RevGen Labs

RevGen Labs merges elite lead gen services with groundbreaking tech innovation. Our founding trio, comprising a sales wizard, a renowned growth hacker, and a tech virtuoso, synergize their expertise to deliver more than just services - we're creating a suite of proprietary tools that are set to revolutionize sales and marketing. We're more than a company; we're a powerhouse lab crafting the future of sales and marketing.

Chief Executive Officer

RevReply

RevReply.com - An AI auto-responder that saves you hours a day and increases your meeting bookings by 900% on average.

Chief Strategy Officer

AUDIENCEX

For marketers, brands, and agencies - with complex goals needing intelligent, integrated solutions, we are your multi-channel media arm—piloting your digital campaign from pixels to projections. We offer clearly defined KPIs and customized reporting as well as a dedicated account manager always monitoring and optimizing your campaigns.

Following an analysis of your current strategy, we construct a multi-channel framework for your campaign. We analyze your positioning and messaging and acquire a rigorous understanding of your various audiences—allowing us to make decisions around tactical execution from channel mix to budgetary allocation with the goal of accelerating business growth.

Head of Sales Enablement

engage:BDR

Engage:BDR prides itself on offering advertisers streamlined and comprehensive solutions via programmatic media buys across display, video, native and ConnectedTV. 

With 12 years in business and as a publicly traded company, we'll go above and beyond to build a custom-tailored strategy to improve your results, and simplify your strategy.

Senior Director of Strategic Partnerships 

MNTN (formerly SteelHouse)

SteelHouse provides a best-in-class full-funnel display advertising and ConnectedTV platform.

High-value platform sales - primarily focused on building large brand and agency relationships to solidify programmatic advertising and ConnectedTV campaigns. 

Specialties include: Programmatic advertising, retargeting, acquisition, platform sales, SaaS, full-funnel marketing solutions, brand/agency relationships, ConnectedTV.

Senior Strategic Partnerships

CenturyLink Business for Enterprise

Managed a portfolio of customers whose monthly revenue generates 1.5 million.
Prospecting and hunting to find new clientele while continuously exceeding quota.

Senior Relationship Manager

Park West Gallery

Created week-long VIP experiences - Every week was a new ship, new clientele, new cities.
Ran art auctions and seminars.
Introduced world renown artists.
Auctioned art ranging over 500k.
High-level in-person sales.
Constant adaptation.
1.2 million per cruise avg - 240% over quota.

VIP Division Team Lead on Cruise Ships and Abroad

Conducted art auctions, seminars and VIP events for guests on cruise ships.
Sales training and management of up to 15 person teams.
Successful marketing - measured weekly.
Averaged 180k in sales per week.

Principal Art Auctioneer on Cruise Ships and Abroad

International Art Consultant

Research, evaluate, locate, and sell exclusive high-end art.
Artworks ranged upwards of 500k.

Private Consultant

CEO / Co-Founder @ RevGen Labs | AI + Sales + Growth Hacking

I'm Christian, Co-Founder at RevGen Labs, a B2B lead generation agency. 

We're solving a critical problem in B2B sales: how to scale cold email outreach with purpose (not spam).

Here's the reality most revenue teams face: 

You know cold email works, but scaling it properly is nearly impossible. 

You're stuck between sending mass blasts that destroy your reputation or spending hours crafting individual emails that don't scale.

The result? Either your outreach feels robotic and gets ignored, or your team burns out trying to personalize everything manually. 

At RevGen Labs, we're building proprietary AI tools that solve the "scale vs. purpose" dilemma. Our technology helps B2B teams send cold emails that feel personal and relevant at any volume - without the spam tactics that ruin deliverability and brand reputation.

We can help you if:

• You're sending cold emails but struggling to make them feel personal at scale

• Your team is burning out trying to research and customize every single outreach

• You want higher response rates without resorting to spammy tactics

• You need to increase email volume while maintaining (or improving) quality and relevance

We've helped 50+ revenue teams transform their cold email approach from "spray and pray" to strategic, purposeful outreach that actually converts. 

If you're ready to scale your cold email efforts the right way - with purpose, not spam - let's connect.

Send me a DM or reach out directly at christian[at]revgenlabs.com

Want to see how we're revolutionizing cold email? 

Check out revgenlabs.com

Christian Oland

I added 100 GTM operators to my private WhatsApp group in 3 weeks.
 
