Burt Steingraeber Consulting

Burt Steingraeber (Wisconsin)  the founder of this consulting firm and has over 15 years of senior business and Social Media marketing experience. His specialty is inbound marketing, making your phone ring. Being knowledgeable in social media keeps your overhead lower than traditional marketing avenues.

We don't believe in blasting your message to a large group, rather target your message to the correct social media audience should be your goal. It is more effective and cost friendly. If you leverage your social media correctly you will see some direct results.

Burt will work with the largest and most recognizable companies, brands and celebrities in the world. 

Our goal is make you the "Go To Person" in your industry.

Some notable projects include:
General sales and marketing strategy
Social media marketing
Social Media - Facebook Sales
LinkedIn Branding
Twitter Marketing
Facebook Social Media Marketing
Social Media Branding in general
PPC Assistance
SEO Oversight (organic SEO)
Social Media Content Marketing

Business Development & Awareness

Social Media and Business strategists assist and help organizations generate leads, increase traffic and raise client engagement. Building organizational efficiency through brand awareness is an optimal process.

Specializing in the following:
How to use Facebooks for business and social media marketing
How to use Facebook for social Media and train for you business.
How to increase overall brand awareness and use of "opt-ins"
How to convert social media leads in paying business
Using Social Media for non-profits

Social Media Branding Strategies| Business Consultant|CEO

Burt Steingraeber Consulting LLC - www.BurtSteingraeber.Com

Wisconsin based providing superior business branding (Social Media) marketing exposure ideas (SEO |SEM) and tactics to get you or your company noticed. Have been providing business development ideas for social media for business, merging PR , social  development. I  will take you to the next level and leverage the power of Linkedin, Twitter, YouTube, Facebook. I am currently accepting  clients not only in Wisconsin but in all 50 states.

Burt also specializes in  social online-communities / social crm ,positioning, brand building, growing and managing. He offers numerous affordable plans to help you succeed and meet your business goals.

People and companies not only in Wisconsin,  hire Burt to learn about Social Media, SEO and general business consulting. 

Contact Burt via phone or email for a private consultation just mention you're a Linkedin Connection when calling!

Business Consulting & Marketing & Branding Management

Confidential Milwaukee Manufacturer

Financial Controller

WisconsinQuickbooks.com

Providing individual accounting and bookkeeping services for the small business and private sector.

Heavy experience in Quickbooks and am a Quickbooks Pro Advisor. Meaning, I can provide training and technical assistance for all  Quickbooks software for individuals or small groups. If you have a temporary vacancy, I can discuss provideing Quickbooks coverage during this time.

With the array of Intuit Quickbooks products out for 2013, Enterprise, Premier and Pro and still the main accounting software packages sold today.  Call Burt directly to discuss which option may be best for you and your company.

Owner

Local Manufacturing Firm

I oversee all accounting and marketing aspects at this medium sized Manufacturing firm. We currently have 45 employees and are in a hiring process currently. I also review the branding and Social media outlets for the firm.

Recently we have branched out into obtaining Government bid contracts.

C.F.O

First Weber Group

Assisted buyers and sellers who were in the need for commercial and residential real estate.

Realtors

NBFD

Firefighter

Why Burt Steingraeber is the Business Consultant You Need

In a business world that’s constantly evolving, finding the right partner for public relations and business consulting is crucial. Burt Steingraeber is the clear choice for companies in the Midwest and beyond, looking for a reliable, cost-effective partner. With over 24 years of experience in business accounting, branding, and general marketing, Burt offers a unique perspective on achieving success in today’s fast-paced marketplace.

The Burt Steingraeber Difference

Burt’s wealth of experience spans multiple industries, which equips him with a broad skill set that can benefit any business, whether you're focused on financial analysis, brand strategy, or growing your market presence. As a strategic business consultant, Burt leverages his battle-tested knowledge to help his clients achieve their business goals. He is dedicated to offering personalized, actionable strategies that drive results.

How Burt Works

It all starts with a complimentary 30-minute strategy session. This is an opportunity for you to discuss your public relations or business challenges and goals. Burt uses this time to assess what’s affecting your company’s growth, offering a high-level evaluation of your current strategies. From there, Burt will recommend the best next steps to help your business or personal brand reach its full potential. His recommendations are rooted in over two decades of firsthand business experience and strategic insight.

What Makes Burt Steingraeber Stand Out

When you work with Burt, you’re getting more than just advice — you’re receiving one-on-one service directly from him. Unlike larger consulting firms, where your file may be passed along to an associate or third party, Burt ensures you get his personal attention and expertise. With over 21 years of experience as a CFO, Controller, Realtor, and private business owner, Burt has the hands-on knowledge to deliver the results you need.

