Most people think senior care is boring.
I think it’s the most interesting industry nobody talks about.

I’ve spent fifteen years here. 
Worked the floor, did the sales, ran the consulting projects. Saw what works and what doesn’t. Mostly saw what we all pretend works but just burns everyone out.

Now I’m seeing, AI land in senior care whether we’re ready or not. Some operators are figuring it out. Most are drowning in vendor pitches and don’t know what’s real.

That’s where I come in.
Think of me as your AI wingman for eldercare. I help you separate signal from noise and figure out what’ll actually move your numbers. Not the conference presentation version. The Monday morning version that works in your building naturally.

I’m not just consulting on this. I’m building it.

I run Burst Medical Billing. We’re creating AI technology that helps SNFs recover Part B revenue they’re missing. 

Raised $1.5M and integrated with PointClickCare. 
We’re launching the first AI-powered revenue stack built specifically for skilled nursing facilities in 2026. So when I talk about what works and what doesn’t, I’m not guessing. I’m testing it in production.

What you’ll find here: 
Honest takes on the AI landscape in senior care. 
Strategies you can actually implement. Occasional rants about things nobody wants to say out loud. Sometimes a joke, because this work’s hard enough without being miserable.

I’m building toward something bigger. 
A future where senior care isn’t healthcare’s afterthought. 

Where operators have tools that don’t require heroics just to function. Where the people doing the hardest work get the support they deserve.

If you want to talk AI strategy for your operation, get paid for your Part B supplies, or book me to speak, let’s connect.

Senior Care’s #1 Super Fan | CEO & Managing Partner, Burst Medical Billing | The only person who finds both Medicare Part B and machine learning genuinely fascinating

ERIC HANSEN

I spent over a decade as a frontline social worker, at hospice, ER nights, home health, hospitals. Three states, countless rounds, endless systems. I saw the same pattern everywhere: social care kept patients alive, but in boardrooms it barely showed up as a footnote.

While working night shifts, I studied healthcare finance on my breaks and started writing online about the ROI of social work. 

Today, I run Pull where I help I help payers and investors decide where social care breaks before capital, contracts, or credibility are at risk

Pull subscribers: 

	•	Catch risk earlier
	•	Allocate capital with clearer downside awareness
	•	Have fewer surprises at renewal, audit, or rate setting
	•	Design programs that survive scrutiny, not just launch


I also launched:


→ My framework for quantifying social impact, a pre-actuarial ROI system

→ Outcomes, my podcast where clinical insight meets business strategy.

If you’re building or funding the future of social care, let’s talk.


I work with healthcare leaders at the moment decisions become irreversible. 

Through short, pre-procurement Decision Readiness Sprints, I help executives avoid seven-figure social care mistakes before they turn into write-offs, failed pilots, or multi-year contracts that don’t survive procurement. 

This work sits upstream of actuarial, implementation, and vendor selection, bringing margin-aware, procurement-aligned clarity before momentum and politics lock in spend. 

Clients use this to kill or approve initiatives with confidence, enter procurement with leverage instead of hope, and align finance, operations, and impact teams around defensible decisions. 

[If you’re not ready to decide, this isn’t the right fit.]

If you're under pressure to build out or fund social care with confidence and without vendor write-offs, pilot sunk costs, multi-year contracts that fail renewal, reputation damage that kills rebids

This is the support you need. 

P.S: To preserve independence, I don’t broker partnerships or make referrals.

Christina Rodriguez

I made $30K a year as a hospice social worker
Now I break down how an ER social worker generates $30K in revenue impact in a single night
I made $30K a year as a hospice social worker
Now I break down how an ER social worker generates $30K in revenue impact in a single night
Don't believe me?
Let’s get specific:
— 2 avoided admissions at $12K each = $24K
— 4 high-risk patients routed to timely follow-up = $4K in VBP retention
— 1 social risk flagged + referred to care management = $2K+ in downstream value
Because social needs don’t vanish when CMS stops asking about them.
They still drive readmissions.
Delays. Denials. Burnout.
Smart systems aren’t waiting on federal validation.
They’re building internal ROI models to fund what works.
If you're trying to do the same, you're in the right place

Christina Y. Rodriguez

Make the right $10M social care decisions (before procurement locks them in)

I felt stuck at my social work job for years
I tried everything they tell healthcare workers: self-care, motivation, hustle. 