Still have room for 100 more.
 
Comment "Expand" if you want in.
 
The quality of conversations has been UNREAL.
 
-Real-time ideas, strategies, roasting :)
-Tool recommendations that save thousands per month
-Job opportunities shared before they hit LinkedIn
-LTD deals just for the group members
 
What we share:
 
>Direct intros when someone needs what you sell
>Beta access to tools before they blow up
>Weekly sessions with top experts in the B2B space
 
The vetting is still strict. 

I got 200+ comments on last post yet i added only 100.
 
If you're asking about "best subject lines" — this isn't for you.
If you're selling courses or want to pitch your services — don't bother.
 
But if you're an operator generating real pipeline from cold outbound...
 
Drop "EXPAND" below.
 
I personally review every request.
 
(100 spots left, then we're closing it again)

Founder of RevGen Labs | Helping businesses unlock 10x growth through growth hacking and AI

8 million people use the same sales triggers you do (and your prospects' inboxes look like a scene from The Big Bang Theory)

- You craft what feels like the PERFECT cold email...
- Mention their recent funding round 
- Mention about the new hire
- Hit send with confidence

and get absolutely nothing back

Here's why.
 
7 other people probably sent the exact same trigger-based message that morning.
 
And no one will get a response because it looks like every salesperson bought the same data package.

BUT here's what everyone misses about triggers...
 
It's not about having THE trigger. 
It's about having triggers NOBODY ELSE has.
 
While everyone's fighting over the same Apollo data points, we built what I call the "Master Trigger" system.
 
70+ unique trigger sources feeding into one engine.
 
We're not talking about the usual suspects: 

→ Funding rounds, 
→ Job changes, 
→ Tech stack updates.

That stuff's been picked clean.
 
I'm talking about triggers like...

→ Sudden spikes in organic traffic but drops in paid ad spend
→ Political campaign donations that signal budget shifts
→ Patent filings that hint at product pivots
→ Leadership speaking at conferences

(means they're thinking about specific problems RIGHT NOW)
 
Let's say you help SaaS companies with conversion optimization...
 
Instead of: "Hey, saw you raised Series B..."
 
Try: "Noticed your demo page traffic jumped 40% last month, but your trial conversion rate dropped. Most companies hit this exact wall after scaling paid acquisition..."
 
One sounds like everyone else. 

The other sounds like someone who actually KNOWS their business.
 
Want the list of 70+ unique trigger?
 
Drop "TRIGGERS" in the comments below and I'll send it over.
 
(Make sure we're connected first)

P.S. I'll add you to my free lead gen community (if you are an agency owner)

Most cold emails fail because of one stupid mistake.
 
And it's an AI mistake.
 
Most people think AI email is a copywriting problem.
 
"Help me write better subject lines."
"Make this sound more human."
"Personalize this template."
"Research this person."
 
Wrong.
 
AI email is a DATA problem disguised as a copy problem.
 
See, I've been running AI campaigns for years now and we pull 15+ data points per prospect... company growth signals, hiring patterns, tech stack changes, funding rounds, competitor moves.
 
All of that so the AI can write INSANELY good emails when it has real intel to work with.
 
And this is where everyone screws up. They feed the AI sh*tty data and expect gold outputs.
 
The real sequence looks like this:
 
Data enrichment FIRST → Context building → THEN copy generation.
 
Most people start with generic templates and try to sprinkle AI on top. That's why you get the same "I noticed you're hiring" opener that everyone's using.
 
Here's what works for us:
 
We build our data layer BEFORE we build our copy layer.
 
Examples: Patent filings. Acquisition rumors. Executive changes. Product launches. Compliance changes. Industry shifts.
 
We feed THAT to our AI and get insanely good copy.
 
So my advice?
 
Stop trying to fix your copy. Fix your data.
 
P.S. If you want to build bulletproof GTM systems, DM me.

Built 3 companies. 1 exit. Processes MILLIONS of emails daily

Vaibhav Namburi is joining Tuesday Triggers next week... 

and I'm honestly SUEPR excited about this one

- V Started Five2One with $500 in 2017. 
- Hit 7 figures in 11 months and 28 days.

- Then launched SmartWriter in 2021. 
- Scaled to 14,000 users including Facebook, Stripe, and VaynerMedia.

- Then started Smartlead in June 2022.

Now he's helping process millions of emails daily for agencies and enterprises worldwide.

