I believe even the hardest things, misunderstood tools, complex stories, or painful experiences, can be turned into a force for good. That’s what drew me to social media: a space that’s often written off as shallow or overwhelming, but when used well, can move people to act, connect deeply, and create real change.

After a decade working on hundreds of social media campaigns, I’ve seen both sides of it. The impact side and the frustrating side. I’ve watched leaders pour time and resources into social without results, feeling like they’re shouting into the void.

I often hear:
"Social isn't working for us."
 "This is so frustrating."
 "You're my last stop before I throw in the towel."

That’s exactly why I founded Cause Fokus—a social-first thought leadership agency that helps executives and founders step confidently into their story, build trust, and turn their influence into impact.

We use empathy-driven strategy, grounded in human psychology, to get you in the room with the people who matter most to your mission. I’ve had the privilege of leading social for U.S. policymakers, international NGOs, small businesses, professional athletes, artists, and global change-makers.

And yes, I’m very proud of my Swedish roots, so you might hear me talk a lot about quality over quantity, fika breaks ☕️, and clarity in everything I do. (That’s also why "fokus" is spelled with a k. 😉)

3 ways to work with me:

- Subscribe to my free newsletter
- Hire me as a fractional consultant
- Hire our team for LinkedIn content strategy & support

CASE STUDY: Turning Influence into Opportunity

A CEO of a patient advocacy foundation came to me with a big problem: no traction from their company’s LinkedIn ad campaigns. Cold outreach was falling flat. They were losing momentum with healthcare partners—and couldn’t afford to keep spinning their wheels.

Our solution:

We activated the Chief Development Officer’s personal LinkedIn presence.
In his own voice, we posted 3–4 times a week, spoke directly to the pain points of ideal partners, engaged in strategic conversations, and sent warm, personalized messages to his top-tier contact list.

In just 6 months:
- His content reached 100,000+ impressions
- Profile views from key decision-makers jumped 508%
- Connection acceptance rate hit 60%
- A major lapsed partner re-engaged and said: “I love what you’re doing on LinkedIn. I can tell the organization is taking a turn for the better. Let’s chat.”

Because when the right people trust you, the right doors start opening.
Trust is currency. Let’s spend it well!

Brynne Krispin

One year ago today, I received this email from LinkedIn inviting me into the Top Voices program.

It's been a journey!!

But here's what I want you to know:

The badge didn't change anything.

Not my credibility, influence, or ability to connect with the right people.

All of that was built in the years before the badge ever showed up.

Every single post I published was a tiny experiment.

An experiment to figure out who I am. What I actually believe. The message I want to clearly communicate.

And an experiment to see what resonates. What sticks. What makes people stop scrolling and say, "Yes, that."

Some posts flopped. Some I cringe at even now! Some got 3 likes and a comment from my dad. 🙃

But every single one gave me data.

Data about my voice.
Data about my audience.
Data about what it looks like to keep showing up, even when it feels like no one's watching.

If you're just starting out, remember this:

→ You don't need a badge to have influence.
→ You don't need permission to share your ideas.
→ You don't need to wait until you've "figured it out."

The figuring out happens in the posting.

Every time you hit publish, you learn something. About yourself. About your audience. About what you're actually here to say.

So if you've been sitting on the sidelines, waiting for some sign that you're ready...

This is it.

Start experimenting. Start failing. Start learning.

The badge is just a byproduct. The real win is becoming the kind of person who shows up anyway.

What's one thing you've learned from posting that surprised you? 👀

Your book: polished, well-researched, years in the making.
Your keynote: compelling, rehearsed, standing ovations.
Your decades of experience: undeniable.
Your LinkedIn presence... 

😬😬😬

If this hits a little too close to home, you're not alone!

So many brilliant leaders have built incredible bodies of work, but when it comes to showing up online, it feels awkward. Unnatural. Like you're suddenly forgetting how to do the thing you've done your whole career.

You don't need to become a content creator. You just need a strategy that actually fits how you think and work.

