Trinity Road, LLC

As Chief Digital Officer at Trinity Road, I lead digital strategy, technology innovation, and marketing enablement to support our mission of delivering family-friendly religious and inspirational products. I oversee software development, e-commerce, IT, and data initiatives, aligning technology and marketing efforts with our brand promises of care, authenticity, and faith. Focused on scalable systems and customer-centered growth, I drive initiatives that modernize operations, empower digital marketing, and elevate the customer experience.

Chief Digital Officer (CDO)

Fivable

I started Fivable to make the web a more beautiful place. That appreciation for beauty has shaped our corners of the web into a more useful place too. If you want to reach more people, improve the way your business moves data, or tell your story with eloquence, let's talk.

Owner

GrowCo Columbia

Board Member

BryanMurdaugh.com

Freelance Web Developer

Biowatch Medical Inc.

Software Quality Assurance Specialist

Cyefi, Inc.

Cyefi, Inc was an information technology support company.  Cyefi focused on supporting the Apple/Mac platform for advertising and marketing firms.  At Cyefi, I was responsible for account management, sales, sales support, and network and systems design.

Principal

International Business Machines

Software Engineer

Boundless Manufacturing Svcs

Web Development Intern

Solectron

Intern

I post daily about how tech-savvy founders can build tools to help their companies grow faster and avoid the mistakes I have seen over the last 20 years. Interested? Click the follow button. 

We custom-build software that so easily creates your desired outcomes, you’ll swear it’s magic. 

The tools we build help people better serve their clients, reduce labor costs, and automate critical functions without dealing with the headaches of offshoring. 

Want a free customized PDF to jump-start your next project? Check this out -> https://fivable.com/discovery/#quickstart

“What Fivable has helped us accomplish can be summarized in a single word: everything.”
—   Chris D’Antuono, COO & General Counsel, Barnacle


My Story
I started Fivable to make the web a more beautiful place. That appreciation for beauty has shaped our corners of the web into a more useful place too. If you want to reach more people, improve the way your business moves data, or tell your story with eloquence, our passions are in alignment. 

Want to have a cup of coffee and discuss your next project? Grab a time here -> https://savvycal.com/murdaugh/chat

“We had a great experience with their entire team! We would highly recommend using Fivable for your next project!”

#softwareforall #nomoreoffshoring

Bryan Murdaugh

📈John Barnes

Pendleton Street Advisors is a financial advisory firm to business owners. Founded in 2013, the firm’s areas of expertise are valuation consulting, succession planning, personal financial planning, mergers and acquisitions advice, and investment management. We specialize in helping our clients work through make-or-break financial issues in their company that have spillover effects into their personal finances.

President & CEO

John Barnes

“I don’t want to feel dumb in front of my CPA.” 🤓 

A client told me this last month, and I wish more owners said it out loud.

Here’s a small secret from my world:

Most CPAs aren’t explaining things poorly on purpose.
They’re just not trained to translate.

To them:
Accrual adjustments
Revenue recognition timing
Depreciation schedules
Working capital swings
Inventory cost roll-forwards
…are second nature.

But to a business owner with 11,000,000 in revenue who’s busy actually running the business, those concepts feel like reading sheet music when you’ve only ever listened to the radio.

You’re not dumb.
You’re overloaded.

And when your CPA tries to explain why you “made money but don’t have money,” but can’t show you what to do about it… that’s where we step in.

Business owners don’t need a lecture.
They need a bridge to connect the two sides. 🌉 

Start here:
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https://lnkd.in/eS6pu-Ae
#yourbizyourinvestment

photo cred: NY City History Museum

Helping business owners get more from their largest investment | CEO at Pendleton Street Business Advisors

Want to know the most expensive sentence ever uttered by the owner of a $10M home service business?

“The sales are there. I just don’t know where the money’s going.”
 
Last week I sat with a business owner in South Carolina who said the above sentence.