It didn’t change anything. 

I still couldn’t say no. 
I didn’t set priorities. 
I owned outcomes without authority.

The real problem: I carried system risk without system leverage. 

If you’re working 60+ hours and stuck, try this: 

• Write what you get blamed for 

• Notice who makes decisions 

• Drop outcomes you don’t control 

• State limits, not effort 

• Move closer to decisions 

When I understood leverage, everything changed. 

Doors opened. Stakes shifted. 

Stop steering without a wheel. 

Use leverage to protect your energy, skill, and future (without leaving the work you love.)

Years ago I was standing in a living room while a patient was actively dying.
The medication hadn’t arrived yet.

The family was panicking.

Everyone was looking at me.

As the social worker:

→ I didn’t control the pharmacy
 → I didn’t control delivery timing
 → I didn’t write the policy
 → I couldn’t make the pain stop

But I was the one in the room.

So I simply existed to absorb the fear.

The anger.
The waiting.
The system didn’t. 

That’s when I learned the difference between effort and exposure.

We think stress is an allergic reaction to working hard. 

When really it's a symptom of being responsible 

for outcomes you don’t control.

This pattern shows up everywhere.

If you’re carrying exposure, do this:

→ Name the risk clearly

Ask:

What am I being held accountable for 
that I don’t actually control?

→ Clarify decision rights

 Who can change the outcome, 
 and who’s just present when it fails?

→ Push decisions upstream

If consequences land on you,
authority must move closer to you.

→ Document boundaries early

Ambiguity protects systems.
Not people.

→ Stop internalizing structural failure

Feeling anxious doesn’t mean you’re weak.
It means the design is flawed.

And finally

→ (Do this week) Notice one moment
where responsibility outweighs authority

and say it out loud.

You’re not "being difficult"

You're not asking for too much

You’re seeing clearly.

And that’s where leverage starts.

Want to stop social care spend from leaking margin in 2026?
 
I mapped out every dollar that actually survives audits, Stars volatility, and state procurement across Medicaid, Medicare Advantage, and MA supplemental benefits.

That map covers $50M–$100M+ in recoverable margin per mid-sized plan depending on state mix, withholds, and adherence performance.

Today, I’m giving you free access to my paid-subscriber-only edition of the 2026 Foundational Needs Playbook.

Get it here: https://lnkd.in/gychHYE8

My paid subscribers pay $50/month for this analysis.

I’m opening it up for the next 24 hours only.

This is not a whitepaper.

It’s a procurement-grade operating map.

What this playbook does:

• Shows which foundational needs actually move PMPM

 • Maps 30–90 day ROI cycles (not 18-month pilots)

 • Breaks down adherence thresholds that make or break margin

 • Flags where documentation collapses under audit

 • Translates social care into Stars, withhold, and MLR logic

 • Separates procurement-ready vendors from narrative risk

 • Lays out state-by-state scaling paths without contract failure

I built this after watching the same thing happen repeatedly:

Plans fund “innovation.”

Budgets tighten.

Audits hit.

Only foundational needs infrastructure survives.

Food.
Housing.
Transportation.
Utilities.
Respite.

Not because they’re nice.

Because they’re claims-adjacent, auditable, and financially predictable.

If you’re a payer executive, investor, or operator asking:

“Where does social care still work when enforcement tightens?”

This is the answer set.

Repost ♻️ so the right people see it.

PS: 2026 healthcare won’t reward the loudest ideas.
It will reward the most auditable ones.

taplio

The Battle

ERIC HANSEN

Christina Rodriguez

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The Battle

ERIC HANSEN

Christina Rodriguez

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