Most people think senior care is boring.
I think it’s the most interesting industry nobody talks about.

I’ve spent fifteen years here. 
Worked the floor, did the sales, ran the consulting projects. Saw what works and what doesn’t. Mostly saw what we all pretend works but just burns everyone out.

Now I’m seeing, AI land in senior care whether we’re ready or not. Some operators are figuring it out. Most are drowning in vendor pitches and don’t know what’s real.

That’s where I come in.
Think of me as your AI wingman for eldercare. I help you separate signal from noise and figure out what’ll actually move your numbers. Not the conference presentation version. The Monday morning version that works in your building naturally.

I’m not just consulting on this. I’m building it.

I run Burst Medical Billing. We’re creating AI technology that helps SNFs recover Part B revenue they’re missing. 

Raised $1.5M and integrated with PointClickCare. 
We’re launching the first AI-powered revenue stack built specifically for skilled nursing facilities in 2026. So when I talk about what works and what doesn’t, I’m not guessing. I’m testing it in production.

What you’ll find here: 
Honest takes on the AI landscape in senior care. 
Strategies you can actually implement. Occasional rants about things nobody wants to say out loud. Sometimes a joke, because this work’s hard enough without being miserable.

I’m building toward something bigger. 
A future where senior care isn’t healthcare’s afterthought. 

Where operators have tools that don’t require heroics just to function. Where the people doing the hardest work get the support they deserve.

If you want to talk AI strategy for your operation, get paid for your Part B supplies, or book me to speak, let’s connect.

Senior Care’s #1 Super Fan | CEO & Managing Partner, Burst Medical Billing | The only person who finds both Medicare Part B and machine learning genuinely fascinating

ERIC HANSEN

Healthcare Attorney ǀ Professor ǀ Law Textbook Author

Attorney for legal and healthcare innovation. Love working with start-ups and practices showing up on the daily to make a difference. MSO/PC structures, Arizona ABS counsel, the really fun stuff! 

My journey isn't linear, so buckle up for this ride! 

Our daughter had heart surgery a year before her first birthday, when I was halfway through the MBA. No parent wants to focus on the surgical procedure happening, so naturally I was watching the inefficiencies unfold around me. There were amazing clinicians with deep compassion for patients, but they were clearly caught up in a system that just wasn't working. I decided I wanted to get involved in making healthcare a better place, not that I was single-handed going to drive change for the entire industry, but I wanted to be part of the solution. I thought about medical school for all of 2 seconds, because I faint when insides are on the outside. I added an extra semester to MBA in order to add a concentration in healthcare management and the rest is history. 

oh wait...I'm also an attorney. 

I was really fortunate to have some incredible experiences early in my career and eventually happened upon healthcare innovation occurring in the start-up space. I love it! I love having a front row seat to driving necessary improvements. I went to law school to build a stronger skillset to support a founding team. I took a left turn and jumped into Big Law briefly, but I still use the lessons I learned from that experience every single day. Like all the time because healthcare is hard and complex. And now I'm back into the swing of healthcare innovation. So that's where you'll find me, figuring out the nooks and crannies to help make healthcare a little better for the next generation.

Sarah Covington

Somebody is going to start something this week, and we’re all rooting for you. 

That’s one of the best things about healthcare, when we show up for each other it’s the patients that win too. 

Healthcare needs whatever it is your planning. And there are lots of resources around. 

Need some help getting going? Ask a fellow founder or 2. 

Sip that coffee and get to it!

🩷Attorney - Healthcare & Legal Startups ǀ GC ǀ MBA Professor

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Why aren’t we besties yet? Let’s chat! I’m introverted, you’ll have to be the one to make the magic happen. 

Saved some calendar slots for the next two weeks… between visits to my taco dealer. Can’t wait to meet you!

Roll call: how are those New Year’s resolutions and selected Words coming along?

Whatever it is you want to do this year, here’s your sign to go for it. Cuz, if this denim masterpiece can make it in the marketplace, so can you!

Do it scared. Keep going after they say no. Keep going when everyone says you can’t. 

Because you can. 

I was a non-traditional law student and frustrated by the textbook for academic success. It was clearly written by an amazing person that had excelled in law school. 

So I came up with an outline and got other students to join me. We assigned 2 to each chapter: a student that struggled and a student that crushed it. 

The first publisher turned us down. Now our book is on law library shelves and in the hands of law students. 

And we wrote it as 2Ls, published as 3Ls. Their first student author team. We got the whole project done ahead of schedule. Juggling marriages, mom life, jobs, academics, and extracurriculars. 

Pic: I love that CAP sends these every January. It’s a reminder to keep at. To specialize in making the impossible happen. To take frustrations and make something better.

A profession older than our Country

The remarks by Chief Justice to the House were a compelling reminder on our role. There are tough days and I am far from perfect, but I love being a lawyer and serving clients. 

The yoke of bar commissioner is not one that I take lightly, but I do enjoy it immensely. Helping make the whole thing a little better for my fellow attorneys

Law students: reach out, happy to chat!

Uhh, I have questions about this defense strategy…actually the whole entire case

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Do you run your practice financials with the same precision you use in the operating room? 

Now you can. It's here! /CFO launched today. 

Ditch the spreadsheet mess, dashboard insights that link it all together.

I don’t know who needs to hear this, but it’s ok to stop. If you don’t love what you’re working on, it’s ok to take a beat. 

Reset. You aren’t stuck. 

Lessons learned along the way are the foundation for your next chapter. Pour your talent into something you enjoy!

Access to healthcare matters. Access to legal services matters. 

Supporting founders in both industries. Different frameworks, but so many parallels. 

Rural closures, tech advances, preserving professional judgment apart from business decisions, budget realities, antiquated payment models giving way to new reimbursement methodologies, etc. 

Scrolling LinkedIn, I have a deep sense of gratitude. There’s something special about seeing client updates in the mix. To have 1 tiny piece in helping all these patients and clients have access. 

…and I’m building alongside my clients. Bootstrapped and working on my next project. Getting out of my comfort zone. Tackling things I never would have been bold enough to go after 2 years ago.

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ERIC HANSEN

Sarah Covington

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The Battle

ERIC HANSEN

Sarah Covington

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sarah Covington's LinkedIn Performance

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