Ready to Talk?

Whether you're looking to solve specific business challenges or simply need guidance on your next steps, Burt Steingraeber is the consultant who can take your business to the next level. Schedule your complimentary business strategy session today to start turning your challenges into opportunities.

Burt Steingraeber -Global Business Operator

True or False  (but why?)

42% of companies scrapped their AI projects this year, a sharp rise from 17% last year. 

This highlights a trend in project initiation and abandonment.

Burt Steingraeber

You built the expertise. I’ll build the audience. | Making executives impossible to ignore | Owner of @DirectSourceAI | Top 4% on LI

Chasing trends feels like momentum, but it’s often just distraction. 

Real influence comes from aligning your content with your core principles and the challenges your audience actually faces. 

Write less about what’s new — write more about what works. That’s how you build lasting influence.

Most professionals don’t lack expertise — they lack visibility.

 What sets leaders apart isn’t talent, it’s the willingness to show their work consistently.

 If your peers know you’re good but the market doesn’t, you don’t have a skill problem — you have an exposure problem.

 Fix that, and everything else moves with it.

Reputation used to spread by word-of-mouth.

 Today it spreads by what people see you say and watch you do online.
 A strong reputation can shorten sales cycles, open doors you didn’t knock on, and attract opportunities you never pitched.

 It’s the most valuable asset you’ll build in your career — treat it that way.

Everyone talks about posting more — but the real win isn’t frequency, it’s depth. 

Shares that teach something, comments that spark conversations, and insights that only you could write are the currency of trust. 

When your posts feel like consulting instead of noise, LinkedIn stops being a platform and starts being a pipeline.

The Silent Crisis in AI: Thousands of Abandoned Projects—And the Opportunity They Create

The AI boom has unleashed a wave of innovation unlike anything we’ve seen in decades. New tools, models, automations, dashboards, and micro-SaaS ideas appear every single day. Yet behind the excitement lies a growing and often overlooked reality: an enormous number of AI projects are abandoned before they ever reach their potential.

Developers and founders worldwide have half-finished tools sitting in private repos, early-stage agents left untouched for months, and powerful ideas trapped at 70% completion. Not because the creators lack skill—far from it—but because life, timing, resources, get in the way.
This phenomenon has quietly become one of the most significant missed opportunities in today’s AI landscape.
The truth is clear: AI creators don’t have the time, structure, or business support to finish, package, and monetize what they’ve built. 

Unfinished Doesn’t Mean Unvaluable
Most abandoned AI tools already contain tremendous value:
Functioning back-end logic
Niche use-cases with real market demand
Core automation workflows
Working models needing only refinement
Tools that solve problems founders originally built just for themselves
These aren’t failures. They’re assets waiting for direction, structure, and representation.

Finishing an AI project requires more than code. It requires:
Positioning
Market alignment
Business modeling
Packaging
Messaging
Strategic buyer outreach
And that’s exactly where I come in.

Where I Fit Into This Hidden Market
I work directly with AI developers, founders, and technical creators to help them complete, position, and potentially sell or scale their unfinished projects. With my background in business consulting, operations, PR, valuation strategy, and developer outreach, I act as the bridge between raw innovation and commercial opportunity.

Most creators don’t need more hours in the day—they need someone who can:
Evaluate what they’ve built
Identify the fastest path to completion
Determine its market value
Package the project professionally
Help secure users, buyers, or partners
Increase visibility and credibility
Guide the project toward real-world traction

AI creators shouldn’t feel stuck or overwhelmed. With the right support, these tools can move from abandoned to acquired, from good ideas to revenue-producing assets.

The Market Is Ready—But Developers Need a Partner
Businesses want AI solutions now. They aren’t waiting for perfection; they’re waiting for functionality. If your tool solves a problem, even partially, there is a market for it. Investors and operators are actively searching for projects they can revive and grow. That’s why this moment matters.The industry isn’t suffering from a lack of innovation.

If you're a developer or founder with an unfinished AI tool—or if you want help positioning a project for acquisition or strategic exposure—I’m here to help guide the process.

Burt Steingraeber

You’ll never “hack” your way to authority with one viral post. 

What works long-term is showing up with consistent, relevant insights that make your audience think differently. 

When people start saying “Finally someone who gets it,” that’s when momentum begins — even without paid tools.

Most buyers don’t like, comment, or engage.