And he's dropping some SERIOUS insights for our Tuesday Triggers community.

Tuesday Triggers is a free community where I bring in the sharpest operators in cold email, AI automation, and agency growth for weekly deep-dives.

Here's what we're covering on November 25th:

↳ How to future-proof your infrastructure 
↳ Big innovations Smartlead is dropping (you'll hear it here first)
↳ The hurdles agencies CAN face in the next 3-6-12 months (and how to prep NOW)

Mark your calendars.
 
Tuesday, November 25th.
 
Limited spots available.
 
Register here: https://luma.com/yjujicn6

I've sent ~15 million cold emails in 2025 so far.
 
Yeah, you read that right. FIFTEEN MILLION.
 
And here's everything you need to know about what ACTUALLY works in 2025:

11 Cold Email Lesson 

90% of the personalized emails are just LinkedIn stalking.
 
And some people can't even stalk properly. Here's why:
 
I get pitched about 40 times a day (LinkedIn + Email)
 
"Saw you are the Founder at RevGen Labs..."
"Loved your vision for RevGen Labs..."
 
Yeah mate, I wrote that on LinkedIn. Now what?
You scraped my LinkedIn? Cool.
 
Did you scrape my problems?
No you didn't. And this is exactly what has made cold outreach BORING.
 
People follow this and when they don't get result they say "Cold outreach is DEAD"
 
Cold outreach isn't dead. Your process is. Here's what works instead:
 
SIGNAL-BASED PERSONALIZATION:
 
We built our own AI research agent that monitors these signals across our client's ICPs:
 
→ Tracks 17 different intent signals per prospect
→ Scores relevance based on timing and context
→ Writes the first line based on the highest-signal event
 
Signals like:
 
➤ They just hired their first DevOps engineer
➤ Their pricing page changed 3 times in 2 weeks
➤ They're getting roasted in G2 reviews for integration issues
 
Traditional approach: "Saw you're VP of Sales at SaaS company..."
 
Our approach: "Noticed your team's been hiring SDRs while your CEO posted about pipeline visibility issues twice this month..."
 
Because outbound isn't about writing a better line. It's about knowing something they don't.
 
This separates pros from people playing email roulette. Suddenly, mentioning their job title feels amateur compared to mentioning their actual problems.
 
What's the most obvious copy-paste job you've seen lately?

I'm sure everyone who uses Clay has somewhere along their journey binge-watched Patrick Spychalski's content... I definitely have.
 
He runs one of the biggest outbound agencies, The Kiln.
 
And next Tuesday, he's jumping into Tuesday Triggers to share his journey of starting and scaling his agency exclusively with my community.
 
Perfect for anyone thinking about starting their own agency or getting into the outbound space. He'll cover what worked, what didn't, and what he'd do differently if he started over today.
 
Tuesday Triggers, where 400+ agency owners and SaaS founders help each other out because we're all trying to figure out the same thing: how the hell do you scale outbound without losing your soul (or your sanity)?
 
In the last 30 days, we've got big hitters like:
 
• Nick Abraham
• Jesse Ouellette
• Ilija Stojkovski
• Vaibhav Namburi
 
If you're running any kind of outbound and you're NOT in this room... honestly, you're missing a lot of insider knowledge that's shaping how the top 10% agency owners actually do this stuff.
 
Want to join the session?
 
Register here: https://luma.com/ni5o7iks
 
P.S. DM me if you want to join the Tuesday Triggers community.

Still running the same cold email plays as last year?
 
Time to UPGRADE.
 
I'm going live with Akash Ravikumar on Smartlead Office Hours this Thursday to break down exactly what's working and what will work beyond 2025.
 
On Thursday's Office Hours, I'm sharing the MODERN outbound playbook that's driving results for RevGen Labs:
 
→ The 3 core cold email pillars: deliverability, targeting, messaging
→ When to add AI or incentives without killing your reply rates
→ A simple framework to build outbound from scratch or fix what's broken
 
Time: 🗓️ Thursday, Dec 4 ⏰ 10 AM EST
 
Save your spot: ﻿https://luma.com/ttveo8am
 
See you there.

🔥 TT SESSION TODAY - 8AM PST 🔥

Ilija from HeyReach.io is joining us to share how HeyReach.io hit $9M ARR in 28 months.

If you don't know Ilija, he's the CTO who built HeyReach.

