Burt Steingraeber Consulting

Burt Steingraeber (Wisconsin)  the founder of this consulting firm and has over 15 years of senior business and Social Media marketing experience. His specialty is inbound marketing, making your phone ring. Being knowledgeable in social media keeps your overhead lower than traditional marketing avenues.

We don't believe in blasting your message to a large group, rather target your message to the correct social media audience should be your goal. It is more effective and cost friendly. If you leverage your social media correctly you will see some direct results.

Burt will work with the largest and most recognizable companies, brands and celebrities in the world. 

Our goal is make you the "Go To Person" in your industry.

Some notable projects include:
General sales and marketing strategy
Social media marketing
Social Media - Facebook Sales
LinkedIn Branding
Twitter Marketing
Facebook Social Media Marketing
Social Media Branding in general
PPC Assistance
SEO Oversight (organic SEO)
Social Media Content Marketing

Business Development & Awareness

Social Media and Business strategists assist and help organizations generate leads, increase traffic and raise client engagement. Building organizational efficiency through brand awareness is an optimal process.

Specializing in the following:
How to use Facebooks for business and social media marketing
How to use Facebook for social Media and train for you business.
How to increase overall brand awareness and use of "opt-ins"
How to convert social media leads in paying business
Using Social Media for non-profits

Social Media Branding Strategies| Business Consultant|CEO

Burt Steingraeber Consulting LLC - www.BurtSteingraeber.Com

Wisconsin based providing superior business branding (Social Media) marketing exposure ideas (SEO |SEM) and tactics to get you or your company noticed. Have been providing business development ideas for social media for business, merging PR , social  development. I  will take you to the next level and leverage the power of Linkedin, Twitter, YouTube, Facebook. I am currently accepting  clients not only in Wisconsin but in all 50 states.

Burt also specializes in  social online-communities / social crm ,positioning, brand building, growing and managing. He offers numerous affordable plans to help you succeed and meet your business goals.

People and companies not only in Wisconsin,  hire Burt to learn about Social Media, SEO and general business consulting. 

Contact Burt via phone or email for a private consultation just mention you're a Linkedin Connection when calling!

Business Consulting & Marketing & Branding Management

Confidential Milwaukee Manufacturer

Financial Controller

WisconsinQuickbooks.com

Providing individual accounting and bookkeeping services for the small business and private sector.

Heavy experience in Quickbooks and am a Quickbooks Pro Advisor. Meaning, I can provide training and technical assistance for all  Quickbooks software for individuals or small groups. If you have a temporary vacancy, I can discuss provideing Quickbooks coverage during this time.

With the array of Intuit Quickbooks products out for 2013, Enterprise, Premier and Pro and still the main accounting software packages sold today.  Call Burt directly to discuss which option may be best for you and your company.

Owner

Local Manufacturing Firm

I oversee all accounting and marketing aspects at this medium sized Manufacturing firm. We currently have 45 employees and are in a hiring process currently. I also review the branding and Social media outlets for the firm.

Recently we have branched out into obtaining Government bid contracts.

C.F.O

First Weber Group

Assisted buyers and sellers who were in the need for commercial and residential real estate.

Realtors

NBFD

Firefighter

Why Burt Steingraeber is the Business Consultant You Need

In a business world that’s constantly evolving, finding the right partner for public relations and business consulting is crucial. Burt Steingraeber is the clear choice for companies in the Midwest and beyond, looking for a reliable, cost-effective partner. With over 24 years of experience in business accounting, branding, and general marketing, Burt offers a unique perspective on achieving success in today’s fast-paced marketplace.

The Burt Steingraeber Difference

Burt’s wealth of experience spans multiple industries, which equips him with a broad skill set that can benefit any business, whether you're focused on financial analysis, brand strategy, or growing your market presence. As a strategic business consultant, Burt leverages his battle-tested knowledge to help his clients achieve their business goals. He is dedicated to offering personalized, actionable strategies that drive results.

How Burt Works

It all starts with a complimentary 30-minute strategy session. This is an opportunity for you to discuss your public relations or business challenges and goals. Burt uses this time to assess what’s affecting your company’s growth, offering a high-level evaluation of your current strategies. From there, Burt will recommend the best next steps to help your business or personal brand reach its full potential. His recommendations are rooted in over two decades of firsthand business experience and strategic insight.

