
→ Tech stack updates.

That stuff's been picked clean.
 
I'm talking about triggers like...

→ Sudden spikes in organic traffic but drops in paid ad spend
→ Political campaign donations that signal budget shifts
→ Patent filings that hint at product pivots
→ Leadership speaking at conferences

(means they're thinking about specific problems RIGHT NOW)
 
Let's say you help SaaS companies with conversion optimization...
 
Instead of: "Hey, saw you raised Series B..."
 
Try: "Noticed your demo page traffic jumped 40% last month, but your trial conversion rate dropped. Most companies hit this exact wall after scaling paid acquisition..."
 
One sounds like everyone else. 

The other sounds like someone who actually KNOWS their business.
 
Want the list of 70+ unique trigger?
 
Drop "TRIGGERS" in the comments below and I'll send it over.
 
(Make sure we're connected first)

P.S. I'll add you to my free lead gen community (if you are an agency owner)

Most cold emails fail because of one stupid mistake.
 
And it's an AI mistake.
 
Most people think AI email is a copywriting problem.
 
"Help me write better subject lines."
"Make this sound more human."
"Personalize this template."
"Research this person."
 
Wrong.
 
AI email is a DATA problem disguised as a copy problem.
 
See, I've been running AI campaigns for years now and we pull 15+ data points per prospect... company growth signals, hiring patterns, tech stack changes, funding rounds, competitor moves.
 
All of that so the AI can write INSANELY good emails when it has real intel to work with.
 
And this is where everyone screws up. They feed the AI sh*tty data and expect gold outputs.
 
The real sequence looks like this:
 
Data enrichment FIRST → Context building → THEN copy generation.
 
Most people start with generic templates and try to sprinkle AI on top. That's why you get the same "I noticed you're hiring" opener that everyone's using.
 
Here's what works for us:
 
We build our data layer BEFORE we build our copy layer.
 
Examples: Patent filings. Acquisition rumors. Executive changes. Product launches. Compliance changes. Industry shifts.
 
We feed THAT to our AI and get insanely good copy.
 
So my advice?
 
Stop trying to fix your copy. Fix your data.
 
P.S. If you want to build bulletproof GTM systems, DM me.

Built 3 companies. 1 exit. Processes MILLIONS of emails daily

Vaibhav Namburi is joining Tuesday Triggers next week... 

and I'm honestly SUEPR excited about this one

- V Started Five2One with $500 in 2017. 
- Hit 7 figures in 11 months and 28 days.

- Then launched SmartWriter in 2021. 
- Scaled to 14,000 users including Facebook, Stripe, and VaynerMedia.

- Then started Smartlead in June 2022.

Now he's helping process millions of emails daily for agencies and enterprises worldwide.

And he's dropping some SERIOUS insights for our Tuesday Triggers community.

Tuesday Triggers is a free community where I bring in the sharpest operators in cold email, AI automation, and agency growth for weekly deep-dives.

Here's what we're covering on November 25th:

↳ How to future-proof your infrastructure 
↳ Big innovations Smartlead is dropping (you'll hear it here first)
↳ The hurdles agencies CAN face in the next 3-6-12 months (and how to prep NOW)

Mark your calendars.
 
Tuesday, November 25th.
 
Limited spots available.
 
Register here: https://luma.com/yjujicn6

I've sent ~15 million cold emails in 2025 so far.
 
Yeah, you read that right. FIFTEEN MILLION.
 
And here's everything you need to know about what ACTUALLY works in 2025:

11 Cold Email Lesson 

90% of the personalized emails are just LinkedIn stalking.
 
And some people can't even stalk properly. Here's why:
 
I get pitched about 40 times a day (LinkedIn + Email)
 
"Saw you are the Founder at RevGen Labs..."
"Loved your vision for RevGen Labs..."
 
Yeah mate, I wrote that on LinkedIn. Now what?
You scraped my LinkedIn? Cool.
 
Did you scrape my problems?
No you didn't. And this is exactly what has made cold outreach BORING.
 
People follow this and when they don't get result they say "Cold outreach is DEAD"
 
Cold outreach isn't dead. Your process is. Here's what works instead:
 
SIGNAL-BASED PERSONALIZATION:
 
We built our own AI research agent that monitors these signals across our client's ICPs:
 
→ Tracks 17 different intent signals per prospect
→ Scores relevance based on timing and context
→ Writes the first line based on the highest-signal event
 
Signals like:
 
➤ They just hired their first DevOps engineer
➤ Their pricing page changed 3 times in 2 weeks
➤ They're getting roasted in G2 reviews for integration issues
 
Traditional approach: "Saw you're VP of Sales at SaaS company..."
 