And how to built a system that kills “LinkedIn → CRM → ChatGPT → LinkedIn → repeat” insanity.

Never been to a TT session? 

Perfect time to jump in.

Register: https://luma.com/k4t79sc6

Last month I resumed Tuesday Triggers sessions and had an amazing first guest - Nick Abraham
 
And here are 5 lessons that every operator should follow:
 
1. Too many cooks kill your kitchen
 
Most agencies have account managers, GTM experts, VAs, and 10 people in one Slack channel for ONE client.
 
The winning approach --> client gets ONE person.
That person does everything --> onboarding, strategy, campaigns, reports, communication. Everything.
 
2. Simple scales, complex fails
 
When starting out, many try omnichannel campaigns with calls, emails, LinkedIn, and fancy dashboards. Complete mess. Strip it down to what actually drives results.
 
Ask yourself: "Out of all the things in here, what's actually leading to results?"
 
3. Don't wait to assess campaigns
 
Most agencies wait until campaigns are nearly done before evaluating. Change to 7 days. You know within 48-72 hours if it's going to be a winner.
 
4. Track department numbers, not individual clients
 
Weekly calls should focus only on: 

- total emails sent, 
- total replies, 
- total leads submitted, 
- email-to-lead ratio. 
 
5. Domain-level analytics save campaigns
 
Build a dashboard that shows domain performance vs. overall average. Campaign getting 1.5% reply rate looks decent, but if it's 57% worse than average - kill the domain immediately.
 
P.S. If you want to join the next Tuesday Triggers session, the link is in the comments.

Next Tuesday, I'm hosting one of the OGs of the cold email space, Jeremy Chatelaine 🔥, founder of QuickMail.
 
Jeremy built one of the FIRST cold email platforms.
 
His podcast with 300+ episodes is top-rated in the cold email space.
 
The man knows his stuff.
 
And I'm bringing him to the Tuesday Triggers community - my private group of cold email KILLERS who meet weekly for exclusive calls with industry leaders.
 
This is intimate. Raw. ACTIONABLE.
 
The Tuesday Triggers crew gets access to frameworks that'd cost $5K+ at some mastermind.
 
Jeremy's gonna break down:
 
→ His latest deliverability hacks for 2026
→ How to scale one-to-one feel without losing your soul
→ Why most agencies are getting their infrastructure WRONG
 
Time: 8 AM PST
 
Book your slots here: ﻿https://luma.com/uxrb0bxy

How you can get companies data who got funded 3-7 days before mainstream media reports it
 
To find funded company information, the usual suspects are... 

➡️ Crunchbase notifications, TechCrunch articles, the whole ecosystem.
 
But there's a small group of operators who figured out how to skip the line.
 
They're hitting funded prospects days before anyone else knows money changed hands.
 
The secret? Public records that nobody bothers checking.
 
Here's what's happening:
 
➡️ SEC filings go live 3-7 days ahead of media coverage. 
➡️ Form D submissions are mandatory within 15 days post-funding.
➡️ But companies typically file within hours to avoid compliance issues.
 
This creates a window where the information exists... but isn't being monitored.
 
And I recently came across a post by Giorgio Zanella who created a workflow to get financial information before mainstream media providers pick it up.
 
Go follow that process and get yourself some new clients.

GTM Engineer - passionate about data DM if you have a cool API to try

💰 Funding information is so important, and still 99.9% of people get their information all at the same time when Crunchbase, TechCrunch, and other main newspapers and data providers release it.
But what if there was a way to get this information days earlier, be the first one in the market to know about it - and not have to wait for the main media providers to release it? ⚡

The SEC website is a goldmine for this type of info. I get it, they probably last updated the interface back in 2004, but differently from all the classic AI B2B SDR bla bla bla startups, their website is ugly but the product (the data) actually works, and it works great! 💎
In this video I'm showcasing how to leverage Form D on the SEC website to get financial information before mainstream media providers pick it up. I leveraged the API from https://sec-api.io/ (Data2value) to pull this data directly into Clay. 

Here's a step-by-step:
1️⃣ Gather the legal name of the company (ask Claude to create the prompt)
2️⃣ Configure and execute the API call (ask Claude how to do it - if you've never done it before, just share a few screenshots and it will tell you step by step. If it doesn't work, pass it a screenshot with the error and try again)
3️⃣ Format the result in a structured format into Clay
4️⃣ If you're serious about it and you're a real tech nerd, post it on X before anyone else

Companies are legally obligated to file this information, so you can be sure it will be on the SEC website. If you want to take this to the next level, you can automatically fetch the data using the RSS feed, but that's level 2 and we'll do it in the next video.

