Built to Benefit

Founder and Coach

Toastmasters International

VP of Membership

Helping others grow their communication and leadership skills

Chapter President

BNI (Business Network International)

Member · Business Coach

Positive Intelligence

Your mind can be your best friend or your worst enemy.  Our app-guided program helps you strengthen the part of the brain that serves you (your sage) and quiets the part of the brain that harms you (your saboteurs).

PQ Coach

Noble Restaurant

• Transitioned the business from a generic family restaurant to a destination restaurant for those looking for vegan, allergy friendly and clean ingredient meals.
• Installed, implemented and trained the Toast POS including KDS screens and wired/wireless access point to improve the guest experience, restaurant operations and profitability.
• Business was growing at 5x industry average at time of acquisition.
• Utilized menu engineering, paid ads, text marketing and brand positioning to grow business.

Owner

Premier Window Cleaning LLC

After nearly 20 years in business ownership, including exiting a 7-figure company growing at 8x the industry average, I’ve learned this:

The best businesses don’t only make money—they make a difference.

Today, through Built to Benefit, I work with small business owners who want to build companies that work for them and those they serve—employees, customers, families, and communities alike.

My coaching is shaped by experience and grounded in empathy. I’ve walked the highs and lows of ownership. I know what it’s like to feel overwhelmed, unsure, or stuck—and I know what it takes to move through that and thrive.

What I focus on with clients:

→ Developing confident, values-driven leadership
→ Creating cultures where employees take ownership and actually care
→ Mapping profit levers and building incentive systems that work
→ Clarifying vision and aligning strategy with sustainable growth
→ Shifting from “running the business” to truly owning it
 
Whether it’s through 1:1 coaching, cultural reset programs, or strategic consultations, my goal is simple:
To walk alongside business owners and help them lead with more clarity, more confidence, and more purpose than ever before.

Because when small business owners thrive—everyone thrives.

Let’s connect if you’re building something that matters and want a thinking partner to help you do it even better.

Andrew Lamppa

If you want true freedom in your business, you don't need more SOPs. 

You need to delegate the thinking - not just the doing.  You need to delegate ownership.

Here are the 4 Levels of Delegating Ownership:

0. Novice – Needs instructions
1. Task Owner – Follows SOPs
2. Process Owner – Recommends solutions
3. Results Owner – Owns the outcome
4. Growth Owner – Improves the system + mentors others

The goal?  You monitor the dashboard - not your people.

Wearing all the hats? Micromanaging everyone? Want employees who really show up and get it done 💪 — without burnout, chaos, or wanting to sell your business every Friday? We should talk.

Every employee you have should know:

1. How they impact your revenue.
2. How they impact your profitability.
3. How they impact long-term company value.

This is especially critical if you employ less than 20 employees.

When employees don't know these three, they focus on tasks instead of outcomes.

They stay busy, but the business doesn't grow.
They wait for instruction instead of thinking like owners.
They show up for work but they don't improve the company. 
And you continue to carry all of the weight.

Moving into building roles with clarity, scoreboards and transparency - employees become multipliers, not overhead.

Most small businesses don't need more employees.
They need employees aligned to the financial drivers of the business. 

Give them clarity.
Show them how their work matters.
Reward their results.

Employees show up when you show them how to win.

On this small business Saturday, I want to share a win that one of my small business clients had recently.

He owns a small accounting firm and was struggling to hit his realization rate.

We implemented three things that really helped him hit his goals for the first time in a couple years:

1. Employee Success Agreements
2. Weekly meetings
3. Properly designed Purposeful Incentive Plan

In Q3, he finally hit his goal and paid out over $10,000 to his 5 employees in quarterly bonuses.  

This is what can happen when you show people we win win (our goal) and when we win (the reward).

Obstacles are all around us. Sometimes, you just need to do the work.

Showing your employees how they can win is one of the most important ways to get them to care as much as you do about your business.

Want your employees to resent working for you?  Do this one thing: Don’t give them a target to shoot for.

While talking with a relative over Thanksgiving, she mentioned to me she didn’t like her boss.  

She said the reason was because her boss micromanaged her work and had a standard but was unwilling or unable to communicate what that standard was.

If you have employees, giving each of them a critical result will not only allow you to let go of feeling the need to micromanage, but also give them a target to shoot for.

As you prepare for 2026, start thinking through what every employee’s critical result should be.  

If you don’t want to do it on your own, let’s connect.  I’m here to help and happy to serve.

Work-life balance has little to do with hours on the clock. 

It has everything to do with the amount of energy you have when not on the clock. 

If you want your employees to have better work-life balance, focus on giving them meaningful work and a purpose greater then themselves.

Who would you need to be as an owner and what would you need to create as a culture to have a waiting line of employees eager to work for you?

Do you want a team of “helpers” or “owners”?  

Oftentimes, when a “a good job” isn’t defined, people default to staying busy, avoiding mistakes and not rocking the boat.  You can’t build a high performing team if the standards are invisible.  

Turning your core values into core behaviors that are observable prevents this and create a shared language of ownership.

Suddenly, your people stop acting like employees… and start thinking like owners and leaders.

If you want your employees to sell for you, educate them on what makes your company different than your competiors

.

Why every employee needs to know their purpose.

This thanksgiving, instead of telling your team thanks or good job, acknowledge them instead.  Here’s how:

1. Name the specific behavior or action.
Not “good job.”
Something real. Tangible.

2. Call out the effort or mindset behind it.
What did it take? What did they push through?

3. Connect it to how it impacted you, your team, your company or the individual. Because people care more when they understand their impact.

Be thankful — but be specific.
Be appreciative — but be formative.
Be the leader who uses today to reinforce the culture you want tomorrow.

