Grover Consulting

Conversion copywriter and content strategist with a focus on B2B tech and software.

Specialties include:
-Email Marketing Strategy & Execution
-Content Planning & Execution
-Conversion Optimization

Founder & Copywriter

Cooth

Partner with *the* consulting-meets-creative™ firm as we help startups and scale-ups put their vision of awesomeness into reality (brand identity, messaging, positioning, website copy, and more)

Here's the sort of trouble I'm up to with them: 

> Creating brand narratives and website copy
> Drafting messaging frameworks
> Providing content strategy consulting
> Developing targeted B2B content programs 

All of these things are done to increases client engagement, strengthens brand equity, and support revenue generation across multiple industries. 

Yes, that one too.

Brand Strategist and Copywriter

MAGNETIC (CONTENT-LED SALES)

Chief Content Officer

Camunda

Copywriter

Access Information Management

Develop content deliverables including white papers, blogs, website copy, sales material, email copy, landing page copy, and more for information management organization. Manage digital event set up, execution, and promotion. Responsible for creation of email promotion calendar and development of editorial calendar.

- Write, edit and publish compelling copy on a daily basis for marketing campaigns and programs including short and long form content
- Designed, built, wrote, and maintain email nurture streams with segmentation by user type, persona.
- Identify content needs for digital events and campaigns, providing asset lists, guiding content creation, and supporting distribution of that content
- Measure and report on the effectiveness of content messaging and delivery, determining which methods work for the Access brand and why
- Help standardize department procedures to develop, publish, and manage content
- Work closely with sales teams to report progress towards monthly revenue goals, share campaign analytics and key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships 
- Work collaboratively with stakeholders to support marketing team strategy and achieve goals

Senior Marketing Specialist

HCPro

Managed marketing strategy and execution for a suite of healthcare information products worth $14MM in revenue. Promoted 160+ books and 14 paid newsletters spanned email, direct mail, social media, sales collateral, and paid advertising. Researched emerging technologies and new trends in email marketing to maximize effectiveness of strategies and tactics.

- Designed, tested, and adjusted email templates for maximum conversion.
- Planned marketing calendar monthly and deployed 100+ targeted email campaigns per month
- Worked closely with key executive, editorial, and marketing stakeholders to turn their content strategy into compelling marketing copy and promotional material 
- Learned audience management and segmentation in IBM Marketing Cloud to enable better-targeted email promotions

Email Marketing Specialist

Boston Globe Media

- Wrote sponsored content which appeared on BostonGlobe.com
- Collaborated with a team of seven sales representatives, advising functional ways to sell and implement unique ad offerings 
- Created and maintained a collection of sales collateral on upcoming initiatives while keeping an up to date knowledge-base of Boston Globe Media’s entire product suite. 
- Built 70+ landing pages for email campaigns promoting special sections of the newspaper.
- Assisted product team in the relaunch of a brand new “Real Estate at Boston.com” website, especially with resolving technical issues with data migration.
- Wrote and designed sales collateral for promoting advertising offerings
- Aggregated campaign reporting data into concise, informative client-facing reports.
- Extrapolated data trends and made suggestions to sales representatives to optimize advertising campaigns or identify new advertising solutions.

Sales Coordinator

Real Estate Classifieds Assistant

I decided a while back that I was going to make a living writing. I've tried just about everything else including bartender, store clerk, magician (seriously), and a smattering of other things.

It always comes back to writing.

Today, that means helping brands make their marketing and copy more human. By refining their messaging, what they say and how they say it across channels, my clients don't look, feel, smell, or taste like any other brands. They sound uniquely like themselves.

Case you're wondering how: I specialize in conversion copywriting, email marketing planning and strategy, product marketing, and content development and production.

I also can probably recommend a really good book for you.

Bryan Grover

InterSystems

InterSystems, a creative data technology provider, delivers a unified foundation for next-generation applications for customers in more than 80 countries.

Marketing Programs Manager

OneScreen.AI

OneScreen.ai is making it easier to buy, sell, and target out-of-home (OOH) ads — from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. 

As Marketing Programs Manager at OneScreen.ai, I managed growth marketing channels, such as:
- Email
- The website
- Paid advertising
- Webinars

Camunda is a leader in process orchestration software. They help automate business processes that span people, systems, + devices.

While at Camunda, I managed the website chat tool, worked to optimize digital channels for search and lead generation, and explored new lead generation channels.

Digital Marketing Manager

Jahia Solutions

Jahia provides a developer-friendly Digital Experience Platform (DXP) that helps unify customer data and content for truly personalized experiences.

As Website Marketing Manager, I had a hand in all things digital — website content, SEO, ads, PR, email, and demand gen.

Website Marketing Manager

Lola.com

Lola is the shockingly easy to use spend and travel management software that finance teams use to save time and money.

While I was there, I managed the company website, email programs, and marketing designers.

Assistant Manager, Marketing Programs

Demand Generation Coordinator

Penn Foster

At Penn Foster I worked on the lifecycle communications team, focusing on email.  I led the email A/B testing program, worked closely with design to develop email templates, built send lists, and created as well as optimized automated series.

Technical Marketing Specialist

Continuum

I worked closely with design to develop user-friendly, responsive web pages using HTML, CSS, HubL, and JavaScript. Along with building the pages, I ran our testing program and applied relevant strategies to increase organic traffic and conversions.

Interactive Web Marketing Associate

Atlantic Specialty Lines

At Atlantic Specialty Lines I was responsible for planning and executing content schedules for the corporate Twitter and Facebook accounts. I also designed email templates, whitepapers, and infographics.

Digital Marketing Intern

TDBBS LLC.

At Best Bully Sticks I wrote keyword-optimized content for the company blog and created graphics for social media.

Social Media Intern

NimblePitch

At NimblePitch I created interactive minisites using tools such as: Adobe Photoshop, Soundbooth, Premiere Pro, Media Encoder, and Illustrator. I also conducted research and assisted in the development of go-to-market strategies.

Marketing Intern

Marketer focused on creating experiences that both delight and effectively convert.

taplio

The Battle

Bryan Grover

Kaeli Gilchrist

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