What are the other main use cases that you're using the SEC website for? 🚀

Denis Acia

Co-Founder at SaasFluence | B2B Influencer Marketing for SaaS Brands

I’m Denis, Co-Founder of SaasFluence

We’re an influencer marketing agency helping B2B tech brands drive demand and visibility by partnering with LinkedIn influencers.

Currently — with over 200 influencers, we manage influencer marketing programs for B2B sales tech companies like Maildoso, Icypeas, Saleshandy, Fowla, and others.

Why We Started SaasFluence

Before SaasFluence, I ran an outbound agency, Applus Leads. Through that experience, we worked with some incredible B2B tech brands — companies with fantastic products and real value to offer. But despite outbound efforts (cold calls and cold emails), they weren’t getting the traction they deserved.

A big reason?

Their LinkedIn presence and engagement were minimal. Most had only a few hundred page followers and very little visibility in the market.

That lack of recognition made it hard to convert cold leads. Without social proof or brand mentions, prospects were hesitant to engage — especially in the highly competitive sales tech space.
What they really needed was a new approach — one that would:

1. Build credibility
2. Earn trust
3. And drive demand by establishing them as trusted solutions in the market.

That’s where SaasFluence comes in.

Our mission;
To help B2B tech brands leverage influencer marketing to drive demand, increase sales, and grow.

How We Can Help

☑ If you’re a B2B tech founder or business leader with an influencer marketing budget of at least $10K/month,
 ☑ And you don’t have the time to run campaigns or manage influencer partnerships,
We’ll handle it for you.

We’ve launched thousands of LinkedIn-sponsored campaigns, and our clients are seeing exceptional ROI.

If you’re curious, DM me and I’ll share a few of our client case studies so you can learn more about our systems and results.

Or, visit our website to explore further:
 👉 www.saasfluence.co

Lead Generation Partner - Outbound

Here are 5 Linkedin comment frameworks I use to get more profile clicks:

(You won't like these if you think LinkedIn is a resume)

1. "Yes And"

Don't just agree - agree and add one smart thing.

Example: "Fr! And I think people also forget that you need to fix your offer first. Good point."

2. "Friendly Fight"

Disagreement gets attention but don't be rude. Be nice about it.

Example: "Hmmm I see where you are coming from. But in my experience small creators convert better than big ones. 

Maybe it depends on the niche?"

3. "Mirror"

Tell them a quick story about how this happened to you.

Example: "Lol this happened to me last week. I sent the wrong link to a client and I wanted to disappear haha!”

4. "Specific Hype"

If you want to compliment, point out exactly what you liked.

Example: "Thisssss 💯. Especially the part about the onboarding email that is genius man!"

5. "Curious Cat"

Ask a question that shows you read the whole thing. The creator will answer you.

Example: "Wait… does this strategy work if you have zero budget? Or do you need ads?"

Do you notice something? These 5 templates all have one thing in common:

They are human.

Which style do you use the most?

Commenting Frameworks

I visited a SaaS website today and I instantly got a headache. 

It said: 

“Empowering teams to elevate operational excellence through intelligent workflows.”

I read the headline and I stared at my screen for a full minute trying to figure it out.

What does that even mean?

Do you sell a project management tool? Do you sell a chat app? A CRM?

I have zero clue.

It hurts to watch because I know this company spends thousands of dollars on ads and influencers. They send humans to this page every single day.

And I'm pretty sure most people leave in five seconds because nobody has time to solve a riddle.

Of course I am not an A-list copywriter. 

But you don't have to be an expert to see why this is killing their business.

Now compare that to the website headline from Aimfox.

"Supercharge Your LinkedIn Pipeline. At Scale."

And then the subhead says:

"Reach thousands of leads per day with an end-to-end tool that gives you access to unlimited LinkedIn profiles for scale."

You read that and you instantly understand what you get.

The #1 rule of marketing is that you need to be understood.

Did AI make us forget that?

I stalk my prospects after I send them a proposal…

(but not in a creepy way)

Sending a file attached to an email is the worst feeling in sales because you are just throwing your PDF into a black hole.