Happy Thanksgiving.
Your team deserves to hear why they matter.

If you aren’t implementing your core values into your company, you’re missing a huge opportunity to create the culture you want.

Poorly designed incentive plans carry many risks.  Here are three of them:

1. Creates entitlement among your staff if employees are rewarded for outcomes they didn’t create
2. Creates frustration when your employees show up better but profits or payouts dip outside of their control
3. Incentives short-term behaviors that can hurt the company in the long run

Instead, purposeful incentive plans avoid these pitfalls by paying out based on:

1. Company performance
2. Quarterly strategic objectives
3. Personal performance

If you want help designing your incentive plan for 2026, let’s chat.

If you’re frustrated that your employees may not give the same level of service to your clients as you do. One of the reasons is that your core values aren’t being lived out.

To turn your core values from a static concept to a way of being you need to convert those into core behaviors and talk about it on a weekly cadence with your team so that they can see how your core values can be lived out in the day-to-day operating of the business

When people think of your brand, what do they think about?

The carrot and stick method of leading your people is not broken, it actually works pretty well as long as you don’t dangle the carrot in front of them indefinitely.

If your nervous to establish a compressive incentive plan because of past mistakes, you need to build trust in your team. One way to do that is give them a payout table that communicates how much they’re incentive will be every quarter and what needs to happen for them to receive it. 

We win when - you do x
When we win - you get y

Most service firms are missing their revenue goals. The culprits: 

❌ Utilization too low
❌ Realization bleeding cash

If you're constantly pushing toward targets and still coming up short — this is probably why.

We fix it with one system: connect effort to revenue, track the right numbers, and build incentives that actually drive margin.

Your employees can care about your business as much as you do…

Most businesses have a single biggest constraint, that when solved, improves many different aspects of the business. 

What’s yours?

Dialog Video Marketing

We help busy entrepreneurs become thought leaders by sharing their ideas over video from just one easy conversation per month.

Founder & CEO

The Gerson Agency -  Your Recruitment Advertising & Marketing Experts. HIRE FASTER. HIRE BETTER!

Supporting the recruitment marketing and employer branding efforts for clients of The Gerson Agency with social video content production.

Video Consultant

Drylock Technologies

Award-winning branding, marketing, and graphic design that helped our U.S. sales grow from $65 million to over $90 million within three years.

Marketing Communications Specialist & Graphic Designer

Hope Gospel Mission

Created marketing strategies that brought in millions of dollars for the Mission over my six year tenure. These strategies helped the Mission grow their donor base, increase their value in the eyes of the community, and bring more customers into their thrift stores. I helped the Mission help more people struggling with homelessness and addictions to experience life-change. 

Job duties included: 
-Coordinated unified branding and marketing efforts for each department of the Mission, including stores, homes, capital campaigns, and programs
-Created all marketing materials, including but not limited to brochures, banners, newsletters, mailings, and advertising
-Managed vendors
-Wrote & edited Mission communications
-Event management
-Photography
-Created and managed a new internship position that helped improve efficiencies
-Wrote, illustrated, published multi-channel newsletter
-Public speaking for the Mission
-Represented the Mission on TV
-Represented the Mission at community events
-Email marketing

Marketing Coordinator

Attract ideal clients with social videos | Speaker | Agency Owner

Founders hire us because of one or more these reasons: 

- They know doing video is important but they don't have the time. 
- They want to expand their influence beyond their small network.
- SEO and outbound strategies just aren’t working anymore.

This is where Dialog can help with thought leadership videos. 

- No prep
- No scripts
- No editing

We meet with you for one hour every month. 

We ask you questions about your industry. 

We record everything on video. 

We then edit your answers into short videos. 

We write the posts and publish the videos for your on LinkedIn and beyond. 

- Your reach and following on social media grows.
- You stay top of mind with prospects. 
- You win more business. 

Most people are comfortable talking about their business all day in Zoom calls. But ask them to do a video? Takes too long. Too many redos. And it's stressful. 

Our model is low-stress like a Zoom call but more fun (and puts money in the bank). 

See examples and pricing at www.dialogwith.us.

Justin Vajko

Hey -- 

Just a little quick reminder from your friendly neighborhood video guy: 

Don't do video on LinkedIn for reach. 

I don't know why we assume that's what it's for. 

It's not. 

It's for building trust quickly. 

By putting your face. 

In your network's feed. 

On LinkedIn. 

Consistently. 

Which is a trust-building play. 

It's great for sales folks. 

Founder-led marketing plays. 

Or subject matter experts trying to build a movement. 

Or get sales in the dms. 


But back to my point: 

You can get more reach on other platforms. 

Like I do on YouTube, TikTok etc. 

But you get more trust on LinkedIn. 

With your b2b buyers and partners. 


----

100% written by me, a human being.

"Should we actually be talking about all behind the scenes that I do?" 

I was working with a client recently. One of his concerns was that he was giving away too much. 

Couldn't a client or a prospect watch the video and then do the thing without him? 

And I explained to him that, yes, they *could.* 

But even if you give away the farm with your content, you're going to attract people that want you to actually execute on that knowledge you're sharing. 

Because the problem isn't the knowledge. 

The problem is your clients don't know when to pair the knowledge with implementation. 

This is the problem I solve with my clients. Because I can talk about video best practices all day but it won't help you do it -- until you get an execution partner who's been there/done that. 

If you're looking to connect with more buyers via video, visit my LinkedIn profile to book a free session: https://lnkd.in/ebvzemiV

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The Battle

Andrew Lamppa

Justin Vajko

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taplio

The Battle

Andrew Lamppa

Justin Vajko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andrew Lamppa's LinkedIn Performance

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