What Makes Burt Steingraeber Stand Out

When you work with Burt, you’re getting more than just advice — you’re receiving one-on-one service directly from him. Unlike larger consulting firms, where your file may be passed along to an associate or third party, Burt ensures you get his personal attention and expertise. With over 21 years of experience as a CFO, Controller, Realtor, and private business owner, Burt has the hands-on knowledge to deliver the results you need.

Ready to Talk?

Whether you're looking to solve specific business challenges or simply need guidance on your next steps, Burt Steingraeber is the consultant who can take your business to the next level. Schedule your complimentary business strategy session today to start turning your challenges into opportunities.

Burt Steingraeber -Global Business Operator

True or False  (but why?)

42% of companies scrapped their AI projects this year, a sharp rise from 17% last year. 

This highlights a trend in project initiation and abandonment.

Burt Steingraeber

You built the expertise. I’ll build the audience. | Making executives impossible to ignore | Owner of @DirectSourceAI | Top 4% on LI

Chasing trends feels like momentum, but it’s often just distraction. 

Real influence comes from aligning your content with your core principles and the challenges your audience actually faces. 

Write less about what’s new — write more about what works. That’s how you build lasting influence.

Most professionals don’t lack expertise — they lack visibility.

 What sets leaders apart isn’t talent, it’s the willingness to show their work consistently.

 If your peers know you’re good but the market doesn’t, you don’t have a skill problem — you have an exposure problem.

 Fix that, and everything else moves with it.

Reputation used to spread by word-of-mouth.

 Today it spreads by what people see you say and watch you do online.
 A strong reputation can shorten sales cycles, open doors you didn’t knock on, and attract opportunities you never pitched.

 It’s the most valuable asset you’ll build in your career — treat it that way.

Everyone talks about posting more — but the real win isn’t frequency, it’s depth. 

Shares that teach something, comments that spark conversations, and insights that only you could write are the currency of trust. 

When your posts feel like consulting instead of noise, LinkedIn stops being a platform and starts being a pipeline.

The Silent Crisis in AI: Thousands of Abandoned Projects—And the Opportunity They Create

The AI boom has unleashed a wave of innovation unlike anything we’ve seen in decades. New tools, models, automations, dashboards, and micro-SaaS ideas appear every single day. Yet behind the excitement lies a growing and often overlooked reality: an enormous number of AI projects are abandoned before they ever reach their potential.

Developers and founders worldwide have half-finished tools sitting in private repos, early-stage agents left untouched for months, and powerful ideas trapped at 70% completion. Not because the creators lack skill—far from it—but because life, timing, resources, get in the way.
This phenomenon has quietly become one of the most significant missed opportunities in today’s AI landscape.
The truth is clear: AI creators don’t have the time, structure, or business support to finish, package, and monetize what they’ve built. 

Unfinished Doesn’t Mean Unvaluable
Most abandoned AI tools already contain tremendous value:
Functioning back-end logic
Niche use-cases with real market demand
Core automation workflows
Working models needing only refinement
Tools that solve problems founders originally built just for themselves
These aren’t failures. They’re assets waiting for direction, structure, and representation.

Finishing an AI project requires more than code. It requires:
Positioning
Market alignment
Business modeling
Packaging
Messaging
Strategic buyer outreach
And that’s exactly where I come in.

Where I Fit Into This Hidden Market
I work directly with AI developers, founders, and technical creators to help them complete, position, and potentially sell or scale their unfinished projects. With my background in business consulting, operations, PR, valuation strategy, and developer outreach, I act as the bridge between raw innovation and commercial opportunity.

Most creators don’t need more hours in the day—they need someone who can:
Evaluate what they’ve built
Identify the fastest path to completion
Determine its market value
Package the project professionally
Help secure users, buyers, or partners
Increase visibility and credibility
Guide the project toward real-world traction

AI creators shouldn’t feel stuck or overwhelmed. With the right support, these tools can move from abandoned to acquired, from good ideas to revenue-producing assets.