That's exactly what we're building together in the Thoughtful Leaders Cohort starting Feb. 4!

Small group. No fluff. Just a clear path from invisible to in-demand — on your terms.

We have a few spots left, and I'd love for you to join us!! 
📓 Sign up: https://lnkd.in/eza5za4r

I've seen one LinkedIn post lead to a multi-million dollar corporate grant for a nonprofit. Here's exactly how it happened:

A subject matter expert at a nonprofit posted a niche, data-driven piece about a new initiative they were rolling out. I remember her asking, "Do you think people will actually care about all these nerdy details?" 

I said: "Yes! The nerdier the better."

She walked through why they were investing in it, shared some of the candid conversations that led to the decision, and made a case for why it was the right move.

It wasn't viral content, but it was strategic content. The post got around 10 likes.

But then a World Economic Forum employee saw that post. Sent her a DM: "This aligns so well with our conference theme. Would you be open to submitting a proposal to speak at WEF?"

She said yes.

A few months later, she gave a powerful talk on exactly what her post laid out to a room full of global leaders and policy experts.

A major corporate foundation was in the room, and they asked to meet. 
After a series of conversations and proposals, they funded a comprehensive study. 

Then another grant to develop initiatives with a local government. 
Then a third grant to support practical interventions.

One post → One DM → Millions in funding.

Now, you might say: "That's just luck. You can't plan for that."

And you're right — you can't fully predict these moments.

But you can increase the odds.

You can stop posting randomly and start positioning strategically. You can ask yourself: Who are the game-changers who need to see my content? What do they care about? What would make them stop scrolling and say, "We need this person in the room"?

Connect with them. Engage with them. Post for them.

The more you post with intention, the more you turn random into predictable.

You can wait for the right moment to find you.

Or you can create the conditions for it to happen.

What's one opportunity that came from a post you didn't expect?

I'm extremely picky about who I connect with on LinkedIn. It's one of the top questions clients ask me: 

"Should I accept every connection request? What's your process?"

My take: There's no one-size-fits-all answer. Your strategy depends on your goals, your capacity, and who you're trying to reach.

But if it's helpful, here's exactly how I filter connection requests:

First, I look at their profile. I consider:

→ What their headline says about what they do.
→ If they've posted recently, and what they're sharing.
→ Whether their content makes me think.

Then I ask myself a few questions:

→ Could I realistically see myself having a strategic conversation with this person?
→ Are they sharing ideas that challenge me or teach me something?
→ Would I want to work with them someday — as a collaborator, client, or peer?
→ Or does their profile scream "I'm going to pitch you something in 30 seconds"?

If the answer to that last one is yes, I pass.

My feed is my learning environment. My network is my community. And I want both to feel like spaces where real conversations happen.

Your approach might be totally different, and that's okay.

Maybe you're in growth mode and want to cast a wide net.
Maybe you're more open to serendipity.
Maybe you have more bandwidth than I do.

The goal isn't to copy my process, but to develop one that truly serves you.

For me, a curated network is about intention.

What's your filtering process? I'm curious how others approach this. 👀

Excited to welcome these newest members of our team!! 🎉

We're growing! Meet the newest members of our team! 🎉

👋 Daren Colbert – Ghostwriter
Daren helps CEOs and senior leaders translate hard-earned leadership lessons, strategic insights, and culture-building beliefs into LinkedIn posts, newsletters, blogs, and email campaigns that build trust and drive real business outcomes. He blends narrative craft with direct-response discipline to make leaders sound unmistakably like themselves—only sharper. Off the clock, he’s a husband and proud dad who still believes stories can change outcomes when they’re told with honesty and heart.

👋 Alex Piscatelli – Content Strategist
Alex is a social media strategist and creator based in San Francisco. Her media and storytelling experience ranges from newsrooms such as E! News and San Diego’s public media station, to nonprofit clients Saga Education, It Gets Better, and more. She is currently a graduate student researching grief and representation in media and popular culture, and writes and podcasts at griefandmedia.com.

