Built to Benefit

Founder and Coach

Toastmasters International

VP of Membership

Helping others grow their communication and leadership skills

Chapter President

BNI (Business Network International)

Member · Business Coach

Positive Intelligence

Your mind can be your best friend or your worst enemy.  Our app-guided program helps you strengthen the part of the brain that serves you (your sage) and quiets the part of the brain that harms you (your saboteurs).

PQ Coach

Noble Restaurant

• Transitioned the business from a generic family restaurant to a destination restaurant for those looking for vegan, allergy friendly and clean ingredient meals.
• Installed, implemented and trained the Toast POS including KDS screens and wired/wireless access point to improve the guest experience, restaurant operations and profitability.
• Business was growing at 5x industry average at time of acquisition.
• Utilized menu engineering, paid ads, text marketing and brand positioning to grow business.

Owner

Premier Window Cleaning LLC

After nearly 20 years in business ownership, including exiting a 7-figure company growing at 8x the industry average, I’ve learned this:

The best businesses don’t only make money—they make a difference.

Today, through Built to Benefit, I work with small business owners who want to build companies that work for them and those they serve—employees, customers, families, and communities alike.

My coaching is shaped by experience and grounded in empathy. I’ve walked the highs and lows of ownership. I know what it’s like to feel overwhelmed, unsure, or stuck—and I know what it takes to move through that and thrive.

What I focus on with clients:

→ Developing confident, values-driven leadership
→ Creating cultures where employees take ownership and actually care
→ Mapping profit levers and building incentive systems that work
→ Clarifying vision and aligning strategy with sustainable growth
→ Shifting from “running the business” to truly owning it
 
Whether it’s through 1:1 coaching, cultural reset programs, or strategic consultations, my goal is simple:
To walk alongside business owners and help them lead with more clarity, more confidence, and more purpose than ever before.

Because when small business owners thrive—everyone thrives.

Let’s connect if you’re building something that matters and want a thinking partner to help you do it even better.

Andrew Lamppa

If you want true freedom in your business, you don't need more SOPs. 

You need to delegate the thinking - not just the doing.  You need to delegate ownership.

Here are the 4 Levels of Delegating Ownership:

0. Novice – Needs instructions
1. Task Owner – Follows SOPs
2. Process Owner – Recommends solutions
3. Results Owner – Owns the outcome
4. Growth Owner – Improves the system + mentors others

The goal?  You monitor the dashboard - not your people.

Wearing all the hats? Micromanaging everyone? Want employees who really show up and get it done 💪 — without burnout, chaos, or wanting to sell your business every Friday? We should talk.

Every employee you have should know:

1. How they impact your revenue.
2. How they impact your profitability.
3. How they impact long-term company value.

This is especially critical if you employ less than 20 employees.

When employees don't know these three, they focus on tasks instead of outcomes.

They stay busy, but the business doesn't grow.
They wait for instruction instead of thinking like owners.
They show up for work but they don't improve the company. 
And you continue to carry all of the weight.

Moving into building roles with clarity, scoreboards and transparency - employees become multipliers, not overhead.

Most small businesses don't need more employees.
They need employees aligned to the financial drivers of the business. 

Give them clarity.
Show them how their work matters.
Reward their results.

Employees show up when you show them how to win.

On this small business Saturday, I want to share a win that one of my small business clients had recently.

He owns a small accounting firm and was struggling to hit his realization rate.

We implemented three things that really helped him hit his goals for the first time in a couple years:

1. Employee Success Agreements
2. Weekly meetings
3. Properly designed Purposeful Incentive Plan

In Q3, he finally hit his goal and paid out over $10,000 to his 5 employees in quarterly bonuses.  

This is what can happen when you show people we win win (our goal) and when we win (the reward).

Obstacles are all around us. Sometimes, you just need to do the work.

Showing your employees how they can win is one of the most important ways to get them to care as much as you do about your business.

Want your employees to resent working for you?  Do this one thing: Don’t give them a target to shoot for.

While talking with a relative over Thanksgiving, she mentioned to me she didn’t like her boss.  

She said the reason was because her boss micromanaged her work and had a standard but was unwilling or unable to communicate what that standard was.

If you have employees, giving each of them a critical result will not only allow you to let go of feeling the need to micromanage, but also give them a target to shoot for.

As you prepare for 2026, start thinking through what every employee’s critical result should be.  

If you don’t want to do it on your own, let’s connect.  I’m here to help and happy to serve.

Work-life balance has little to do with hours on the clock. 

It has everything to do with the amount of energy you have when not on the clock. 

If you want your employees to have better work-life balance, focus on giving them meaningful work and a purpose greater then themselves.

Who would you need to be as an owner and what would you need to create as a culture to have a waiting line of employees eager to work for you?

Do you want a team of “helpers” or “owners”?  

Oftentimes, when a “a good job” isn’t defined, people default to staying busy, avoiding mistakes and not rocking the boat.  You can’t build a high performing team if the standards are invisible.  

