Cody Davis 🚀

Audience Growth and Monetization for Service-Based Entrepreneurs

You can be the best.

(and still get overlooked)

Because being great isn’t enough
being SEEN as great is what drives traction.

Most founders know they should be building their brand on LinkedIn…

But let’s be real:

- Knowing what to say is a guessing game
- Writing content eats time you don’t have
- and half the posts that go live get overlooked

So instead of trying to post “consistently,”

I built a system that turns founders into thought leaders without the guesswork or grind.

Here’s how I help:

→ I extract your ideas and turn them into scroll-stopping content
→ I position you as a category expert and authority in your space
→ I build a content engine that drives trust, leads, and visibility on autopilot

It’s ghostwriting, but strategic.
Personal branding, but ROI-driven.

If you're a founder who’s tired of watching lesser competitors win attention you deserve,
let’s change that.

Message me "GO" and I’ll show you how your words can start working for you.

Founder & Director

In a nutshell, we connect the dots for industry leaders.

We help you attract fundraising, attracting talent, PR, nurturing clients, and even doing workshops or engagements.

There's a lot of bells and whistles to what we do but you see it on a daily basis while scrolling anywhere on the internet. 

So bottom line, we turn your story into opportunities.

If you want a free executive brand audit:

Shoot me a DM or Email: cody@endgoalagency.com

Cody Davis

I build decks (sales & pitches, not patios) | professional magician | out here makin' friends

I used to help founders raise/sell millions with beautiful decks.
Now, I’m using AI to help humans heal their inner world.

Same storytelling skills. Different stakes.

I’m Head of Product & Ops at a stealth mental wellness AI startup, building games that help humans heal their relationship with self (the ‘what happened to you’ pieces).

On here, I talk about:
- Mental health & dopamine: the games our brains play, how tech makes it worse/better
- Storytelling: whether it’s a deck, a product, or a habit… story drives behavior
- Ops & product in the wild: what’s working (and not) as we build
- Books: I read 100+ a year and steal the best ideas shamelessly

For you? Well, you tell me…

Founder? Need a deck or website → DM and I’ll intro you to my partner. 
Ops/prod person? Follow for ops + AI wisdom from the trenches. 
Interesting human? Send me your favorite book rec.

Now we’re friends!

John Linford

Remember that incredible girlfriend? 
The one doing the nonprofit? 
She’s my fiancée now :) 

Happy to share a glimpse of my personal life with my professional circle. And now back to our regularly scheduled programming 😂

Helping humans heal | talking ops, AI, & books | professional magician | out here makin’ friends

Hot take: think Apple’s gonna die.

They’ve done a beautiful job with their products.

I’m an Apple guy, writing this on a Mac.

That said, in the coming days/times, what’s going to be prioritized are the interconnected, well-trained, and ubiquitous AI platforms. 

And for all the merit a closed ecosystem had..
It might be killing them for the future.

Case in point: swapped their AI to Gemini.

I think it’s because they didn’t have sufficient stuff to train models on. 

Couldn’t make it good.

I think they need to pivot, and become die-hard hardware / physical product gurus (more than they already are), open up their ecosystem, and figure out a way to intersect with the growing tide.

Else their phones / computers are gonna get left in the dust by the coming AI-enabled wave.

Right? Wrong? 
Would love to spark some debate here.

Quickly seeing these skills becoming valuable in an AI world:
1.	Reading fast
2.	Generalist education
3.	Passion for liberal arts

Seems like a full circle moment to me.

The people thriving with AI (excluding builders) are the ones who know how to connect dots across disciplines, who see context, who ask better questions than machines can answer.

It's the: "I really like to code but in my spare time I research the intersection between over the board chess strategies and macroeconomics"

or 

"Somedays, I just wanna quit my high-level corporate product job so I can start a woodworking shop, designing custom iPad cases"

That kinda vibe. 

David Epstein called this years ago in Range:

“In a wicked world, breadth beats depth.”

In his lingo, it’s all about kind vs wicked frames.

Kind systems:	
- Clear rules
- Repeating patterns
- Immediate, accurate feedback
- Skills gained through repetition

Think: chess, golf, math

Wicked systems: 

- Feedback is delayed or misleading
- Rules are unclear or incomplete
- Patterns are inconsistent
- Experience can mislead

Think: business, leadership, innovation

Important to notice,
Wicked systems 
(almost always)
Involve people!

(only broke that up for emphasis lol)

As AI takes over kind tasks, 
humans become orchestrators,
Managing chaos thru minion-power. 

Which means the skills of managers become preeminent. 

Really seems like the system of STEM-focus, being technical, is about to flip on it’s head.

I’m trying to split my brain.

One half is slow.
Dialed.
Logical.
Meditative.
Principle-driven.