You never know if they opened it or if they hated the price and deleted it immediately…

So I started using send.co

It gives me a specific link I can share with a specific prospect. 

And I get a notification on my phone the exact second they open it.

Maybe I see they spent 30 seconds on the 'Offer' page but they spent 5 minutes staring at the 'Pricing' page.

“Hmm… they like the offer but they are worried about the money.”

Now, I do not call them and say "Hey I saw you looking at the price!"

That is weird, don't do that.

I just wait a day or two and I send an email asking if they have any questions about the budget.

It helps me know who is serious and who is just window shopping.

Do you track your proposals or hope for the best?

Please don't replace yourself with AI if you care about your followers.

(I see people do this every day…)

They go to ChatGPT and ask it to "write a post on 5 ways to boost email reply rates."

And the AI spits out the same generic advice that thousands of other people have already posted.

So here is how I use a tool called MagicPost without repeating the same redundant ideas.

1. I hunt for the winning topic.

I go into the "Inspiration" tab in MagicPost. Maybe I see that a post about "Why Cold Emails Fail" is going viral.

I don't do cold email. I do LinkedIn.

So I think "Okay, I will write about Why LinkedIn DMs Fail." The logic is the same.

2. I copy the structure.

I click "Generate Draft" based on that topic… but I don't post what it gives me. I look at the structure. It uses a list of 3 examples? Good structure.

3. I inject "pain."

The AI writes: "Don't be too salesy in your message."

I delete that immediately.

I replace it with: "I sent 500 DMs last month. The ones where I pitched in the first line got X replies. The ones where I asked a question got a X reply rate."

That is how you use these tools. 

You let them build the skeleton because they are fast but you have to put the meat on the bones.

If you want to try this workflow, magicpost.in has a free trial.

Replace yourself or clone yourself?

I sell B2B influencer marketing services.

Here are 5 reasons you should not hire me:

1. Your product is not ready yet.

If your current users are confused, or they are not happy, you have a product problem. 

Marketing a confusing product will just make more people confused faster. 

2. You need sales today.

Influencer marketing is for building trust and being seen over time. It is not a "get demos now" button. 

If you need to sign five clients to make payroll next week, you should run ads or do aggressive outbound instead.

3. It's hard to understand what your product does.

If it takes you a 30-minute demo to explain what your tool does... a creator cannot explain it in a one-minute video. 

You need to simplify your message first. 

4. You just want to test it out with a tiny budget.

This one is tough but I've seen it a lot. A founder wants to "dip their toe in" with one creator but this never works.

It's like doing a single exercise and expecting to be fit. More creators in your industry = more reach.

5. Everyone in your market already knows who you are.

If you are already the big, famous name in your space, like a HubSpot or a Slack, a big campaign to spread awareness wouldn't be as effective.

Influencer marketing is a great tool but you have to use the right tool for the right job.

Can you explain what your SaaS does in one simple sentence?

I think most SaaS marketing teams are sitting on a goldmine and they don't even know it.

I see marketing teams locked in a room trying to brainstorm the perfect headline for their next campaign.

Meanwhile, down the hall, your sales team is on a Zoom call and they are hearing the exact words your customers use to talk about their problems.

They hear:

→ Honest frustrations. 
→ Honest objections.
→ Moments when a prospect goes from confused to "aha, now I get it."

And yes, I know an AI can give you a summary of the call. But it cannot grasp the excitement when they finally understand your solution.

Give your marketing people the headphones and let them listen to one call a week.

The angles they will find are a thousand times more valuable than anything they could brainstorm on their own.

Now, would you rather guess what your customers are thinking or hear from them?

You are the most valuable asset on LinkedIn if you fit this description.

We call this the "Golden Creator."

Brands are desperate to find people who look exactly like this:

1. You held a job title in the industry.

A former VP of Sales with 8,000 followers is gold to us. A generic "business coach" with 200,000 followers is often a gamble.

The VP speaks the specific language of the buyer while the coach usually shares general advice that appeals to everyone. There is a big difference in trust.

2. You teach specifics instead of motivation.

We love creators who teach. They share how-to guides and specific playbooks on how to solve a problem.

3. Your comment section is full of buyers

If the comments are full of random fans saying "Great!" that is okay.

But the Golden Creator has comments from potential buyers. You see other VPs asking specific questions about the tool.

4. You post enough to be part of a daily routine.

Posting once a month is not enough to build a relationship. They show up 3 or 4 times a week and become part of their audience's daily routine.