Turning your core values into core behaviors that are observable prevents this and create a shared language of ownership.

Suddenly, your people stop acting like employees… and start thinking like owners and leaders.

If you want your employees to sell for you, educate them on what makes your company different than your competiors

.

Why every employee needs to know their purpose.

This thanksgiving, instead of telling your team thanks or good job, acknowledge them instead.  Here’s how:

1. Name the specific behavior or action.
Not “good job.”
Something real. Tangible.

2. Call out the effort or mindset behind it.
What did it take? What did they push through?

3. Connect it to how it impacted you, your team, your company or the individual. Because people care more when they understand their impact.

Be thankful — but be specific.
Be appreciative — but be formative.
Be the leader who uses today to reinforce the culture you want tomorrow.

Happy Thanksgiving.
Your team deserves to hear why they matter.

If you aren’t implementing your core values into your company, you’re missing a huge opportunity to create the culture you want.

Poorly designed incentive plans carry many risks.  Here are three of them:

1. Creates entitlement among your staff if employees are rewarded for outcomes they didn’t create
2. Creates frustration when your employees show up better but profits or payouts dip outside of their control
3. Incentives short-term behaviors that can hurt the company in the long run

Instead, purposeful incentive plans avoid these pitfalls by paying out based on:

1. Company performance
2. Quarterly strategic objectives
3. Personal performance

If you want help designing your incentive plan for 2026, let’s chat.

If you’re frustrated that your employees may not give the same level of service to your clients as you do. One of the reasons is that your core values aren’t being lived out.

To turn your core values from a static concept to a way of being you need to convert those into core behaviors and talk about it on a weekly cadence with your team so that they can see how your core values can be lived out in the day-to-day operating of the business

When people think of your brand, what do they think about?

The carrot and stick method of leading your people is not broken, it actually works pretty well as long as you don’t dangle the carrot in front of them indefinitely.

If your nervous to establish a compressive incentive plan because of past mistakes, you need to build trust in your team. One way to do that is give them a payout table that communicates how much they’re incentive will be every quarter and what needs to happen for them to receive it. 

We win when - you do x
When we win - you get y

Most service firms are missing their revenue goals. The culprits: 

❌ Utilization too low
❌ Realization bleeding cash

If you're constantly pushing toward targets and still coming up short — this is probably why.

We fix it with one system: connect effort to revenue, track the right numbers, and build incentives that actually drive margin.

Your employees can care about your business as much as you do…

Most businesses have a single biggest constraint, that when solved, improves many different aspects of the business. 

What’s yours?

Mark Firth

Mark Firth Online

Had a dream, found a mission.  Wanted to give my kids more than I had growing up and at the same time to help B2B Businesses to find consistent sustainable growth.  It all began in 2016 

Started out not knowing what the hell I was doing and then after making a lot of mistakes we grew the business and made it into Florida

Consultant

Mastermind.com

Coach 

B2B Growth Team

B2B Growth Team is not an agency or coaching program. We are a B2B growth company with a unique hybrid model that provides education, advisory and coaching together with our own technology platform. 

On a mission to help 5k B2B Consultants and Professional Services Businesses to stop chasing clients on social media

Chief Executive Officer

British Council

Teaching English to support my goal of getting a business going.  It wasn't always easy and I learned some unexpected skills that have helped me grow the business to where it is today

English Teacher

Azzurri Communications

I was commercially responsible for new business acquisition and numerous Azzurri clients, carrying a multi £m quota. Responsibilities included but were not limited to account planning, new projects, service escalation, contract management and bid generation. Clients include Harrods, BMW, Pepsi, Dow Corning, Aga and more.

I repeatedly exceeded my Sales targets and was awarded with a place on the Incentive to New York in 2010, various awards of salesperson of the month

A world class LinkedIn lead generation strategy  was the reason I was able to sell millions and consistently beat quota

Account Manager

Siemens Enterprise Communications

I worked with medium to large sized Enterprises in the city of London to agree Managed Service contracts. This ranges from break / fix telecommunications to full managed service, DR and on/off premise management. I significantly overachieved my targets

GlaxoSmithKline

I worked with Universities, Gyms and Large Businesses across the UK to improve their sales of the brands Lucozade and Ribena.  I was targeted to design, implement and manage targeted campaigns

Business Development Executive

Intern / Placement year from my Business degree at Aston University.  Supporting IBM Global Services EMEA Marketing team with market insight, knowledge and predictions.