Our approach: "Noticed your team's been hiring SDRs while your CEO posted about pipeline visibility issues twice this month..."
 
Because outbound isn't about writing a better line. It's about knowing something they don't.
 
This separates pros from people playing email roulette. Suddenly, mentioning their job title feels amateur compared to mentioning their actual problems.
 
What's the most obvious copy-paste job you've seen lately?

I'm sure everyone who uses Clay has somewhere along their journey binge-watched Patrick Spychalski's content... I definitely have.
 
He runs one of the biggest outbound agencies, The Kiln.
 
And next Tuesday, he's jumping into Tuesday Triggers to share his journey of starting and scaling his agency exclusively with my community.
 
Perfect for anyone thinking about starting their own agency or getting into the outbound space. He'll cover what worked, what didn't, and what he'd do differently if he started over today.
 
Tuesday Triggers, where 400+ agency owners and SaaS founders help each other out because we're all trying to figure out the same thing: how the hell do you scale outbound without losing your soul (or your sanity)?
 
In the last 30 days, we've got big hitters like:
 
• Nick Abraham
• Jesse Ouellette
• Ilija Stojkovski
• Vaibhav Namburi
 
If you're running any kind of outbound and you're NOT in this room... honestly, you're missing a lot of insider knowledge that's shaping how the top 10% agency owners actually do this stuff.
 
Want to join the session?
 
Register here: https://luma.com/ni5o7iks
 
P.S. DM me if you want to join the Tuesday Triggers community.

Still running the same cold email plays as last year?
 
Time to UPGRADE.
 
I'm going live with Akash Ravikumar on Smartlead Office Hours this Thursday to break down exactly what's working and what will work beyond 2025.
 
On Thursday's Office Hours, I'm sharing the MODERN outbound playbook that's driving results for RevGen Labs:
 
→ The 3 core cold email pillars: deliverability, targeting, messaging
→ When to add AI or incentives without killing your reply rates
→ A simple framework to build outbound from scratch or fix what's broken
 
Time: 🗓️ Thursday, Dec 4 ⏰ 10 AM EST
 
Save your spot: ﻿https://luma.com/ttveo8am
 
See you there.

🔥 TT SESSION TODAY - 8AM PST 🔥

Ilija from HeyReach.io is joining us to share how HeyReach.io hit $9M ARR in 28 months.

If you don't know Ilija, he's the CTO who built HeyReach.

And how to built a system that kills “LinkedIn → CRM → ChatGPT → LinkedIn → repeat” insanity.

Never been to a TT session? 

Perfect time to jump in.

Register: https://luma.com/k4t79sc6

Last month I resumed Tuesday Triggers sessions and had an amazing first guest - Nick Abraham
 
And here are 5 lessons that every operator should follow:
 
1. Too many cooks kill your kitchen
 
Most agencies have account managers, GTM experts, VAs, and 10 people in one Slack channel for ONE client.
 
The winning approach --> client gets ONE person.
That person does everything --> onboarding, strategy, campaigns, reports, communication. Everything.
 
2. Simple scales, complex fails
 
When starting out, many try omnichannel campaigns with calls, emails, LinkedIn, and fancy dashboards. Complete mess. Strip it down to what actually drives results.
 
Ask yourself: "Out of all the things in here, what's actually leading to results?"
 
3. Don't wait to assess campaigns
 
Most agencies wait until campaigns are nearly done before evaluating. Change to 7 days. You know within 48-72 hours if it's going to be a winner.
 
4. Track department numbers, not individual clients
 
Weekly calls should focus only on: 

- total emails sent, 
- total replies, 
- total leads submitted, 
- email-to-lead ratio. 
 
5. Domain-level analytics save campaigns
 
Build a dashboard that shows domain performance vs. overall average. Campaign getting 1.5% reply rate looks decent, but if it's 57% worse than average - kill the domain immediately.
 
P.S. If you want to join the next Tuesday Triggers session, the link is in the comments.

Next Tuesday, I'm hosting one of the OGs of the cold email space, Jeremy Chatelaine 🔥, founder of QuickMail.
 