Which one of these is the hardest to build?

SaaS founders… please stop trying to turn a creator into your sales rep.

(I see this happen in so many campaigns.)

As a founder you probably love your product so much. I get it. You spent a lot of money on the dashboard and the reporting and the mobile app.

So you want the creator to mention all ten features in a sixty-second video.

But this kills the campaign.

It makes the post feel like a sales demo…

And nobody goes to TikTok or LinkedIn to watch a sales demo.

Here is how I look at this:

Maybe your software has Feature X and Feature Y. And maybe you love Feature Y because a lot of effort was put into it.

But the creator runs their whole business using Feature X. They use it every single day. They don't even touch the other one.

And that is okay!

If you force them to talk about Feature Y, they will sound fake. They will look like they are reading a script. 

But if you let them just talk about Feature X…

They will speak with passion. They will show how it saved them time. They will sound like a friend recommending a tool they love.

It is better to be remembered for one thing than forgotten for ten things.

Explain everything or the “relevant” thing?

I want to tell you why sending a PDF as a lead magnet is a mistake in 2025…

I see so many people doing this. A prospect asks for your guide or your case study.

And you attach a PDF to the email or you send a generic Google Drive link.

Here's what happens:

The prospect opens it on their phone. The text is too small. They have to pinch and zoom. They get annoyed. They close it and they forget about you forever.

We stopped doing that. Now we use a tool called Flowla.

It lets us create a "Deal Room" which is basically a personalized webpage for that one prospect.

Here is exactly how we do it when a SaaS founder asks for our list of top influencers:

→ We go into Flowla and duplicate our template.

→ We change the room name. We name it "Influencer List For [Company Name]."

→ We customize the list. If they sell a sales tool we filter our database and only put sales-focused creators in there.

→ We add our simple process next to the list so they see how we work.

→ We put our Cal.com, Inc. booking page inside the same window.

They open a single link. They see a list made exactly for them. 

And if they like what they see, they can book a meeting with us without even closing the tab.

We give this away for free.

Maybe they take the list and run the campaign themselves. That is fine.

Maybe they see how organized we are and they hire us. That is also fine.

But we never send a PDF anymore.

Send a file or send an experience?

4 reasons why your LinkedIn DMs might not be booking meetings…

(I am not going to say it's because you are too salesy)

I have sent over 5,000 LinkedIn DMs and I booked I don't know how many meetings. But it is a lot.

Here are the 4 biggest lessons I have learned…

1. Don't try to be their friend.

They know why you are in their inbox. You know why you are there. They don’t want to hear empty compliments.

Can you help them? Can they help you? Good. Just say what you offer.

2. I book meetings months after the first message.

People who say you should disappear after 3 follow-ups aren't booking any meetings. 

Send a few follow-ups. If you don't hear back, set a reminder for a few months from now. 

Then follow up respectfully. 

A lot of prospects are too busy or the timing is off. They don't want you to give up on them.

3. Stop sending 100% AI messages.

This is cliche but it has gotten so bad. People just want to chat with other people here without talking to robots. 

Everyone has used so much AI that they can spot a bot instantly.

You can use AI for help, but please edit your message so you look like a human at least.

4. Use multiple touch points.

Don't just reach out to a single person in the company. Reach out to several of them. 

Even non decision makers because they will direct you to the right person. 

It is common sense but the more people you reach out to the higher your chances of booking a call.

What is your #1 linkedin advice? Tell us below 👇

Linkedin DM tips

If you want a brand to never want to fire you, keep shuffling between these 4 content formats…

1. "My Problem" Story

→ You talk about a struggle you had.
→ You do not talk about the tool yet.
→ You make the reader feel the pain.
→ The tool is the happy ending.

2. Screen Share

→ Record your screen.
→ Show exactly how you do one specific task.
→ Do not just talk about features.
→ Show the work happening.
→ This builds massive trust.

3. The Old Way vs The New Way

→ Show how hard you worked before.
→ Show how fast it is now.
→ Put them side by side.
→ People love to see the difference.

4. The Trojan Horse

→ You give a piece of amazing advice.
→ The tool is just the vehicle for the advice.
→ Example: "How to write better emails."
→ You show your strategy using the tool.
→ This gets the most shares.

Try one of these next time.

Which format do you like to use the most?