The Market Is Ready—But Developers Need a Partner
Businesses want AI solutions now. They aren’t waiting for perfection; they’re waiting for functionality. If your tool solves a problem, even partially, there is a market for it. Investors and operators are actively searching for projects they can revive and grow. That’s why this moment matters.The industry isn’t suffering from a lack of innovation.

If you're a developer or founder with an unfinished AI tool—or if you want help positioning a project for acquisition or strategic exposure—I’m here to help guide the process.

Burt Steingraeber

You’ll never “hack” your way to authority with one viral post. 

What works long-term is showing up with consistent, relevant insights that make your audience think differently. 

When people start saying “Finally someone who gets it,” that’s when momentum begins — even without paid tools.

Most buyers don’t like, comment, or engage.

 But they see your posts, read your insights, and form an opinion long before they reach out.

 This is why consistency matters — your silent audience is often your most valuable one.

 Speak to them even if you can’t see them.

AI is moving so fast that thousands of tools and projects get abandoned before they ever reach the market. 

Most are 60–90% finished and full of untapped value. I help developers and founders evaluate, position, and revive these assets—turning idle code into real opportunities and revenue. 

If you’ve built something but never finished it, I can help you bring it to the finish line.

I'm sure many people have used AI for holiday shopping suggestions.

According to an Associated Press poll, most Americans have noticed higher prices on everything from groceries to utilities, and they're planning to spend less this holiday season as a result.

Cash-strapped Americans turn to AI for holiday shopping help

People don’t buy services from strangers — they buy from people they feel they know. 

Real authority is built when your content feels like a conversation, not a sales pitch. Share challenges you’ve solved, decisions you’ve wrestled with, and lessons that changed how you work. 

That’s where real dialogue starts.

Well, hello friend. 

Thanks for visiting! Here's all you need to know:

👉 MY EXPERIENCE: For over Sixteen years I've helped companies, nonprofits, political organizations, and individual brands achieve success through digital marketing. 

My main area of expertise is marketing consulting. I have extensive B2C and B2B experience. Here are some highlights:

💯 Planned and executed $2 million+ campaigns for Fortune 500 companies like Sherwin Williams, electrolux (Frigidaire) and Sunbelt Rentals
💯 Increased the email list at Townhall Media by over 1 million addresses through both paid and organic methods.
💯 Acquired over 60,000 emails in one day (60% organic).
💯 Reduced the cost per acquisition of emails at Media Research Center by over 90%. 
💯 Built email lists for political campaigns ranging from city council races to U.S. Senate. 
💯 Acquired emails for Grabien as low as $0.06 per email.
💯 I have managed and planned over $150 million in advertising on PPC, SMM and SEM campaigns.
💯 I've acquired over 10,000,000 emails for clients.

👉 CORE BUSINESS SKILLS:

💯 Media Strategy
💯 Media Planning
💯 Lead Generation
💯 Digital strategy
💯 Facebook advertising
💯 Google advertising
💯 Email acquisition
💯 B2C & B2B
💯 Persona building

👉 WHO I WORK WITH: It has been my pleasure to work with people from all over the spectrum. From a local merchant selling kettle corn to multi-billion dollar companies, and everything in between. 

👉 A BIT ABOUT ME: To say I've been at the forefront of digital advertising for over fifteen years is an understatement. 

I was optimizing ads on Facebook before they even had conversion tracking. I started working with Google Search and Google Display back when the platform was completely unrecognizable from today's version.

Digital strategy is not a job for me, it's a passion.

But, admittedly, it's not my biggest passion. I'm blessed with a loving wife and two amazing children. Everything I do in my career is to build a better life for them. We live in South Carolina in a lovely home with an adorable Newf. 

I mention this only to give some idea of my drive. My work is not about checking boxes until it's time to clock out. When I'm working hard for clients, I'm working hard for my family.

I'm also a published author! Check out my novel here: https://www.amazon.com/gp/product/B0B29FGWHD/ 

💬 PM me today with questions! 💬 I respond quickly!

Alan C. Moore

Entrepreneurship isn’t a straight path. It’s a cycle of clarity, confusion, breakthroughs, setbacks, victories, and lessons that never truly end. What separates the founders who succeed from those who stall is not intelligence, funding, or talent. 