I’ve heard it… oh… about 4,000 times now.

So we dug in.

Here’s where it was going:
$380K sitting in AR over 60 days

Inventory that had quietly grown 22% in 9 months

Two “temporary” new hires who apparently weren’t temporary

A pricing change they made in January that looked good on paper but shaved 3% off contribution margin

Nothing earth-shattering.
Just normal business stuff that slowly squeezes cash out of the company.

Most owners think cash flow problems come from big dramatic events.
In reality, it’s death by a thousand everyday decisions.

If your cash is acting like it’s on a crash diet but your P&L says everything is great…you’re not crazy. But you may need some help, 

Start here:
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https://lnkd.in/eS6pu-Ae
#yourbizyourinvestment

Also: drop it in the comments if you know what movie this pic is from. It might be one of my top 3 favorite movies of all time---plus Pacino is in the middle of a level 10 rant in the film, and it's a classic. LOL

photo cred: movie web

It’s that time of year when I feel my inner Clark Griswold start to well up.

And it’s not just about Thanksgiving and Christmas, and all the fun holiday stuff.

It’s the business planning I do for myself. 🤠 
It’s the sharing of the plans, and getting the feedback. 🧩 
It’s talking to my CPA about fine tuning estimated tax payments. 📈 
It’s thinking about smart acceleration of *some* expenses (after that CPA talk) 🥩 
It’s about talking to my banker about the LOC renewal/increase request 🤑 
(yep, every biz needs one, even mine!)
It’s about spending two days away by myself to think/pray/plan about the year ahead. 🌲 

These are all part of that cherry on top of the holiday season. 🦃 🍒 
I love it so much.

JOOOOOOYYYYY TOOOOOOO THEWORLD 
(too soon?? NAH!!)

If you’re coming into the end of the year, and you’re feeling like the lumps of coal are already piling up in your stocking because the (your?) numbers aren’t what you thought they’d be…help may be a teensy click away.
Start here:
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https://lnkd.in/eS6pu-Ae
#yourbusinessyourinvestment

photo credit: Warner Brothers

How do you know you have business financial decision fatigue that’s got you on the fast track to burn out?

A few signs I see all the time:

🔥 You check the bank balance before approving a purchase.

🔥 You “hope” payroll timing works out.

🔥 You keep two sets of numbers in your head: the “real” ones and the “I think we’re okay” ones.

🔥 You avoid conversations with your controller because you know it’s going to be “a thing”.

🔥 You’re mentally running cash flow scenarios while trying to enjoy your daughter’s recital.

Most owners can handle long days, complex projects, growth pains…but carrying the whole financial picture yourself eventually wears you down.

You don’t need relief from the work.
You need relief from the weight.

And 9 times out of 10, that weight disappears when the financials finally make sense — and someone else is carrying the numbers with you.
Need some help with that load? 
Start here:
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https://lnkd.in/eS6pu-Ae
#yourbizyourinvestment

photo cred: taste of cinema

I write almost every day about things business owners are doing, should be doing, or are not doing financially.

There’s not a lot to be said that hasn’t already been said. 

And I hate to break to the newest 300-400 folks that have recently followed me, but…..

Most of the things that will help a business owner build a fortress-like balance sheet, or help them live to tell about your hyper-revenue growth, or get them to a point where they don’t feel like a wishbone being pulled in both directions by business expenses and personal needs…..

aren’t that exciting. 

They’re pretty ordinary. Boring even.

And that’s exactly what makes them such a challenge. 

I think human nature works against us, and makes us want those things to be revelations, or earth shattering discoveries. And in the 21st century, we expect those things to be served up in bite sized packages that are attractive, and ultra-convenient.

But the fact is, hidden knowledge, or just plain ignorance is a worthy adversary.

As a business owner myself, I’ve personally experienced a lot of these lessons myself. And if I’m honest, I had to learn more than I’d care to admit the hard way. 