 But they see your posts, read your insights, and form an opinion long before they reach out.

 This is why consistency matters — your silent audience is often your most valuable one.

 Speak to them even if you can’t see them.

AI is moving so fast that thousands of tools and projects get abandoned before they ever reach the market. 

Most are 60–90% finished and full of untapped value. I help developers and founders evaluate, position, and revive these assets—turning idle code into real opportunities and revenue. 

If you’ve built something but never finished it, I can help you bring it to the finish line.

I'm sure many people have used AI for holiday shopping suggestions.

According to an Associated Press poll, most Americans have noticed higher prices on everything from groceries to utilities, and they're planning to spend less this holiday season as a result.

Cash-strapped Americans turn to AI for holiday shopping help

People don’t buy services from strangers — they buy from people they feel they know. 

Real authority is built when your content feels like a conversation, not a sales pitch. Share challenges you’ve solved, decisions you’ve wrestled with, and lessons that changed how you work. 

That’s where real dialogue starts.

Hi, I’m Andy, a Change Leadership Consultant based in Montreal, originally from France, now helping organizations across Canada and beyond to turn transformation into a lasting success.

For over 12 years, I’ve worked with executives, HR leaders, and transformation teams to strengthen their change maturity, the mindset, capability, and culture needed to lead change effectively.

Many organizations struggle with transformation because people, culture, and leadership aren’t ready and lack capability for it. 

That’s where I come in.

Here’s what I do:

→ Design tailored change strategies and transformation roadmaps.
→ Coach leaders and sponsors to drive change with confidence.
→ Assess impact, resistance, and risk to ensure smooth transitions.
→ Build internal change capability through hands-on training.
→ Drive clear, 360° communication across all levels, using existing channels effectively.
→ Measure engagement, readiness, and behaviors to demonstrate ROI and lasting impact.

At Elevation Groupe Conseil, my goal is simple: make change your competitive edge.

If you’re ready to make your change initiatives stick, let’s connect.

Send me a DM or email me at andy.lauret@elevationgc.ca

Andy Lauret ⬆️

Leaders often misunderstand change.

They think change follows a straight line.

But real change moves through people, not charts.
Every transformation creates an emotional wave.

Shock → Denial → Frustration → Depression
Experimentation → Decision → Integration

So how can leaders guide people through the dip?

1/ Normalize the emotional curve.
2/ Keep communication active, not polished.
3/ Invite reflection and experiementation instead of reaction.
4/ Manage themselves first.
5/ Spotlight micro-progress.
6/ Stop asking only: “Are we on track?”
Start asking: “Where is my team emotionally right now?”

Leaders who guide through the dip create clarity, confidence, 
and lasting change.

🔁 Repost & ➕ Follow Andy Lauret for more 
real talk from the change frontline

JSESSIONID

li_at

Change management partner | Building Change-ready Organizations by helping People-First leaders and employees | Founder @Elevation Groupe Conseil

Amélie R.

A CFO once asked me: “Why should I pay for change management?”

Fair question.

I could’ve talked about stakeholder engagement, communication 
plans, and adoption frameworks.

But that’s not what CFOs hear.

Here’s what I said instead:

“In your $12M transformation investment, our analysis shows that 
around 70% of the projected benefits depend on people actually
adopting the new ways of working. Without effective change
management, you’re limiting your ROI long before go-live.”

That got his attention.

Because CFOs don’t fund activities, they fund outcomes.

They want to know:

→ Will this protect our investment?
→ Will it reduce risk?
→ Will it speed up realization of benefits?

The translation is simple:
Adoption & utilization = benefit realization protection.
Resistance management = risk mitigation.
Change readiness = faster time-to-value.

How do you make the business case for change?

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

Change works when people live the quest

not when it’s handed to them.

People don’t commit to what they didn’t help shape.
They’ll follow instructions, but they won’t feel connected.
They’ll do the job, but they won’t bring energy.

That’s what consultation creates.

Decisions are already made.
People only get invited to comment.
So they feel informed, not involved.

Co creation fixes this.

When people help define the problem, shape the solution, 
and test the plan, something shifts.

It becomes their work.

Trust and care grow when people influence the outcome.

The goal isn’t to lead change.
The goal is to build conditions where people care enough to carry it.

Co creation is how you get there.

The question is: Are you ready to share control?

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

Paul M.

A stakeholder map won’t save your project.

How you use it will.

The power/interest grid helps you see three things fast:

→ Who holds influence
→ Who’s most affected
→ Where to place your attention

But the map does something else too.

