Most people think senior care is boring.
I think it’s the most interesting industry nobody talks about.

I’ve spent fifteen years here. 
Worked the floor, did the sales, ran the consulting projects. Saw what works and what doesn’t. Mostly saw what we all pretend works but just burns everyone out.

Now I’m seeing, AI land in senior care whether we’re ready or not. Some operators are figuring it out. Most are drowning in vendor pitches and don’t know what’s real.

That’s where I come in.
Think of me as your AI wingman for eldercare. I help you separate signal from noise and figure out what’ll actually move your numbers. Not the conference presentation version. The Monday morning version that works in your building naturally.

I’m not just consulting on this. I’m building it.

I run Burst Medical Billing. We’re creating AI technology that helps SNFs recover Part B revenue they’re missing. 

Raised $1.5M and integrated with PointClickCare. 
We’re launching the first AI-powered revenue stack built specifically for skilled nursing facilities in 2026. So when I talk about what works and what doesn’t, I’m not guessing. I’m testing it in production.

What you’ll find here: 
Honest takes on the AI landscape in senior care. 
Strategies you can actually implement. Occasional rants about things nobody wants to say out loud. Sometimes a joke, because this work’s hard enough without being miserable.

I’m building toward something bigger. 
A future where senior care isn’t healthcare’s afterthought. 

Where operators have tools that don’t require heroics just to function. Where the people doing the hardest work get the support they deserve.

If you want to talk AI strategy for your operation, get paid for your Part B supplies, or book me to speak, let’s connect.

Senior Care’s #1 Super Fan | CEO & Managing Partner, Burst Medical Billing | The only person who finds both Medicare Part B and machine learning genuinely fascinating

ERIC HANSEN

Aspire for More with Erin

Founder of Aspire for More with Erin

Bridge The Gap The Senior Living Podcast

Bridge the Gap Ambassador

Aspire for More

My goal is to add as much value as I can to people's lives and change the perception of Assisted Living and Memory Care from "I have to put mom somewhere" to "I get to choose a community where my mom can thrive". I will be creating content to educate and equip families that need the guidance for caring for their loved ones who need a product in the Senior housing market.

 Podcaster and digital course creator, Executive Director/Administrator for Assisted Living

Senior Virtual Health

Director of Client Services

The Brennity at Daphne Assisted Living and Memory Care

My career began with a community that required consistent and positive leadership. Occupancy was low and the reputation of the community was not where it needed to be. In my first year and a half we grew to occupancy levels in the 90% range and became a community that people wanted to go live and thrive.  We eventually grew a management team of dedicated and passionate people that over delivered the quality of care and added value to every person that came in contact with us. 

As the Executive Director, I was able to be a part of 6 ADPH surveys with the final 2 surveys being near perfect. ( one of my most significant accomplishments) We endured the COVID years well, but did dip into low occupancy percentages in 2021. But by April 2022 we were right back up to 100% and steady. 

As a highly skilled operating team, we helped hundreds if not 1000's of people by adding value to their lives and equipping them with the tools on how to care for their loved ones. We also made every effort to be part of the solution if a loved one was not the right fit or needed more care than we could give.

Executive Director

John McClure Snook Memory Care Community 

Managed a 64 apartment memory care community. At the beginning of my career at this community the occupancy was in the 60% range and under management company as a result of a negative survey experience. Within a year and a half our occupancy was at capacity and I had a world of experience in both the Alabama regulations and how to sell a community that was recovering from a set of bad circumstances. It was a transformational experience.

ATRIA REGENCY ASSISTING LIVING

I started as a Sales and Marketing Director  and was able to grow occupancy from a low 60% to a 90% in about a year. After a year, I was promoted to the Executive Director position and was able to continue the marketing growth and also develop a team culture with consistency and positive leadership. We not only grew and stabilized the occupancy we grew customer and associate satisfaction scores to high 90 levels too.

This community was my first ever senior living position as a concierge. It was what started it all!

Knollwood Pointe

I started this temporary position as a  brand new college grad for a small community struggling with occupancy. This is where I fell in love with helping people and becoming the solution to their current problems. This community was full with my first year and creating a waitlist. It was one of the most formative and positive experience in propelling my career.

Sales And Marketing Representative

Hi, I’m Erin Thompson, founder of Aspire for More with Erin, and I’m here to help senior living leaders transform their communities and achieve extraordinary growth—both personally and professionally. 👋

If you’ve been in my world for a while, you know I’m passionate about leadership, sales, and making senior living communities the best they can be. If you’re new here, welcome! Let’s elevate senior living together.

We’re practically partners in growth now. 😉

On a serious note though, I’ve been where you are—leading teams, turning around occupancy rates, and navigating the complexities of senior living.

✔️ I led Community 1 from 75% to 100% occupancy in just 4 months (as a Sales Director). 
✔️ I worked as a Sales Director and eventual Executive Director which resulted in Community 2 reaching 95% occupancy in 18 months. (started at 65%)
✔️ I turned around Community 3 from 55% to 100% occupancy in 18 months, even during a tough survey recovery. 
✔️ I supported Community 4 in achieving 100% occupancy in just 13 months from 67% occupancy in  2021.

Now, I’m on a mission to empower senior living leaders to aspire for more. Together, we can create vibrant communities where residents thrive, families feel at peace, associates are motivated, and teams work seamlessly to meet survey expectations.

My beliefs? 
 Sales is service. 
 Leadership is influence. 
 Mindset is everything. 
 Success comes from involving your team in the sales process. 
 The senior living industry is a chance to be part of something bigger—and we need to maximize that opportunity.

Through Aspire for More with Erin, I offer: 
🌟 Mentorship Programs for Senior Living Companies 
🌟 Fractional Director of Training Services 
🌟 Keynote & Breakout Speaking at Conferences and Retreats 
🌟 1:1 Coaching, Group Coaching, and soon-to-be-launched Courses designed for senior living leaders

Tune into the Aspire for More with Erin Podcast on Apple Podcasts, Spotify, iHeartRadio, and Amazon to keep learning and growing with me.

Ready to invest in your future and the future of your community? Let’s take that first step forward together. Schedule a call with me, and let’s start creating a community that’s truly a great place to live and work. Book now: https://calendly.com/aspireformorewitherin/meeting-with-erin

taplio

The Battle

ERIC HANSEN

Erin Thompson

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