Helping business owners overcome and thrive in the midst of those financial challenges is what gets me up in the morning. (well, that, and the coffee—I’m not a complete animal).

I love helping business owners un-snarl themselves financially—so that they can set direction and create motion in their businesses, and make them the most valuable investment they own. 

If that sounds like something you want for your investment in 2026---

Start here:
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https://lnkd.in/eS6pu-Ae

#yourbizyourinvestment

photo cred: biography

I get asked all the time: 

“what’s the best financial thing I can do for my business?” 🤓 

Here’s my simple response:

“Don’t run out of cash.” 😵‍💫 

The response is simple, but it can be difficult to do.

But if you run out---that’s what going to send you back to corporate.

And the threat of “getting a job” for someone who owns their business---ought to scare the daylights out of you. 😱 

Don’t get too upset—work is honorable. Being employed is a good thing.
But a lot of business owners started/bought a business---to get out of the grind of being employed by someone else. 🤠 

I’m happily unemployable---so I have to keep owning my business. 🤣 

Happy Thanksgiving! 🦃

GG understands these things; so can you. 

Read my article, and you'll be grinning like you just stole something also. 😻

A practical guide for owners leading companies between $5M and $50M in revenue. Most business owners I talk to understand their company at a deeper le

Open article: The 7 Most Misunderstood Business Financial Terms — And What They Actually Mean for Your Business
 by 📈John Barnes • 4 min read

The 7 Most Misunderstood Business Financial Terms — And What They Actually Mean for Your Business

Every company has that one person everyone calls when something breaks.

In most businesses I work with, that’s the owner.

But, here’s the trap:
When you’re the chief problem-solver, it’s really hard to be the chief strategist.

Examples from the last few weeks:

A $12M contractor spending 8+ hours a week chasing receivables.

A $9M distributor approving every purchase order over $1,000(!)

A $22M manufacturer personally negotiating every equipment purchase(!)

A $7.5M service company owner manually reviewing the weekly time sheets “just to be safe”

Sheesh. 😵‍💫 

These aren’t “bad” habits.
They’re survival habits that have outlived their usefulness.

And they sneakily cost the business:
📉 lost margin
📉 slower decisions
📉 delayed reinvestment
📉 cash flow guessing
📉 and an owner who’s tired for the wrong reasons

When you stop solving every little thing, you finally have time to focus on the big stuff; the things that actually increase the business’s value. 📈 

If you’re looking to tackle some of the big stuff in 2026, and are looking for a guide who’s “been there, and done that---with business owners in 15 states (and counting!), 

Start here:
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https://lnkd.in/eS6pu-Ae

#yourbizyourinvestment

"Hello, I'm Winston Wolf...I solve problems."  
One of THE great movie lines of all time, in a film that's full of 'em.

“I’ll get to that when things slow down.”

Spoiler alert: you won’t. ⌚ 

Every business owner I know says this at some point—you may have already said it today! 👋 

“I’ll get the help when things calm down.”
“I’ll revisit that when the season’s over.”
“I’ll make  that plan when I have time.”

But here’s what we ALL know is true:
There is no “off-season” in business ownership. 🚳 

Waiting until you’re *not busy* to get help is like waiting until you’re *not thirsty* to get a drink of water. 🌊 

Business will always be noisy.
Opportunities will always be in your face.
And something will *always* feel more urgent.

The best owners don’t wait for quiet.
They make space for clarity—even if it means hiring an advisor to help you get there. 😎 

Because “too busy” is often an excuse for “too overwhelmed to change.”

Get the help while the engine’s running.
It’s a lot harder to fix when it breaks.

Start here:
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https://lnkd.in/eS6pu-Ae
#yourbusinessyourinvestment

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The Battle

Bryan Murdaugh

John Barnes

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The Battle

Bryan Murdaugh

John Barnes

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}John Barnes's LinkedIn Performance

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