I believe even the hardest things, misunderstood tools, complex stories, or painful experiences, can be turned into a force for good. That’s what drew me to social media: a space that’s often written off as shallow or overwhelming, but when used well, can move people to act, connect deeply, and create real change.

After a decade working on hundreds of social media campaigns, I’ve seen both sides of it. The impact side and the frustrating side. I’ve watched leaders pour time and resources into social without results, feeling like they’re shouting into the void.

I often hear:
"Social isn't working for us."
 "This is so frustrating."
 "You're my last stop before I throw in the towel."

That’s exactly why I founded Cause Fokus—a social-first thought leadership agency that helps executives and founders step confidently into their story, build trust, and turn their influence into impact.

We use empathy-driven strategy, grounded in human psychology, to get you in the room with the people who matter most to your mission. I’ve had the privilege of leading social for U.S. policymakers, international NGOs, small businesses, professional athletes, artists, and global change-makers.

And yes, I’m very proud of my Swedish roots, so you might hear me talk a lot about quality over quantity, fika breaks ☕️, and clarity in everything I do. (That’s also why "fokus" is spelled with a k. 😉)

3 ways to work with me:

- Subscribe to my free newsletter
- Hire me as a fractional consultant
- Hire our team for LinkedIn content strategy & support

CASE STUDY: Turning Influence into Opportunity

A CEO of a patient advocacy foundation came to me with a big problem: no traction from their company’s LinkedIn ad campaigns. Cold outreach was falling flat. They were losing momentum with healthcare partners—and couldn’t afford to keep spinning their wheels.

Our solution:

We activated the Chief Development Officer’s personal LinkedIn presence.
In his own voice, we posted 3–4 times a week, spoke directly to the pain points of ideal partners, engaged in strategic conversations, and sent warm, personalized messages to his top-tier contact list.

In just 6 months:
- His content reached 100,000+ impressions
- Profile views from key decision-makers jumped 508%
- Connection acceptance rate hit 60%
- A major lapsed partner re-engaged and said: “I love what you’re doing on LinkedIn. I can tell the organization is taking a turn for the better. Let’s chat.”

Because when the right people trust you, the right doors start opening.
Trust is currency. Let’s spend it well!

Brynne Krispin

What if joy was your competitive strategy? I can’t stop thinking about Alysa Liu's performance... winning Olympic gold not by pushing harder, but by stepping away, recalibrating, and coming back on her own terms. 

I see the same shift in the seasoned leaders I work with: they don’t need more content playbooks or more rules; they need space to say what they actually think. When they stop performing and start expressing something true, the partnerships, conversations, and revenue follow.

I wrote about that tension, how I've experienced it myself, and what happens when you choose differently! Read below.

This is what it looks like when you choose joy as your competitive strategy. Ever since Alysa Liu won Olympic gold, I haven't been able to stop thinki

Open article: She Stopped Playing by Someone Else's Rules by Brynne Krispin • 5 min read

She Stopped Playing by Someone Else's Rules

PAN Foundation

Chief Mission Officer

Chief Advocacy and Engagement Officer

* Leads PAN’s advocacy, policy and government relations initiatives

* Establishes partnerships with patient advocacy groups

* Coordinates strategic planning in collaboration with consultants, staff and the Board of Directors

* Represents PAN on coalitions and at meetings; is a frequent speaker/moderator at events

Executive Vice President

* Responsible for alliance partner development with patient advocacy groups

* Established and led PAN’s advocacy program and policy initiatives

* Developed and spearheaded the national PAN Challenge and Annual Cost-Sharing Roundtable

Vice President, External Relations

* Became the Foundation’s first Director responsible for developing and launching its national patient advocacy platform

* Launched PAN’s alliance partner model to provide education and support to patients requesting financial assistance from PAN

Director, Alliance Development

Together Rx Access

* Established and led an outreach program to build awareness of this new national start-up program

* Played key role in launch and growth of startup that provided access to pharmaceuticals for uninsured individuals

* Managed grassroots efforts to increase enrollment among the underserved and forged alliances with national/state/local nonprofits and professional organizations

Chair, Medical Relations and Advocacy

National Women's Health Resource Center

* Co-founded and grew independent nonprofit into national resource for women's health information

* Instrumental in raising awareness about key women's health issues, reaching millions annually through national programs and campaigns

* Developed website into major women's health destination, and drove strategic alliances with nonprofits, women's centers, publishers and digital properties

* Led philanthropic program; sole fundraiser for organization

* Served as women's health spokesperson

Executive Director, President and CEO

Columbia Hospital for Women

VP, Marketing & Planning, Columbia Hospital for Women (CHW)

* As core member of executive team of Washington, DC’s premier women’s hospital, led strategic planning, development, physician relations, media, public and community relations

* Directed legislative efforts, and developed and expanded programs

Vice President, Marketing & Planning

Mission-driven health sector programs and organizations require leaders who fully understand the needs of patients, stakeholder groups, and the organization alike. Programs and organizations that find this leadership are more likely to achieve their goals and fulfill their mission. Amy Niles is a knowledgeable healthcare executive with a passion for growing sustainable health organizations, advocating for patients, and building strategic partnerships to address public health needs.

Amy blends her personal passions and innate abilities to achieve monumental goals. She has:
· Led successful startups and growth initiatives
· Spearheaded new initiatives at and raised visibility of the PAN Foundation and Together Rx Access
· Co-founded, developed, and served as CEO of the National Women’s Health Resource Center (NWHRC)

She is now dedicated to increasing access to affordable treatment for underinsured individuals. Amy has a strong conviction that, when faced with a serious illness, no one should have to worry about how to afford treatment. The knowledge that she is working to fill gaps in the nation’s healthcare system to support vulnerable populations one person at a time motivates her every day.

Outstanding leaders have the ability to translate an organization’s objectives into meaningful strategy. At the PAN Foundation, Amy has been an integral part of the organization's senior management team and has led and coordinated the development of two three-year strategic plans, seeking input and support from staff, consultants and the Board of Directors. Amy’s personal view of leadership also includes the ability to establish meaningful programs to address an organization’s goals. At PAN, she garnered Board support for advocacy, developed the framework for a national advocacy platform, and has been leading this initiative ever since. Ongoing monitoring of the legislative and regulatory environment has helped Amy anticipate future changes that may impact the organization. As a result of her leadership, external stakeholders and policymakers have come to view PAN as a thought leader and “go-to” resource.

With education in biology, business, and health care administration and over thirty years of experience in nonprofit leadership, strategic planning, and board governance, Amy possesses a range of knowledge and skills that allow her to build strategic alliances, lead and communicate dynamically, and attain both short- and long-term organizational goals.

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The Battle

Brynne Krispin

Amy Niles

Followers

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taplio

The Battle

Brynne Krispin

Amy Niles

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brynne Krispin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreBrynne Krispin's LinkedIn Performance