It’s the willingness to keep moving when certainty disappears. Most people wait for confidence before they take action, but entrepreneurs learn that confidence is the reward for action—not the prerequisite.

What nobody tells you is that most breakthroughs happen after extended periods of discomfort, doubt, and problem-solving that feels endless. The entrepreneurs who build resilient companies are the ones who accept that these moments are part of the process rather than proof that they’re doing something wrong. Success isn’t built on perfect ideas. It’s built on consistent execution.

Every business evolves. Every plan changes. Every founder is forced to reinvent themselves at least once. But the ones who continue to grow are the ones who refuse to stop. They refine, adapt, learn, and take the next step even when they don’t fully understand where it will lead. If you can stay committed through uncertainty, you will eventually reach clarity. That’s the real entrepreneurial advantage.

For digital tools, support, and strategies to strengthen your next stage of growth, visit:
https://lnkd.in/e7AqmvK8

li_at

JSESSIONID

Founder & Marketing Consultant specializing in revenue growth through digital strategies

THE UNSEEN POWER OF RELENTLESS CONSISTENCY

Consistency is one of the most underestimated forces in business growth. It’s not glamorous. It’s not exciting. It doesn’t give you instant gratification. But it’s the foundation of every dominant brand you admire today.

Look closely at companies that appear “lucky” or “overnight successes.” You’ll find years of consistent communication behind them — months of posting when no one responded, weeks of refining their message when nobody was listening, and countless attempts before their breakthrough moment happened. Consistency is the quiet engine behind every visible success story.

The problem is that most businesses treat marketing like a burst of enthusiasm rather than a long-term commitment. They post when they feel inspired, advertise when they feel desperate, and build strategies only when something stops working. This inconsistency keeps them invisible, forgettable, and constantly starting from zero.

When you commit to consistency, you give your audience time to recognize your voice, trust your authority, and understand your value. Relationships aren’t built in a day. Neither is brand loyalty. The more consistently your message appears, the more familiar your brand becomes — and familiarity is the first step toward trust.

Consistency compounds. It doesn’t pay off on day one, but by day one hundred, it becomes unstoppable.

Start building momentum today at https://lnkd.in/e7AqmvK8

Entrepreneurs Win Through Adaptability

Success in entrepreneurship rarely belongs to the smartest or most experienced — it belongs to the most adaptable.

The digital landscape changes fast. One month, your top ad format stops converting. The next, a platform’s algorithm shifts overnight. Those who panic lose momentum. Those who adapt, grow.

Adaptability isn’t about reacting randomly. It’s about learning fast and implementing faster. The best entrepreneurs treat every setback as a data point.

Adaptable founders test new systems before they’re needed. They train their teams to pivot without hesitation. They build cultures that thrive on learning, not fear.

The key is to build your business like a living organism — always evolving, always testing, always improving.

Because the only constant in business is change. And the brands that embrace it will always outpace those that resist it.

See how agile marketing systems can transform your business at https://lnkd.in/epjmgbsY

The Entrepreneur’s Advantage—Execution Over Ideas

Every entrepreneur has ideas. Very few execute.

The truth is, ideas are easy to romanticize but hard to realize. The marketplace doesn’t reward intention — it rewards execution.

Entrepreneurs who win don’t wait for the perfect plan. They move fast, test early, and learn by doing. Action beats theory every time.

Execution creates clarity. Every small step forward reveals what works and what doesn’t. The longer you wait, the harder it becomes to start.

The difference between success and stagnation isn’t innovation — it’s consistency.
When you execute daily, your results compound.

Perfection doesn’t scale businesses — execution does.

Start turning your ideas into measurable growth at https://lnkd.in/epjmgbsY

WHEN YOUR MESSAGE CONNECTS, EVERYTHING CHANGES

Most brands focus on what they want to say. The successful brands focus on what their audience needs to hear. This single difference transforms everything — conversion rates, engagement metrics, sales performance, and long-term loyalty.

Connection happens when your audience feels understood. When your marketing articulates their internal thoughts. When your message validates their emotions. When your brand becomes the voice they didn’t know they were searching for.