Jeremy built one of the FIRST cold email platforms.
 
His podcast with 300+ episodes is top-rated in the cold email space.
 
The man knows his stuff.
 
And I'm bringing him to the Tuesday Triggers community - my private group of cold email KILLERS who meet weekly for exclusive calls with industry leaders.
 
This is intimate. Raw. ACTIONABLE.
 
The Tuesday Triggers crew gets access to frameworks that'd cost $5K+ at some mastermind.
 
Jeremy's gonna break down:
 
→ His latest deliverability hacks for 2026
→ How to scale one-to-one feel without losing your soul
→ Why most agencies are getting their infrastructure WRONG
 
Time: 8 AM PST
 
Book your slots here: ﻿https://luma.com/uxrb0bxy

How you can get companies data who got funded 3-7 days before mainstream media reports it
 
To find funded company information, the usual suspects are... 

➡️ Crunchbase notifications, TechCrunch articles, the whole ecosystem.
 
But there's a small group of operators who figured out how to skip the line.
 
They're hitting funded prospects days before anyone else knows money changed hands.
 
The secret? Public records that nobody bothers checking.
 
Here's what's happening:
 
➡️ SEC filings go live 3-7 days ahead of media coverage. 
➡️ Form D submissions are mandatory within 15 days post-funding.
➡️ But companies typically file within hours to avoid compliance issues.
 
This creates a window where the information exists... but isn't being monitored.
 
And I recently came across a post by Giorgio Zanella who created a workflow to get financial information before mainstream media providers pick it up.
 
Go follow that process and get yourself some new clients.

GTM Engineer - passionate about data DM if you have a cool API to try

💰 Funding information is so important, and still 99.9% of people get their information all at the same time when Crunchbase, TechCrunch, and other main newspapers and data providers release it.
But what if there was a way to get this information days earlier, be the first one in the market to know about it - and not have to wait for the main media providers to release it? ⚡

The SEC website is a goldmine for this type of info. I get it, they probably last updated the interface back in 2004, but differently from all the classic AI B2B SDR bla bla bla startups, their website is ugly but the product (the data) actually works, and it works great! 💎
In this video I'm showcasing how to leverage Form D on the SEC website to get financial information before mainstream media providers pick it up. I leveraged the API from https://sec-api.io/ (Data2value) to pull this data directly into Clay. 

Here's a step-by-step:
1️⃣ Gather the legal name of the company (ask Claude to create the prompt)
2️⃣ Configure and execute the API call (ask Claude how to do it - if you've never done it before, just share a few screenshots and it will tell you step by step. If it doesn't work, pass it a screenshot with the error and try again)
3️⃣ Format the result in a structured format into Clay
4️⃣ If you're serious about it and you're a real tech nerd, post it on X before anyone else

Companies are legally obligated to file this information, so you can be sure it will be on the SEC website. If you want to take this to the next level, you can automatically fetch the data using the RSS feed, but that's level 2 and we'll do it in the next video.

What are the other main use cases that you're using the SEC website for? 🚀

Co-founder @Growth Today | Building scalable GTM systems that drive predictable pipeline | 🚀 growthtoday.com

If you are selling B2B these days...

Building a consistent, scalable and predictable qualified pipeline is really hard. 

You've probably tried:
❌ Increase activity — doesn’t yield better results
❌ Build templatized “team” sequences — didn’t work
❌ Adding more headcount — doesn’t scale linearly

These methods "work"...

But these are costing you a LOT and don’t let you experiment quickly and in a systematic way to learn what works, bake these back into your GTM, and refine your sales strategy…

especially in today’s economy, where fewer people buy from you, fast copycats steal your leads with a $29 one-time offer, and AI is completely changing the game.

That's why we help our customers unlock their own repeatable outbound system:

In the next 180 days, our team will help you to:
✅ Ensure emails reach the inbox
✅ Reach out to the right people
✅ Send personalized, relevant messages 
✅ Boost sales effectiveness
✅ Understand what works on your market, and what doesn’t to refine pipeline generation

More than 30+ scaling B2B companies like Active Campaign, Bigblue, and Aftersell trust us with building, fixing, or scaling their pipeline generation.

Our clients typically see measurable improvements within 3 months in their sales efficiency and their pipeline generation.