Included the management of primary research, working with analysts like Gartner and IDC to size markets, understand trends and produce marketing plans

Marketing and Strategy Analyst - Intern

Founder → $3.2m Revenue | Millions more driven for B2B Consultants & CEOs - Helping Them STOP Chasing Clients | 100's of Client Results on markfirthonline.com | WE'RE HIRING |

Quickly found out I wasn't cut out for a life in a 9-5 after a stint at IBM, Siemens & then GlaxoSmithKline.  Quit my job in London 2010 and after 10 years in Colombia made it into Florida through the business 

On a mission to change the lives and businesses of 100k B2B consultants and professional service providers 

We are not an agency or coaching program

You told us that you had enough of 'one size fits all' agency services and that you don't have time to do another group coaching program

So we combined the 2 and added in our proprietory tech pl; platform so you don't need to do any of that either 

Anyway, enough of me talking - we prefer to let results do the speaking and you can check them out here 

www.markfirthonline.com

We've just passed $4m cash collected in the business

But here's the truth

That's over 7 years

So I don't have FU money, and I can't retire...yet

BUT I've gotten something way more valuable 

And that's the freedom of choice:  I can take a year off right now if I need to and not worry about the bills.

And I've got the the time to look after my health, marriage and family which has not be wrecked by the ups and downs of entrepreneuership

But most importantly of all I can sit back with the quiet satisfaction of knowing that no matter what happens with technology and the economy 

That I know how to market and sell to people and i will ALWAYS be able to make money

Why?

Tactics change but humans don't. period.

I got 1m organic views on YouTube WITHOUT using just screenshares and teaching people where to click (how to DO something)

All I do is teach people ''how to THINK''

That's why my content stands out and drives sales

This is called 'belief change' because changing and replacing what people believe drives action

I'm doing a super informal webinar to teach you the process on Friday - it's part of my free holiday season series.

It's just a Zoom webinar registration page, no phone number required, and the title is 

''How to Change Beliefs So People Buy From You As the Automatic Choice''

Normally only in my paid content 

I will drop the zoom registration page in the comments 

What you will learn will help you on

- Podcasts
- Video
- Written Posts
- Webinars
- Live presentations

It's a craft that drives literally everything you do everyday online

It's how I made my money without chasing in the DM's

Mark  Firth

Thought Leadership Growth Systems For Experts 40+ | 29k YouTube subs + 1m Views | 12 Yr Entrepreneur - former IBM, Siemens, (& Fast Food Server)

Just remember if you are losing your job or your business is struggling...

Once we lose EVERYTHING, then we become free to do ANYTHING

Losing the baggage, BS, and opinions of people that don't matter anyway 

In my experience is exactly the thing we need to move forwards

Have you gone to rock bottom only to realize a few years later

It was EXACTLY what you needed?

‘’ I changed my profile gender to female and my reach exploded…’’

I’ve seen a lot of women doing the reverse and changing their profile gender to male 

And getting a huge explosion in reach 

And they blame the platform/algorothm for it 

I don’t agree 

it’s not the fault of the platform or algorithm 

Unfortunately it’s worse than that 

It’s not the algorithmsfault because the algorithm is just a reflection of society

Or put another way if you Replace the word ‘algorithm’ with ‘human’ 

and the sad truth is you get closer to what’s going on 

We have a long way to go as people don’t we?

and I’m here to support you when I see you in the feed

RIP thanksgiving, google just released gemini 6.83 v2.45…

And if you celebrate thanksgiving with friends and family 

Then you have NO idea what it takes to build a business 

Why would you waste time on loved ones who might not be around in a few years 

When you can spend all day with a large language model BRO 

And Why the hell would you relax for a day? 

When you could be swimming alone in pool of gold like Scrooge mcduck

With just 7 years of 120 hour working weeks 

At least according to the average hustle bro 

And I LOVE them because they allow me to endulge my British sarcasm 

Happy thanksgiving.

P.S.A Being an expert doesn't matter anymore..

Everybody's an expert and so it's no longer standing out

Every teenager barely out of school has already exited 73.5 businesses and built an AI app

Every 40 something got promoted 17 times and made billions for their company

It's old

When it comes to getting attention and the first step in the sales process

What matters more is right now is being 'interesting' 

Social media 1.0:  Authority Sells

Social media 2.0 Authority + Interesting Sells

How do you do it?

Become interesting and post about it

What do you think?  Any truth in this...

Are you over 40 and know you ''should'' do more video BUT

- you don't want to overshare
- Being ''vulnerable' won't work for you
- You aren't going to post in sweaty tight gym clothes to get leads
- You aren't sure what to say and how to say it
- You don't want your videos to be overedited and look like a computer game

Then what I say in this video solves ALL these problems

Now Hewlett packard to replace 4k+ staff with AI and I have a question 

if companies continue to replace people with automation, 

who will buy their products and services and with what money?

If the economy is strong, why is it so hard to get a job?

And why are businesses not spending like they used to

As ever, the devil is in the detail..

Yes, the economy is growing because the S&P is growing, right?

And from 2005 through 2023 the S&P and demand for labor rose together 

As job openings increased, the S&P 500 increased

But in late 2022, this stopped, the lines decoupled

Is it a coincidence that this is when ChatGPT was launched?

Or is it causation?

Source: Megatrends, Peter H Diamandis

The 2 simple steps that will transform your business (and life) in 3 minutes

Open article: This is an article  by Mark Firth • 1 min read

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