Content Formats

If you are a LinkedIn creator, can I ask you something?

I see a creator's list of past brand deals and sometimes it makes me a little sad.

They show us this long, long list of all the brands they've worked with and it is impressive.

Then I look closer at the list and I see their audience is full of sales leaders. 

But they did a post for a tool that helps Shopify stores. Or a post for some crypto thing.

And this is the part that breaks my heart a little bit.

Because I know the best creators protect their audience like a fortress. 

They know their audience's trust is the only thing they have and it’s not surprising…

I think you would agree that a single bad recommendation can burn down years of work.

So when a creator who has only ever worked with sales tools for a sales audience... it tells me they have a deep understanding of one world.

And I’m 100% sure their followers trust them with their recommendations.

What's the one red flag that makes you run from a brand deal?

I want to show you the simple tech stack we use to manage a live campaign.

We have 150+ creators, different post dates, and a lot of money moving around.

And it can get really messy if you're not organized. 

Here's how we keep it from turning into a nightmare:

Airtable → This is our command center. It holds posting schedules, creator's payment info, and everything else. 

Slack → This is where we talk to the creators. It's so much faster than email. A quick message, a quick reply. 

Wise, Stripe & Deel → Getting creators paid on time is the most important thing. We use these to send money to anyone, anywhere in the world.

Google Docs → This is where we write the campaign brief. 

Favikon → Helps us track the performance of the posts after they go live. We can see the likes, the comments, and who is engaging.

Make → Sends automatic reminders to creators for invoices or sharing their post impressions. It saves us a ton of time.

What's the one tool you use to stay organized?

Why I scroll past 4K videos but watch the guy recording in his car on Linkedin…

I noticed something while scrolling my feed today. There are these creators who have a perfect studio setup. 

They have nice lights and an expensive microphone and the video is so crisp.

But I catch myself scrolling past them often.

It is not their fault. But my brain has this weird filter. In fact most of our brains have this filter…

When I see a video that looks too perfect, my brain immediately thinks "This is a commercial."

Unfortunately, we have been trained to think professional quality = corporate marketing. 

And nobody comes to Linkedin because they want to watch a commercial.

We try to avoid ads.

But then I see a creator recording a video in his car. The lighting is bad and the camera is shaking a little bit.

And I stop to watch and I can’t help it. It feels like he just Facetimed me to tell me an idea he had lol.

If you are Toyota or Apple, sure. It would be weird if a car company filmed a commercial on an old iphone.

But for the rest of us here, studio quality is just building a wall between you and the person watching.

Imperfection builds trust because it shows you are not hiding behind an edit.

Do you prefer watching studio videos or raw phone videos?

Should SaaS companies pause their influencer campaigns for the holidays?

I have been thinking about this a lot today…

A lot of people say B2B slows down now. They say decision makers are on vacation or they locked their budget until next year.

And they are right.

If you need to close a deal this week, December is tough. It is hard to get a sign when the CFO is skiing.

But think about what happens when work slows down.

People have more time. They scroll on LinkedIn and watch cat videos.

They are paying attention more because their boss is not bothering them every five minutes.

So here’s what I think:

Do not run a campaign if you need immediate revenue right now. You will be disappointed.

But if you want to be the first product they call in Jan/Feb... then you should definitely keep going.

Basically you are preparing for Q1.

What is your plan for this month? Pause or push?

We said no to a prospect with a $5k marketing budget…

If you are a sensible human, you know it feels weird to turn away money.

But I looked at the math and it did not make sense.

If they pay our agency fee, they have almost nothing left for the creators. 

They would be paying us to manage a tiny budget and that is a bad deal for them.

So I told them to keep the money and run it in-house.

At $5k you can manage a few creators yourself using a spreadsheet. You do not need us yet. It is easy enough for you to handle.

I told them to come back when they are ready to spend $10k…

Because that’s when you need a team to manage the madness.

They were shocked we turned them away but they thanked us for the advice.

This is how B2B agencies work. We help you win even if it means we do not get paid today.

Honest advice or a quick sale?

taplio

The Battle

Christian Oland

Denis Acia

Followers

Posts

Engagements

Likes

Performance ScoreChristian Oland's LinkedIn Performance

Performance ScoreDenis Acia's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christian Oland

Denis Acia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christian Oland's LinkedIn Performance

Performance ScoreDenis Acia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristian Oland's LinkedIn Performance