And once we fix the fundamentals, all you (or your sales team) will have to do is give us another sales play to run, iterate, and scale. 

Here’s what 2 of our customers had to say:

“I have done outbound for 10 years but it changed a lot, become a lot more technical. Jani helped to figure out the right structure, the right tools, and the right systems and I was able to focus on closing the business” - Elena, Head of Sales

“Jani’s systems helped us to book 3 qualified sales calls within the first week of launch. We're launching new campaigns on other markets right now" Theo, BD lead in UK

Want to unlock a systematic way to run, iterate, and scale to drive a qualified pipeline?

I’ll audit your target account lists, and sales copy and help you with what’s next: 
https://calendly.com/growth-today/intro-meeting
 
See you there!

Jani Vrancsik

I just hit 8k followers here - let me (re)introduce myself

I'm Jani

Founder of Growth Today, Clay Studio Partner, marketer, seller, GTM engineer, all morphed into one

I started this agency after a career in a wide array of B2B SaaS roles - CS, marketing, partnerships.

Today, I lead a world class GTM engineer team of 10 folks, having built Growth Today into one of leading Clay & lead gen agencies globally.

What we do?
We help scaling B2B companies design and implement repeatable GTM systems.

Simpler? 
Create predictable, scalable outbound sales engines.

Still too much fluff?
We do cold email outreach, cold linkedin outreach, cold calling.

We’re not for everyone.

But if your business is ready to scale properly, with structures, systems instead random ideas that never go further than your whiteboard, you’ll probably like how we work.

What’s next for us?
• All in on Clay and GTM engineering
• Growing the team
• have fun

If any of this resonates, don’t hesitate to reach out so we can connect
Thanks for being here.

Co-founder @Growth Today | Building scalable GTM systems that drive predictable pipeline | 🚀 growthtoday.co

Spent 2 years learning these 16 rules so you don’t have to 

There is one truth about outbound messaging which is…

Most of us learn it the hard way

- We send hundreds of messages that go unanswered

- We change subject lines obsessively

- Add personalization and hope for the best

But the replies don't come.
 
So we assume outbound is dead, or our ICP is wrong, or worse? We're just bad at this.

But the fact is, we're just missing the fundamentals.

So here I am sharing these 16 simple messaging rules that helped me get the replies

Including things like …

→ keeping it conversational, not corporate 

→ leading with curiosity, not clickbait 

→ being human, not a sales robot

Save it, reference it and make it yours

and skip the 2 years of painful learning I had to do

Cold Calling As a Movie Characters

You can run outbound.

But can you build a system that actually scales?

Things like:

● Multi-channel outreach that doesn’t burn reps out

● Reading intent signals and striking at the right moment

● Personalizing without doubling the workload

Most teams aren’t set up for this yet — and honestly, that’s okay.

Outbound got a lot more complex in the last few years.

That’s why I put this together 👇

Outbound Survival Guide (2026 Edition)

A simple roadmap for anyone who wants to grow in outbound, whether you’re an SDR, AE, RevOps, or running the whole GTM motion.

Here’s what’s inside:

✅ 8 outbound mentors worth following

✅ 10 skills that actually matter in modern outbound

✅ Clear career progression across Entry → Mid → Senior → Specialized roles

I made this because I kept getting the same questions from SDRs, founders, and GTM leaders:

“What skills do I need next?”

“What does career growth even look like now?”

“Where do I start without drowning?”

If outbound is your lane this year, this guide will give you clarity, direction, and a head start.

Want the PDF?

● Comment GUIDE

● Or DM me — I’ll send it over

And if you want more of these breakdowns, follow Jani Vrancsik for GTM & outbound strategy (minus the fluff).

Our first 50 customers came from a $200/month sales stack, not the $2K one everyone recommends

Here are 14 tools that can help you close deals

1. Clay +  BuiltWith for targeting

2. ChatGPT + Lavender + Notion for messaging

3. Smartlead + Instantly + Gmail for outreach

4. HubSpot + Slack +  Clay for Follow ups

5. Sheets + Notion + Fellow.app for learning
 
You don't need expensive tools to sell

You need the right tools for each stage.

What's one tool you can't live without as a founder?

Repost ♻️ to help another founder sell smarter

You know what's harder than cold outreach? cold outreach that feels cold 👀

Cold outreach works way better when people already recognize you.

That's where content comes in.