This level of connection isn’t built through generic content. It’s built through depth, empathy, market research, and psychological insight. Customers don’t want more information. They want meaning. They want relevance. They want clarity.

When your message connects emotionally, your brand becomes memorable. When it connects logically, your offer becomes irresistible.

Connection converts.
Strengthen your message at https://lnkd.in/e7AqmvK8

Entrepreneurship is often painted as glamorous. Freedom, success, working from anywhere. 

But the reality is far less polished. Entrepreneurship is filled with sleepless nights, constant problem-solving, and carrying the weight of decisions that affect not just you, but your team, your clients, and your future.

But here’s the truth: the hard part is what makes it worth it. Entrepreneurship gives you the chance to build something meaningful. It gives you ownership over your time, your impact, and your results. And it teaches you lessons that no job or classroom ever could.

The entrepreneurs who succeed aren’t the ones with the flashiest ideas or the biggest funding rounds. They’re the ones who are relentless. The ones who keep moving forward when others quit. The ones who learn from failure, adapt quickly, and keep building even when the odds look impossible.

Failure isn’t the opposite of success—it’s part of the process. Every mistake sharpens your skills. Every setback builds your resilience. Every win, no matter how small, compounds over time.

If you’re building a business right now and it feels overwhelming, remember that the process is the point. Growth isn’t linear—it’s messy, unpredictable, and often painful. But it’s also what separates those who dream from those who actually create.

Entrepreneurship isn’t easy, but it’s worth it.

Grow smarter, build stronger: https://lnkd.in/epjmgbsY

Most businesses don’t fail because their product or service is inadequate.

They fail because they never get seen by enough people who actually need what they offer. The truth is, attention has become the most valuable currency in the marketplace. 

The companies that win are the ones that understand how to create persistent visibility and strategic presence across multiple channels. When someone repeatedly sees your brand across their social feed, in search results, in relevant ads, and inside communities they trust, your authority builds before they ever click a link or schedule a call.

Visibility is not the result of coincidence or guesswork. It is engineered. It is the outcome of pairing clear messaging with consistent content, predictable traffic systems, and data-driven amplification. 

When a business makes the shift from posting randomly to executing with intent, everything changes. Suddenly your audience begins to shape itself. Your message begins to resonate more clearly. Your conversions begin to rise predictably.

The biggest shift happens when you stop thinking like a business owner and start thinking like a media company. That’s when growth becomes inevitable, because visibility is no longer something you hope for; it’s something you manufacture.

Build the visibility that drives revenue at https://lnkd.in/epjmgbsY

Paid advertising is one of the most misunderstood growth tools in business. 

Many assume that success in ads comes down to budget size. But the truth is, high-performing advertising is about strategic systems, not deep pockets. Brands with modest budgets can outperform larger competitors when they understand how to leverage audience segmentation, creative variation, and testing frameworks that refine performance week after week.

Every strong advertising campaign is built on three pillars: the right message, delivered to the right person, at the right time. If any one of these is off, the entire campaign suffers. Weak creative leads to low engagement. 

Poor targeting leads to wasted impressions. A disconnected funnel leads to high acquisition costs. But when each piece aligns — when the messaging resonates, when the targeting is precise, and when the funnel is optimized — the results compound.

Businesses often give up on ads prematurely because they treat them as a gamble instead of an iterative process. Ads are not about luck. They are about consistent refinement, data-driven decisions, and strategic insight. 

A well-managed ad system doesn’t just generate traffic; it creates predictable, scalable revenue by continuously learning and improving.

Transform your advertising results at https://lnkd.in/epjmgbsY

In a world where online commerce is accelerating faster than ever, the brands winning big are the ones mastering digital marketing. If you want to turn online attention into real revenue, it starts with understanding the strategies that drive results. 

Let’s break down how you can tap into these methods and scale your business from anywhere.

#DigitalMarketing #OnlineBusiness #MarketingStrategy #BusinessGrowth #EntrepreneurTips #ContentMarketing #SocialMediaMarketing #Marketing101 #OnlineEntrepreneur #BusinessStrategy

Authenticity Is the New Currency of Marketing

We live in an era of filters, AI content, and automation — but people still buy from people.