👋 Max Moclock – Outbound Specialist
Max is a brand strategist who helps organizations cut through the noise. He’s guided everyone from federal agencies launching mission-critical initiatives to consumer retailers building breakthrough digital experiences–all focused on one thing: crystallizing go-to-market strategies that deliver results. When he’s not sharpening brands, he's throwing punches in kickboxing, playing ice hockey, or practicing piano.

We are beyond thrilled to have Daren, Alex, and Max on board as we continue to help leaders turn their expertise into impact. Help us welcome them to the team!

I ended the year with 72 drafts sitting in my "to post" folder. 🙃 
Here's exactly what I'm doing to turn that pile of drafts into actual published posts this year:

1. Turn on my Olivia Dean playlist.
   
2. Open my custom AI agent (the same model we use for our Builder clients).
   
3. Drop all 72 drafts in.
   
4. Upload my 2026 priorities doc so my agent knows what I want to focus on this year.
   
5. Ask it to rate each draft based on two things (using a scoring sheet):
   → How aligned is it with my goals?
   → How close is it to being done?

6. Move the ranked drafts into my content calendar.
    
7. Block 1 hour each week to finalize and schedule.

That's it.

I don't have time to waste staring at a blank page. No more "what should I post today?" panic. No more letting good ideas collect dust.

The goal isn't to post more.

It's to post smarter with intention, aligned to where I'm headed.

If you've got a graveyard of drafts haunting your notes app, give this a try and start building on what you already have.

What's one draft you've been sitting on that deserves to finally see the light? 

p.s. We're accepting 2 more Builder clients Feb. 1. Message me if you need help with this!

In the late 1700s, a scientist discovered hydrogen, calculated the Earth's density, and laid the groundwork for Ohm's Law.

Almost no one knew.

His name was Henry Cavendish, and he hated being seen. He rarely published. When he did, it was quiet and incomplete. His genius stayed hidden in notebooks until after he died.

Compare that to Einstein — another introvert, but one who understood that for ideas to matter, they have to reach people.

Two brilliant minds. Two very different legacies.

When I first read about Cavendish, I got a pit in my stomach. Because for years, I was the same way. Content to stay behind the scenes, ghostwriting for others, believing the work should speak for itself.

It took me a long time to realize the quiet cost of remaining behind the scenes.

Full article below. ↴

In the late 1700s, there lived a man who changed science forever, and almost no one knew it. His name was Henry Cavendish, and he hated being seen. He

Open article: The Cost of Remaining Behind the Scenes by Brynne Krispin • 4 min read

One of our writers just turned a Slack message into a viral post.

A client sent over a rough idea: "I want a post about supply chain delays in my industry. I've been hearing the wait times are getting out of control."

He mentioned a few data points he wanted included. A case study he remembered hearing about. He knew the angle — these delays are holding up growth and threatening long-term stability.

Some writers would've taken that brief and started typing.

Ours didn't.

She built a deep research framework:

→ Current lead times across multiple product categories
→ Industry reports on what's causing the delays
→ How these bottlenecks impact downstream projects and infrastructure
→ The specific case study and what actually happened
→ The broader implications for the industry's future

14 pages of research later, she had a comprehensive deep dive.

Then she summarized it. Drafted the post. Revised it several times.

And here's the step most people skip:

She ran the final post back against the original research to check for content decay — making sure nothing got diluted, no context was lost, and every statement still aligned with the source material.

The client posted it with minimal edits, and it took off.

Why? Because it was SO specific.

Not "5 tips for better leadership."
Not "Here's how to scale your business."

It was the exact frustration his audience was already feeling, articulated in a way they hadn't seen before.

This is what we train our writers to do.

They're constantly looking for signals. 

Picking up on the things you mention in passing. Researching what your audience is saying when you're not in the room and what keeps them up at night.

They think like detectives, not order-takers.

And in a world drowning in generic AI content, that's the difference between getting scrolled past and stopping someone mid-scroll.