It surfaces the first concerns and doubts before they grow.
And that gives you a chance to act early and start supporting 
teams right away.

Because the map is only the starting point.

Progress comes when you turn those boxes into an influence strategy:

Understanding what each group values.
Spotting where trust is missing.
Seeing who shapes opinions quietly.
Moving people from hesitation to support.

Stakeholder mapping isn’t a template exercise.

It’s the foundation for meaningful engagement.

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

You don’t have to wait until go-live to know

if your change will succeed.

Early signals tell you everything.

People asking questions? Good sign.
Silence in meetings? Red flag.
You’re begging for volunteers? Trust is missing.

These 5 indicators show up early - often before your first milestone.

And by the time you hit go-live,

it’s usually too late to course-correct.

This framework helps you spot engagement signals 

(and warning signs) while you still have time to adjust.

What's the earliest sign you look for in change?

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

It hurts to admit this, but it’s true.

This is what change looks like in too many organizations.

Here’s what happens:

Executives decide the strategy.
Choose the technology.
Set the timeline.

Then hand it to change managers and say: “Make
people excited about this.”

But excitement doesn’t come from explanation.
It comes from involvement.

The best change initiatives don’t start with announcements.

They start with conversations.

→ What do you need?
→ What worries you?
→ How can we shape this together?

When people help build the solution, they don’t need convincing.
They already own it.

Stop selling change. Start co-creating it.

🔁 Repost & ➕ Follow Andy Lauret for more 
real talk from the change frontline

I’ve led change for 12+ years.

Here’s the part no one says out loud...

Change leadership is not exciting.

It’s uncomfortable.

It’s watching people try to make sense of
something new while clinging to what feels safe.

It’s fear, hesitation, silence - all happening at once.

These 7 lessons came from those moments.

The ones that make you pause, listen differently, and rethink 
what you thought you knew.

Some will challenge you.
Some will feel familiar.

Swipe to find out 👉\

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

7 Hard Truths About Change Management

This morning, I’m in another airport.

Cold coffee, delayed flight, another day away from home. 

And I’m asking myself the same question I ask 
on every trip: Why do I keep doing this?

Because some parts of transformation are harder to do on Zoom. 

You can send the deck.
Run the town hall.
Publish the updates.

But trust? That’s built face-to-face.

Change moves faster when you show up.

Physically and consistently.

To everyone on the road this week doing the 
work of transformation: Remember, your presence 
matters more than you think.

Thank you for showing up with purpose.

How do you stay intentional when your week starts in a terminal?

Change management partner | Building Change-ready Organizations by helping People-First leaders and employees | Founder @Elevation Groupe Conseil

Your change champions aren’t there to spread change.

They’re your early warnings

Most organizations choose champions because
they’re enthusiastic or well-liked.

Then they’re asked to “help the rollout.”

But that’s not where their real value sits.

Champions see the cracks before leadership does.

They hear concerns earlier.
They feel the pulse of the team faster.
They notice the quiet resistance that data can’t capture.

Ignore that insight and they turn into silent spectators.

Because they don’t see a point in speaking up.

If you want champions who create real movement,
give them space to tell you the truth

It will save your change from derailing later.

Do your champions have space to be honest?

🔁 Repost & ➕ Follow Andy Lauret ⬆️ for more real talk 
from the change frontline

The fastest way to slow down change?

Make people afraid to speak.

When people don’t feel safe, you get silence,
polite nodding, and hidden resistance.

When they do feel safe:

You get ideas, questions,
and early warnings that save projects.

The difference is the small moments leaders repeat every day.

Make it easy to ask questions.
Invite different views.
Reward thoughtful experiments.
Be clear about what good looks like.

Change doesn’t struggle because people hate it.
It struggles because people don’t feel safe enough to engage with it.

If you’re leading transformation, this is where you start.

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

Your transformation has a plan and a budget

So why does it feel stuck?

The Lippit-Knoster Model shows exactly what’s missing

For change to succeed, you need 5 elements working together:

Vision + Skills + Incentives + Resources +
Action Plan = Successful Change

But remove just one? Everything shifts.

Here’s what most leaders overlook:
When progress slows, it’s often a sign that clarity, skills, 
or support aren’t aligned.

People aren’t the problem, the system is.

And momentum returns when you fix the missing pieces, not push harder.

This framework has fans… and it also triggers the purists.

Some love its simplicity, others find it too reductive.

And you?

🔁 Repost & ➕ Follow Andy Lauret for more real talk
from the change frontline

Stop celebrating “done.”