In 2025 and beyond, authenticity will be the single greatest differentiator in marketing. Consumers are skeptical of polished perfection; they crave realness, transparency, and human connection.

The strongest brands are showing the process — not just the product. They’re sharing the behind-the-scenes moments, the lessons learned, and even the mistakes made along the way.
Because when your audience sees the human side of your business, they don’t just remember your brand — they relate to it.

Lesson:
Authenticity builds longevity. When people feel they know you, they trust you. And when they trust you, they buy — not once, but repeatedly.

Practical Tip:
Start incorporating storytelling into your content strategy. Share what inspired your brand, the challenges you’ve faced, or a recent customer success story. Transparency transforms followers into fans.

If you want help building an authentic, scalable marketing strategy, visit https://lnkd.in/epjmgbsY

What if you could earn from your ideas? beehiiv helps me do that.

#monetizeyourmind #newsletterincome #beehiivcreator #emailbasedbiz #buildinpublic

beehiiv

THE VISIBILITY GAP (EXTENDED EDITION)

There is a quiet truth most business owners learn too late: the world doesn’t reward the best product. It rewards the product that is seen, understood, and remembered by the right people. The gap between successful brands and struggling brands has almost nothing to do with quality and almost everything to do with visibility.

Think about the last time you purchased something you loved. You didn’t buy it only because it was good. You bought it because you saw it at the right moment, the message made sense, you felt understood, and the brand earned your attention long before it earned your money. That’s visibility. That’s trust. That’s strategy.

Too many businesses operate in the shadows, hoping their audience will magically discover them. They rely on word-of-mouth, occasional posts, inconsistent marketing, and campaigns that look like everyone else’s. The truth is brutal but clear: if you’re not building consistent visibility, you are building a barrier to your own growth.

Visibility is not shouting. It’s positioning. It’s storytelling. It’s showing up so consistently that your brand becomes the obvious choice, not the forgotten option. When your presence becomes a pattern, your brand becomes the name people remember at the exact moment they need your service.

Visibility isn’t luck. It’s built.
Build yours at https://lnkd.in/e6MTVQyk

We all know it—social media isn’t truly free anymore.

Your reach is rented. The landlord is the algorithm, and it changes the rules whenever it wants. 

You can pour your heart into a post, and watch it reach less than 5% of your followers. Or you can pay to play.

But here’s the truth: algorithms don’t have the final say. If you create something so valuable that people want to save it, share it, and talk about it offline—you break free from the platform’s control. 

The goal isn’t just to be seen online. The goal is to be remembered beyond the scroll.

The smartest brands use social media as a gateway, not a destination. They start conversations there, but they build real systems—like email, communities, and customer experiences—that don’t vanish with the next algorithm update.

Social isn’t dead. It’s just changed. The question is: are you adapting with it?

Discover strategies that outlast algorithm changes: patondigitalmarketing.com

Unlock a proven path to earning online with simple, scalable digital products. If you're ready to build income without guessing what works, this is where you begin. Watch to learn how to turn your skills into profitable assets.

#digitalproducts #makemoneyonline #passiveincome #onlinebusiness #sidehustle #digitalcreator #contentcreators #entrepreneurship #workfromanywhere #incomeideas

Every entrepreneur needs a marketing dashboard—here's how to build one

You can’t grow what you don’t measure. Yet most founders still rely on random reports or vague analytics snapshots to understand how their business is performing.

Here’s how to fix that:

Set up a simple, central dashboard that gives you daily and weekly visibility into your core marketing metrics—traffic, leads, conversions, ad performance, and top content. Use tools like Google Looker Studio, Databox, or HubSpot to create automated dashboards that pull real-time data.

Review your data weekly. Spot trends. Double down on what’s working. Cut what’s not. And always keep your marketing aligned with your bigger business goals.

Need help building a data-driven foundation for growth? Start with us at patondigitalmarketing.com

Scaling a business is one of the hardest parts of entrepreneurship. 

You can hustle your way to your first clients, but scaling requires systems. And one of the most effective systems is paid advertising.

Ads allow you to test ideas quickly, validate offers, and expand into new markets without waiting months for organic growth. But too many entrepreneurs see ads as a shortcut. They think more money equals more sales, and when it doesn’t work, they give up.