Depth is your differentiator. Lean into it!

Arthur Brooks is a happiness expert. He started with anxiety and depression.

I picked up his book at a used bookstore a few weeks ago ("Build the Life You Want"), and it completely reframed how I think about expertise. 

Brooks didn't write because he had all the answers. 
He wrote because he was desperate to find them. 
His expertise was born out of his own struggle.

This resonated deeply with me, because so many of the founders and executives I work with are waiting to share their ideas until they feel "ready." They're waiting until the framework is polished, the book is finished, or they finally feel like a real expert.

But here's what I've learned after working with 50+ experts: the ones who resonate most aren't the ones who've "arrived." They're the ones still in motion — still learning, still figuring it out, still willing to say "I don't have all the answers yet."

That honesty makes you more trustworthy, not less. Your audience doesn't need you to be perfect. They need you to be a few steps ahead, willing to share what you're learning along the way.

So if you've been sitting on the sidelines, waiting until you feel like an expert... you already are one. You just haven't started talking about it yet.

What's something you're still learning that you could also be teaching?

Becoming an Expert - Brynne Krispin

CERN

The CERN & Society Foundation, is a charitable foundation established by CERN to support and promote the mission of CERN, and disseminate its benefits to the wider public. The Foundation operates nationally and internationally to pursue its mission, across three main areas: Education & Outreach, Innovation & Knowledge Exchange, and Culture & Creativity. Since 2018, the CERN & Society Foundation also supports and promotes the operation of the Globe of Science and Innovation.

My role is part of the Diplomatic and Stakeholder Relations Group - International Relations Department. In my current position, I am responsible for the overall communications function of the CERN & Society Foundation.

Communications & Partnerships Officer

Freelance

My work portfolio includes creating communication strategies, project strategies, audio-visual content,  knowledge products, social media campaigns, advocacy packages, social impact strategies and more for orgs like IOM-UN Migration, Save the Children, British Red Cross, Manchester University, Norwegian Refugee Council, Plan International, SEWA Bharat, Adani Media Initiatives and more. A full portfolio available on request.

Strategic Communications Consultant

I'm a mentor & coach for individual professionals/organisations and host workshops for collective action.

Having mentored over 100+ individuals and 20+ organisations, my individual clients include professionals from organisations such as UNESCO, GIZ, IOM-UN Migration, Teach for India, WRI, Dasra, Travel & Leisure, Times Network and more!

Mentor & Advisor

Iswe Foundation

Iswe is a social impact foundation dedicated to finding ways to put people at the heart of social and political decision-making to solve some of society’s greatest challenges. My role largely focused on supporting the advocacy team on the Coalition for a Global Citizen's Assembly as the communications focal point in the lead up to the launch of the coalition at the UNGA 2024 in New York.

Global Communications Lead 

Control Arms

Control Arms is a global civil society alliance of over 100 nonprofit, charity, and nongovernmental organizations from around the world committed to bringing the irresponsible trade of arms and ammunition under control. 

In a support capacity -  I helped create communications & advocacy material for campaigns, reports, social media & newsletters. Primarily supporting the team ahead of the Tenth Conference of States Parties to the Arms Trade Treaty (CSP10) happening in Geneva, 19-23rd August.

Communications Consultant

Teneo

Teneo is a global CEO advisory firm. As a graduate researcher and consultant, I worked on a public diplomacy communications strategy for countries in GCC (UAE, Qatar & Saudi Arabia) towards African countries (Kenya, South Africa & Nigeria). My main role is functioning as the strategic communications lead for the overall project.

Graduate Student Consultant

Peacebuilding Initiative

The Peacebuilding Initiative (PBI) is a student-led organization that promotes youth participation in peacebuilding efforts and discussions.

Founded in 2019 at the Geneva Graduate Institute of International and Development Studies (IHEID), the organization now has over 100 members and a board of 22 who work together to achieve this goal.