Not to replace outreach but to amplify it 

Think about it for a sec:

→ You comment on their post before reaching out

→ You share a quick case snippet in your follow-up

→ You send a 45 sec Loom instead of another text

Suddenly, your cold outreach doesn't feel so cold anymore.

Content warms the room before you walk in 🔥

And the best part is that you don't need to create tons of new stuff.

In this carousel, I'm sharing 5 ways content quietly amplifies the quality of your outbound, without overcomplicating it.

Swipe the carousel and share which one you liked the most. 😉

5 Ways Content Quietly Supercharges Outbound

AI made it easier to spam 10,000 accounts.
It also made it deadly to choose the wrong 100.

In 2026, you do not fall behind in Q2.

You fall behind when you decide who gets your reps’ time.

Teams walk into the same trap:

- New account list in January
- SKO where everyone's excited
- Reps grind for months

Then by April they find out that their target accounts have:

- No budget.
- No intent.
- No real buyer.

You get “perfectly personalized noise” to the wrong people.

I team up with Revenue Ramp for a 2-part live series to fix this.

You will see:
• How we rebuilt our own 2026 account lists
• What changed in outbound (and what quietly broke)
• How to focus reps on accounts that will take a meeting

If you want Q1 pipeline coverage, not a Q2 gap, save your seat and bring your team.👇

Your GTM team isn't failing.

You're just running a pile of tools pretending to be a system 😬

Imagine you have the best CRM, the shiniest ABM platform, and a martech stack that costs more than your sales team's quota...

But if they don't talk to each other?

They are just expensive subscriptions

→ marketing running campaigns in one tool 

→ sales tracking outreach in another
 
→ CS managing accounts somewhere else 

And leadership? That’s stuck in spreadsheets, trying to connect the dots every Friday, 🤷

They don't have a GTM problem, but a system problem

But the good part is…

You don't need to rip everything out and start over

Start with one factor. 

Fix the integration between two tools, add visibility to one dashboard, and document one handoff process.

Small fixes create compounding progress

P.S. What's one thing in your GTM stack that frustrates you the most? drop it in the comments, let's talk about it 👇

Raise your hand if this sounds familiar ✋

→ You messaging the same prospect
 
→ Replies buried in random inboxes 

→ No idea what's actually working on LinkedIn

Ngl, lived that situation for months

Our LinkedIn outreach had potential, but zero structure until we fixed the infrastructure

We were treating LinkedIn like a side hustle → manual tabs with scattered workflows

But the moment we started treating it like a proper system, everything started clicking

Let me explain what changed for us:

We started using Aimfox to centralize everything:

✅ Leads flow from Clay → Aimfox → HubSpot (fully automated)

✅ Campaigns run safely across multiple profiles

✅ All replies land in one shared Unibox

We built a system where automation supports our team and everything runs safely.

That's when LinkedIn finally became a real GTM channel for us 🙌

Swipe the carousel to see how we did it

Hope it helps someone out there 😉

Linkedin Outreach Doesn't Scale Until You Fix The System

Inbound vs Outbound? 🤷

That's the wrong question

You should be asking, When do I use each?

Use Inbound when

• You want prospects coming to you

• You're playing the long game

• You want quality over quantity

Use Outbound when

• You need pipeline this quarter

• You know exactly who to target

• You want control over your numbers

The best setups I've seen do both

→ Post content on LinkedIn

→ Then reach out directly to people who engaged

Your inbound makes your outbound easier and your outbound proves what inbound topics work

Take them as teammates not enemies 😉

So what's your move, team inbound, team outbound, or team both?

We help companies with BDR teams cold call.

because cold calling works. (always has, always will)

Usually, most teams struggle with one of these things …

→ no resources to actually make the calls 

→ BDRs haven't cold-called yet, AEs are slammed 

→ RevOps is too busy to systemize it properly

And, here's what we do differently with Growth Today:

we don't operate in a silo.

we complement your tech stack + leverage our team to drive results, build efficiency, and run experiments you don't have bandwidth for.

It works like this …

we pull together all your GTM audiences: 

• handraisers • email responders who didn't convert • app installs who didn't convert • dead leads • cold audiences

Auto generate tasks based on account ownership: 

• leads from our programmatic motion → our BDRs call • Tier 1 accounts → your BDRs call

your BDRs focus on enterprise relationship building (while we prospect lower-tier accounts programmatically)

Along with that, we built a HubSpot workflow (Salesforce too) that:

→ syncs activity data from Instantly/Salesloft/Outreach 

→ enriches contacts via Clay 

→ finds phone numbers through waterfall 

→ updates CRM with fresh data 

→ routes contacts to right caller
 
→ pushes everything into Orum 🥇

Why Orum?