Here’s the truth: ads only work when your foundations are solid. You need a clear audience, a strong offer, and a message that resonates. Without those, ads won’t save you. With them, ads can accelerate growth faster than anything else.

The most successful entrepreneurs use ads strategically. They combine data with creativity. They treat every campaign as an experiment, learning from the results and improving over time. They don’t rely on ads to carry their business—they use them to amplify what’s already working.

Scaling is not about working harder—it’s about working smarter. Ads give you leverage, but only when paired with strategy, patience, and persistence.

Entrepreneurship is about vision, but scaling is about systems. Paid ads, when done right, are one of the smartest systems you can build.

Scale smarter, not harder: https://lnkd.in/epjmgbsY

Paid Ads Don’t Fail—Processes Do

When paid ads don’t convert, most people blame the platform. “Meta doesn’t work anymore.” “The algorithm changed.” “Our audience is dead.”
But in reality, it’s not the platform that fails — it’s the process.

Successful advertising isn’t about luck; it’s about systems. It’s about understanding human psychology, crafting offers that solve real problems, and testing creative angles methodically.

Without a repeatable framework, ad testing becomes random guesswork. You might get lucky once, but scaling randomness is impossible.

The best brands approach paid ads like science. They document every test, learn from each variation, and iterate relentlessly. Every result — win or lose — becomes a data point. Over time, they build systems that predict performance before spending a single dollar.

That’s the difference between spending money and investing it.

If your CAC is rising and your ads aren’t scaling, don’t throw more money at the problem. Fix your process first.

Transform your paid ads into predictable growth systems at https://lnkd.in/epjmgbsY

Your brand is not the sum of your fonts, color palette, or logo design. 

It is the sum of every interaction someone has with your business from the moment they become aware of you. It is the tone your messaging uses, the feeling your website creates, the clarity of your value, and the consistency of your presence. Branding is the story people tell about you when you are not in the room.

If your digital presence is inconsistent, unpolished, or outdated, your audience will form assumptions — and not the ones you want. People judge the professionalism of your brand based on what they see, not what you say. Strong branding communicates confidence. It signals that you know what you’re doing, that you care about the experience, and that you operate with high standards.

When your branding, content, and messaging work together, your audience develops trust faster. They understand your identity. They understand your positioning. They understand why you are a better choice than your competitors. 

Branding is not decoration. It is strategic communication that shapes perception, builds loyalty, and increases conversion rates because it aligns your presence with the expectations of your ideal customers.

Your business deserves a brand presence that elevates your value instead of hiding it.
Strengthen your brand identity at https://lnkd.in/epjmgbsY

Social Media Isn’t About Popularity

Social media isn’t a numbers game anymore.
You can have 100,000 followers and still struggle to get engagement, sales, or genuine interest. Because followers don’t pay the bills — relationships do.

At Paton Digital Marketing, we help businesses shift from chasing numbers to building communities. It’s not about being everywhere — it’s about being in the right places, saying the right things, to the right audience.

Every platform has a culture. The key is understanding how your audience interacts and building a consistent voice that earns their trust over time. 

Whether it’s thought leadership on LinkedIn, creative campaigns on Instagram, or data-driven content on Facebook, we craft strategies that connect — not just broadcast.

Social media done right doesn’t just drive engagement — it drives growth. When people trust your brand, they’ll talk about it, share it, and advocate for it.

Let’s create a strategy that turns followers into brand believers.
👉 https://lnkd.in/epjmgbsY

Discover how to build a winning online presence with The Ultimate Guide to Social Media Marketing.

Learn proven strategies to grow your audience, increase engagement, and convert followers into loyal customers.

Swipe through to start mastering the art of social media marketing.

#SocialMediaMarketing #DigitalStrategy #ContentMarketing

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The Battle

Burt Steingraeber -Global Business Operator

Alan C. Moore

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The Battle

Burt Steingraeber -Global Business Operator

Alan C. Moore

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Burt Steingraeber -Global Business Operator's LinkedIn Performance

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Performance ScoreBurt Steingraeber -Global Business Operator's LinkedIn Performance