Head of Communications

Samuel Hall

Leading digital communications, product development and assisting external affairs, advocacy, storytelling & research communications initiatives within the partnerships unit. Also creating knowledge products which inform policy and programming for governments, international organizations and local grassroots orgs, NGOs, RLOs and CBOs 

Notable projects: 

• Research & Evidence Facility: South Sudan's decades of displacement - Dissemination of findings, factsheets, advocacy and podcast production.
• Climate, Gender and Mobility Advocacy - Afghanistan, Pakistan, India, Africa. 
• Norwegian Refugee Council: Displacement and Protection Strategies in Afghanistan since 2021 - Dissemination of findings through a private advocacy package.
• IOM UN Migration: Displacement Trends in Afghanistan
• Aga Khan Foundation: F4L storytelling project 
• British Red Cross: Cash Modalities in Sahel region - Dissemination, report design and editing, workshop. 
• Tech4Good proposals and engagements through blogs, advocacy material and pitch decks. 
• Handled several external affairs initiatives for proposal development, brochures, pitch decks, advocacy and storytelling.
• Co-organized stakeholder workshops, open mic events, panel discussions, report launches for research dissemination and participatory action. 
• Led and created campaign material crossing over 50k impressions. 
• Designed and edited reports, feminist illustrations and strategy and guideline documents for company wide development. 

Full work portfolio available on request.

Digital Communications Assistant 

People Beyond Borders

Co-led strategic communications, research and knowledge management initiatives within the communications unit. 

Notable projects: 

•Created a human library series, interviewing social impact leaders and advocating for partnerships. 
•Wrote grant proposals and led communications campaigns for migration discourse. 
•Created social media content, videos and advocacy material. 
•Devised quarterly communications and branding strategies. 

Full work portfolio available on request.

Communications & Knowledge Management Coordinator 

MASH Project Foundation

Led communications and content for projects with Dailyhunt and Adani Media Initiatives. 

• Led team of designers, social media executives and content writers to produce more than 300+ articles, designs and videos per month. 
•Designed project OKRs and KPIs 
•Edited and co-wrote articles and partnership proposals 
•Client coordination and communications budget maintanence 
•Hosted live panel discussions with influencers, social impact leaders. 
•Campaign design, microsite content design and management.

Project Manager - Communications Consultant 

🌍✨ Hi, I’m a dynamic communicator with several years of experience in social impact and international development.

💼 I've worked with non-profits, international organisations, government agencies, corporate organisations and social enterprises across Africa, Europe, Asia and the Middle East. Additionally, I have been working on personal projects and volunteering for at least 10 years! 

👩🏻‍💻 I have a special focus on strategic communications, knowledge management, partnerships and advocacy for social impact. 

🌻As a woman of color from India, I believe in localising solutions with a global approach. I advocate for fair opportunities, knowledge sharing and believe in effective diversity, equity and inclusion practices. 

✨ As a sought-after mentor and workshop facilitator, I love helping aspiring professionals and organizations master storytelling, personal branding, and communications strategy through 1:1 guidance and hands-on training. I continue to volunteer and work on freelance projects deeply rooted in impact in themes such as migration, technology & peacebuilding; I am a strategic communications & partnerships advisor for NGOs and social impact organisations worldwide.

💁🏻‍♀️A lifelong learner, I thrive on exploring the latest in behavioral psychology, content trends, and the creator economy—because curiosity fuels creativity! Known for my energy and authenticity, I’ve built a thriving LinkedIn network of 30K+ followers with over 2M+ impressions and use my platform to connect, inspire, and co-create opportunities for impact.

🥰 When I'm not working, I'm either reading, hiking, taking my camera for a filming day (love cinematography!), binging crime/sitcom television or fantasy & sci-fi! 

Let’s collaborate, brainstorm, or chat about how we can innovate and inspire for a better world! 🚀

taplio

The Battle

Brynne Krispin

Tanya K

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The Battle

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Tanya K

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brynne Krispin's LinkedIn Performance

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