That’s the brain taking pen/paper notes.
Going on long walks. 
Sitting in silence.
Built for an older time. 

Other half is fast.
Task-switching.
Instictual. 
Keen. 
New. 

That’s the brain running four parallel agents.
Composing and responding instantly.
Referencing internal docs rapidly.
Built for a new age of speed. 

I think both are important. 

And learning about “fast-twitch” and “slow-twitch” brainpower is critical, and Thinking Fast and Slow is one of the best primers I’ve found for that.

Highly recommend, you read this one?

Amazing how many conventions from previous bosses carry over.

I still:
- run trainings like Dave Lainhart
- do sales calls like James Dawson
- do my calendar invites like Matt W Gore 
- adjudicate pro formas like Jed McCarthy
- think about strategy like Mark Josephson
- orchestrate project management like Matt W Gore
- run convergent/divergent thinking like Nathan Wallace
- think about stakeholder needs like Anna Schena Walsh

And so much more. 

Feeling grateful on this Friday. 

I’d love to hear about your conventions.
Who’s inspired you.
Let’s get some feel-good in the comments.

Anyone else think about how you could kill it as an influencer, because you do such cool stuff on a day-to-day basis, but you don’t want to sell your soul or cheapen the incredible real-life experiences you’re having by manufacturing the setting for content? 

Cuz same.

Lenny’s Podcast has been a hack.

One of the recent episodes with Lazar Jovanovic (professional vibe-coder at Lovable) helped me immensely as I’m trying to build out workflows that massively increase my productivity. Two salient points: 

- don’t spend credits iterating
- build in parallel

The first bit is counterintuitive.
How we used to use AI (read: chat) was like this:

‘Here’s an idea’
*ok interesting response*
‘Here’s some clarification’
*ok now that’s slightly better*
‘Here’s even more conversation’
*oh shoot now we’ve lost the plot*

AI loses memory/context quickly.
It’s getting there, but not there yet. 

So, better to start, feed it some ideas, but then take that *slightly* better idea, and toss it into a new chat/tab, then slightly improve with one extra bit of brainstorming. 

Then, when you have all the pieces built out, you feed the final framework, implementation plan, design inspiration in one swoop, and let it run. You can build with confidence then. 

The other piece should have been obvious:
Build with multiple agents/chats at once.

Instead of staring down at the one chat screen,
I’m now in Code, Cowork, and Chat (Claude)
All at one, running different projects. 

Once they have good prompts, the rest is just reading and prompting for the AI to continue on it’s track, which means you can context switch easier.

Starting to feel the additional benefits in a big way.

Feeling like I’m tapping at the promised productivity hacks of AI. 

What’s been a helpful hack you’ve been using as you’re building with AI?

Want to invite your pondering on this:
Lucky versus leverage.

The more entrepreneurs and business folks I engage with, especially the high-flying successful ones, the more I’m convinced your first major win is luck.

Prevailing economic winds.
Problem/pain knowledge.
Right mentors, right time.
Solution earned insights.
Right offer, right time.

List goes on.

Anyone who is super successful and doesn’t give some small nod to luck is kidding themselves, IMO (open to counterarguements).

However!

Once you’ve gotten lucky, all the sudden…
You’ve got leverage. 

You’ve got connections
Equity
Money
Reputation
Previous ‘at bats’.

You can leverage those for additional success.

But that first catapulting?

Lotta luck in there.

Disagree? Agree? Tell me.

Product at early-stage startup means trampoline.
Bouncing from strategic to tactical, up n’ down. 

Acting as:

Product manager
(what are we doing this sprint)

Head of product 
(what are we doing this quarter)

Chief product officer
(what’s happening in five years)

Curious, what are the rules of thumb that guide when you hire to separate and reassign these combined roles? When should we think about giving other people my 3-4 extra jobs?

I might have just seen the death knell of Saas. 

We implemented EOS over the last few months.

Highly recommend, gets everyone rowing well.

But we’ve been using this software to run mtgs. 
Called Ninety, it’s…fine. Does the job.

But I’ve been meaning to play around with Replit. 

So, I went to Claude,
Fed it a bunch of context,
Few images and tech docs,
Created a solid Replit prompt…

And in two hours of tinkering,
I remade Ninety.

Full stop.
It works. 

We’re gonna start using it next week. 

For reference, we were about to add a bunch more team members to this platform. At $10/seat, we were gonna be paying $100/mo for this thing.

The money isn’t the point.
The point is that I built it. 

And dumb SaaS should be quaking in their boots. 

If you’ve got a simple web page that you’re charging a comfortable monthly price for…beware. Me and my little army of AI agents is coming for you. 

Whaddya think? There a reckoning coming? 
And if this is ‘dumb SaaS’, what’s smart?

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Cody Davis

John Linford

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