Manual calling is slow. The average pickup rate is 10-15%.

To hit goals, you need volume + speed.

My favorite part:
• competitor they're using
• hiring/funding signals
• previous conversation history (pulled from Gong/Fathom)

So your BDRs don't wade through 50 fields to prep a call. ✅

they just... call with context.
—
P.S.: Have BDRs who can cold call for different lists and/or support your existing BDR motion on Tier 1 accounts and POCs

If you need more help, DM me.

Outbound has changed more in the last 5 years than in the previous 20.

remember when we used to pull cold lists and just... send? 😅

Then came the era of basic filters

Now we're talking intent signals, job changes, tech stack triggers.

And honestly, most of us are still figuring out where we even sit in all this 🤷

So here's what actually works now

1. If you are doing outbound like 2015… please stop

Send smart emails instead of sending more

2. Know when someone's hiring, when a company just raised funding, when tech stack changes signal budget.
3. Pick one signal that matters to your ICP and start there

One layer, test it, and then add the next.

Follow Jani for more outbound stuff ♻️

Your team spends 60% of their day on tasks AI could do in 60 seconds 😅

And no your SDRs aren’t lazy

They’re just stuck doing “outbound-adjacent” work all day

Stuff like:

→ Researching prospects one by one
→ Checking if emails will land in spam
→ Cleaning messy CRM data
→ Rewriting the same intro 47 different ways

And the actual conversations?

Those get squeezed into whatever time is left 🤷‍♂️

Here’s the part most teams miss:

AI isn’t here to replace your reps

it’s here to give them their time back.

So they can do the part that actually moves pipeline:

real conversations with people who want to buy.

We’ve been testing this across teams and the pattern is always the same:

AI handles the grunt work.

Your team handles the magic ✨

So I put together 8 smarter ways to use AI in outbound

from finding your real ICP → to spotting intent signals before competitors do

If your reps are drowning in manual work,

this is going to feel like oxygen.

Save this, it’ll make next week a lot easier 🙌

If your LinkedIn outreach feels disorganized… You need to read this.

Usually teams do not struggle with outreach itself, but how messy and unpredictable it becomes over time

Here are 3 simple ways to fix it 👇

1️⃣ Put all your conversations in one place.

A setup where everything lands in one clean inbox, even messages from the extra outreach profiles we use.

Aimfox’s Unibox does this really nicely, and it instantly makes things more under control.

2️⃣ Run one campaign, not five different ones.

When every rep runs their own version of outreach, duplicates happen.
What works way better is having one campaign that quietly spreads the outreach across multiple profiles in the background.

3️⃣ Talk to people who already showed interest.

This is the easiest one

And you don’t have to manually scrape anything, drop in a link in Aimfox and build a warm campaign in seconds.

Super handy on busy days.

• Clean the inbox.
• Clean the workflow.
• Target the right people.

And everything gets easier 

P.S. Aimfox’s Black Friday sale is ending soon, so hurry up and save up to 50% on their popular plans

You know what's better than closing a deal on the last day of Q4? Closing it on day 45 👀

But this is what usually happens instead:

Start of quarter: ‘’I'm building pipeline’’

Then…"Deals are progressing"

At the end of the quarter? Full panic mode, and don’t know what’s happening

Then you close the deal with 6 hours left in the quarter.

Everyone celebrates, you feel like a hero and the dopamine hits hard
But let's be honest here.

That prospect was probably ready to buy in the 2nd week. They were just waiting for urgency or a discount, or maybe both

Meanwhile, you spent weeks: 

→ Chasing leads that were never going to convert

→ Delaying follow ups

→ Avoiding the tough questions that would've revealed true buying intent

Here is the better way…

✅ Do your hardest prospecting in the starting weeks

✅ Qualify early, if it feels off in week 3, focus your efforts elsewhere

✅ Ask the hard questions upfront… budget, timeline, decision process

✅ Create urgency throughout the quarter, not just when your clock runs out

So, if you're in quarter end chaos mode right now… I see you. That adrenaline rush is real.

