Grover Consulting

Conversion copywriter and content strategist with a focus on B2B tech and software.

Specialties include:
-Email Marketing Strategy & Execution
-Content Planning & Execution
-Conversion Optimization

Founder & Copywriter

Cooth

Partner with *the* consulting-meets-creative™ firm as we help startups and scale-ups put their vision of awesomeness into reality (brand identity, messaging, positioning, website copy, and more)

Here's the sort of trouble I'm up to with them: 

> Creating brand narratives and website copy
> Drafting messaging frameworks
> Providing content strategy consulting
> Developing targeted B2B content programs 

All of these things are done to increases client engagement, strengthens brand equity, and support revenue generation across multiple industries. 

Yes, that one too.

Brand Strategist and Copywriter

MAGNETIC (CONTENT-LED SALES)

Chief Content Officer

Camunda

Copywriter

Access Information Management

Develop content deliverables including white papers, blogs, website copy, sales material, email copy, landing page copy, and more for information management organization. Manage digital event set up, execution, and promotion. Responsible for creation of email promotion calendar and development of editorial calendar.

- Write, edit and publish compelling copy on a daily basis for marketing campaigns and programs including short and long form content
- Designed, built, wrote, and maintain email nurture streams with segmentation by user type, persona.
- Identify content needs for digital events and campaigns, providing asset lists, guiding content creation, and supporting distribution of that content
- Measure and report on the effectiveness of content messaging and delivery, determining which methods work for the Access brand and why
- Help standardize department procedures to develop, publish, and manage content
- Work closely with sales teams to report progress towards monthly revenue goals, share campaign analytics and key insights, and collaborate on marketing initiatives for generating new business opportunities and strengthening client relationships 
- Work collaboratively with stakeholders to support marketing team strategy and achieve goals

Senior Marketing Specialist

HCPro

Managed marketing strategy and execution for a suite of healthcare information products worth $14MM in revenue. Promoted 160+ books and 14 paid newsletters spanned email, direct mail, social media, sales collateral, and paid advertising. Researched emerging technologies and new trends in email marketing to maximize effectiveness of strategies and tactics.

- Designed, tested, and adjusted email templates for maximum conversion.
- Planned marketing calendar monthly and deployed 100+ targeted email campaigns per month
- Worked closely with key executive, editorial, and marketing stakeholders to turn their content strategy into compelling marketing copy and promotional material 
- Learned audience management and segmentation in IBM Marketing Cloud to enable better-targeted email promotions

Email Marketing Specialist

Boston Globe Media

- Wrote sponsored content which appeared on BostonGlobe.com
- Collaborated with a team of seven sales representatives, advising functional ways to sell and implement unique ad offerings 
- Created and maintained a collection of sales collateral on upcoming initiatives while keeping an up to date knowledge-base of Boston Globe Media’s entire product suite. 
- Built 70+ landing pages for email campaigns promoting special sections of the newspaper.
- Assisted product team in the relaunch of a brand new “Real Estate at Boston.com” website, especially with resolving technical issues with data migration.
- Wrote and designed sales collateral for promoting advertising offerings
- Aggregated campaign reporting data into concise, informative client-facing reports.
- Extrapolated data trends and made suggestions to sales representatives to optimize advertising campaigns or identify new advertising solutions.

Sales Coordinator

Real Estate Classifieds Assistant

I decided a while back that I was going to make a living writing. I've tried just about everything else including bartender, store clerk, magician (seriously), and a smattering of other things.

It always comes back to writing.

Today, that means helping brands make their marketing and copy more human. By refining their messaging, what they say and how they say it across channels, my clients don't look, feel, smell, or taste like any other brands. They sound uniquely like themselves.

Case you're wondering how: I specialize in conversion copywriting, email marketing planning and strategy, product marketing, and content development and production.

I also can probably recommend a really good book for you.

Bryan Grover

HammerTech 

HammerTech is the Compliance, Risk and Safety Control Tower for Construction that helps GC's improve trade engagement and reduce risk to improve productivity. Leads Global Marketing team with the humble goals of authentic construction community engagement, growth with industry to increase the value of CRS processes, and to build a world-class marketing team.

Vice President Marketing

Product Marketing Manager

Partnerships and Field Marketing

Mace

Mace is a London-based global construction consultancy of $2.65Bn turnover and headcount of 5,000. Lead and provided highly-profitable consultancy services on a $60M project portfolio. Championed and steered operational change programs for talent development and business systems and pursued global infrastructure programs. Notable programs included venue redevelopment for the London Olympics legacy redevelopment for the City of London and Transport Hub redevelopments (akin to Transit Oriented Developments in L.A.). for Network Rail joint ventures.

Senior Project Manager

LOCOG (London Organising Committee Of The Olympic & Paralympic Games)

Relocated to work on the acclaimed London 2012 Olympic Games. Managed the delivery of the event overlay for the Aquatics and Water Polo Venues.

Assistant Project Manager

APP Corporation Pty Ltd

Co-ordinator and principal contact with race teams for the garage fit-out on the Australian Formula 1 (F1) Grand Prix and construction of the corporate entertainment paddock club.

Redcape Property Fund

Property & Project Management Co-ordinator

VP Marketing | HammerTech - Construction IQ for Compliance, Risk and Safety

I'm fascinated by technology and its role in shaping change in the construction industry. If we can broker better partnerships between industry, providers and researchers – we can achieve unprecedented performance. 

Ten years of Project Management consultancy across the UK and Australia gives me a specialist understanding of the construction industry and processes. I have worked with progressive clients (City of London for the London 2012 Olympics and Network Rail) and led multi-disciplinary teams to deliver major infrastructure and urban regeneration programs. My clients are at the forefront of safety and risk process development and standards, inclusive business practices and technology adoption.

I now focus on marketing as the Global VP of Marketing for HammerTech. I'm on a mission to bring industry leaders together to elevate safety and make it indispensable to construction excellence.

I'm also a proud RICS member and am appointed to the RICS Americas Regional Board. The RICS's mission is to promote international professional standards and sustainable practices in construction, valuation and real estate professions. 

She / her / hers and working unceded Chumash, Tongva, and Kizh land (Los Angeles).

taplio

The Battle

Bryan Grover

Georgia Bergers MRICS

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