It’s the biggest lie in change work, why?

Because change is never really done.

You hit the deadline, shipped the system and ticked the boxes.

6 months later?
Everyone quietly goes back to the old way 
or create workarounds that feel easier. 

Here’s the part no one likes to admit:

Most projects are marked “done” long before 
actual change has even begun.

Because “done” measures activity.

Success is measured by what sticks, not what starts.

That’s why I stopped chasing “done.”
I chase success.

And success looks like this:

→ People engage, not endure
→ New habits hold when nobody’s watching
→ The organization sees real, measurable value

Done ends a project.
Success builds a future.

If you’re leading transformation, measure impact not completion.

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

Everyone’s asking the same questions about AI and change.

Let’s hop in the DeLorean, back to the future, and ask:

Can AI really replace a middle manager in a change initiative?

Imagine an AI “manager” that:

Tracks resistance in real time
Personalizes comms instantly
Operates 24/7 

Impressive? Absolutely.

Because here’s what AI still can’t do:

Build trust during a tough one-on-one
Sense tension in a silent room
Hold space for doubt, resistance, or uncertainty
Offer real empathy when someone’s quietly struggling

In short:
AI can optimize. But humans connect.

The future isn’t AI vs. humans. 
It’s AI empowering humans to lead better. 

Swipe to see the breakdown 👉

🔁 Repost & ➕ Follow Andy Lauret for 
more real talk from the change frontline

AI vs. Human Middle Management In OCM

You can’t move a change initiative with people 

who stay in observer mode.

Most teams understand the change long before they participate in it.

They read the emails.
Join the meetings.
Hear the updates.

But they don’t step in.

That’s where most transformations slow down, 
not at resistance, but at quiet observation.

People stay on the sidelines when the change 
feels distant, unclear, or risky.

And until they take the first small action, nothing truly changes.

This carousel breaks down:

→ why people stay passive
→ what actually gets them to lean in
→ how to help them move from awareness to action

Because change doesn’t move when people know about it.
It moves when they participate.

Swipe to see the activation steps 👉

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

How to turn passive observers into active participants

Everyone wants the upside of entrepreneurship

Few can handle the pressure of no guaranteed tomorrow.

But pressure isn’t new to me… sports taught me how to live with it 
long before entrepreneurship did.

That’s why this clip from Shaq hits hard.

In sports, pressure is everywhere: the scoreboard, the crowd, the
expectations, the risk of failing in front of everyone.

You don’t eliminate it, you learn to perform with it.

Entrepreneurship works the same way.

You play without a safety net.
You show up on days when motivation is low.
You make decisions that could change everything.

But here’s the truth sports taught me:

Pressure isn’t the enemy. Unpreparedness is.
It reveals what’s inside you - not what’s missing.

Shaq says it best: Pressure isn’t something you run from. It’s something 
you rise to.

That mindset keeps me grounded. 

Not expecting life to be easy. Trusting I can get stronger when it’s not.

What taught you to handle pressure?

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

Stop measuring change with activity metrics.

Last Friday during the PSCP webinar, we dug into this exact issue.

And we saw it clearly:

Training completion rates.
Email open rates.
Survey responses.

These tell you what happened - not if it mattered.

Here’s the shift:
Measure outcomes, not outputs.

→ Did adoption increase?
→ Did expected behaviors sustain on the long term?
→ Did productivity improve?
→ Did the business see ROI?

When you track what actually drives value, change stops being a project task.

It becomes a strategic lever.

For those interested in watching the replay, 
you can find it in the comment section. 

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

Your project dashboard is bleeding red…
and so is your stress level?

Studies show nearly 1 in 3 projects hit “red” status before delivery.

That’s not rare, it’s reality.

I’ve been there: deadlines slipping, blockers piling up, team morale sinking.

What changes everything? How you show up.

This is the moment to demonstrate resilience and the best of you.

Stay positive when things feel stuck.
Bring energy to every meeting.
Listen first, speak second.

Patience and empathy keep people engaged.

Because in tough times, we need to stick together.

A Sunday thought for all change leaders, project managers, and practitioners: We’re in this together.

What’s your best tip for keeping teams motivated? 👇

🔁 Repost & ➕ Follow Andy Lauret for more real talk 
from the change frontline

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Burt Steingraeber -Global Business Operator

Andy Lauret ⬆️

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The Battle

Burt Steingraeber -Global Business Operator

Andy Lauret ⬆️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Burt Steingraeber -Global Business Operator's LinkedIn Performance

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