Just ask yourself, Is this sustainable?

Because next quarter starts in a few days, and the cycle repeats unless something changes.

Trade the fireworks for consistency. Your future self will thank you. 🙌

Most founders automate when they should be scaling
Storytime…

I was obsessed with automation and spent months building the perfect systems.

- Email sequences? automated

- Reporting? automated

- Follow-ups? automated 🤷

But the problem was… There was no change in the revenue

That's when I realized that I was optimizing for efficiency instead of growth 
Automation makes you faster at what you're already doing

But scaling is something different. You do new things that multiply impact
Makes sense, right?

So this is what I do now

step 1: Automate the repetitive stuff 

step 2: Use that freed-up capacity to actually scale

step 3: Automate your admin so you can focus on: 

→ landing bigger deals 

→ testing new customer segments 

→ building partnerships

We need to see what growth opportunity we are missing coz we are busy
Check that and you'll know where to focus 💪

The best GTM teams aren't using AI to write emails

They're using it to rewrite their entire playbook

Here's what I mean:

Most of us use AI for speed → write this email faster or summarize this call.

Which is cool, but we've been testing something different for months now

Instead of asking AI to work faster, we started asking it better questions

→ How do we know who to talk to, not just guess?
 
→ How do we stay relevant without burning out reps? 

→ How do we identify market shifts before our pipeline goes cold?

That modification changes everything

So here are the 3 AI workflows that actually work for us:

1️⃣ AI Lead & Account Scoring 

Your ICP learns from every deal, updates in real-time

2️⃣ Automated Sequencing & Cadence 

Multichannel outreach that adapts to behavior, not timers

3️⃣ AI Market & Customer Insights 

Tells you what to do next… launch here, pause that, or double down here

And honestly? The coolest part is that these get smarter over time

Every reply, every closed deal feeds back into the system

Your GTM motion upgrades constantly, not once a quarter in a strategy doc

Moral of the story?

AI won't replace your strategy, but it will show you where you're grinding manually for no reason...

AI isn’t ruining outbound.

Using AI without judgment is.

Here’s what we’ve been seeing 👇

Bad AI outbound looks like:

→ Scraping 10,000 contacts with zero filters

→ Sending the same sequence to everyone

→ AI-written LinkedIn requests that all sound identical

→ No real follow-up strategy

→ Same pitch across every industry

Good AI + human outbound looks like:

→ AI helps you find signals

→ You check if timing actually makes sense

→ AI drafts the structure

→ You add the one line that proves you looked

→ AI suggests follow-up timing

→ You decide what’s worth following up on

AI gives you speed and scale.

Humans give you judgment and relevance.

Let AI handle the boring stuff — research, data pulls, drafting.

Then do the part AI can’t:

think, edit, and decide whether it actually makes sense to send.

AI should save you 2 hours

so you can spend 20 minutes making the message feel like a real human wrote it.

Hope it helps someone out there 😉

These 5 books are not just good reads. They are fueling my next business moves.

Every single one has pushed me to build a sharper agency - one that actually helps clients grow, not just talk about it.

Here’s what has shaped my thinking (and systems):

1) Hyperfocus by Chris Bailey 

You learn how to do deep work while everything tries to distract you. It changed how I block time and protect my key tasks daily. No more split focus - strong output only.

2) Stand Out or Die by Gareth Healy 

The title says it all. When you sound like everyone else, clients forget you. This book showed me how important true positioning is (beyond taglines) - you become someone clients remember.

3) Build a Kick-Ass Advertising Agency by Alex M H Smith
 
The most practical blueprint I found for building teams that hit deadlines and produce real work. I use the ideas to keep my team motivated and our standards high - minus burnout.

4) Profit First by Mike Michalowicz 

Revenue looks good, but profit keeps the lights on. This book opened my eyes. Today, every project gets a clear margin check. No more “growth” that’s just busywork.

5) Traction by Gino Wickman 

You need structure, not chaos. I pull EOS ideas straight into Growth Today for tracking progress and holding every person accountable. It kills confusion and boosts results.

Every book gave me a real tool to use - not theory.

Here’s what I do now:

• Build habits for focused work
• Set clear, memorable positioning
• Run a team that delivers on time
• Check profit before chasing deals
• Create clear systems for scaling

If you’re running a business or leading a team, these reads are worth your time

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